This boutique sells clothes that mostly suit mature women who are fashion forward. Here you will…read morefind designs by Joseph Ribkoff and jeans by Jag and Simon Chang. Joseph Ribkoff is a well-known Canadian designer who creates well structured, quality pieces adored by many fashionistas. He makes amazing careerwear that is comfortable, and has enough edge and trendiness. I recently purchased a jacket from his line for my mom, and it has become one of her favorite wardrobe pieces. Ribkoff's clothes are expensive but great materials and flattering cuts make purchasing his designs a great investment. In addition to all things Ribkoff, She Matters carries accessories such as jewelry, bags and even hats. Jewelry is mostly silver, but you can find occasional gold pieces and beautiful enamel bracelets.

Anthropologie is one of my favourite stores in West Ed! I mean where else can you go to find…read moreclothing, decor, housewares, toys and books in one spot? The store makes me feel like I've walked into some wealthy lady's dressing room. Clothes everywhere. Lingerie everywhere. Decorations everywhere. Kids toys. Housewares. Every time I go in I just want to lounge on the settee and have my servants cater to my every whim. OK, back to reality. As mentioned, Anthropologie is a hodge podge (I mean that in a good way) of clothing, decor and books. The clothes can be a bit over the top but the closer you look the more likely you'll find something of interest. The cool thing is they also have kids toys and housewares. It's almost a one stop shop. Another dose of reality is their prices. They're on the high side, but like many things in life you get what you pay for. Often times you can find the decor items at a better price, but by the time you find (if you even do) you'll likely have spend that much in time and effort. If you have eclectic tastes go here and have a feast of eye candy.

Having shopped many an Anthropologie in the States, this location doesn't seem to fit their…read morestandards, probably because it is stuck in a lightless, stuffy mall. I have wandered in several times and only purchased something small one time. Also the price differential between the American stores and this one is substantial, verging on gouging.

I'm a Converse sneakers girl, most of the time, but the clothes at this store still work for me as…read morea way to create a mature, edgy look. I sort of have to avoid Shades of Grey because I almost always end up buying something. This was the store I bought my first pair of "expensive" jeans, and I absolutely loved them. Every piece I have bought here has been kinda pricey, but they are all timeless and great quality, so it's totally worth the money. The owners are extremely kind and cool. They seem to understand all kinds of body types and gave me honest opinions. They know good fashion that sort of ranges across a few different styles. For me this is a good place to go if I want timeless pieces that are mature, yet young and stylish. The selection isn't overwhelming, and everything seems to be carefully selected, so it's easy to look through the clothes and find something I like.

If you are WEM-phoebic, there's plenty of fantastic clothes shopping outside of our big, bad…read moremega-mall! I love how the 124 St. district is shaping up into a coffee, art, boutique and restaurant mini-mecca. Shades of grey is located just around the Jasper/124 St. bend, near Matahari, Yo Mamma and a handful of other trendy shops and eateries. If you like to wear more unique brands, this store carries lines from New York and L.A., including Line & Dot, Anlo and Yumi Kim. The quality is fantastic - luscious, cozy, elegant fabrics and designs - sexy & sophisticated, inspired by more than a hint of Paris, and most of the pricing is reasonable, although there are a few higher-end price tags about the store. The next time I need a little retail therapy, I'm there - no shades of grey about it.

I bought a few dresses for Vegas here. The girl was friendly enough when I purchased them. I ended…read moreup not wearing one so I wanted to bring it back. I came back 5 days after the purchase, with my receipt and tags still on the dress and wanted to return it. The sales girl said they did not do returns, OK fine I would have gladly taken a store credit, but they don't do that either. I was not told this at the time of purchase. One of the dresses I bought was on sale so they told me it was a final sale... that's pretty standard. But I was not told that they would only do an exchange right then and there. There was nothing in the store that I wanted since I was just there 5 days prior and bought everything I was interested in. None of the girls helped me. Finally I found something (that I know I will never wear) and went to exchange it. It was $3 dollars cheaper than the dress I was bringing back and the girl told me I couldn't get my $3 dollars back!! Finally after telling me there was nothing they could do, she called over a very rude young lady and she refunded my debit card the $3. If I could have just received a store credit I would have continued to shop there. Now I will never go back and I'm stuck with a dress I will never wear!

I love this store! So much fun stuff, so much vintage, and great customer service :) i found a…read moregorgeous white lace dress, only 1 left in the store in my size. The only issue was the zipper was broken ( only went half-way, even when i wasn't wearing it lol) they offered me 30% off which is more then enough to get the zipper fixed. I also found a cute necklace and a skeleton key hook thing, which I love. Thanks Urban Outfitters for the great experience!

