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    First Watch

    3.9 (113 reviews)
    Closed 7:00 am - 2:30 pm

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    FIRST WATCH ATMOSPHERE

    What's the vibe?
    Trendy
    Outdoor seating
    Good for kids

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    Recommended Reviews - First Watch

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    Honey Chipotle Chicken Hash and Pumpkin Pancake Breakfast
    Nicholas C.

    First watch, you never disappoint. If you are looking for a breakfast spot and you want quality food. This is the only place in Wilmington you should be going. The honey chipotle chicken has i got had every flavor and was amazing. A touch of spice with the quality of a nice heart breakfast. My wife got 2 pumpkin pancakes with chocolate chips and that was soft and warm with a great taste and nice sear to the pancake. This is a cute spot to enjoy breakfast or lunch and the atmosphere is also clean and inviting. The service team there is fast and efficient and they are all so nice! Will always come here for breakfast and need to try the lunch menu. This is also a locally sourced company!

    Breakfast with my oldest girl!
    Julie B.

    I love coming here for breakfast. I often order the same thing (the BLT eggs Benedict) but I have tried several other items and my family has ate almost everything on the menu at one time or another (the lemon ricotta pancakes are great!). The restaurant can be a little noisy, but we sit outside when we can. The service is always great. I haven't had a bad waiter/waitress yet. Overall, I enjoy coming here.

    Million dollar Bloody Mary shh I ate the bacon already lol
    AJ S.

    I added us to the waiting list online which worked perfectly! So this is something I do recommend to anyone wishing to come at high peak times Saturdays and Sundays. The food was just okay for me I wasn't impressed as I thought I'd be. Everyone is different with regard to palettes. We got the chorizo omelette which we was hoping for some chorizo in it. However, it sprinkling of chorizo( nonexistent, lol). The inside is industrial and farm-to-table style. The pricing was on par because it's fresh. It's worth a try if you haven't been.

    Hardly any salmon on the benedict for $15ish. Heavily salted potatos.
    Jason C.

    First time visiting. We ordered the french toast with a side of bacon, the smoked salmon eggs benedict, a side of the million-dollar bacon, cranberry juice, and a honey caramel crunch coffee for $50 (20% tip included). Pros: Fast friendly service Clean and inviting Vast menu Delicious french toast Cons: Salty salty salty potatos The hollandaise sauce had too much lemon Scarce salmon on the benedict (did not mirror their advertised picture) The honey caramel crunch iced coffee was too sweet On the fence: The price for limited salmon and $6 for a side of bacon. We will return for another visit. I love eggs benedict but their did not hit the mark. I will try something different.

    Menu
    Daniela R.

    After a long trip, we decided that we had to stop here for brunch. I loved the amount of windows, giving it a bright natural light. The decor was really fitting to its farm-to-table style. The food was good and it was a slightly more elevated breakfast. With that in mind, this wouldn't be my first choice for a kids breakfast. We don't drink often, and especially not for breakfast or brunch. First Watch does definitely have a larger selection of alcoholic beverages though, which I'm sure has something for anyone looking for a boozy brunch. Lol! The restaurant is a little pricier for a little more sophisticated food, but offers a few menu items you won't really find anywhere else, so definitely worth dropping by. Service was prompt and we even saw the staff assisting elderly in and out. All around a good experience, probably just better suited for someone else. 9/10

    Frittata rustica
    Wendy P.

    This fast casual chain is a solid choice for breakfast and lunch. They have a lot of options to choose from and the quality of the food is always solid. A little salty sometimes but overall good. The decor here is light and airy and reflects the local beach life personality. The service is good. Although sometimes I feel rushed here. I get it. I understand the need to turn over tables. But when it's not busy, don't rush me to pay the check. I like to sit and talk and enjoy my meal. The coffee is not good here. No espresso drinks. But the smoothies and juices are fantastic.

    Traditional breakfast with toast
    Aimee N.

    Craving breakfast again, I once again was limited of who was delivering. I saw First Watch and was not excited. I will say that this was the best meal that I have had yet. Still only 3 stars, but the best one. I ordered the traditional breakfast with chicken sausage patties. The eggs were cooked well, and the chicken sausage was average. The home fries were cooked well but very salty. The bread was very thick and had a unique taste. I much prefer other local restaurant breakfasts over this but of all the choices that I have had here, this was decent.

    Spring 2023 Menu
    Heather O.

    Oh my goodness they've done it again! When you already have one of the freshest menus in town and you make your avocado toast insanely next level by adding lump crab meat and pickled onions!!!! WOW. I added hot sauce and DAMN! Talk about a flavor explosion. Oh yeah, it also comes with two poached eggs that are cooked to perfection and I have no love for eggs, but these I ate right up!! Dipping my toast in the yolk til it was all gone. The new spring menu is out and I haven't worked my way through it yet. But I will and I totally suggest you do the same!

    Zay M.

    I came here in a group of 5 around at 11:10am, on my birthday which was on a Monday a few months ago. There was no wait. The restaurant has an open concept. Guests automatically receive a canister of coffee and 2 glasses, but beware as it's not complementary. We ordered around 11:30am and the food came about 10 minutes later. My kid got a chocolate chip pancake with bacon. I got pancake, bacon, eggs, and seasoned potatoes. They had smuckers sugar free syrup, which wasn't even opened yet, which says not many people request it. Nonetheless, it was great they offered it! We all enjoyed our food! I did end up getting a beverage called "Morning Meditation", which I liked. The service was great. I would most definitely return and even visit a location closer to me.

