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    Effortless PMU

    5.0 (214 reviews)
    Closed 10:00 am - 4:00 pm

    By appointment only

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    Response time

    50 minutes

    Response rate

    100%

    Services - Effortless PMU

    Blemish camouflage

    Eyebrow services

    Permanent makeup application

    3 More Services

    Permanent makeup consultation

    Permanent makeup touch-ups

    Tattoo removal

    Effortless PMU Photos

    Recommended Reviews - Effortless PMU

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    Reviews With Photos

    Teeana C.

    Had such a good session with Lisa (snows0up) today! We did one of her large tattoo concept options from her website and she essentially free handed it! We started off sketching on body, then she made digital adjustments to take into consideration my other surrounding pieces, then stenciled very precisely. Her attention to detail shows up in her fine lined work and shading execution. The studio is so clean & tidy! Overall such a sweet experience, i'm so obsessed with how the final piece came out! Huge shoutout to Lisa for being so accommodating and professional definitely check her work out & book a session!

    Dessa B.

    I got both my eyebrows AND lips tattoo'd by Judy. I might just be crazy lol but her work is undoubtedly top notch! I don't have a good before and after of my eyebrows but here is her amazing work on my lips! They have a ton of hyper pigmentation and yet she was STILL able to bring them to life. I used to be so self conscious about my appearance but she has 100% done amazing work that I am so happy with. Pain is a range from 2 to 6 depending on your tolerance but I can tell you, after that numbing goes on it's almost 0. I legitimately fell asleep during all my appointments, hah! Thanks Judy.

    Before & After
    Ashley H.

    HUGE SHOUTOUT TO SELENA FOR MAKING MY EYEBROWS LOOK THE BEST THEY'VE EVER LOOKED! I am honestly awful at maintaining my eyebrows and I don't really know how to do makeup. My natural eyebrows are quite unruly so I used to get my eyebrows threaded every month and then pluck away stray strands every two day to help maintain some sort of shape, but if I get lazy, it's game over because idk how to shape my own brows. However, it's been two months since my ombré brow powder appointment with Selena at Effortless PMU and wow my eyebrows have never looked better. I can now just easily tweeze and shave my eyebrows to the shape Selena designed for me! For the first appointment, we learned that my eyebrows are uneven and one of my eyebrows lifts significantly higher when my eyes are open vs. when they are closed. Selena was able to design my brows so they looked good and natural. She's so incredibly talented! I now have the perfect eyebrow shape for my face. After designing my brows and ensuring I was 100% happy with the shape, she started the procedure. I was kinda nervous but Selena explained everything she was doing and what was about to come which really helped calm my anxiousness. The procedure also wasn't painful at all. Getting my eyebrows threaded was a more painful experience than getting this permanent makeup brow procure done. Plus, after the first pass, she numbed the area and I almost fell asleep laying down in the chair. After the procedure, Selena ensured I was happy with how they looked, carefully explained the after care instructions, and scheduled my 6-week touch up. It was super easy to schedule an appointment and super understanding and flexible when I needed to adjust my appointment time. Before my appointment, she also sent me tips on where to park before the appointment which I found super helpful. Overall, I LOVED my experience and would highly recommend everyone I know to Selena (check out her IG @selena.effortless) to see her work! And for my fellow vegans -- they use vegan and cruelty-free ink!!

    before the ombre eyebrow ( my eyebrow tail is missing)
    Pinky O.

    Called yesterday and spoke to Ms. Judy, and immediately got a slot for consultation. And today I decided to have my eyebrow fixed . I was so happy with the immediate results . The whole procedure was a breeze. I love how it came out and for all the before and after care instructions. Thank you very much Ms. Judy The place was so conveniently located for me, there is a free parking structure by First st., so going to the place and finding a place to park your car is never really a problem.

    Lip, Lash Line and Eyebrow tattoo
    ruth r.

    This is the second place I've come for my brows and they are amazing. I have had my eyebrows tattooed for over 6 years and I'm good about touching them up yearly. I was happy enough with my original artist but she could never get my eyebrows to look balanced. I thought, well my face isn't even so why should I expect my brows to be? I met Judy and I decided to give her a shot. Let me tell you, she balanced my brows. I love them even more now. She also has a very light touch, when I walked out of there the first time I was surprised by how natural my brows looked. The healing process was minimal peeling, it was just an easy and pleasant experience all around. Over the a years time I also decided to do my lash line and my lips. The lash line has been a game changer for me. As I've gotten older my eyes just looked tired. The lash line tattoo has brightened up my eyes appearance. It's subtle but I feel better about my appearance. I get asked a lot if it hurts, it's about a 2 or 3 from a scale of 1-10 I love my lip blush too. It's brought color back onto my lips. I spend very little time on my makeup now, thanks to Judy.

