I have to admit that I'm pretty much above the target-market age group for this brand, but after seeing some Hollister clothing on some friends, I decided to peep into this store to see what's inside.
It is certainly not your average "mall" store. I can see why the younger generation would like to hang out in there. It is dark with loud music and easy to flow through. Several chairs to just sit around on and hang out. It reminds me of a club on 18th Street in DC.
Some of the prices are much lower than Abercrombie and slightly lower than American Eagle. The service is "hands-off" unless you ask and the staff (which are no older than 25) are very helpful. I definitely found a few items for my younger friends who look better in the shirts than I do. Their sweatpants and boxers are comfortable and look good, ...I must admit. Another note....they changed the male boxer styles and I do not like the new look.
Further into the back of the store are the cashiers, perfumes & colognes and the fitting rooms. It's a strange, trusting store layout by when you walk into the front of the store, the staff isn't bearing down on you or watching you like you're a shoplifter. They allow you to meander towards the back to the more pricey items. Once again, I can see how this store is attractive to the younger ages for that reason.
I've always had a pleasant experience at this store in the Annapolis Mall, so it's worth a peek in the door if you are nearby.
One note is that if you buy something, you will given a nice shopping bag with a partially dressed, young Adonis male model on it! (I've never purchased woman's clothing here but I assume they provide the opposite for the girls). These bags are definitely an eye-catcher when walking around the mall! read more