I purchased the highest-end bike available from Victory Velo because I believed I was investing in…read morepremium quality, expert service, and long-term support. What I experienced instead has been deeply disappointing. From the very beginning, the drivetrain did not function properly. Shifting was inconsistent and unreliable. I brought the bike back to the shop numerous times during the first year -- well within the stated one-year warranty period for drivetrain components. Each time, I was told the gears had been adjusted and that the issue was fixed. Each time, I would ride the bike and discover it was still not working properly. I travel frequently to ride, including trips to Colorado, and it is incredibly frustrating to arrive at a destination only to discover that a brand-new, top-tier bike still isn't functioning correctly. This was not a one-time complaint -- it was an ongoing issue from the beginning. As the one-year warranty period approached, I was told directly not to worry about the warranty expiring. I was assured that if we went beyond the 12 months and the drivetrain still wasn't resolved, they would "take care of it." I was explicitly told they would stand behind me and make it right. However, when we reached 16 months and the drivetrain issue was still unresolved, the response completely changed. I was then told there was nothing they could do because the bike was outside the warranty period. After a year of documented complaints and repeated visits during the warranty window, being told that the issue could not be addressed because of the calendar felt like a complete reversal of what I had been promised. The timing of the denial, after repeated attempts to fix the problem within the warranty period, left me feeling dismissed and unsupported. When you purchase a high-end bike at a premium price, you are not just buying components -- you are buying trust, service, and follow-through. In my experience, that trust was not honored. I cannot recommend this shop based on how this situation was handled. If you are considering a major purchase here, I strongly encourage you to get warranty commitments in writing, document every visit, and be extremely clear about how ongoing issues will be handled if they extend beyond stated warranty periods. Even if this were the last bike shop in Auburn, I would choose to drive elsewhere to work with a business that prioritizes accountability and standing behind its commitments. I have been a roder for 40 years.

Amazing shop, we went in expecting the typical poor bike shop attitude and were met with friendly…read morepeople, a clean shop and a warm inviting vibe. You can tell the people that work there enjoy themselves and it shows in how they treat people coming in. The shop is stocked with everything you need for any type of cycling. The service was top notch. I can't recommend a shop more. Top Notch

Love my e-bike from Bicycle Emporium! I've never been on one before and I loved the training from…read morethe staff.

BE is a gem tucked away in the corner of an unassuming strip mall off busy Hwy 49 in Auburn. It's…read moreworth seeking out. It offers a good selection of bikes, plus accessories, parts and tools. The quality of the repair work is top-notch, with good advice, quick turnaround, and reasonable prices.

Andy and Lindsey we're spectacularly helpful this week with our new bike purchase. They were…read moreefficient, courteous, and very knowledgeable. I appreciated how easy the process was, and the price couldn't be beat, either. I also appreciated how easy it was to call with questions and get a person on the phone vs a robot. Buy local!

Nice workers but they took my bike apart, and when they told me I had essentially totaled my bike…read morethat was still working fine, I said I would come pick it up. They said they would put it back together the way it was. Unfortunately that meant with a flat front tube, no valve nut or stem cap, and my derailer completely off with the chain hanging loose. That is about 5 pieces away from how it was when I brought the bike in. I won't be bringing my bike back

Great little shop in a very convenient location…read more I snapped a cable while riding the trails close by and decided to stop by Trailside Bikes on my way home. They had the parts I needed in stock and at very reasonable prices. I was able to get my bike back out on the trails the next day and not miss any riding time. Thanks, Trailside!

I had the best experience with Trailside Bikes this past weekend. I was traveling to the area from…read moreout of town for a cycling event and contacted Trailside ahead of time to arrange for a rental. Dave was very responsive, organized, and detail oriented. Everything worked out as planned with great service and I couldn't recommend them enough. I will definitely use them again, great shop!

Nathan is the man! My bike was making such odd noises and he fixed it in no time! Also helped me go…read moretubeless with my back tire. He came in no time at all and he has the best attitude. I'll be using him all the time!!!

Nathan is the absolute best! He met us and fixed our broken rollator walker on the spot! Very…read moregood service and very reasonable too. He also adjusted a couple of other walker/scooter problems. Highly recommend!

