Yes it's a chain. Yes it's all over major cities in Tuscany (if not Italy?). And, yes it's delicious! They use quality ingredients and the gelato is always rich and creamy. Favorite Flavors: Pistachio - Very rich and nutty Bacio - Inspired by the Italian version of Hershey Kisses Crema di Grom - I think my sister got this flavor twice on different occasions--Tastes like cookies read more

The line here is usually much longer than the one in Rome at Piazza Novana. However, this might be because this is the only location in Florence and is still worth the wait. This location is tucked back in an alley and could be hard to find. The staff again are very friendly and on my second visit here, they were getting ready to close and still served us with a smile. Not only that, it was one of their staff members birthdays so they locked the door after us and we were locked in to celebrate with the staff. Champagne was flowing and I felt like one of the family. Cheers! read more

For gelato in the city center, this is in my top three. They make the gelato fresh in the store & the flavors are in abundance. I always love pistachio & caffe, but everything there is fantastic. I will be trying the almond granita next...yummy read more

Grom - And we love Grom :) - Ice Cream & Frozen Yogurt Near Me - Florence, FI

Their gelato is actually in tins, and you know that means their gelato is legit. The Grom butter flavor was excellent, kind of wish I found about this place a little before I had to leave. I would say this was one of my favorite gelato places! The small cone with two flavors is just 2,50 euros. read more

Grom - Ice Cream & Frozen Yogurt Near Me - Florence, FI

See all

Oh boy... that pistachio gelato had the most amazing texture. I'm fairly sure they took an armful of pistachios and just churned them until they morphed into a creamy pistachio butter. If only I could pack a pint of this in my luggage to take home! I guess I should also say that yes, my husband's stracciatella was good too (though mine was the clear winner). read more

Grom - Pistachio and Stracciatella - Ice Cream & Frozen Yogurt Near Me - Florence, FI

Amazing gelato! I was pretty strapped for cash cause I'm your token tourist waving a credit card everywhere I go - so remember that they don't take card!! I got the small for €2.50 which allows you to get 2 scoops and I got pistachio and hazelnut. Both were individually very good. The depth of texture that existed was nearly perfect. It wasn't frozen solid and my tongue performed a majority of the masticatory function. I think the best way to describe the texture was a soft leather -just pure bliss As my tongue dissolved the ball of gelato, the sugar content complimented it perfectly. It didn't overwhelm your taste buds and left you wanting to savor rather than devour. What was nice that the flavor doesn't kick in right away. As you dissolve the gelato, the flavor creeps up a few seconds later and it lingers for a second after its gone. All in all, I'll be back and look forward to trying one flavor rather than mixing the 2. Perhaps that's just how this place is -you're better off not mixing. Happy eats! read more

Grom - Pistachio n hazelnut - Ice Cream & Frozen Yogurt Near Me - Florence, FI

For a chain this has great Gelato. We stopped here after dinner on a hot August night. The gelato was excellent but you must enjoy it right away since it melts fast.? read more

The #1 gellato in Italy Be prepared to see a gellateria on nearly every block in Italy. But understand the ones that feature big trays of whipped up ice cream are NOT the real, authentic experience. For that, you want to find the "authentico". Look for places that have deep round tubs suspended in a refrigerated unit with round lids -- those are the real thing. And Grom is where you want to be! I do not understand the way they make it or what it actually is, but this stuff is killer (and I am a gourmet ice cream lover to begin with!). Anyways, this one is literally one block away from the Piazza del Duomo on a narrow sidestreet. If you like ice cream, you can't visit without trying this place! read more

Grom is by far, whether Rome or in Florence, the best gelato I've ever had. The service was excellent. The pistachio, dark chocolate or hazelnut chocolate flavours are unbeatable. Highest quality ingredients and the cones were superb at any size. read more

