This is an honest review from an actual FFL Dealer loosing major $$$ on the GearFire platform. After using their so called "ecommerce" platform for over 2 years, we are extremely dissatisfied. We would like to give them a zero but it is not possible. We would NEVER recommend GearFire to any FFL Gun Dealer, big or small at all. GearFire's platform is full of bugs, never updated with new features, functioning on half baked code that sometimes works, sometimes does not. Whoever designed and codes this software really does not understand the firearms industry from a retail FFL dealers prospective. Simply put, clueless. Support is far inferior to what anyone would expect from a true Ecommerce Platform provider or any software company big or small for that matter. You can call down every one of their support numbers and every last one of their account managers, and not a single one will actually pick up and answer their phone. All you get is voicemail. and you have to poke and prod them with a cow taser just to get someone to answer your email support inquires. And this is a very common scenario that occurs often. When customers place an order on the GearFire hosted FFL's online store, which is to be fulfilled by a supplier through drop ship fulfillment, and the order processes, 1) GearFire charges the customer's credit card immediately, and then 2) much later, the GearFire system fails to send the order to the Wholesale Supplier; or 3) the order is submitted to the wholesaler when in fact the product item is not even in stock at this wholesale supplier. Imagine that! GearFire inventory feeds are 100% unreliable. This failure costs the FFL time and money and generates unhappy and needless to say "pissed off" customers. And the butt kicker is, GearFire Support does not monitor their own system failures. You would think that when any order fails and throws an BIG RED IC error, the GearFire software would immediately create a Level 1 Helpdesk ticket at GearFire, and immediately send it to a GearFire Support tech to investigate it and fix it; and work with the Supplier if it is found to lose server communications with the GearFire system. Nope, none of this ever happen this way at GearFire. It is up to the FFL Dealer to identify that the order failed, look at some gibberish XML code that is generated, and be forced to contact GearFire Support for assistance to determine what caused it to fail. And then days later a GearFire AE may finally get back to you with a standard talking points response, it was 1) the suppliers fault so go call them and ask them to investigate and fix it or 2) it was the fault of the dealer or better yet 3) go pound sand. A WORD TO THE WISE TO THOSE FFLs DEALERS reading this review, do not waste away your time and money with GearFire. There are much better ecommerce products out there that actual work, that is worth spending your money on. You might as well just piss in the wind on a very windy day if you plan to do business with GearFire and expect a quality and satisfying experience. read more