We rented snorkel gear here at a great value and the service was tops. However, that is not my only reason for the 5-star review. On a different day, our van got a flat tire. There is nowhere in Princeville to get a tire fixed. We went to the Surf Company because they were so kind. One of the workers, Dane, was incredibly nice. He came out to our car to help us figure it out. After locating the pump, he got us up and running to get back to our car rental company. That was above and beyond service! Thank you! read more

Needed a bag for our surfboard and Dane was a great help! Measured it and got us a bag, quick and easy. Highly recommend!

Dane helped me get set up with a board bag to bring back my board to Chicago. He helped me measure the board to ensure I was equipped with the perfect sized bag. Mahalo Hanalei Surf Co. Great clothing selection as well. read more

Hanalei Surf Company - Surf board in travel bag - Surfing Near Me - Hanalei, Hawaii

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Screw this place and especially the manager Tucker who charged 15% over the only marked price (which was the msrp) on an item because it scanned higher it it's system. Every other store I've been to would do the right thing and sell at the marked price. The mistake was that store's, not mine. So dishonest and horrible customer service. Puts a bad vibe on the whole trip. Theres so many other places with the same stuff that have friendly and honest purveyors of surf apparel. Go across the street. read more

Great time highly recommend these very nice folks. My daughter had a very good time and it was a reasonable price.

Dane was awesome. Helped us select boards for our novice surfers, and strapped them to our roof (roof rack included in the rental cost!) Will return next time we come to Hanalei! read more

Hanalei Surf Company - Surfing Near Me - Hanalei, Hawaii

Dane was great and helpful! He searched everywhere for a board bag and helped me figure out what was the best option for my board! He was so kind and really thankful he helped me learn some more info about my kind of board! So grateful for you! Great place to get souvenirs if visiting! read more

Great location and good service. Convenient place to grab snorkel gear and buy some nice articles of clothing.

This is the best surf shop on the island. The staff here could not be kinder and more helpful. The store has a great selection of items and we come every time we are visiting the north shore and will continue to do so. All this said, we also lost our car keys in the store and the staff was spending so much time in between taking good care of their customers to help us find them. The kindness we experienced here was unmatched and I'm sending this store and these people all the blessings. Thanks for showing me and my family what wonderful people are in this world. read more

Great location in Hanalei had great selection of products and a very friendly owner. In a plaza area where there's plenty of places to eat and tour the little town. read more

This is one of the best surf shops here in town. We wanted a shirt and got a super deal on two traveling Suitcases. The deal was so good and quality so high, Rip Curl, they has to go home. Bethany Hamilton from Soul Surfer shops in here. All good. read more

Place is awesome, and was very helpful with our beach rentals. The girl who helped us out (Shannon) was awesome and gave us some snorkeling tips. All the gear was great quality with a reasonable price. I would highly recommend going here! Mahalo read more

Rented performance longboards from these guys for a week while we were in Hanalei. Very professional but chill staff let us look through the board selection and pick them out. Very low friction, low hassle interaction. I would definitely come back here. read more

Great location to rent a surf board! Also was able to pick up a couple of trinkets to take home . Was able to swap out surf board easily and the hours of operation was great. 8-8 everyday. read more

Great selection. Love my cool blue Tee I bought there. Friendly and helpful staff. Came here looking for a nice HI logo tee and found a great one with their logo in a nice shade of blue read more

This is a great local surf and swim shop, with plenty of clothes and swimsuit options, including all the gear. Friendly staff too!

