Ok, its getting a bit of a habit now that I go to these 'American' diner style places and until now, I have to say I have been pretty disappointed.
So have Ed's nailed it and got it right where so many others have failed? Well not quite, but they are far closer than any others I have visited so far.
Apart from the location, the actual decor is pretty good, nice retro Diner vibe. They got the layout pretty accurate, some nice high bar stools and some cool little booths.
The location, for me, lets it down. If your going to have a 'real' American Diner then a department store in a mall isn't really the most authentic of locations, but that aside, they are doing pretty good so far.
So food and service - Food was pretty good, actually it was very nice. I had a cheese Burger, I made it up to an 'Eds plate' meal which took it from a solo burger to a burger with fries, onion rings and slaw. It was all real tasty, I didn't get an option as to how I wanted my burger done, I prefer it medium however, I have been informed by my friends who are native to these soggy islands that cooking preference in the UK is pretty much restricted to steak. Thats not a deal breaker but its a shame as if they are aiming for authenticity then its all about attention to detail.
My meal arived and it was pretty delicious, it was nice patty in a nice soft bun. Fries were good as were the rings, I'm not a fan of slaw but I was told by my friend who had it that it was pretty good stuff.
I went with friends and their kids, we all had burgers of some descripton and the kids seem to pretty much inhale theirs! The kids menu looked good and seemed to represent better value for money than the adult menu.
Drinks - this place has a reputation for good shakes. I can confirm that reputation is well earned. Not a huge selection but a decent choice of shakes and malts. They are thick and tasty shakes and dare I say it - pretty authentic and would give most diners in the States a good competition.
Service - Well the server was friendly enough however the customer service in the States always seems to be better than here. I'm guessing that must be more down to cultural traits between the two as it sureley can't be that the training here is just not up to par. It took a while to get our servers attention when we wanted the check, when we did it took a little while for it to arrive. Its not huge issues (Unlike some places where they are just rude) and don't get me wrong the staff were doing preety good, but it was just lacking that personal touch and again attention to detail. I felt like just another cover rather than an individual.
So have they got it right?
They are definately on the right track thats for sure.
My main gripe is cost. I really can't work out why anywhere in the UK that tries the 'Authentic US Diner' thing has to charge so much! Its not like they are importing all of the stock!
Prices in here are in my opinion a little too high. A solo classic burger (just a plain old burger) will set you back £5.95, if you want to make that up to an Eds plate (Fries,Rings and slaw) the price goes up to £9.90, cheese burger will set you back 6.75 solo or 10.70 on an Eds plate. Seems a little steep to me and certainly doesn't make for a cheap lunch with kids etc.. Although the kids menu was better priced.
No self respecting diner in the States would be seen without Hot Dogs. Eds has Hot dogs too - Solo £5.75 or £9.70, again a little steep.
Shakes start from £4.15 which is a lot for a shake! (they are superb though)
Desserts are beter priced with a Sundae costing £4.45. Diners in the States are there to and strive to produce filling, tasty, quick food cheaply. If these prices were converted to Dollars then a shake would cost nearly $7 and a burger meal nearly $17! Theres no way they could charge that over there.
What also impressed me was that they had Miller! yes I know beer connoisseurs will curse me! But Miller is a true indication they are trying to get the feeling of the place right - and being a Southern guy Miller is a real hit! (Budweiser also available) both priced at £3.95 for a bottle.
Something else I was impressed with is they serve real Root Beer, imported from the States.
Overall this place suceeds where Coast to Coast and Tinseltown fails. A pretty good 'Diner' experience and the kids really enjoyed it. I guess they are just going to have to go Stateside for the real thing though! read more