My first gelato experience in Italy and I was NOT disappointed. My fiancé got Pistachio and Crema de Grom and I got Crema de Grom and Nutella - they were all SO delicious and tasted exactly like what they were supposed to. If you're torn between any flavors though, do yourself a favor and get Crema de Grom - they have biscotti bits in it!! YUM :) Going to miss this place read more

Grom - Ice Cream & Frozen Yogurt Near Me - Florence, FI

the gelato here is absolutely amazing! we had Grom gelato in Florence, Venice and Sienna and all were fantastic! highly recommend the caramel!! read more

Not as many flavours or as iconic as Berthillon in Paris, but very good. The granita siciliano (a semi-frozen slush) is interesting. Almost a cult in Firenze. read more

Grom - Ice Cream & Frozen Yogurt Near Me - Florence, FI

I've always enjoyed the gelato from Grom. Guaranteed deliciousness! I always get chocolate and pistacchio and since 5 years ago when I last went, still amazing. My partner got his usual coffee and chocolate. All very delicious. Will always keep going back read more

Even though Grom is a chain gelateria, it is one of the best and I consider it to be my favorite. The ingredients are fresh and seasonal, but what really makes the difference (in my opinion) is that the gelato is kept at an optimal temperature by not being piled up into multi-colored mountains like most of the other gelaterie tend to do. Keeping the temperature consistent is what keeps it fresh and without ice crystals here and there. My personal favorite combination is with fiordilatte, nocciola (hazelnut) and caffe' (coffee) flavors, usually in a cone. The workers there are friendly and the line moves fairly quickly, even when it snakes around the corner of the building. It's one of the places I highly recommend to visitors & they always seem to love it! read more

Grom - nocciola, fiordilatte, and caffe' on a cono - Ice Cream & Frozen Yogurt Near Me - Florence, FI

See all

Grom is a well known and very successful ice cream brand with branches all over Italy and the world. Their ice cream really is great and they have some very special flavours like Torroncino (white nougat) which I absolutely recommend. Also the cones themselves taste pretty good. Not all Grom flavours are available in this store though and the selection is not as big as in other gelaterie. The ice cream is also quite pricey compared with other ice cream places, but okay for a rather touristic place like the centre of Florence. read more

My friends and I spent 10 days in Italy (divided among Florence, Venice, and Rome) and ate gelato at least once a day the entire time. Hands down, Grom in Florence was my absolute FAVORITE! My mouth still waters thinking about it now when I'm stuck back home in the suburbs of the Chicago where there is not a single gelateria that can compare. We had read about Grom in our Rick Steves guide to Italy, which is where we found many other recommended gelaterias. When we saw the really long line out the door of Grom, we almost decided it wasn't worth the wait. After all, our time spent abroad was precious AND we had already gotten gelato once that day already. But, we ultimately decided that we were only going to be in Italy for a limited amount of time and that a huge line must mean something. I'm so glad we used the line as a barometer for what would be a very worthwhile taste bud experience. The line moved surprisingly quickly and I decided not to try to order in Italian this time around (the guy I'd ordered from earlier had been so confused). I decided to order my favorite: stracciatella. The chocolate was so crispy and fresh and it all just melted in my mouth. Mmm...creamy gelato goodness! I HIGHLY recommend, no, REQUIRE that you drop by here for gelato if you're ever in Florence. I don't care if you're going to ruin your appetite for dinner or (like us) if it's your second gelato trip of the day. Just go and enjoy! read more

Delish, real gelato among so many fakers!! There's a great menu to show the different types available. I had scraciatella and cream di Grom. They were both really good but next time I'll get the fig granita!! Great choice with medium prices (medium cup with 2 flavors for 3,70) and very friendly service. read more

