Awesome Experience!!! We've been to several dealerships over the years purchasing new cars, and I can honestly say this was one of the best experiences we've ever had. Our salesperson, Erik, was absolutely fantastic! Not only was he extremely knowledgeable and professional, Erik went above and beyond to make sure we were able to get our new car the same day. He was patient throughout the entire process and made sure we were comfortable with all of the car's features before we drove off the lot. He took the time to explain everything, answer all of our questions, and make sure we felt confident with our new 2026 Crosstrek! You could tell he genuinely cared about making sure we had a great experience! I also want to give a special shout-out to Shawn, the finance manager. After visiting several dealerships over the years, he was absolutely the best finance manager we have ever dealt with. He was incredibly knowledgeable, professional, and genuinely friendly. Most importantly, he was not pushy in the least. He explained all of our options, including the extended warranties, etc...but never pressured us into purchasing something we didn't want. That really stood out to us and made the entire experience comfortable and stress-free. Erik and Shawn truly went above and beyond, and we couldn't be happier with our experience! We highly recommend them and Imperial Subaru to anyone looking for a new car. Great service, great people, and a truly refreshing car-buying experience !!! read more

I went in to buy a suv .they insulted me with very low trade offer trying to find things wrong with my.wanted all money for theirs.went to anther dealership to buy read more

Worked with George Gamache. He is a fantastic salesman. Never pressured us once. Listened to all our requests and actually found the vehicle we wanted . We leased it and he helped us get the payment that we were trying to achieve. Would definitely recommend dealing with him read more

Love this place! Friendly staff, great service and goes without saying - best cars on the road: SUBARU! Family friend was on 495 in his Subaru - deer came running out- hit his Subaru- shaken up but physically he was in tact! State trooper came by and told him if he was in any other vehicle he may not have been so lucky- SUBARU- proven safety every time! The bomb! I've had mine for over 13 years- can't imagine driving any other vehicle! read more

My family and I just got a new car, and I LOVE IT!! I think everybody should get a Subaru from Imperial because THE PEOPLE HERE ARE SO KIND!!! As a 16 year old, I love all new things, but I also love good service, and this place was definitely up to my standards! First of all, George is an AMAZING salesperson! He knew I love cars, and took time to make it interesting for me! I can't tell ya'll about the actual buying process because I am only 16, but I can tell you that the people are very accomodating! We were running late to pick up our new car, and the person in charge of registration and such stayed LATE so that we could pick up our new car with the liscence plates!! I also love the confetti Canon!! So much fun!! highly recommend! read more

They are frauds Play the number game back and forth Dont even honor the 50.00 visa for test driving advertised vehicle I wont go back read more

Our beloved Subaru gave up the ghost and with an upcoming road trip, we needed a new car fast. To make things extra difficult, we live out of state, so there was plenty of red tape to unwind and hoops to jump through. Shout out to Marty! He moved mountains and ensured we were well taken care of through the entire process. As far as selecting which car we wanted, I came in with a list of what I did and didn't want in a new white Crosstrek. This dealership has an extensive inventory and there were options I didn't realize we had! Marty was incredibly patient with me and I selected the absolute perfect car for me. Buying a car should be a fun experience, and we could not have been more pleased. read more

Daughter got into a car accident with her Subaru Legacy. We have bought multiple Subarus at Patriot. It has since changed hands to Imperial. Spoke to a Sales Manager about my experience thus far trying to buy another Subaru and we were in a bind and needed a car ASAP. This was weeks ago now. Never heard follow up. Bought somewhere else. This was definitely not our typical experience with Patriot before and miss their customer service. Mark had personally reached out to help us last time. That touch seems gone. read more

Staff is unprofessional. My mother had leased a car though them a couple years ago and the staff was pressuring and made her experience stressful. Shouldn't have had to be that challenging. Fast forward to 2025. Stopped in on a whim to ask about a lease deal on a 2025 WRX. The sales person said "you're looking at about $800 a month". This was without running any sort of financing numbers or even asking any questions at all about financing. It was an "out of thin air" number. He was a young man and 100% serious. How disrespectful?! Went to Clay instead. They're so much nicer and professional in there. Better prices too. read more

Great service, friendly staff, keep you well informed on your vehicle. Nice environment. Never had an issue yet . I'll buy another subreau from them most definitely. Give them a try. You won't be disappointed. read more

