Pocket is like the Newmarket branch of MADE in the city. Both stores are owned by the same people,…read moreso it makes sense. It's kind of off the beaten track, behind Rialto cinemas in that little area on Kent Street that seems to be growing more and more popular by the day. It's standalone and the layout of the store is quite nice. They stock similar things to MADE - notably APC. They also do Karen Walker, Standard Issue, House of Holland eyewear, etc. There's men's and women's clothes and accessories, and as well as new, they stock some vintage. The staff were nice, friendly without being overbearing. I tried on a few things, walked out with a pair of really stonewashed 90s Levi's. I'd say the store fits somewhere inbetween Area 51/Black Box and Fabric in terms of prices and brands. My fashion/shopping expert friends thought I should give the place three stars but I think it's a bit above 60%, and extra points because I bought something. Worth a visit.

Another new discovery of mine and new favourite, I left this store with my wallet a little sore me…read morethinks, but who cares I got such lovely things! This is a brand new store which is part of the new street complex in Newmarket. It's a really lovely place, laid out beautifully and stocks labels such as Status Anxiety, Louis Vuitton, APC and Karen Walker as well as boasting a pretty awesome vintage section! Their prices were really reasonable and that is what I loved so much about this place, they hadn't conformed to the Newmarket trend and overpriced everything. I purchased a lovely leather bag for only $150 which I though was a real bargain, as well as one of Karen Walker's new season key-rings for only $29! The two staff working there was so nice to talk to and I felt really comfortable with them, not looked down upon which is sadly common in upmarket boutiques. I knew instantly that I had found my new favourite shop and I'm probably going to have to go back tomorrow and get those boots....yay!

Oh Lordy! Black Box has an outlet store! Why did I not know of this before now, I ask you…read more I originally first fell for the Black Box brand on my first foray into The Department Store in Takapuna. Now that I know they actually have their own store,and things are actually cheaper than where you would buy them originally I am hooked. It helps that they had a babe'n sales assistant on the day when I went in there, all dark hair and tatts and well dressed and oh my god did I tell you I love this store! He was actually very helpful. This isn't your typical outlet store, they actually have stuff that is being sold at other places at the same time, its not end of lines or just stuff that no one bought. It's cheap AND its not last seasons. As well as great clothes, they also do amazing shoes too. Sales assistant guy: call me!

WARNING, WARNING, WARNING. This place is dangerous with a capital D. It's got all the top brands…read moreyour could ever want at cheap prices. It's so good, but oh so bad. Every time I go there they've got something I desperately want and can easily justify to myself why I should have it. The clothes are good looking, good quality and are a good bargain. I'd go there especially if you want jeans because they have heaps of them and jeans can be really expensive. The staff are really helpful and being in such a good location, the shop is really handy for all those wardrobe emergencies. My biggest recommendation is that you go there before you go anywhere else because there's nothing worse than buying something only to see it way cheaper later on! Save yourself the pain and heartbreak by going there today.

Dress like everyone else. But at least you will be on trend. Cool shop for cool kids. Not for the…read moreimaginative.

Area 51 has a nice even mix of both male and female clothing, making it the perfect place to bring…read moreyour stylish comrades, no matter what gender, without either party getting too bored. However this does not mean there are huge distinctions between the mens and womens areas of the shop - there is actually quite an androgynous feel about the clothing on display, from the beanies to duffel coats, bar the odd Lonely Hearts dress or two. This makes for a nice range of casual, easy-to-wear street gear, perfect for days at uni but easily styled up with a pair of heels or some dress shoes. In terms of the service, I was helped today by a friendly girl who sympathised wonderfully with my proportion dilemma with pants and did a great job at trying to help me what I was looking for (unfortunately it was one of those cases where that 'in-between' size does not exist). I will certainly be back though, as Area 51 is a boutique filled with a great range of some of the best NZ and international brands.

There are two men in life that I (almost) love even more than my partner. Their names are Alexander…read moreand Marc. So imagine how I felt when I walked into Workshop and saw them there, side by side, getting touched by other women! I am, of course, referring to misters Wang and Jacobs respectably. And it's not so much them I'm in love with, it's the beautiful clothes and accessories they make and Workshop happen to sell some beautiful current season lines from both them and other hip designers such as APC and Hudson. Although they only have small sections for each designer, the stuff they have is gorgeous. I particularly love their selection of Marc by Marc Jacobs handbags and purses. It's a really spacious store as well, with lots of light. I love the fact that the rails all hang from the ceiling too, it really gives the whole place a very upmarket boutiquey feel. My only issue with this store is the staff. I guess it's just typical designer store snobbery for them not to say hello or any assistance to those they just see as browsers, but it grates on me all the same.

Amazing Shop, amazing staff and also so helpful!!! End up…read morespending so much time in the Newmarket store!

Met Tom at Rembrandt in Onehunga -- he really knows his stuff. He gave the best advice about suits…read moreand waistcoats and explained everything in great detail. Super helpful experience. I'd definitely come back again!

