Few experiences are as widely shared and fraught with challenge as buying a car for the first time. We recently shared that very experience and were lucky enough to find a place and a team of people who made it far less fraught: Hansel Subaru. Our previous cars were acquired from a family member and a trusted mechanic. We had no direct experience dealing with an actual car dealership. All we really knew was that we needed a replacement for our 2003 Subaru Forester, which had just been totaled in an accident. Injuries were thankfully non-critical, but we needed a replacement car and wanted another Subaru. After multiple fruitless and frustrating interactions with private sellers and others, most miles from our home, we discovered and reached out to Hansel Subaru. Andrew and his colleagues were cordial, empathetic, patient, and knowledgeable. In our climb up the mountain of first-time car buying, Andrew became our Sherpa, smoothly and efficiently guiding us to a 2016 Subaru Outback in pristine condition, at a fair and affordable. He even helped us return the rental we'd been using. And when he found out neither of us carried a checkbook, he drove us home in our "new-to-us" car to pick up our check. Used or new, where you buy your car, and the people who sell it to you, can affect your satisfaction with your experience as much as your choice of vehicle. I can only speculate hopefully about the rest of the Hansel dealership universe. But if you're seeking or considering a Subaru, check out Andrew and the team at Hansel Subaru. They made us feel as safe and comfortable as the car we selected. read more

Came here looking for a Forester and the sales team basically acted like they didn't care or even want to sell a car? I was interested in a Limited but they kept trying to force me into a touring. The salesman wasn't pushy but was so clueless, he couldn't help if he wanted to. read more

If you are looking to buy a new Subaru, I can highly recommend Andre in sales. He is very patient, and will help you find exactly what you are looking for. If you have any issues with the purchase before or after it is made, talk to sales manager John Bruno, and he will do everything he can to fix things. Both Andre and John are the nicest and most helpful people I have ever met in the car sales business. I initially got off to a rough start with the sales department when I was talked into a used car even though I asked for a new one. That was not a great experience, and I recommend sticking with new cars. Thankfully though, I met with John about it, and he handed me over to Andre to find a new car that I love. Regarding the service department, I took my old 2010 Outback here, and I greatly appreciate the videos they take to show you exactly what the problems are. My husband really likes service rep Ivan. We will be taking our new Subaru here for service. Our only issue with service has been that apparently the inspections they do with oil services are not the same as the ones they do with longer services, even though they both show a video from under the car. So before spending money on an older car for a lot of little things, make sure and get a comprehensive inspection so you can get a total for everything that needs to be replaced before deciding to spend money on repairs. It's also a good idea to do this before your warrantee runs out. I learned that Subarus like my 2010 Outback can go for 16 years with no problems, and then have everything wear out at once. read more

I purchased my three previous Subarus through the Hansel dealership and much appreciate the wonderful customer service that their sales and service teams provide. Timothy in the service department, Bryan in the finance department, and Tim Kain in sales were all very pleasant and personable. Making a connection makes a big difference for me, and all three gentlemen made that effort. Tim Kain, especially, interacted with me as if I were a friend, and made the entire sales process both informative and not at all high pressure. They made my new car purchase an easy and enjoyable transaction. read more

Hansel Subaru - My new Crosstrek! - Car Dealers Near Me - Santa Rosa, California

Updated Yelp Review Title: Updated: Hansel Subaru Helped Reach a Resolution I previously posted about my frustration with LuxCare coverage being misrepresented when I bought my 2022 Outback. I stand by that concern. However, I want to update my review because Hansel Subaru reached out and asked for one more chance to make things right. They offered to send my car to a private detail shop--Auto Sport Detailing on Cleveland Ave in Santa Rosa--to see if the paint etching could be corrected. I agreed, and I'm glad I did. Auto Sport Detailing did an excellent job; the etching marks on the Pearl White paint were almost completely gone. Huge shoutout to Auto Sport Detailing for their work. Thank you to Hansel Subaru for not giving up and working toward a satisfactory resolution. While the LuxCare plan for used vehicles was still misrepresented at purchase, I appreciate that Hansel stepped up with a solution instead of doing nothing read more

Hansel Subaru - Service writer "Tim" was told by Hansel Subaru Auto Body that spots are through the clearcoat and burt the paint. So it needs repainting. - Car Dealers Near Me - Santa Rosa, California

See all

whenever we need service on our Subaru every one of the service advisors at Hansel has been amazing, so helpful and knowledgeable and considerate. The work has always been completed timely. I highly recommend this dealership and its friendly expert staff. read more

