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Driscoll's Berry Store

4.1 (41 reviews)
InexpensiveFruits & Veggies
Closed 8:00 am - 5:00 pm

Driscoll's Berry Store Photos

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Berries!

The Berry Store rocks. The staff is knowledgeable, professional, helpful and always welcoming w a smile. I love taking the ride out to San Juan Rd to get my berries.

You can't miss the Finest Berry sign right out front!
Christopher S.

A berry good berry store. When I see Driscoll's berries and it's labelled product of USA in store you betcha I'm buying. Sometimes however I drive straight to the source. Parking is right out front and you can zip right inside for berries galore. I choose the organic ones when I can, they seem to hold a little nicer. It's spring time so get out your masher and start getting your jam on!

Tiny lil shop
Terri M.

Place is in the boondocks. I was glad that I came though. The berried were so fresh and actually cheaper than at the grocery store. I was really hoping to get some of the specialty berries. But she says they wont have those until June or July. So I will definitely have to come back to try some. I actually saw them at the county fair.

Two of the rainbow packs!! $21 each, has two strawberries, two blueberries, two raspberries, two blackberries. Very fresh!!
Keira P.

Great fresh berries!! Loved it!! Cute little store with an outdoor picnic table, dog area and parking. Great deals on organic and normal berries. Wonderful source for our family. See the explanations in my photos for more info. Note- berry store is at second entrance if coming from Santa Cruz or Watsonville. It's also the truck entrance.

Driscoll store sign

Far better prices than what you get from a grocery store - I was shocked to see with the prices - grocery stores are close to a 100% markup - if I lived closer I'd be visiting this place far more

caroline s.

Delicious fruits and always good for 2 years I get them almost every three days love the raspberries strawberries and blueberries

Rainbow pack

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3 months ago

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4 months ago

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3 years ago

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3 months ago

Always worth the trip. Best berries we have had in a while. Get the rainbow pack to taste all varieties

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1 year ago

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6 months ago

The berries are fresh.The service is prompt. The ambiance is what you would expect for a store that sells fresh berries.

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4 years ago

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1 year ago

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3 years ago

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2 years ago

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2 years ago

By far the best strawberries every year. Always ripe and fresh! I wouldn't buy anything else but this brand for berries

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4 years ago

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3 years ago

Good berries for great prices. Worth the little detour out of my way. Try the limited time tropical options if they have them.

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3 years ago

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4 years ago

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4 years ago

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3 years ago

Best berries every! Super fresh and a little cheaper than the grocery stores! Always love driving out for some fresh fruit!!

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4 years ago

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3 years ago

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14 years ago

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4 years ago

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12 years ago

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8 years ago

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8 years ago

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10 years ago

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10 years ago

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9 years ago

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12 years ago

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17 years ago

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9 years ago

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10 years ago

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12 years ago

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11 years ago

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10 years ago

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13 years ago

Yummy berries and friendly helpful staff. Love this place!

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11 years ago

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11 years ago

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17 years ago

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11 years ago

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13 years ago

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Ask the Community - Driscoll's Berry Store

Is it cheaper or buying it from them directly and then from the store?

Sometimes. When you buy a "rainbow pack" you're better off. On a single container not likely. But what CAN be guaranteed is quality and freshness.

Don’t See Your Question? Ask Away!

Review Highlights - Driscoll's Berry Store

All the berries are so FRESH and delicious and the price point is great, hard to find anywhere else for fresher or better priced berries!

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Old Firehouse Market

Old Firehouse Market

(32 reviews)

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Badly needed to make a pitstop and we saw this market and fuel station and pulled over in hopes…read morethat there would be a public bathroom available. My husband went in to inquire about it and the associate pointed him to the porta potty in the parking lot. I wasn't thrilled about this but had no other options. As my daughter and I were crossing the lot, the associate noticed us and waved us in, saying that the porta potty is only for men and that women could use the actual bathroom located inside, which was good for us. It wasn't the cleanest facility but it was much better than the porta potty that had sh*t smeared on the seat, blech. They have so much stuff inside this market, the aisles are cramped with you trying to walk through because the shelves are so stocked. Definitely a good place to stock up on any supply that you would want.