I had shopped this store a few days prior, bought a sweatshirt and some jewelry. Very nice and helpful lady that checked me out. I went back on Sunday march 17, to try on some black pants. The young man put me in a dressing room, and very loudly said, 2 black pants. Which i found to be a bit obnoxious. The pants did not work out, i hung them back up and looked around some more. I walked outside to look at the sale rack, the young man watched me and then followed me back outside and questioned me about the pants. I told him that i hung them back up. He asked me to come back inside and show him where i hung them. He said that there was a lot of theft. I would think this could be handled a bit different and in a more professional way. The hyper vigilant employee could definitely use some training on how to treat customers. read more

My family and I came by the other week to rent surf and boogie boards, but Tucker saved us from disappointment by letting us know that the water on the North Shore was super dead that day - no waves to be ridden. He guided us in pivoting to snorkeling gear and super helpfully made sure all the masks and fins were a snug fit on everyone. We ended up snorkeling the better part of the week and the gear served us admirably - sturdy, no leaks, and we didn't have to decide in advance how many days to keep the rentals. Thank you Tucker and Hanalei Surf Co! Also, my kids fell in love with the cat that seems to live in front of the store, pictured here.... read more

Hanalei Surf Company - Surfing Near Me - Hanalei, Hawaii

This place is great. Everyone is ridiculously friendly. We rented surfboards from here 4 days out of our stay and their suggestions were spot on for each day. I (being the one person in the family who does not surf anymore) rented a beach chair and bought a ton of cute T-shirt's. It's not always easy to find a surf shop with employees who are knowledgeable, friendly, and fun. 6 stars if I could give them that many!) read more

Great place to rent snorkeling gear!! Great customer service, everyone was so helpful & patient! It was only $6 for mask and flippers. Life jacket is also complimentary if you ask for one! My friend didn't know how to swim and the lady recommended using a body board & it made the experience a lot better! *Highly recommend body board if you don't know how to swim or not a very strong swimmer. Rental is 24 hrs so you can return it the next day! read more

If you are on the island you have to stop here to get your supplies for the week. Everyone is laid back and very helpful in the shop. Getting you set up with the proper boards and beach equipment. Pick and drop off were simple and easy. Thank you for the great service. read more

We come every year to Kauai and make sure to visit HSC. They have wonderful, good quality clothes and suits. Really nice items to take home with you that say Kauai on them-shirts, stickers, water bottles. They don't sell the gas station items, it's higher quality things. They are very friendly. read more

Ryan helped me order a few boards He's super helpful and knows what's up And they always have good deals on everything Super stoked read more

I stumbled upon this gem in Hanalei. The cutest beachwear. Loved all of their options of great shirts with Hanalei and Kauai. Wish I would have bought more when I was there because I didn't find another surf shop in Kauai that compared. Also, awesome prices on beach rental equipment and they were very flexible about when it needed to be returned so we were able to keep it until we were done. I would highly recommend checking it out! read more

I always feel taken care of, staff is knowledgeable, friendly and helpful. Medium size shop that has it all.

Great service for snorkel gear. Beautiful clothing. Most importantly beautiful people. I couldn't recommend a group of folk more highly. The perfect embodiment of Aloha. Thank you. read more

One of the employees was very unprofessional and rude. Seemed like she was already irritated working. She had attitude with my brother and I, definitely needs to improve on customer service. She was a petite brunette. read more

We've always supported HSC over all the surf shops in hanalei (although most are sister stores) but the "service" we experienced by the two guys working the morning of 10/10/20 was a major turn OFF. Long story short, the two guys working just wanted to be anywhere but there or just were too cool to work ...idk. Couldn't even say a simple "hi" or acknowledge your sole presence in the empty store just makes you feel super unwelcome. Anyway, we tried to shake off the cold shoulder vibe and attempted to shop. Husband looked at the glasses and asked the guy a simple question. One had no knowledge of the sun glasses they sell (no big deal) but the fact that he couldn't even *try* to help find what we were looking for or recommend checking their other stores maybe?! Instead, he just stood hands in his pocket shrugging responding with "not suuuureeee...." staring at the display trying to fight off a yawn. Cool...feeling super uncomfortable now we left annoyed vowing to not return (while those guys are working at least). Well next day went to their sister store across the street, Backdoor Hanalei, and behold...the glasses we were looking for! They also had good simple customer service so naturally we bought more stuff because that's just what happens. Review is solely for this experience. read more

