Large store with a good selection…read more Sportsman's Warehouse, in my opinion, is a discount Cabela's. They cater to the north valley outdoor enthusiast: hunting, fishing, shooting, camping, barbecuing, you'll find your items here. This store is fairly new and is located within North Valley Plaza in the building once occupied by Mervyn's. The plaza has a lot of free parking and is easy to access from both the Cohasset Road and East Avenue freeway exits. I enjoy coming here to stock up on pellets for my Traeger grill. Easily the lowest price in town here. There is always a good selection and a wide assortment of options. They seem to have sales often as well which makes shopping here all the more enticing. The staff have always been friendly and helpful, too. You won't get a true Cabela's experience here, but definitely come if you are in need of outdoor gear at a good price.

Services were so BAD, I went there to look at some Rangefinding Binocular for hunting season and I…read morewent up to one of the worker and he kind of ignore me and said someone will help you when they can. But he wasn't doing anything. So I went back to the glass case and waited for someone to come over and show me the Rangefinding Binocular, I stood there for over 20 minutes. And I look back over at the other counter and there were 4 workers laughing and not one of them asked if I needed any help. I never experience anything like this as a customer, because when a customer is waiting at a glass case I'm sure the customer would like to look at something. If there was a Zero Star I would have given it Zero. Hopefully upper management will look at this review and have a talk with the workers around the Hunting and gaming section. I was going to potentially buy a $1000 Rangefinding Binocular for hunting. But will order it online from Bass Pro. Date: August 8 2026 Time: 4:40 pm to 5:00pm

I don't go anywhere else to get my giants team gear. Even if they don't have what you are looking…read morefor they will put in some major effort to find it. They have reasonable prices and a helpful staff. You also get to watch some games while browsing the sports goods, which is always helpful for me!

This is my favorite place in the world, not only is the staff some of the friendliest people in…read moretown, but they have the best advise on where to go to climb, hike and adventure in Northern California. Bruce the owner is such an important part of not only the Chico community, but has paved the paths for so many mountaineers. Nothing but love for this place!!!!!!!

First off, it was pleasant to walk into a store, and be greeted by an employee that truly loves his…read morejob and the products they sell. It was also great that the employee didn't try to shove the most expensive item into a sale, but rather listened to what was needed. The product was so quality, that we didn't mind the prices, being there was only a minimal difference between their store, and your cheap box store prices. Should we ever need anything else for our outdoor life style, we will look no further than this great little store.

Ample parking in the area. Came here to buy some ammunition for my gun…read more Quickly found the ammo and looked for the 9mm. Found some and the deals here are so much better than ammo in San Jose! My friend also had a coupon which made the total sale cheaper! What's a plus is that the taxes are lower too!

Had been running around town looking for Nike Skull Cap... Called the store while at Dicks Sports,…read moreI had the pleasure of speaking with Samantha, Whom greeted me over the phone very pleasantly to informed me that the store had one left in stock and she would hold it for me. When I arrived at the store noticed Samantha by her welcoming energy. Thank you so much

The selection inside this store is nothing short of vast - has anything a sports lover could…read moreimagine. I come here on occasions. Since it's near the mall, it can get busy. Back to the selection, it has apparel, exercise equipment, sports equipment, shoes, knick-knacks, etc. They even offer stringing services for tennis players. They often have sales here, which is when I come in and buy items. Otherwise, prices are a little too high for me. Service here is not too bad, pretty easy to get someone's attention, and they'll guide you to the appropriate section of the store.

Came in w my kids dad to buy the new treadmill that inclines and declines. We knew we wanted to get…read moreit and we knew we wanted to buy it online- possibly fr Dicks, depending on if they price matched or not. We were at the mall anyway so decided to go in to check it out in person. Tyler or Taylor, crap I'm bad w names, but it was either Tyler or Taylor, really went above and beyond to help us with answering our millions of questions and trying to help us when we asked to get it going to try out. He was unable to get that key thing to work, but man, did that kid give it a valiant effort. We really appreciated his assistance and patience. The store is clean and well stocked. Will absolutely be back and highly recommend.