I have had excellent experiences with Patriot Subaru service! The ladies there are always very friendly and helpful. They get you in to be seen as soon as they can. They explain exactly what is needed. I am very satisfied with the service! read more

Just bought a 2026 Subaru Forester Touring Hybrid from George and Katherine at Imperial Subaru in North Attleboro, and I'm absolutely delighted with the car and with the car buying experience. They gave me a very fair value on my trade in and made the process the easiest and smoothest of any car buying I've ever done (and I'm a seasoned citizen and have purchased quite a number of cars). The dealership claims to be the friendliest, and my time there bears this out. George is incredibly knowledgeable about Subaru cars -- my sister and I peppered him with questions about 3 different year models, and the depth and breadth of his knowledge is staggering -- he is a walking encyclopedia of Subaru expertise. I've never encountered anyone who had so many accurate car facts readily accessible in his brain. Add to that his extraordinarily kind and upbeat demeanor and you will get an idea of why this was such a superb car buying trip. I NEVER thought I'd actually enjoy the process of buying a car, but George, Katherine, and Sean (in Finance) made it so. My thanks to them, and I'm looking forward to getting the car serviced at Imperial Subaru -- this is a dealership with whom I want to continue to associate. read more

I have a Subaru cross trek I was pressured into buying it back in the December kind of like to purchase this. I've been here again for service third time since I bought it and that's only a month and a half. I did not come in to buy. I only came to look. I don't like being pressured. Now I end up with the vehicle that I'm having trouble with on top of that. I tried to get it financed. The car was sold to me for several thousand dollars more than the value of what the bluebook is so I can't get it refinance now. it will only get refinanced if I can get rid of the extended warranty, but he has an example third time I'm here to get something fixed and if I get the extended warranty, then nothing is covered so I'm stuck back at the 10% of refinancing, and the fact that they sold it to me for double the amount of what it was posted as it's almost 30,000 I thought I was paying closer to 16. I will definitely never come back here again. Service is great but the rest of it I don't like it. It's not a good fit. read more

Katherine was so helpful in navigating my Dad and I through the car buying experience, and she cares about navigating wayward frogs across the road! Thank you! read more

On time, quick and efficient, snacks with coffee or tea offered. They had a donation truck for Lenore's pantry a little more than I would pay elsewhere but worth it for my peace of mind My only complaint the girl who worked at the desk came by with her puppy an d she almost didn't let him accost me!! But she did and I got lots of puppy love and kisses so yeah 5 stars read more

Had an awesome experience here. They were super nice and SUPER fast! Got everything done in a few hours, and kept me in the loop. I'd recommend if you don't know much about cars and want to get your car done asap. read more

I helped a friend buy a car at Patriot Subaru. George was the salesperson who was not only kind, but patient, knowledgeable and personable. I believe my friend got a good deal and loves her new car! Keep up the good work George and everyone at Patriot! Joan read more

Horrible service, brought our Subaru in for a complimentary detail service, car left the sane as it went in, after an hour. There was dust on the dash, some crumbs on the console. The outside of the car wasn't even washed maybe they just used the hose to get it wet. I left my phone number to get information about a warranty, I bought. They never called back after insisting I leave my information. Horrible service for returning owners. read more

Pat our salesman was great! he got us in the car we wanted at the price. He went above and beyond for us - and honestly - may go back for a new car myself when the time is right. Subaru has won my business for great customer service read more

Mark the owner can't even pick up a phone. avoid this place!!!!!!! all they care about is the survey!! It's so obvious read more

Imperial Subaru - Attached is the rude response after I have a bad review on google. - Car Dealers Near Me - North Attleborough, Massachusetts

***North Attleboro "Patriot Subaru" Dealership: Pending Police Report/Claim - Filing Date: 06/03/20*** Reason: Car Failure/Transmission Issues: ***Well within 90 day warranty ---only 2 days of driving upon severe problematic issues. After under one week and many trips to neighboring service stations for credibility, I decided to pursue legal actions against Patriot Subaru, for not only failing to service legitimate and severe Power-train issues with my '15 STI, but for falsifying their motto and overall company appearance - as they are not who they claim to be on paper or in commercial. The owner, Mark Perryman, believes I am liable for transmission repairs to my newly purchased Subaru Impreza STI, when in the amount of time I've owned the car, there is simply no possible way (reason for Police Report) To me, it clearly appears Patriot Subaru is putting all of their neglected works and vehicle inspections upon their "loyal" and "family like" customers - as Mark told me today (06/02/20) - "I've been driving race cars since before you were born kid - you clearly fucked up the car..." (all calls recorded as well and legally must be presented in court) Lastly, this is purely just sad when an enthusiastic client returns to buy a nicer vehicle - only to be stupped with a lemon. Wish you could just be a gentleman and own up to your errors, Mark. Just please, buyer beware... :( Cheers, Alexander Smith read more