One of the few Lectric brand partner repair shops around the Sacramento area. Chris works on all…read moretypes of bikes. Nice to have this local shop available. Made appointment, arrived with bike, Chris took care of it immediately. A++ customer service!

Chris is the best. I've only purchased little items so far, but he seems to have what I need, and…read morehe's close. Great to be able to shop local.

I have been rolling around on a pair of these wheels for a few weeks now, and just did my first set…read moreof races on them! And as you can see from the photos, they certainly didn't hold me back from winning! After having a couple pairs of deeper carbon rims, I have to say that these are the favorites. They're competitive when it comes to weight, but my favorite thing about them is that when you are standing/sprinting and putting down power they don't flex at all; not an ounce of disc brake rub from them flexing to be heard. Highly recommend! Beyond all this, these wheels were constructed with my riding demands and body type in mind. Not just some pair hanging in a shop, but custom made to enhance my riding everyday.

Spark Has been my go to source for quality wheels for a few years now. The attention to detail is…read morewhat separates them from the others. Ryan builds some exceptional wheels and can build what you need for your bike, just tell him what kind of riding will be doing and he'll build a set of wheels for that riding style. You won't be sorry.

Oscar was able to come out the next day to replace my son's brakes on his E-bike (Lectric Brand) we…read morehad already purchased the replacement parts, he was on time, knowledgeable, and fixed a few things my son had messed with on his bike, including his throttle to ensure it was installed properly. I really appreciate that he comes to you because hauling the bike somewhere in my car did not sound fun! Thank you Oscar!

Awesome, Awesome, Awesome! If you have an electric bike they…read moreare the best! Great service and very affordable prices.

Found Ryan online when I was looking for a mechanic in a pinch and needed a quicker turnaround than…read moremy local shop could offer... and now I think I will be going with him from here on out. Ryan was extremely easy to work with, great quick communication via text and phone, no attitude and happy to explain things, and always got my approval with cost unlike others who sometimes take initiative that is not always desired. Even coordinated to drop my bike off at my work during my lunch break so I could ride it that evening. Cost is always a question, but prices were more than fair considering how much work I had done to my mountain bike, basically a complete overhaul including rebuilding both front/rear shock... and the high quality parts he upgraded me to for minimal change in cost rather than just sticking with the basic stock replacements was a really nice bonus. Bike rode better than I can ever remember. After talking to Ryan it is clear he has been doing this for awhile and really knows his stuff in both road and mountain realms. I have complete confidence in him and will be happy to use again. He also does wheel builds, but I was already set on that with my i9's. Thanks Ryan!

I bought a set of wheels on ebay, Reynolds Assault Limited, with powertap g3 hubs for my Campy…read moreequipped Dogma. They were great until I broke a spoke, and another, and then a third in 6 months. With a double century around the corner, I didn't want to take any risks, so I brought my wheels to Ryan. After checking with the manufacturer, he determined that Powertap built the wheels not Reynolds, and that they used pillar spokes that were too short. I had Ryan relace the wheels with new spokes and internal nipples. I went with his recommendation of brass nipples and sapim cx-ray spokes. When I received the wheels back, they were flawlessly clean, and my cassette was like new. He also included extra spokes and a one year warranty, just in case something went wrong in the future. I wanted to wait until after riding the wheels a while before I reviewed his work. Well I've ridden them, and as Ron Burgundy would say, "top notch." I have put well over 1000 miles on the wheels, on all sorts of sketchy roads, including 3 double centuries, and they have performed flawlessly. I'm a bunny hopping, gravel seeking, dirty, dirty roadie, and I'm not a teeny dude, and these wheels have stood up to everything I have thrown at them. In addition to my own experience, Ryan has repaired a few of my clubmates bikes, and everyone has been impressed with his work. One mentioned that his di2 bike shifted better than new after Ryan had tuned it up. I highly recommend Ryan Mason to anyone who really loves their bike. He is clearly passionate about his work and a real craftsman when it comes to building fast and reliable wheels. Thanks Ryan.