    No make up Jessica but still quite a bit of brows! Pre microblading
    Jess B.

    I have been dreaming about getting microbladed eyebrows for years and Judy made it a reality! I'm so happy I came to Effortless PMU after doing a lot of research as the quality she puts in her work and price she has really set her apart from the competition in the area (and surrounding areas!). Right from the beginning, Judy was so responsive and kind through texting and messaging answering all the (many) questions I had as I was unsure if I was going to do microblading or ombre eyebrows. She was honest and gave me the best option for my skin type and longevity of the tattoo. I can tell she really prides herself in her business, is so knowledgable and cares for her clients. I ended up doing a combo option as I don't have oily skin and booked an appointment. During the actual meeting, she was just as friendly as she was through texting and messaging and made me feel comfortable while she was tattooing my face! It didn't hurt at all and she took the necessary precautions to talk through the procedure and aftercare. A few days after and even a few weeks after she did check-ins to ensure it was healing properly and I thought that was such an amazing touch. I went back for my touch up and I couldn't be happier with the results. She listened to what I wanted and made it happen as I typically like darker more dramatic brows. If you're hesitating or still doing research on different places, I would recommend anyone and everyone to Effortless PMU to get their permanent make up done. I will definitely be back for a touch up and any other services I need in the future! SYOY, Jess H.

    The blade was cut too deep
    Kat M.

    Judy was very nice and all but this was a work that was done from her in previous years. She cuts her blade way too deep and it's been quite some time and I have bad residual scarring from it. She was also not well adverse in her technique has she used blades that were too big and not enough mini strokes. Even with time and exfoliation it never went away, she even had the temerity to email me a year later to do touchup with her as a renewal client. Not the best work you can get around LA. I do not recommend.

    My natural brows (before pic)
    Elaine C.

    I was unfortunately born looking like an alien with almost no eyebrows, and I have dreaded having to do my eyebrows every morning in order to look like a normal person. However, Selena was able to transform my eyebrows from nonexistent to looking SO fresh every morning from the moment I wake up. I have had so many compliments on how much better my eyebrows now look! And Selena was so kind and informative on the whole powder brow healing process, and even gave me an additional touch up free of charge since my skin did not absorb the dye well. HIGHLY recommend SELENA who does an AMAZING job and is so caring and detailed in everything she does. Definitely will be coming back here for my future touch ups and all my eyebrows needs.

    See all

    10 months ago

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    8 months ago

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    Judy L.

    Thank you love!!! Can’t wait to see you for the next touchup!

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    4 months ago

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    Judy L.

    Thank you love!

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    1 year ago

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    Judy L.

    Thank you for continuing to support us!!!!

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    2 years ago

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    1 year ago

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    Judy L.

    Thank you Joyce!!!!

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    4 years ago

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    Judy L.

    Thank you hun!!!!

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    4 years ago

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    Judy L.

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    3 years ago

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    Judy L.

    Thank you pinky for your generous review!

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    1 year ago

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    Judy L.

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    4 years ago

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    2 years ago

    I love how my brows turned out and look forward to the annual touch up to keep them looking fresh! I definitely recommend!

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    7 years ago

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    Judy L.

    Thank you Jess!!!! I’m so glad you’re so happy with the brows!!!

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    3 years ago

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    3 years ago

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    7 years ago

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    3 years ago

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    Judy L.

    Thank you stacy! It’s always great seeing you every year :)

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    5 years ago

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    Judy L.

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    4 years ago

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    Judy L.

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    1 year ago

    Judy is the best so skillful and nice. i've had three services and they were the best experiences.

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    4 years ago

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    2 years ago

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    3 years ago

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    Judy L.

    Thank you Janet! We are so glad to hear your great experience with us!

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    4 years ago

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    3 years ago

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    6 years ago

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    4 years ago

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    Judy L.

    Thank you Nicole! I hope you’re having a blast in Hawaii!