Imperial Subaru - They asked me for a "participation charge" aka a "we messed up royally and hope you will pay some money for our wrongful neglections..." - Car Dealers Near Me - North Attleborough, Massachusetts

I came into Subaru recently to have my water pump, serpentine belt, and timing belt replaced. However, I was told the head gaskets were leaking and the repairs would be around $3,600 total. My uncle is a mechanic that has a rare type of cancer and has not been able to help me with my car as time as gone on. I took it to a different shop that he recommended to get a different opinion. There is absolutely nothing wrong with EITHER head gasket- rather a valve. This was about a $900 job and they were more than happy to do the serpentine belt, timing belt, and water pump and I supplied those parts for only $100 more. So a $700 job compared to what Subaru quoted me of $3,600+, and on top of that the mechanic at Subaru also stated I would need some repairs to the AC system and a new starter. Over four thousand dollars... with those additional things. Bring your car here if you want to get ripped off- I do regret getting my car serviced here in the past as in retrospect I was getting played for what I assume was perceived as being a woman. It's disgusting. To think I was put right lied to by Subaru is despicable, throughout grad school I have paid Patriot Subaru of NA so much $$$$ that I had to skip meals for months. I will indeed be leaving a review about this and reaching out to SOA. Taking advantage of a loyal customer base is disgusting. Your dealership should be ashamed. read more

I still come here for service. I would like to thank Nicole and Alvaro in service for taking the time to explain the work that needs to be done especially with recalls on certain models. They even go over the breakdown of the repair costs so I know what to tell my husband if he isn't present. I did find the receipt of labor and parts a little confusing at first. I've called on many occasions for various new car ownership reasons from the parking brake being stuck to technical electronic things which were actually recalls. If my car is serviced for a long time; they'll offer a loaner without a problem. I just have to return it with the same amount of gas. I drive a lot and I once went to a local mechanic when I was sick to get an oil change. I couldn't believe that it cost more to go elsewhere than here for a synthetic oil change but it did! I wholeheartedly find their prices and service competitively fair if not better. I have not had a problem here that they weren't able to fix. read more

Imperial Subaru - BEST CHEFS IN THE DEALERSHIP BUSINESS! - Car Dealers Near Me - North Attleborough, Massachusetts

I've been shopping for a new car for a little while. After several visits to high-pressure dealerships that were less than transparent, we ended up at Patriot. Jay Brown (Brownie) patiently found my perfect car for me out of the inventory, and worked with me to get me a great deal, financing, and price for my trade. I will be Subaru driver for life! read more

To say I hate purchasing cars is an extreme understatement. So to say I didn't hate a single thing about my experience at Patriot is extremely high praise. I'd never interacted with them before and feel pretty silly that it took me so long t find them. Each person we dealt with was professional, honest, diligent, fair, thoughtful, helpful, flexible, courteous, good natured and good humored, extremely fairly priced, and incredibly easy to work with. If you are in the market for a Subaru, new or used, this is where I'd start. As a three Subaru family, we won't be going anywhere else from now on. Finally, a particular shout out to Josh W. who shepherded us through the whole process. Six stars to him and the whole crew on a five star scale. Thanks everyone. We'll definitely be back read more