I bought a car from Hansel Toyota in 2015 and had a great experience. Well, 11 years later I bought a car from Hansel Subaru. I wasn't offered protection for my tires, I asked about a ding on my car and they didn't knock off any money for that. There were interior issues with the car. When I called and made a good faith effort to solve these problems, I was not called back by Nick in Sales at first, and then Diana the "Customer Advocate" didn't call me back until I called her two times and gave me attitude when she called me the second time. Took me 2 weeks to get a reply from her. This isn't a family owned, trustworthy dealership. It's just another scummy get you in the door take your money dealership. Luckily, I work in an industry where a lot of people ask me for recommendations on where to do business. Can confidently say I can now steer people away from this god awful business. Edit: I'm going to be complaining to Subaru. As you can see from Diana's reply, she humbly leaves out the details that I spoke to her about multiple things. So she's either incompetent, unbothered, or duplicitous and petty. Take your pick. read more

Love Hansel Subaru! Andre is a very patient man. It took me a while before I was ready, but I eventually made a decision and bought a Forester Wilderness. Though most new cars have about 20 features I dont need, I bought the car that felt best to drive. Andre helped me every step of the way. I'm a big fan of the Subaru product and a great fan of this dealership. Thank you Andre! read more

I had no intention of buying a new car when I stopped by Hansel Subaru a few months ago. In fact, I had actually driven over in a vehicle I was test driving from a used car dealer down the road, but only to compare pricing. But then we met one of Hansel's salespeople, Nick Rescina. Suffice to say there was no hard sell - he just comes across as very chill, easy going, and helpful. An hour or two later, I drove home in my new Crosstrek Limited lol. My husband and I stopped by again today to get our free 'new car tutorial' with Gary O'Bryan. We walked out with all kinds of useful information to help us get the most out of the Subie. Honestly these guys are the best. Go give them your business. read more

Hansel Subaru - Car Dealers Near Me - Santa Rosa, California

I bought my 3rd Subaru from Hansel and as my lease is coming to an end, it was time to replace it. My choice was the Trailseeker EV, which needed to be ordered, which I put a deposit down for... after about 3 weeks of waiting - I was told the Trailseeker was, at the manager's discretion, removed from the @Costco automobile incentive program. In addition, I was essentially told, so what..."we have 8 customers lined up behind you." An attitude that does not match Subaru corporate, let alone CostCo. Disgusting. So a Subaru gets popular and all of a sudden Hansel gets greedy... Save yourself the trip - you will get ripped off. There are bigger and more attentive Subaru dealers out there. read more

I had my car serviced here. They were very efficient and helped me try to save some money. The car was done in a reasonable amount of time and the waiting room was quite comfortable the service person Tim was very friendly and helpful read more

I had Isa as my sales agent and she was wonderful. She was very patient with my mother, who is very indecisive. She let my mother look over multiple cars and gave my mother reassurance and inspired trust. At the end my mother got a Honda Accord. read more

Isa was very helpful and communicative. She set everything and waiting for our arrival for our rushing test driving to make it smooth and efficient. Great experience! We could get our new car with good deal! Thank you all! read more

More expensive for standard oil change/tire rotation, but great service and a solid option if you're under a new car warranty. I scheduled my one-year servicing, which essentially included an oil change with multi-point inspection and the total cost (with $20 off coupon) was $290 - a bit steep! I will say that their service is extremely hands-on and attentive, but this is still not worth the cost for me in the long term. I did appreciate that they were able to update my Subaru's system, as I had not been able to send/receive texts using Subarus voice to text feature until today (a year After purchasing a brand new vehicle). Overall, 5 stars for service but value for cost could be improved. read more

This dealership, especially Ivan, go out of their way to support their customers. They are quick, efficient and work with you. Ivan is very attentive and communicative throughout the whole process. What better place to get your car fixed, than by the people who live and breathe your car's brand? read more

These people are awful. Contacted them to replace a key fob right before a road trip. The were requiring me to provide license and registration get a key cut which I didn't want or need, I only needed the fob programmed. Had to go to Marin Subaru instead for the fob in time, Marin Subaru is awesome. Hansel kept lying and doubling down that I had to provide license and reg to get a new fob which is not required unless you need a key cut. I think they just wanted more money. These jerks have lost my business for good since they had no interest in correcting the situation or acknowledging that they were wrong. Do not give them your business! BTW I've found their maintenance service sub par. Frequently found they missed things. So there's that too. Taking my car in for service in Marin tomorrow. read more