Go figure that my first experience with gelato in Italy would be one that has branched out to the USA. I had mixed feelings about a chain in Italy to pop my gelato cherry but so be it. They were successful and it was time. Why wait for gelato? Indulge in it! The line was long and I picked one of my favorite flavors coffee (caffe) instead of one of the fruitier ones like apple. The taste was on the money and I could not be happier. It did not make me thirsty, rather it quenched my thirst and gave me a little sugar jolt. Like a cup of joe in a cone, it was more than enough to keep me going between meals. All of the gelato containers are covered silver buckets so it's not like you can pick and choose based on colors and sight. Service was quick and there are a few seats. I sat by the window and people watched. Grom is a must after visiting the Duomo. It is located on a tiny street on the corner. Forget mapping it. You will surely stumble upon it as you wander the city. *** Va dato che la mia prima esperienza con il gelato in Italia sarebbe uno che si è ramificata negli Stati Uniti. Ho avuto sentimenti contrastanti su una catena in Italia per far apparire il mio gelato ciliegia, ma così sia. Ci sono riusciti e che era il momento. Perché aspettare gelato? Indulgere in esso! La linea è stata lunga e ho preso uno dei miei caffè preferito sapori (caffe) al posto di uno di quelli fruttati come mela. Il sapore era sul denaro e non potrei essere più felice. E non mi ha sete, piuttosto spento la mia sete e mi ha dato una scossa po 'di zucchero. Come una tazza di joe in un cono, era più che sufficiente per farmi andare tra i pasti. Tutti i contenitori del gelato sono coperti d'argento secchi in modo che non è come si può scegliere in base a colori e vista. Il servizio era veloce e ci sono pochi posti a sedere. Mi sono seduto vicino alla finestra e la gente guardava. Grom è un must dopo aver visitato il Duomo. Si trova su una piccola strada dietro l'angolo. Dimenticate mappatura. Sarà sicuramente inciampare su di essa come si girovagare per la città. read more

The best gelato I've had in Italy so far (between rome and florence). I got the pistachio and biscotti (€2.60). Both were great, but what put it over the top was the waffle cone. I came here both days I was in Florence! read more

I cannot give Grom enough accolades. Grom is a Gelato chain. I know people are serious about their Gelato and I admit this is not my area of expertise, but Grom offers grapefruit!!!! Years ago, I had a taste of grapefruit Gelato and was instantly hooked. Whenever I am in Italy, I desperately search other gelaterias but my search always returns to Grom. If you are a fan of bitter, tart, barely sweet Gelato, you will understand my obsession. Grom also sells reasonably priced Gelato and will not cheat you. I don't know why my friend insisted on buying Gelato from another shop on the main tourist thoroughfare, but I paid €2.5 at Grom and she paid €7, for the same portion! Service at Grom is also top notch. The scoopers always greeted us with a smile and served us with the trained efficiencies of chain establishments. A business who does it right. read more

My favorite gelato in Italy!! Loooove the pistachio gelato it's packed with flavor and doesn't taste artificial at all. Has a strong natural pistachio taste. Also love it paired with the strawberry which is refreshing and not overly sweet. Tried other gelato places but this one was definitely the highlight. I'm looking forward to the next time I can have my pistachio gelato from Grom! read more

"No, I've never been." "What? Are you crazy?" "What's so special?" "The coffee is imported from Guatemala, The chocolate comes from Columbia, the vanilla they use comes from Madagascar..." and so on. So when an Italian smacks you upside the head and explains gelato in such a way, you want to drop everything, probably not your baby if you're holding one, but you'd want to drop everything precisely at that moment to run over to Grom, you should. So you can stand behind a line that is longer and outside the entire store and patiently wait for all natural, organic gelato. That I just found out is gluten free? Man, these guys are way ahead of their times in Italy! It's right around the corner from the Duomo, so centrally located. I'm a pistachio lover through and through, so I've always ordered pistachio at every gelato shop up and down Italy, and Grom, you always shine above the rest. Just a tip. Never order from the gelaterrias where they display mounds and mounds of gelato. I remember one day I was craving gelato so bad, and I was in tourist haven and I couldnt for the life of me subject myself to grab a cup from one of those places. Don't do it. Save your stomach for something that you will always remember, like your first bite of organic heaven from Grom. mangiare felice. read more