Imperial Subaru - Car Dealers Near Me - North Attleborough, Massachusetts

I came into this dealership to test a drive a Subaru but not buy one, because I live in New York and was planning to buy my car when I got back in May. Instead of getting right to the test drive, the salesman sat me down and went through some paperwork, which I assumed was standard, since this is my first time buying a new car. The dealership didn't have the exact car I wanted, which I knew from looking at their inventory online, but the salesman found it at a neighboring dealership and said that they could get it for me. As they hammered out those details, I took a base model Subaru Crosstrek for a test drive despite specifying my desire for a premium trim. When I got back, everything seemed to be set, and the salesman was so nice and accommodating when it came to negotiating the price and getting some freebies thrown in, that I decided to go ahead and buy from him instead of waiting the few weeks to buy in New York. From my understanding, all I had to do was wait for the car to get to the dealership then I'd be driving down the street with my new set of wheels. Boy, was I wrong. Unbeknownst to me, because again, this is my first time buying a new car, they have to physically register the car in New York and jump through all of these hoops before I can even get my butt in the seat. As soon as I heard about how much that would delay me getting the car, I asked if I could get my downpayment back so that I could just buy it in New York. The salesman insisted that he could rush everything and get it all done way before I leave Rhode Island, which I told him was on the 30th. I wasn't too sure, but I wanted to believe him, so I didn't push the issue. Flash forward to the 29th - I have finally received the car, and the salesman tells me not to write a review or rate my experience unless it's 10 stars. Not only did it taking longer than promised, they lost out on the car that I had signed for - a Horizon Pearl Blue Subaru Crosstrek Premium with the Moonroof 2 Package - forcing me to select a different color, and they forgot that I had agreed to the price contingent upon also receiving weather tech mats. I had to return to the dealership days after getting the car when I would have already been back in New York had my renovations not been pushed back a week. To top it off, communication left a lot to be desired. I would ask for updates and either get very vague responses or nothing at all. Truthfully, if I had known from jump that it would be this big of a hassle and that it would take this long, I definitely would not have purchased from this dealership despite their enticing Lifetime Warranty. I feel tricked into proceeding with this sale through smooth talk and false promises. I wasn't adequately prepared by the salesman, and it feels as though I was intentionally misled for a commission. After submitting an honest survey in which I expressed my displeasure with the process but my appreciation of the salesman's positive attitude and helpfulness, the same salesman reached out to me via text in what felt like an abrasive manner to say that if I wasn't going to give him anything but a stellar review, I shouldn't have given a review at all - message attached. The message upset me so much that I blocked his number. Sadly, it was a two star experience. read more

Imperial Subaru - Car Dealers Near Me - North Attleborough, Massachusetts

Slow service, Legacy oil change 2.5 hours......really. Will go to local mechanic next time. read more

Mark the owner hides in his office and is a joke. God forbid he calls a customer. Made complaint with Subaru of Americ And they sent me 350 dollar service gift certificat. Avoid this place. They are rude and act like a customer is bothering them. Spent 7k in last six months......never returning again. Mark, don't let the peasants bother you, we will be okay somewhere else. read more

The service department really helped me out - Nikki O is awesome, she went above and beyond several times to really help me out with several issues on my car, one of which was a new engine which she helped get replaced under warranty. Giving my stars to service. On the other hand, I had emailed the owner Adam on 9/5 about this car that I had bought from Patriot in April and needed an engine replacement 4 months later. Never got any kind of response. I had also requested information about a couple cars that were in transit. Again, no feedback from Patriot. read more

Starting with my online communication with Kelly, through the test drive and paperwork with Henrique, this was the easiest and most stress free car purchase I've ever had!! Everyone was extremely helpful and accommodating! I definitely recommend this dealership! read more

Great transaction at Patriot Subaru with Emily as our salesperson. Straightforward numbers and their upfront pricing is legit. I've purchased a number of Subarus over the years and there is no reason to go somewhere else. Highly recommend. Thanks Emily and Patriot Subaru NA! read more

Saw them multiple times for service over 3 years and felt they were ethical and decent. My 7 yo car startedmaking a noise and took it in and the tech called me and said my engine was gone and I would need to scrap it. They would give me $500. I was stunned and asked if they could do any tests to ensure it was ruined. He explained that they heard the noise and that meant the engine was seized and my car was ruined. Ummmm....long story short, took car to an independent mechanic who correctly diagnosed and repaired my car for $600.... It definitely wasn't scrap metal! I can't imagine if I took the $500 offer from their incompetent service department-beware if they tell you the car is ruined because they heard a noise! read more

Call and confirmed a car was in stock before going. Drove all the way there. And was told it just sold seconds ago. It was a lie. read more

A year ago I spent many hours waiting on two different appointments trying to get a second key/fob for my 2011 outback. They failed both times and in the end seemed uninterested in helping me out. They left my car worse than it arrived with someone's vape pen on my seat! YUK! Yesterday I lost my only key and a mobil locksmith (thru AAA) made me TWO funtional keys in 45 minutes. Why couldn't the DEALER do this? It was not just that you failed but then you didn't even try to investigate enough to make it happen. Perhaps other Suburu dealers are better but I will NEVER go back to Patriot or come d to a friend. read more