This burrito has never let me down, and I've tried it three times just to ensure its consistency…read more Each visit has solidified its place as my absolute favorite. Located in the quaint town of Aromas, inside the old Firehouse Market (listed as "Independent" on my map), you'll discover this hidden gem near the liquor section--a true food haven. The Mexican cuisine here is crafted by the same talented lady every time, and she has the magic touch. While there's no space to eat inside or outside, the burrito is simply to die for. The service is wonderful; she always greets you with a smile and takes your order with genuine warmth. I ordered an Asada burrito, ensuring to ask for extra sauce. She knows exactly what she's doing! The ratio of beans, rice, and meat is perfectly balanced. The burrito offers a deliciously flavorful combination without the usual mushiness found elsewhere. The meat is perfectly seasoned and moist, complemented by a salsa that, though a bit spicy for me, might be just right for you. They don't skimp on the meat, making it a satisfyingly hearty burrito! Each bite is a symphony of flavors in your mouth, thanks to the harmonious blend of rice, beans, meat, and that incredibly flavorful salsa. I had to visit three times to confirm this burrito was as good as I thought, and it hit the spot every single time. The consistency in quality is remarkable. This place knows what it takes to make a great burrito. Please, never change the cook--that's the key!

Nunez Farm - yellow swiss chard

Nunez Farm

(5 reviews)

$$

We saw signs and had to make a pit stop for local fresh strawberries! They also have a selection of…read morefresh produce as well!

Peter Piper picked a peck of purple peppers…read more Wait? What did Peter Piper pick? Purple peppers? I kid you not! Okay, maybe it wasn't Peter Piper who picked them, but he could have had he visited the Nunez Farm. It's a fact that purple bell peppers have been around since the mid-80's, but this was the first time I've ever walked upon rows upon rows of them in a field. The purple bell peppers are just one of the crops being harvested at Guillebaldo Nunez' vegetable farm in Watsonville. Artichokes Basil Bell Peppers (Green) Broccoli Butter Lettuce Cabbage (Green) Carrots Celery Collard Greens Fennel Heirloom Tomatoes Kale (Green) Leeks Pink Swiss Chard Potatoes Purple Kale Puple Thai Basil Rainbow Swiss Chard Red Beets Red Cabbage Red Lettuce Swiss Chard White Corn Yellow Swiss Chard Zucchini That's just a fraction of the crops being grown on the Nunez Farm, and it's all organic! That's right! Pesticide and chemical free! When our bus driver missed his turn Guillebaldo jumped into his truck and drove out to the main road to escort our bus into his farm. We were there for the last stop on on our education-filled farm tour. The Nunez Farm is incredible in size, and all of the crops are sold in farmers markets throughout Northern California and at Whole Foods stores under the brand "ALBA Organics". Guillebaldo walked us out to his fields to show us the rainbow of Swiss chards that he has planted. Green, orange, yellow, red, pink - just a variety of colors. I had never seen the yellow ones before and I was fascinated by them. On the same field were green and purple kale. I'd never had kale before and sampled some right there as a leaf was pulled off a plant and passed around to sample. We learned about the nutritious aspect of the kale as well as planting techniques and even ways to cook them. On the opposite side of the field were rows upon row of gigantic heirloom tomatoes hanging on thin sturdy vines. We were told that the fruits had just been picked that morning, but Guillebaldo told us that if we found any other ripe ones in there we were welcomed to pick it. Some of our group got really lucky when Guillebaldo found a whole plant unpicked. I missed out as I had stopped to take photos of big green tomatoes. To the opposite side of the tomato crops was a huge eye opener as we saw a gigantic color-filled farm that seemed to stretch forever. Guillebaldo gave us a quick rundown of all of his crops back there and offered to pick whatever our group requested. His generous offer turned up big red beets, ripe artichoke and handfuls upon handfuls of traditional green and Thai purple basil. The hit of the farm was the beautiful purple bell peppers. Guillebaldo said these were a first-time crop for him and he welcomed us onto the field to pick our own. He cracked one open, broke it into several pieces and passed it around for us to sample. The meat is slightly thinner than that of a green bell pepper, but these were so much sweeter. I might have missed out on the tomatoes but no way did I miss out on these. Time wasn't on our side; otherwise, we might have walked off with a lot more fresh produce than we did. A big thanks goes to Guillebaldo Nunez for opening up his farm to us. I'll be looking for that ALBA brand next time I'm shopping for organics. Where are the photos? Right here... http://www.flickr.com/photos/26-2milesandmore/sets/72157621625559039/

Driscoll's Berry Store - markets - Updated May 2026

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