I love this new location for Lubbock's local shoe experts. It gives easier access to those of us runners on the south side of town. We're here, I promise! If you build it, we will come!
If you're from out of town and more used to mainstream stores like Fleet Feet, you will not be disappointed coming to this store. It's quite similar. They seem to contract with only the most popular and biggest brands for mostly track and road runners. Think brands like On, Saucony, Brooks, Hoka, and Altra. But they also include Topo Athletic in their lineup, which appeals to me, even if it's only a few shoe models to choose from. Socks include Balega, Feetures, and others but no Injinji - a big bummer for me. They have a small smattering of running clothing, accessories, insoles, nutrition, watches, and other items. Selection is larger at their main location in town.
As a specialty store, they have specialty store prices. That is to say, they can be a bit high. They are also, as mentioned, directed towards strictly road runners. I have not found trail running shoes here. Staff is very helpful and friendly. They are plugged into the local running community with a couple of running group meetings here per week. They even occasionally raffle off gift cards. Definitely your primary stop in town if you are a serious runner. read more