You may get a great deal on your new or used Subaru BUT the service dept has a lot to be desired. Most recently they scheduled me for oil change and tire rotation. Good thing I did my research and brought in a coupon for the tire rotation otherwise that toil have been an additional $25. With the coupon my oil change and tire rotation was $79. Now TODAY (4 days later) I received an email for $54.99 for oil change and tire rotation. Nope they will not credit your account. If it weren't a new vehicle I would get this service done elsewhere. Numerous service advisors in the past year...that must say something about the service dept read more

I moved from Florida to Rhode Island and needed to buy a car. I wanted a Subaru Crosstrek. I was able to put a deposit down over the phone with Betty Husted. She couldn't have been kinder. My closing was pushed and they were so wonderful about working with me. Jacob Coyle was my Sales Associate and he went above and beyond! My experience could not have been more exceptional. The car is beyond my expectations. It's incredible! I still can't believe it's mine. Jacob delivered the car to my new home and went over every detail with me. He was so kind. He even gave me his phone cord because I didn't have one. He told me if I had any questions to call him and he'd be happy to go over anything with me again. He really is a great Asset to the Subaru family. I could not be happier! read more

I recently purchased a 2023 Subaru Outback from Patriot. It was a wonderful experience. Everyone was easy going. I never felt pressured. I would highly recommend Patriot Subaru. read more

I am very disappointed in the way this dealership treated me and will never consider them for sales or service. I talked over the phone with Katherine and was told that they had the 2025 Subaru Forester Limited in the color and package that I wanted. On the sheet of paper that was provided stated that there was "5 miles" on the vehicle. I told them that I was driving at least an hour each way to see the car so I wanted to make sure it was worth the drive. I was given a good offer so off I went to the dealership. When I arrived the sales representative Emily stated 2 minutes into presenting the car to me that there was 557 miles on the car. It turns out it was a loaner car given to the owner of the dealerships wife which was never disclosed in my conversation with Katherine. I felt like the dealership was not transparent, deceitful and I would have never driven the 2 1/2 hour drive to sit in a used car. I felt as though it was a ploy to have Katherine shake my hand and go back to her business and use Emily to pretend like she was clueless but she knew the facts as they were presented within 2 minutes looking at the car. I then asked for more money off of the car and was presented with a meezly 200 dollars off after the car was driven for a month. How can you trust a dealership that is not transparent. read more

This is really 4.5 but I'd rather err up because most was 5... It is great when everything goes perfectly and almost anyone can shine in the best scenario, but the best way to see what someone is truly like is when things go wrong. I would have preferred to get everything hammered out via email, that's how I purchased my last car, but communication broke down and I reached out to the GM, Mark Perryman. I didn't expect anything but he went out of his way to make me consider giving them another chance. I did really want to work with Patriot because I had seen many glowing reviews (and geographically it was the closest). and that usually isn't the case when it comes to car dealers. My experience with Pat Dorcena was fantastic. A bit long but some of that was definitely me. I came in with specifics of what I wanted and ended up leaving with almost the exact car I described but wavered a bit in the middle. But if you can finance elsewhere I would strongly suggest that. We did not intend to finance there so that whole process took us a bit off guard. I like to do research and know my facts. I honestly would have walked out if there had been many more comments like "gotta make wife happy...happy wife, happy life." And they talk over and over about full transparency and yet never gave us exact figures when we asked how much more we'd end up paying vs what we intended. "Negligible" means different things to different people but a few hundred dollars, though nothing compared to price of the car, is not what I would call negligible. And it's unfortunate because that left a bad taste in what otherwise ended up a fantastic experience. I drove off with the car of my dreams at (what I think/hope!) was a great price and most of the employees could not have been nicer. I would definitely recommend shopping here. read more

With the used car market being so hot right now, my wife and I decided it was time to retire my Ford Fusion Sport. After the amazing experience we had with Patriot back in Feb when buying her Crosstrek, there was only one place we were going to go. From the moment we arrived it was more like going to see friends than a car buying experience. Pat Kelly was again amazing, giving us all the info we needed to make a good choice without being pushy. As we were moving along in the process, Mark Perryman (the GM) came over to say Hi and see how we were doing and how we were enjoying the Crosstrek. We ended buying a 2022 Legacy Limited, everything was quick and easy, no hidden charges, no mark ups, just an upfront and honest car buying experience. I really can't recommend Patriot enough, with the great sales and service here, I wouldn't go anywhere else.....Forget the rest, go to the best at Patriot read more