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    4 years ago

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    Judy L.

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    4 years ago

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    Judy L.

    Thank you Keren! You look amazing :)

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    4 years ago

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    Judy L.

    Thank you Emily for trusting our talented artist Selena!

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    3 years ago

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    Judy L.

    Thank you Tiffany!!!

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    5 years ago

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    Judy L.

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    4 years ago

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    Judy L.

    Thank you Jennifer. It was such a pleasure doing your brows!

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    5 years ago

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    Judy L.

    Thank you Macy!!! You are the sweetest!!! See you next year :)

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    4 years ago

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    4 years ago

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    Page 1 of 6

    Effortless PMU Reviews in Other Languages

    Ask the Community - Effortless PMU

    Do you remove permanent eyeliner? How much do you charge?

    No sorry we do not do removal near the eyes.

    Hi! What kind of tattoo removal do you offer for microblading eyebrows?

    Hi we do saline removal. Feel free to text us the photo so we can do a brief consultation… Read more

    I have a small mole tattoo next to my lip that I would like removed. Are you able to do that?

    We can do saline. Each treatment is $50. You can text 6263665806 to make an appointment. It will be replied by Monday.

    Hi do you do nanoblading?

    Hi yes we do Nano strokes. It’s creating strokes without a blade but with a machine. You can book online as Microblading.

    Do you guys do PhiRemoval for eye tattoo removal?

    No sorry we do not.

    Do you do eyebrows remove, because I have my old tattoo, I need remove, and do it again?

    Yes we do saline solution removal. https://app.acuityscheduling.com/schedule.php?owner=16396475 here is the link to book an appointment

    Do you offer microblading removal using saline?

    Yes we do. You can book your appointment here. https://effortlesspmu.as.me/selenahe

    When the ombré brows fade over time like a year or two from the application, does it fade into a bluish or reddish color?

    Hi it doesn’t fade into a bluish color or red color. but it does look ashier than before. Not as vibrant as before. An annual color boost is recommended to keep the color always looking refreshed.

    Is it okay to get a Microdermabrasion facial a week before lip blush appointment?

    Hi yes it’s fine. As long as microdermabrasion wasn’t done on the lips.

    Can you get semi permanent eyeliner on your upper eyelid with eyelash lift?

    You would have to wait 1 week after your eyelash lift treatment in order to get eyeliner tattoo. That way we can make sure your eyes are not sensitive.

    Have you ever rejected a client because of the conditions of their brow whether it's too asymmetrical or had work done previously?

    Yes mostly because their previous work is still so saturated in color and the shape cannot be modified. Under these conditions I’d suggest the clients to go through removal process first because there isn’t a good way to add on another tattoo. Your… Read more

    Is permanent eyeliner painful? And will your eye swell up for few days?

    Hi I do use topical numbing. It’s about 3-4 out of 10 in terms of pain. The eyes do swell a little the day after but shouldn’t last more than a couple days.

    Do you do regular tattoo removal?

    Hi I only do small size tattoo removals mostly on the face. But you can text me a photo and I can take a look to see if I can help you. 6263665806

    How much are touch ups after the one included in the microblading package? And how often are you supposed to come back for touch ups after the first one?

    Hi you can now book through the website. It’s $300 for the initial procedure and $50 for the 6-8 weeks touchup. Making the whole entire procedure $350. In terms of how often you need to come back for touch ups depends on your lifestyle and skin… Read more

    Do you do removal of previously tattooed eyebrows?

    Hi yes I do. You can text me a photo of your brows to 6263665805 so I can give you a brief consultation. Thank you

    What's the price range for microblading and shading?

    Hi Jennifer the price for combo brow is $400 which includes a touchup at 6 weeks. Please feel free to text me for any other questions. 6263665806

    Don’t See Your Question? Ask Away!

    Review Highlights - Effortless PMU

    Update: Had a successful permanent eyeliner procedure done with the utmost care and professionalism from Judy.

    Mentioned in 174 reviews

    Read more highlights

    LaserAway

    LaserAway

    (649 reviews)

    $$

    Laseraway has been an amazing experience overall for me. In comparison to some of the other ones…read moreI've been to, this location is by far the best! Miranda and Rai deserve a raise they are some of the best staff I've ever been blessed to encounter! I am currently getting my tattoo removed and hair removal on 3 different locations and the process has been so easy and smooth. Will keep recommending this place to everyone!