This is for the parts department: Everybody has been very helpful over time: very professional, flexible, great advisors. And they are nice to people which does hurt... Thank you for your commitment. Special thanks to Vinny as well. read more

Our Subaru Forester broke down at the beginning of our anniversary getaway on the Mendonoma coast. On a weekend, with no garages open nearby, we were left stranded with no way to get around. We had purchased our car at Hansel Subaru several years prior and had a great experience, so we decided to get it towed there. When we reached out and explained the situation, they arranged a loaner car for us for the weekend and kept our car safe until their service center opened on Monday, when they could diagnose and fix the issue. Shout out to Edgar Marroquin for going above and beyond to make the process less stressful. He showed kindness and generosity in a very anxiety-inducing situation, and even checked in on my wife to ensure she made it back to the coast with no issues. Thank you, Hansel employees for saving our anniversary weekend. We will definitely be back to do business in the future and will recommend you to our friends. read more

Ivan always takes great care of my vehicle and I. As a young first time car buyer, it is nice to have someone who helps me care for my new vehicle without having to stress. read more

I'm grateful for the service I received today. This goes a long way to offsetting the previous bad experiences I've had at this dealership. Thank you. read more

I took our Subaru in for some service. The service staff was great, helpful, and responsive. Jeff, my assigned service advisor was top notch. Zero complaints there. However, almost as soon I was driving out of their driveway, I received a text from Hansel Subaru asking if I want to sell my Subaru. No, thank you. Then, a little while later this same day I received a call. It was a sales guy calling from Hansel Subaru asking me if I wanted to sell my Subaru. This is intrusive and not respecting my privacy. I brought my vehicle in for service, not to be placed on some sales call list. They should not share my name and number with anyone--including their own sales department--and only use it for the intended purpose--servicing my Subaru. If I want to sell my car, I'll start calling around; not get called while I'm at work with a sales call. I find this very sad. read more

Fantastic experience buying a Subaru today at Hansel in Santa Rosa. I have bought many cars in my life, and it always seems adversarial. Our salesperson was Edgar, and he was as kind and as communicative as you might ever hope for. He helped us get a great deal, and if you ever plan to buy a Subaru, ask for him. He is a sweetheart and knows the cars well. The other thing that struck me was how positive and happy the workforce was there. Seems like everyone gets along, likes each other, and is there to help. There was never a sense of high pressure. Bryan in the finance department was also great. What a positive experience it was for my girlfriend and I. Highly recommend the dealership... read more

Andre E. assisted us with our Subaru purchase in February 2025, and the experience couldn't have been smoother. From the moment we arrived, he was friendly, knowledgeable, and refreshingly low-pressure. As a proud owner himself, Andre really knows the Subaru lineup inside and out and explained the differences between models in a clear, matter-of-fact way that made decision-making easy. We actually came in just to look and gather information, but thanks to Andre's straightforward approach and honest answers, we felt comfortable and confident enough to walk out with a car that same day. There was no sales push and no stress, just a genuinely positive buying experience. If you're looking for someone who respects your time and helps you make the right choice without pressure, Andre is the person to see. I'll absolutely be sending more business Hansel Subaru's way. read more

Nick was great to work with from start to finish. He clearly knows Subarus inside and out, and it showed in how he explained everything without overcomplicating it or trying to upsell me. He actually listened to what I was looking for and helped me find a car that made sense for my needs, not just what was on the lot. The whole process felt straightforward and low-pressure, which I really appreciated. If you want to work with someone who genuinely knows cars and is easy to deal with, Nick's the guy ! read more

I called and visited Hansel on three different occasions to get the pin code, secret entry established with no success. Even went to another dealer in an attempt to achieve this. Adam, who is not my salesman nor the technician picked up the challenge and completed the assignment. That's gotta be worth major points. read more

Personable sales person (John) Car ready and waiting Car clean No extra stuff (pads) Flexible options for down payment Willingness to get best interest rate Never pressured 2.5 hours from test drive to delivery Knowledgeable finance department read more

Gary was very patient and described scenarios to use some of the features I wasn't sure about. He really took the time explaining each feature.. Thank you Gary! read more

Gary was great. Super helpful. Loved him Funny jokes. Very informative.................. read more

I took my Subaru to Hansel Subaru in Santa Rosa, Calif for a courtesy check after driving from New Mexico to California, and the experience was excellent. My Service Advisor, Brandyn Tomkovic, was fantastic and took care of everything with professionalism and care. The dealership itself was very comfortable, with generous coffee, snacks, and a welcoming waiting area. I've never experienced a dealership that is so customer-conscious. They truly went above and beyond to make sure my Subaru was well taken care of. It's refreshing to find a dealership that is honest, respectful, and genuinely cares about both their customers and their cars. Thank you Hansel Subaru, Santa Rosa, Calif. P. Kean read more