Great selection of used sports equipment. I personally go for their golf section which occasionally…read morehas some nice hidden gems.

Not sure what went wrong for the two old geezers working there to be such rude & arrogant people…read more(maybe because they're both bald). But my boyfriend and I went shopping and we noticed some more golf clubs off to the side and my boyfriend asked a simple question "oh what are those clubs over there for" and we got a snarky ass response "because they're for sale" well no duh bird brain, so my boyfriend goes "but why are they separated" and the worker goes "BECAUSE. THEY. ARE. FOR. SALE." So I look and realized they're 30% so I respond "oh what I think he means is they're 30% OFF ON SALE". Maybe it's because they're over 50 and working a minimum wage job at play it again but my god a simple "oh they're 30% off clubs" or "they're sale clubs 30% off". Not that hard to be decent in customer service. If you're that much of a sour puss maybe go work elsewhere.

Awesome service, awesome staff in general. Everyone I talked to in this store during my many trips…read morein there (I just couldn't decide) was very knowledgeable. They answered my 8746 questions patiently and I am sure I asked the same ones twice a few times. Regardless, I ended up getting the Trek 7.2 FX. They also give you some free tune ups and they gave me a free bike lock. I will be back there soon for a new seat and some other shenanigans I am sure my friends will talk me into. The bikes are pricey but you get what you pay for.

I brought a new-used bike in because I stripped the pedal holes and needed new crank arms…read moreinstalled. I brought the necessary parts. I was told I had the wrong parts and they needed to order the right ones. They kept my bike for a few days before calling and telling me they needed to order the right ones and some of it was on backorder for a month. The price and time frame didn't work for me so I took it to another shop for a second opinion. The new shop installed the parts I brought and said they WERE the correct parts. I don't know if this was just a mix-up by the technician at North Rim or some other kind of shenanigans to get me to buy expensive parts from them instead of using what I provided. Either way, my trust is gone. They also charged me $20 to take off and put back on the same broken crank set.

Dealing with transferring firearm difficulty's . Justin who was just filling in from another…read morelocation followed thru to the end of a 2 day debacle. Handled it like a pro .. appreciate the patience. Steven

Very good and knowledgeable people that they are always very helpful. The services that they…read moreprovide are very nice both in the gun area and in the clothing they have nice selection of products so you don't have to spend so much time online.

I popped in to learn and Mac was amazing. He even shared some secrets to make sure my son has a…read moregreat experience when we go out. Seems like they have everything you need, from entry to expert and the guidance that goes with it from hints to training and guiding. Will be buying here when I have some time to fly fish.

Mac is great! We popped in to learn what we needed to tie flys! He sat us down and showed us how…read moreand gathered up the materials we needed!

I love this store. They carry brands you would have to drive to Roseville or Sacramento for. The…read moreowner is a sweetheart and employees are super nice and helpful. Very in style clothes that are hard to find here in Chico. I feel this store is a goldmine for the Chico area. Thank you Urban Couture for celebrating Chico and delivering the best for us. This includes women's and men's clothing. Thank you and see you soon. Denise Dykhouse

I went in yesterday to browse the store as I'm still getting used to the new area since I recently…read moremoved to Chico. As soon as I entered the store I felt like I was being watched every second..I would be just looking at something (not even touching anything) and the person working would be just staring at me. I've worked retail for 10+ years so I get the keeping an eye on people, but constantly staring and being around every corner I would turn felt a bit excessive. I love bdg and free people, I own quite a bit of those brands and shop regularly at free people locations and urban outfitters. I'm not sure if it was just the way I look or what but I'm not sure if I'll be returning because I felt quite uncomfortable. I also work at a clothing store downtown as well.