Rembrandt have the best menswear service along Newmarket's Broadway. The staff here literally know…read moretheir product inside and out. They stock the latest fashion suits and shirts, they tailor and hire suits, they talk with you instead of down to you. Their tagline is just fantastic: A custom suit for everyone... no matter how long your arms or deep your pockets. The quality and diversity of menswear is exactly what you want from a store. They encapsulate masculinity and fashion with a passion for good quality, smart looking garments. I'm rather enchanted with this New Zealand company.

Tommy Gun has a pleasant store with a selection of formal menswear- from shoes to suits. The big…read moresellers are business shirts and there always seems to be some sort of special deal available on selected styles. The staff member assisting me was cordial and quite excited to get me to try some of their garments on, though perhaps a bit heavy on the flattery. They seem to focus on a few good quality styles instead of a large range of patterns and different cuts. The specials at Tommy Gun sometimes rival those in their outlet stores. A well located store amongst the men's fashion stores of Newmarket. Tommy Gun has a very good price range during it's sales, making some more high-end pieces easier on the wallet for people who would normally shop at chain stores.

Excellent customer service. Staff were very friendly and professional. I went in with the intention…read moreof buying two pairs of pants and came out with 3 pairs and a blazer and love them all. Quality is immaculate and the price is right. Highly recommended.

Cody is perhaps the best high-end fashion store around the Vulcan Lane/ O'Connell St for sharp,…read morediscerning gentlemen. The service, the selection, the quality- it's stunning and just-so. In a stroke of genius, the coat hangers are marked with what sizes are available, instead of chaotic racks and cluttered shelves. Already they are stocked with some great Autumn/ Winter numbers, especially shirts from the Italian Poggianti brand. The staff member was so astute, and yet casual in his demeanor, I couldn't fault him. I forgot we had service like that in menswear stores in Auckland. Well worth the short walk from Queen St to experience the premium fashion of this exceptional little store.

A little store that's been around for a long time. Cody's is an owner run affair that stocks a…read morecolorful range of European fashion for men who like something a little different. Due to its size, only one or two garments are pieces are available in each size. The service is always friendly and as a result it's fun to shop here.

High end italian fashion for men. Great fabric but not so much the price tags. Mostly one off or…read moresmall selections from European designers. For the wealthy and for special occasions.

I am in the business of wearing a lot of hoodies. I have a great selection of them already just…read morefestering in my wardrobe. But I find General Issue usually has some pretty awesome Abercrombie and Fitch ones to add to my collection. General Issue stocks a lot of American 'preppy' brands like Abercrombie and Fitch (of course). The stuff in here is usually pretty good quality, and pretty good value also considering that I swear there always seems to be a sale on whenever I'm in there. Though I do really like General Issue itself, there's something that just doesn't sit right with me about the Newmarket store. There's not as much women's wear as the men's and the stuff isn't really as nice as you can find in other examples of their stores. And the sales assistants aren't up to much. They never really seem to take much notice of you. The two girls that were working in there when I was there last seemed to be more interested in talking to each other than making sales. An well, you win some and you lose some.

So I went to this store in New market today. The sales section attracted my attention (because come…read moreon, who doesn't love a good sale) My friend and I were scrambling our way through the jeans and tops and clearly we were fond of the clothing however, the customer service there was very poor. There were 3 or 4 girls attending the store, one was folding away clothes and a couple other were just roaming around the store as if we weren't even there. We were very interested in the clothing and wanted to buy some but none of them approached us to ask if we needed any help. They were much more engaged in their own conversations instead of providing service for their customers . We went back and forth trying on clothes and my friend ended up being more of the sales assistant. Love this store, however the girls need to pick up their game if they want customers.

This is a nice spacious shop with plenty of parking and a cafe next door! Perfect…read more This shop sells awesome clothing - it has a whole stack of the Federation range (today I discovered a tshirt in a colour that wasn't even listed on their own online store; and which I now can't stop thinking about). Today I discovered they even stock that super cool label Wild Fox here. Lush. One day when I have heaps of money I'm gonna buy heaps of that and wear it to Coachella. I found the staff friendly and they put a clothing item I was wanting to try on in the changing room for me while I continued to browse. I did spot an amazing cat sweater for sale too (brand was Mr Gugu and Miss Go). Basically if you are after some awesome clothing , chances are you'll find something at Laundromat.

This store is a very recent discovery for me and I'm worried that now I've found it, I'm going to…read moreend up spending all of my money in here. They just have everything I've been looking for. Grey sweater: check. Doc Martens: check. Nice colours of Vans: check. They stock labels like Federation and Wildfox that I haven't seen in many other stores around the city, so you know you're almost guaranteed to be the only person wearing anything you buy in here. It's by no means a cheap store but all of the clothes are really well made and they're really different to items you'd find in chain stores. The store itself has a whole warehouse vibe to it and is really spacious with exposed brick walls and concrete floors. I love the fact that it's got a kids section, they've got some really cool printed tees and dresses that I kind of want for myself! Really must try to keep myself out of this place.