I've flown Jet Blue from Boston a couple of times, both times for business. It's an interesting airline in terms of their attempts at innovation, and the staff is generally very friendly, but there are some serious structural deficiencies compared to the larger carriers that make me think long & hard before taking a Jet Blue flight. I care more about getting to my destination (preferably on-time) than I do about free snacks, flight attendants who tell jokes, or free TV, but you can't deny that Jet Blue does try to make flying a more enjoyable experience, and they definitely deserve credit for that.
Pros:
- They serve a lot of destinations nonstop. This is obviously more convenient than connecting, when it works. For a lot of folks, this is *the* most important thing (and for me, it's why I keep checking out Jet Blue when I can).
- On-board amenities are nice. Included snacks and TV service are thoughtful
- Staff are mostly friendly. You can tell that this is encouraged in the company, since most really are quite personable and make an effort to be so.
- The *customers* are mysteriously way, way happy. I myself am not overly impressed with a couple bags of chips and sodas, and as far as TV goes, well, I bring my own entertainment. They're nice gestures for me, but clearly they impress other customers, and there is something contagious about the happy-customer thing. Even if *I* am not as impressed with the airline as these other folks are (IMO, no way does this airline deserve the 5-star ratings it gets on this and other review sites), it is definitely at least pleasant to be around such happy folks. (Jet Blue is on to something w/ this one).
Cons:
- Fares are much, much higher than the competition for the routes I care about (Las Vegas, San Francisco, etc).
- They serve a lot of destinations nonstop and rely almost exclusively on nonstop service for handling customers. "WHAT?!", you're saying - isn't this a pro? It is, all the way up until there is bad weather in a region (blizzard on Christmas 2010), and the airline is utterly unable to handle disruptions in equipment availability. They have cascading delays and cancellations as a result - they can't put you through an alternate route, because they rely so heavily on nonstop service. Check out their absurd itineraries to the West Coast that have connections - sorry, but an overnight connection at JFK or Long Beach is not exactly a valid alternative. Larger carriers handle delays and cancellations much better. Their on-time rating is near the bottom of US carriers, and I suspect that this is why.
- The miles program is comparatively bad (you need more points/miles to get a free flight than other airlines -- by a lot) and downright deceptive ("our points never expire!* *points expire after one year if there's no use"). The perks program seems to be nonexistent. If you fly a lot, you care about this. I don't think this is Jet Blue's target market, however, which is fine.
- They rely heavily on the Airbus A320, which increases the likelihood of an unscheduled fuel stop for longer-haul flights if there is particularly strong headwind. Other airlines use planes with longer range on such flights (domestically, at least - United has this same problem when flying the 757 to Europe). With Jet Blue, this is more of a problem because they don't have the extra planes or route-capacity to deal with delays like this, so everything just backs up when this happens.
- The currently-in-trial "self-boarding" process is painfully inefficient and poorly designed. (This is an attempt to reduce staffing requirements at gates - you walk up, insert your ticket in to a scanner, and doors to a turnstile device open, allowing you through). This fails to work for people with families, people with any kind of minor disability, or people who just plain don't pay attention to how this is supposed to work (ie, about 50% of the people attempting to board, it seems). Every time I've seen Jet Blue attempt to use this, I've seen them give up because people just kept screwing it up, setting off an alarm. It also led to delays, and failed to serve the purpose of reducing staff because someone has to be there to babysit the machine. Kudos for trying to innovate, but this fails miserably. read more