I rented chairs from a nice person on the 18th april she was giving us a discount for staying at the princeville Westin turned the chairs in today the 21st April the people that were working today were very nasty tempered rude hateful. Mean I will never ever never give them my business again my sister in law and I spent hundreds of dollars there never again bad people work there read more

We rented snorkel gear from them, and the price was very reasonable. Good service too. My wife needed an optimal mask, and they took the time to try several to ensure she got the proper one, then he went online and checked the winds and made recommendations for us to try. read more

If I could rate this place zero stars, I definitely would. Upon entering, I immediately felt uncomfortable as the employees seemed to shadow my every move, even questioning me about merchandise I hadn't touched. Their behavior was blatantly disrespectful, and as a person of color, I could sense the unwelcoming atmosphere. To make matters worse, one of the employees negligently damaged my car while assisting another customer, showing no remorse or apology, even after expressing concern about potential charges from the rental company. Their nonchalant attitude, capped off with a rude gesture(middle finger), was simply unacceptable. I'd much rather take my business to the surf rental down the street. Avoid this spot if you can! If you do shop here, avoid the really short brunette with the voice. You'll know who lol read more

Bought my first board here on 10/12, a Torq The Don XL and they were super helpful. If you need a board and need some guidance like I did, dont bother looking anywhere except Hanalei Surf. Everyone has to start somewhere and Im super thankful I came to them. These dudes set me up for success!!! Thanks guys! read more

10/31/21. INCREDIBLY POOR ATTITUDE AND CUSTOMER SERVICE. I bought my daughter a bikini inside the store in the sale section. Brought it to her and it didn't fit. Went to return it and was told it is not their policy to return sale items. There were no signs saying no returns. I was not told when I bought it I could not return it. The clerk saw the receipt and who rang me up and stated, "oh Ryan has been gone and just got back so he may have forgotten to tell you." I offered to do an exchange and was refused. VERY UNCOOL. I have bought from this store for years without problems but will no longer shop there. Kimberly Alfano read more

OMG This place rocks!! Bring a 25% off coupon from condo and the price drops too. We rented three sets of mask, snorkel, and fins (in a neato mess bag) for the day for $18.00 before my coupon. The staff are lay back and knowledgeable. Free map of places to get wet too. Just a great place to enjoy your vacation. 5 PLUS on all counts! Off the charts and a true pleasure to review. read more

Incredibly reasonable prices!Super nice and helpful for places to go snorkeling. Honest about how difficult it could be to get parking. read more

Hanalei Surf Company - Anini Beach, we were here in June. Saw 7+ sea turtles while snorkeling. - Surfing Near Me - Hanalei, Hawaii

On the prowl for surf and in desperate need of boards, my friend and I stumbled in on a rainy afternoon. The attractive young humans (Shannon, Ian, Patrick, Matthew, etc.) at Hanalei Surf hooked us up fat! We got killer deals on performance boards, inside local tips on surf spots, recommendations for crafting our own gear, custom art created on the spot (thank you, Shannon), and compliments on our stunning beauty! This talented young bunch of multi-tasking whipper-snappers will give you the satisfying experience you seek! read more

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My wife and I rented everything we needed from this store: -Surfboards -Boogie Boards -Snorkeling Gear Ryan helped us out a TON and showed us the best places to do all of these. I would highly recommend them to anyone. Their customer service was great as well as their pricing. THANKS GUYS!! read more

Great snorkel rentals... They actually do correct fittings. Great tips on places to go (and not go). Don't trust map apps... It's in the heart of "town"... Just park in one of the regular lots! read more

Condescending guy loading boards ruined experience. Not approachable. It is supposed to be a fun experience. If you're that crabby don't work in customer service. read more

Bucket list: surfing class check! The surfing school family were professional, kind, and have excellent instructors ! I was lucky to have had Poi- he was excellent and patient. After his instructions I was able to get up my first time and all of my 6 other waves I stood up! What a feeling!! Thank you! read more