The best car shopping experience I've ever had. Everyone was so helpful. Every question I had was answered my Edgar above and beyond to help me with my Gary O'Brien also went above and helping me to understand all the features of my car I am very pleased with Hansel Subaru and would highly recommend them to anybody. read more

Jason was fantastic! prompt service, great communication. highly recommended. happy holidays! read more

Gary was great, and so was Tim. They got a loaner car for me last minute and made it a seamless process.

Subaru I have always taken my Subaru to Hansel Subaru in Santa Rosa to be serviced. It has always been a good experience until this last time. While I waited for the service to be completed I was asked more than once if I wanted to sell my car. First came a text, then came the salesman who would not take no for an answer. My mistake was saying yes when he asked me if I "didn't even want to know what my car was worth. " As an 83 year old senior citizen I guess he thought I was easy prey. I will not go back there read more

So far so good! I will admit I had worked through the Costco Auto Program for buying a car here, so that may make a difference in terms of the buyer's review. The car was pre negotiated at a set price, so the haggle of the sale was not in scope. I worked with Bryan, who was absolutely awesome and explained everything, from the sale to the car itself. Bryan even let me test drive without being in the car, which was nice as I wanted to see how the car handled on the highway, turns, acceleration without someone reminding me this is not my car. Overall, the process was very straight forward, and while I wanted a different color in my Legacy, inventory is still a big problem in 2022 sadly. I was overall happy though with the price point, car, and the whole process of finance. While there was an upsell on the maintenance packages, I've been down this road before, and they were not that pushy thankfully. All and all from a sale standpoint I am happy and thrilled to have a new car. I know some have hit or miss reviews on the service department, but time will tell on that one. read more

Hansel Subaru - Car Dealers Near Me - Santa Rosa, California

Bought new vehicle a few weeks ago and received great care and customer service from the sales team. There was a subsequent issue with equipment that I thought was included with the purchase. The sales manager worked with me to resolve the issue in a timely manner. I appreciated the fact that I received timely communication and resolution and this is partially why I am giving a five star review. Sometimes things don't go perfectly and it makes all the difference when you receive quick attention and resolution. read more

Isamar is the best! We walked in for the first time an hour before closing on a Saturday after months of looking around for a Suburu with no luck. She was able to find me the exact car I was looking for and even though it was really late, she encouraged us to test drive the car. I never felt like she was rushing us out at all. She was able to answer all of my questions clearly and directly and was genuine in solving any concerns I had. Unlinke most car sales reps, she was proactive in finding alternatives to my concerns. I really felt like she was trying everything she could to help me. After about 2.5 hours, Isamar and her team were able to find me the perfect Suburu. I am extremely satisfied with my purchase. As a person who has worked in the service industry for over a decade, I can surely say that customer service is a dying art. It was refreshing and hopeful to experience that level of customer service and care at a car lot. This was the main reason why I was not having as much luck at other locations. I've owned multiple Suburu's and Hansel Suburu Santa Rosa had the best customer service I've experienced in a very long time. My family and I will be returning to Isamar fairly soon for our next car. Thank you Isamar and thank you Hansel Suburu Santa Rosa! read more

I ordered a new BRZ and picked it up yesterday. Nick Rescina helped me and was totally straightforward and knowledgeable. When I showed up, the finance manager Brian Eddinger was already printing up the paperwork and I was ready very quickly. Everyone I spoke with there was friendly. If I had a sister, I would send her there! read more

Hansel Subaru - Car Dealers Near Me - Santa Rosa, California

See all

we purchased a brand new Outback Touring model from Andre Estournes at Hansel Subaru back in February 2025. We absolutely love our vehicle and have driven it extensively in year one. Andre was a very low-key, non-pressuring salesman who is extremely knowledgeable about the vehicles and his positive personable nature shined through. He's also very attentive and his follow up and follow through has been excellent. read more

I had a tutorial with Gary O'Bryan a while ago and I needed a refresher. I asked him if he could show me a couple more options on my car that I couldn't figure out. He was so helpful and glad to help me again. He even remembered my name. Thank you for employing someone with such great customer service. read more

Jason Widmer in service is amazing. He got me in and out quickly and efficiently. He communicated with me each step of the way. I was never left wondering what was going on. I would totally recommend Jason. read more