Do yourself a favor and stop by Grom for a crazy good gelato! Their coconut with chocolate chips is something dreams are made of. You can taste the quality and fresh ingredients here. There will be a line. Get in it. Eat. Repeat. read more

The best gelato ever!!! I came here 3 times in one day when I was in Florence! My favorite is the coconut with chocolate chips! Super creamy and delicious! This place always has a long line, but it moves fast and is totally worth it! read more

Sorry, I tried the Grom train and it didn't live up to my favourite places. I have to agree with another reviewer who said, "It isn't that Grom isn't good, but Gelateria dei Neri is so much better." Preach! It was nice to walk in and escape the hoards of tourists, but I noticed that it was not as busy I the other places I have gone to. And the lady behind the desk was following me like a shadow! Anyway, I decided to go with a piccolo copetto and get Pistachio and Salted Caramel. I will say that the Pistachio is pretty good. The Pistachio is what carried the three stars! It is natural and the right balance of what it tastes like to eat a Pistachio... in cream form. The biggest disappointment, the Salted Caramel. Not only did it lack in flavor (I think the Pistachio was saltier), but it was full of ice crystals. That is an absolute no for me when it comes to gelato. I ate the Pistachio and threw away the Salted Caramel. If you want to try a Caramel Gelato, go check out Gelateria dei Neri. read more

Their gelato is THE BOMB. This was the first gelateria I went to on my trip to Italy and I was super nervous. You can't see the gelato because it's in metal containers, and the menus are completely in Italian! I just ordered the two first flavors I saw, crema di grom and caffe', and they were DELICIOUS. I'm sad I couldn't come by for more gelato because it was some of the best I'd had the whole trip! Don't let the fact that it's a chain discourage you from coming here. Chain or not, this place has got delicious gelato! read more

Typically most people confuse GROM with artisanal gelato. GROM is a franchise that exists in most famous Cities in the world such as New York and London. It is the clever creation of two friends originally from Turin wanting to create genuine gelato that can be made on the premises. We should call it semi-industrial therefore the flavours are ok although simply do not compare to incredible artisanal gelateria like Carapina, Gelateria dei Neri or Vivoli. The founders have been brilliant in creating a very successful brand and I admire this read more

Grom has delicious, fresh, authentic gelato. Not a tourist destination in the slightest. The gelato is kept under the metal surface of the bar rather than being displayed in mounds (indicating it's homemade) I had the candied walnut flavor which I have not seen anywhere else! The hazelnut was delicious as well! What real gelato should taste like. read more

My absolute favorite gelato place in all of Italy!! It is a chain so luckily you can find several locations in each city. My favorite store is right near the duomo, the staff are so friendly and very patient with tourists. I always order the dark chocolate that is dairy free and omg it is to die for, I have yet to find any ice cream that even compares! It is so rich and creamy, and has tiny chunks of dark chocolate in it, too. I've also tried the sorbets which are delightfully refreshing, too. Highly recommend Grom over and over again! read more

Grom - Ice cream selfie- try the dark chocolate gelato! - Ice Cream & Frozen Yogurt Near Me - Florence, FI

See all

Grom has set the bar for gelato perfection. I've never had any ice cream as good as the flavors I got from Grom. It didn't matter if I was in Florence or Venice, the quality continued across every location. Every bite is a mouthful of rich, creamy flavor. I had heard about Grom before going to Italy earlier this year. I stumbled across this location on accident, because of the huge line they had going out the door. I waited in line, and it was well worth the wait. Their menu is huge, their ingredients are imported from all over the world, and their gelato must be had to be beleived. If you love gelato, Grom is the only place you need go. read more

Best Gelato I have had in Italy hands down, it tastes just and good and it looks and looks just as good as it tastes. Tons of flavors to choose from, the cheesecake flavor was to die for!!! Must go! read more

