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FreshDirect

2.6 (1.1k reviews)
Open 6:30 am - 12:30 AM (Next day)

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Peter M.

When a company is delivering fresh food, including frozen food, and cannot follow simple instructions, they should not be offering their service. For 3 consecutive weeks we have asked that the delivery be left with the building doorman and stored in the refrigerator, and every week they leave it outside our door. We have complained and they even have delivery instructions showing the requirement, but apparently this is beyond their competence level. We don't get home until the next day, so food would be ruined. Fortunately alert doormen let us know. Apparently expecting a basic level of service from Fresh Direct is too much to ask.

This is the proof of delivery

After being a customer almost from the beginning, the last 2 weeks have made me a former customer. Last week my order was over 2 hours late with no explanation. This week my order was shown as having been delivered @3:30 complete with a black photo as proof of delivery! Two phones to customer service resulted in my be told that someone would get back to me. When I asked when they had no idea when but I should wait! Fresh Direct is no longer the only game in town. There are not only other services there are less expensive alternatives with just as good quality. It appears that Fresh Direct has reverted to their horrible service during COVID - what's their excuse this time?

Laura R.

I've been a customer since 2008. Have used them in both Brooklyn and Manhattan. Occasionally, there are hiccups, but customer service is usually very efficient in giving you credit back if something is missing or damaged. Their prices are on par for the most part, or better than most grocery stores in Manhattan. Some of their produce leaves a bit to be desired, but I still shop for it here when there are sales. Their real star products for me, are their meal kits and 4-minute meals. They're very tasty and easy to prepare and much less expensive than ordering in. I'm a Chef's Table and Delivery Pass member, so there are often deep discounts and free product trials. I've learned about so many new products, thanks to these benefits. All in all, I do recommend it, especially if you don't have the patience for grocery store visits.

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I want to share a packaging issue I've had for a while…read more This past weekend I went to the Bryant Park location and noticed that muffins are sold in packs of 2. That made me wonder why this isn't an option at the 125th Street location. We shouldn't have to buy 4 muffins when we only want 1 or 2. Clearly the downtown locations understand this, since many flavors are available as singles or in 2-packs. I know some muffins uptown can be bought one at a time, but a lot of the best flavors can't. Downtown, most flavors were available as singles or in packs of 2. Please give uptown customers the same choices. Thank you.

While I mostly shop at Trader Joe's, I do like certain produce at Whole Foods down the street from…read moremy place, specifically bunches of organic spinach and Brooklyn's pre-washed, pesticide-free, clean greenhouse-grown Gotham Greens. While Whole Foods can be pricey for what you get, I do like certain deals you can find, particularly those for Prime Members. (Slightly confused though, the "Local" signage above the Gotham Greens set said Providence, Rhode Island... which ain't "Gotham".) This time, grabbed a half loaf of Whole Foods own fresh, flavorful, sliced Rosemary Sourdough Bread - perfect for my comfort food lunch, a tuna fish sandwich! (The tuna salad on rosemary bread is fantastic combo!) Like how the reasonably priced 1/2 loaf selection is right where you enter. Also that the security guard and cashiers wish you to "Have a great day!" It makes this Whole Foods a super customer experience!

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ALDI

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We went to Aldi because we needed to go to Marshall's for something, and I had told the Mommy about…read more"the Aisle of Shame." Unbeknownst to me, while I was squeezing tomatoes, she asked two people where it was! They gave her strange looks and said that they didn't know. OMG, lol. The correct name is "Aldi Finds" :D We found the aisle, and managed not to buy any gnomes because they were mostly orange, and neither of us likes the color. We did get a few groceries. Aldi really has great prices! While the stores are never particularly attractive, in terms of aesthetics, the groceries and fun stuff render that irrelevant. Cold cuts, for example, are MUCH cheaper than at local UES stores. They're prepackaged, not sliced to order, but I didn't care. There's a good selection of cheese and ice cream. We didn't get much because we had to lug everything on the bus. The disadvantage for us is that it is pretty far uptown. But with Costco and Marshall's in the same building, it's one-stop shopping. Getting to and from the stores by bus is easy.

Aldi serves me well in every city I've lived. Prices are good, and while selections are limited, I…read moredon't really care. Since I happened to be in East River Plaza, I checked out the Aldi located there. Mixed impression: lines were super long, with no self check-out. I guess this curbs thievery. The store was messy -- not as bright and light as other Aldis. While I noticed what appeared to be guards up front, I saw nobody tending the floor. On the plus side -- this store stocks everything I buy at their other locations: produce, garlic-stuffed olives, tenderloin, frozen vegetables... and their prices are comparable. I'll likely come back, but reliant on public transportation, I'll need someone to help me schlep home my purchases. It's not worth waiting on a long line when I'm limited with what I can buy. Sometimes a couple of dollars saved isn't worth the hassle, and there go my savings if I take a cab!

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FreshDirect - grocery - Updated May 2026

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