    Laura H.

    We came from out of town to visit and what a great spot we discovered ! For a quick stop for brunch on Sunday for both occasions I will say do expect to wait for a seat because it does get very busy! The first time around I had their carnitas burrito and that thing was huge and filling ! But so tasty and definitely recommend if you're famished. The second time I had I believe their Tri- fecta and hubby had the Traditional Breakfast. Can't go wrong with either all options were delicious & didn't disappoint! For portions wise I will say the second time around I wish I had ordered something more filling but the French toast to the bacon & even the new lavender lemonade I'm glad we got a gave it a shot all very yummy!

    First stop in our new home
    Jennifer S.

    Our fist place we ate ate once we moved here. Quick little breakfast that was nice. Didn't have to much for those with restrictions but we made due. I like it when they arise to the challenge of me saying being me your favorite(when i don't like to chose)

    Carrot cake pancake and The Works omelette

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    24 days ago

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    1 year ago

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    6 months ago

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    9 months ago

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    9 months ago

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    2 months ago

    Great food, good service, very nice experience. Closest to real home fries so far in the south, thank you, love fritz

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    6 months ago

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    1 year ago

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    8 months ago

    Great service here, food is the same as any other First Watch location. Only downside is the wait time on weekends.

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    9 months ago

    Easy place for something to eat and it never fails for the kids. Friendly staff, they work hard'

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    3 years ago

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    2 years ago

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    3 years ago

    Meh...decent if not bland main meals, mediocre coffee and a joke of "seasonal fruit" cups make this a pretty lame value.

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    Maven Coffee - S'mores hot

    Maven Coffee

    4.7(51 reviews)
    4.5 mi

    This genuinely might have been the best coffee I've had! I got the red velvet latte, and while it…read morewasn't necessarily red, it tasted like a rich and delicious mocha. The chocolate shavings on top really put it over the edge for me and made it extra tasty. The girl behind the counter was so sweet and helpful as well, and had our drinks out pretty quickly. The inside is very cute and has a decent amount of seating. If I lived closer I'd be here all the time!

    When I'm on vacation, I always love trying new coffee shops, and I was excited when I came across…read morethis one. Maven takes a different approach to coffee, skipping the standard heavy syrup you find in most places and instead focusing on carefully crafted pieces of art. I would describe their style as a hybrid between the craftsmanship of fine dining, the flavor blending of craft cocktails, all wrapped up in an artistic display. The people working here are skilled and very friendly and happy to explain their menu My wife had the campfire latte, which was a gentle s'mores flavor with freshly crumbled graham cracker topping in a marshmallow they toasted right in front of you as a top. Most importantly, it was very coffee forward on flavor with very minimal but appropriate use of sweetening flavors. I had the chocolate cherry truffle latte, which was again very coffee forward with very subtle and perfectly balanced flavors. Most interestingly, the drinks were a very fair price, because with this level of artistry in presentation you'd expect it to be expensive. This was a great little stop on vacation, and if I was local I would come more often. They are definitely stepping out of the mold of the traditional mainstream coffee shop, And doing a great job.

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    Maven Coffee - Campfire Latte from the Seasonal Menu

    Campfire Latte from the Seasonal Menu

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    The BakeShop by Three Friends Coffee - Outdoors

    The BakeShop by Three Friends Coffee

    4.5(6 reviews)
    2.1 mi

    I bought two items and wish I had not. Turnover and a cookie. The cookie was unbaked inside. . The…read moreturnover was pretty but did not taste like anything special. Ambiance ok and ateached to a really cool consignment gift shop and gallery so I guess the best I can recommend is it's good place for the spouse to chill if they start to flag. Staff was slow and not terribly engaged. The only good thing I could find was that they seem to use real ingredients that you could see behind the counter in the open kitchen. Not sure

    Next to Blue Moon gift shops. Arrived shortly after they opened on a Sunday. Nicely decorated…read moreinside and in their covered outdoor seating. Coffee is from local Luna. Had complementary self serve coffee espresso beans in a bowl, which was nice. They didn't have all of the items listed in their menu, including cinnamon rolls. They didn't have a ton of some baked items, but luckily we were able to grab some. Ordered a 16oz pour over coffee ($3.50) which we were supposed to get from a carafe at the self-serve coffee station, but it was not working so the owner or fresh coffee in our to-go cup for us. There was an upcharge of $.85 for half-and-half on our receipt, which is silly, since there barely was any room in the cup to add that ourselves. Tried a variety of pastries, including all of the danishes (maple pecan, cherry, apple butter brie), apple cider cruffin, hot chocolate brownie, and salted brown butter chocolate chip cookie. Prices are a little on the higher side. Everything was great overall. It would've been better if the croissant had crispy edges. The maple pecan danish was just baked so it was warm and crispy with melted maple syrup. Also got sourdough bread ($10) and baguettes ($7). Baguettes are on the smaller side. This would be a cute spot to relax over coffee and a sweet pastry, so I would come back.

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    The BakeShop by Three Friends Coffee
    The BakeShop by Three Friends Coffee
    The BakeShop by Three Friends Coffee - Coffee station

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    Coffee station

    First Watch - tradamerican - Updated May 2026

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