Grom - triple scoop! - Ice Cream & Frozen Yogurt Near Me - Florence, FI

Grom is a awesome gelato place located near the dome in Florence. Despite the long line the staff make sure you have everything you want. From frappes to 4 flavors Grom is my favorite Gelato place in all if Florence. Make sure you try "Crema de Grom" It's Grom's signature flavor! read more

For real ice Cream Lovers today we try "creams pistach hazelnut " creamy ice cream, nice, tasty, fair amount 'of sugar, balanced, excellent ice cream I would say, we added it to our favorite places! Roberta and Sandro read more

Grom - Gromeice cream - Ice Cream & Frozen Yogurt Near Me - Florence, FI

The best Gelato I have ever had the pleasure to have. Grom are a chain now, not that this has removed anything from the quality of their product. After discovering Grom me and my family had a minimum of one gelato a day while on holiday including one in their Siena branch. To be fair I tried 12 different flavours and there was not a bad flavour, I would recommend any of the fruit ones especially the strawberry or raspberry (these are seasonal). In the UK ice cream is bit pants, there are one or two places that do it well, but not that many. So there we were on the flight over and being given a recommendation from a fellow passenger to try Grom, 'it is hard to miss it is the one with a queue outside'. She was right. What made this branch special was that we also discovered they are open until midnight which encouraged some of us to have our second for the day more than once. The service was great, I believe there is also now a loyalty card or something, anyway gives me an excuse to go and try it out again next time I am in Italy. To be fair I ate more than my fair share, but thankfully was wondering up and down hills most of the day, and still managed to lose weight while eating so much. read more

I dropped by Grom one of our last days in Italy and wanted to see what everyone was talking about. It was around 3:30pm, so I was shocked when the place was packed. There was no noticeable line, so I felt a bit put-on-the-spot when it was suddenly my turn to order and I was still trying to translate the flavors. A bit flummoxed, I asked the worker what was in the Crema di Grom. She looked very annoyed and restated the Italian description. I ended up with the Crema di Grom and the flavor of the month, which the worker scooped up and handed to me without barely looking at me. She looked even more annoyed as I dug into my pockets to get exact change. I can look past bad service if the food is outstanding, but the gelato I got was decent though hardly mind-blowing. Creamy with some nice textural contrast from the biscotti in the Crema di Grom, but not as flavorful as the gelato in other places in town. Grom makes a nice cup of gelato. However, in a city full of amazing, artisanal gelaterias I can't even put Grom in my top 3 in Florence. read more

Delicious, I had the pistachio and dark chocolate. Reasonable price. The cafe flavor and vanilla were on point and I will miss gelato back in the states! read more

Grom - Cafe and vanillA - Ice Cream & Frozen Yogurt Near Me - Florence, FI

Good gelato, but served with major attitude. I asked for "chocolate gelato" and was snapped back with "CHOC-LAT!!" We also received a major eye roll and not a thank you. This is a beautiful city with very friendly & polite people. There is delicious gelato on literally every corner. Who needs the attitude & eye roll?? Not you! read more

Our first gelato in Florence! I wondered where all the fruit flavors were but apparently they offer their choices seasonally so that explains that. Stracciatella and nocciola for me! Both flavors were lovely, rich and creamy. They taste exactly like they should, like a pure extract of flavor. This is why gelato is superior to ice cream. One of many reasons! It's pretty cheap, and you get two flavors in a small cup. Everywhere seems to do this - just getting one flavor would be a waste of an opportunity to make a delightful combination! The dark chocolate was very rich, but my boyfriend liked it mixed with pistachio to cut the bitterness a bit. Very small inside, so get it to go and wander. Worth a stop for sure! read more

I searched for this Gelato place in Florence as written in the Lonely Planet Guide Book. Really creamy natural flavors and not too sweet. Gluten-free. read more

Grom - Ice Cream & Frozen Yogurt Near Me - Florence, FI

See all

The flavors are amazing but we were disappointed that the gelato was heavy and American style rather than traditional light gelato.