This it one of the funnest stores in West Edmonton Mall. Even if a person isn't looking for…read moreclothes, there are a number of gadgets, books, and music that would be entertaining. It seems when you go into the store, there's always something new. On my recent visit, my husband headed straight for the records and they don't update their stock often. Most fans of records likely go to specialty stores. I like looking at the gadgets and browse the sale section. I found a few cute key covers that included cupcakes, sushi, and hamburger designs. How could you not use and love them for $2? Even if you don't buy anything, I'm sure you will find something funny or entertaining in this store. The selection of vintage shirts is varied and the cost around $30.

We procrastinated and left grad dress shopping to the last minute. It's just really…read moreoverwhelming... how do you decide which of the many dress shops to walk into!? We took a chance on Sara's and I'm so glad we did. It was the second store we went to. We walked in on May 19th, with Grad coming up on June 7th. The saleslady acknowledged that it was a tight timeline, but wasn't worried. She explained the layout of the store and let us look around for a few minutes. She was incredibly helpful with pulling dresses and getting them done up. We found THE dress quite easily. It was only the second or third one that was tried on, but there was no interest in anything else after that. They had the correct size/colour combo in their warehouse and said it would be in in a week. So, back we went on May 24th to try on the dress again. The seamstress was standing by to make note of what we wanted done, and made a few suggestions. I was worried but she assured me that the dress would be ready by June 5th and it would be perfect. She was right. It was absolutely stunning. It fit perfect and the alterations were amazing. The dress was $525 and the alterations were $189, but hey... you only graduate once! I would definitely recommend this store to others. All of the staff were very friendly and helpful. Side note... on one of our visits to the store, there was a lady there trying on dresses for her wedding. She was probably in her 40s or 50s and mentioned that this was her 3rd wedding. The staff gushed over her like they would any young bride and helped her find the dress of her dreams. It was so heartwarming to watch.

Wow. Despite this place being quite busy when I visited, the staff made the effort to get to know…read moreme and what I was looking for and helped me not only find THE DRESS, but were able to help ensure that I had the correct size ordered. I am truly pleased that it ought to arrive in plenty of time for the special occasion for which I have ordered this dress. While this place only has limited space, they use every inch of it for dresses and the three dressing rooms. I liked how there were a couple of chairs for people to sit along with candies to eat. Additionally staff were very helpful in ensuring good fit and picking out options.

I was looking for a fancy dress for a dinner and was hoping I could find something in West Edmonton…read moreMall. I went to a few other stores without any luck before coming to Bellissima. I wasn't sure what to expect since I walked in and found most of the casual clothing styles more for someone older than I am. I went to the dresses and starting having a look. They had a larger selection that I expected and they seemed to carry dresses of the same colour but of different styles and in most sizes as well. They also had a selection of long dresses and short dresses. I picked a few long dresses in purple to try on and was successful in finding one that fit and I liked the style. The change rooms are large and they have mirrors and heels available to wear to gauge how the clothes look with heels. They had a sale of no GST but the dress was a final sale. The price was reasonable for a fancy dress and I was happy they had it in my favourite colour. If the service was better, I would have given them 4 stars but the sales staff did not go out of their way to help me and it was pretty much self service to get different sizes.

Attentive, friendly, helpful service. This week, a friend and a group of her friends went to help…read moreher find a dress that she will wear at a very relaxed wedding that will have a back yard reception. So, no "whipped cream" dress for this older bride! I returned a couple of days later to try on some things that I'd seen while helping our friend with her find, which was a coral dress in material that would work in a warm church and the back yard. Again, nothing but helpful and friendly service. This store is in Phase I of WEM, so may not be a destination for many who are going to women's clothing stores, but well worth checking out.

I love My Filosophy. The clothes here are unique and come from amazing designers. Many of the lines…read morecarried here are either Canadian, green-friendly, or both! It's a wee bit out of the way for me - it's in Crestwood, beside Delux Burger Bar. So while I usually visit the Whyte Ave location, this My Filosophy is always worth a trip as well. Last time I was in, I picked up some amazing bright yellow Cole Haan wedge peep toes...they're my new favourite shoes! So fashionable and so comfortable :) totally worth the splurge!

Have to add to the great things Tannis does. Right now, if you buy a gift card, she will donate 5%…read moreof the value to Little Warriors! What a great way to boost your or someone else's wardrobe and do good. If you want, she will FaceTime you and DELIVER to your porch. Tannis and Erin are awesome. Support local during this trying time.