    Tip: If you go to their website and enter your information, be prepared for a phone call by the end…read moreof day from a representative to help you book an appointment for whichever service you are looking for. I wanted to get a cover up done. However the artist told me my current tattoo is too dark to get any color work done and suggested I get some lightening done with laser removal. Which brought me here, laseraway. I saw a deal online about a discount and thats what sold me. I've been a client for over 2 years for laser tattoo removals. They use a technique to try and determine the length of treatment. I provided my history of the tattoo and location, size, etc. and they determined it would take about 17 sessions to fully remove it. I originally purchased 6 sessions with numbing and I didnt see any progress when it came to my 4th or 5th session so I added 4 more. Now, my sessions are almost coming to an end and I am on my 7th out of 10, the nurse said that it will all he gone if I added 3 more sessions afterwards. So a total of 13 sessions. Even with the numbing cream, each time, the laser will intensify to break down the pigment of the ink and deeper into your skin. They provide you with eye protection and a stress ball. They also provide cold air as they move the laser on your tattoo. Once they are done, they will provide you with some ointment, wrap, and an ice pack if needed. After each session, they recommend a longer healing time. I went from 3 weeks, to 4, 6, 8, 12...etc. so it doesnt get done immediately. My last 3 sessions will probably be 4 to 6 months apart. The reception staff are friendly and will try their best to upsell other services to you. Other than that, the facility is nice and has great air conditioning.

    Plush Derma - Pigmentation removal

    Plush Derma

    (616 reviews)

    $$

    I have been with Plush Derma for the last ten years and have experienced great results. Sometimes…read morelaser can be tricky, but the staff is very bright in helping you feel most confident with the amount of money you're investing. Providing optimal results for Laser Hair Removal I love my results and recommend this clinic by far! Best prices, and always willing to correct mistakes which are rare . Thank you!

    (10/10 if I could!)…read more I had an amazing experience at Plush Derma Laser Clinic & Skin Center. I made a last-minute appointment due to my busy work schedule, and several other places weren't able to help me the same day. Even though they were very busy, Plush Derma truly went above and beyond. From the very first phone call, Karina, the receptionist, was incredibly kind, patient, and professional. She answered all of my questions without rushing me and explained everything so clearly over the phone. Even though they didn't have a room available at that moment, she still took the time to accommodate me by scheduling me at a different location within the same Plush Derma clinic network. They have multiple locations, which makes it very convenient, and the process was seamless thanks to her help. The clinic itself is super clean, modern, and very welcoming. You feel comfortable and well taken care of from the moment you walk in. The entire team is professional, attentive, and truly makes you feel valued as a client--even from the first call. I highly recommend Plush Derma Laser Clinic & Skin Center, and a special thank you to Karina for being so kind, polite, and helpful. If I could give this place 10 stars, I absolutely would. They truly take care of you the way you deserve.

    Mayumi Aesthetics

    Mayumi Aesthetics

    (32 reviews)

    $$$

    I'm honestly really disappointed with my experience. My boyfriend and I drove a long distance for…read morethis appointment, only to be turned away over a strict policy with zero flexibility or understanding. While I understand businesses need policies, the way this situation was handled felt very cold and transactional rather than client-focused. There was no effort to accommodate, reschedule reasonably, or offered to wait while she finished up other clients. It felt more about enforcing rules and keeping a deposit than actually valuing a paying client's time and effort. After spending time, gas, and planning around this appointment, being dismissed so quickly was frustrating and honestly left a bad impression. Customer service should still matter just as much as policies. We gave ourselves 1.5 hours to get to his appointment. We thought it would only take 45 minutes max to get there coming from Santa Monica but there was an accident which caused us to be 2 minutes late and she still did nothing to accommodate his appointment. Terrible customer service

    I drove 1.5 hours for my appointment just to be turned away for being 3 minutes past their grace…read moreperiod--for a 10-minute service. That alone is ridiculous, but keeping my full payment on top of that is completely unacceptable. This business has zero regard for its customers. No flexibility, no understanding, just quick to take your money and deny service. It feels like a complete cash grab. Terrible customer service and a horrible experience overall. I would never come back and strongly recommend going anywhere else.

    Effortless PMU - permanentmakeup - Updated May 2026

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