Employees are super friendly and helpful! They are not pushy and have a good price range. Will come back for our future purchases.

Kelly, I have no clue who you are, but assume that you're a friend of the Yetters considering the only reviews you've written have been to defend them, which is all well and good. I would defend any of my friends the same way. But since you have no idea what actually happened when I was there, or how much we spent on the ring- which was certainly not $70 ($70 was the cost of the head only, which holds the diamond), your comments aren't really helping. Either he put you up to this, or the company he keeps are equally as rude and condescending as he is. I'm sure Joe has had many very satisfied customers, my Dad and my husband being two of them prior to this incident; however, I think the measure of a business also comes from how it handles customer complaints. In the case of Diamond Direct, I was mocked and told it was my fault. No, I'm not from Newport Beach and I didn't buy a Polanti watch and two diamond necklaces, Kelly. You can scoff at what you thought my husband paid for my jewelry, but my point is this: To keep customers and attract new ones, you need to treat them with basic levels of respect. In this economy, being snobby and elitist may not be a wise business move. If you want to be treated according to the amount of dollars you spend, by all means, go to Diamond Direct. read more

Joe and Diamond Direct have been the best jeweler that my husband and I have ever dealt with. They are so personable and they truly provide the best quality diamonds. I cannot praise them enough. We have even upgraded my diamond and it was a seamless experience. I will definitely be coming back for more read more

Diamond Direct - My gorgeous ring - Jewelry Near Me - Brea, California

I brought my bridal set here for an appraisal needed for my insurance. Joe was very helpful and explained everything to help us understand. I would definitely recommend coming to him to check out what he can do for you as far as jewelry purchase, repair or appraisal. Very reasonably priced and honest! Thank you Joe! read more

We searches for months for an engagement ring and finally found it here. We even bought one from Blue nile and return it because it did not meet our expetations. We tried James Allen as well. We eductaed ourselves about diamonds and explored Zales, Kay Jeewelry, even fancy stores in Newport. We are happy with our purchase at Diamond Direct. Mr. Yetter was very kind to teach us how to use the 10x lupe to find imperfections in diamonds. We are very happy with our ring. The quality surpases that of any other store and within our budget. read more

I visited Diamond Direct because I wanted a plain, thicker setting for my engagement ring. They really had no selection to choose from, and it felt like I was speaking a foreign language to them. They then had me look through a catalog to make a selection instead. Who is going to buy fine jewelry from a catalog?? Not me. But even if I wanted to they said they would call me back to give me a quote - it's been a week and I haven't received any phone call back. I thought it was also weird that the manager was conducting a business transaction with a diamond dealer out in the open and not in the office. The dealer even said, "I'm not comfortable with this cash with HER here." Not sure if it was his attempt at humor, but it was definitely not professional by any means. I will not be returning to Diamond Direct. I will be going go to HAPPY JEWELRY in the Fullerton Jewelry Mart - look them up! read more

I had such great service here! I paid for expedited services to have my ring sized. It was so fast I was shocked. Thank you so much

I came in to get a ring sized (made smaller) and Diamond Direct was the only jeweler that was able to do it the same day. Everyone else quoted 4-5 days for sizing. I paid $35 which is reasonable. Friendly staff. Fast service. Great quality work done. They have beautiful jewelry, however, that's not what I was in the market for at the time. Just ring sizing. read more

I have been going to Diamond Direct for over 20 years. I always get great service for repairs, upgrades, consignments and fabulous deals on new purchases. I don't live in the area anymore but make the 20+ miles because I can trust them. read more

This place was fantastic! I spoke and dealt with both Rameez and Joe, who were amazing in their own separate ways!! We (my girlfriend and I) went in months ago to look at rings for engagement purposes. After months of patience on their part, I returned and Joe found me the a stunning engagement ring! Their professionalism, personality, and hospitality did not go unnoticed, and I recommend all future potential customers in giving them a shot. You will NOT be disappointed! Thanks for everything guys! read more

I purchased one of my bracelets here. They keep it clean for me and inspect it when I come in. Always friendly service.

Rare to find a jeweler that not only sells amazing pieces but repairs, cleans & designs!

All of my jewelry is from here. I love every piece I have. They are so great about cleaning and repairing. Easy and hassle free very friendly staff. Next is our wedding bands! read more

Diamond Direct - Jewelry Near Me - Brea, California

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I've used Diamond Direct a couple of times now and each time they have been excellent. I brought in my mother in laws diamond wedding ring that was given to me after her passing to have a necklace made out of it for our daughters wedding. After getting several quotes they were the best by far in price and quality of workmanship. And...they got it done early. They are always very kind and go the extra mile to accommodate you. I've been dropped in to see if they would clean my daughters wedding ring. And they did as a complimentary service. They are quality through and through. And there is no heavy pressure sales! read more

Rameez and Joe were amazingly upfront and honest about their selection and pricing. They have exceeded my expectations and I recommend their services. read more

We stopped in here to look at wedding bands and Rameez was extremely professional, helpful, and patient. We were even offered drinks! Definitely recommend them! read more

I drove almost 1.5 hours to get here from south oc because they claim they don't use nickel in their plating. Waited almost 40 min and no service. Very disappointed read more

Went in a few days before Christmas looking to upgrade the diamond in my wife's ring and repair the platinum band that was cracked (purchased elsewhere). They treated me perfectly, taking the time to show me lots of diamonds to help find the right one. Best of all, once we found the right diamond they assured me it would be done before Christmas Eve....and they delivered. Will definitely return and recommended others read more

Remeez was awesome from the time I met him and it wasn't just a sales pitch I felt he truly cared about me and the diamond I was looking for in my price range. I am beyond excited to see how this ring comes out for my future fiancé. Thanks again for the help as well as Joe awesome guy. Tell Juda I'll be waiting for my candy next time. read more

Best service ever! Came in to look for rings for my wife and I and Rameez took great care of us. He is very knowledgeable about the business and very very friendly. I would highly recommend him. read more

I bought my engagement ring and both our wedding bands from Joe. Very knowledgeable and he has always treated me like family. Ive been a customer over 10 years but my grandmother has done business much longer than I have. This is the place to get all your jewelry needs. Even changes out watch batteries for a very reasonable price. Thank you Joe for being my go to Diamond guy. read more

This asshole always neglects to mention that I bought a FUCKING 9k diamond from HIM to put into the "internet vendor's" 6k setting ..... and because he is a goddamned incompetent novice couldn't resize or clean it without destroying it. His resolution? Offered 500 dollars? Admitted guilt with the offer and offered chump change to fix it. STAY AWAY from this place. read more

Ok- I inherited my Grandmother's ring and I found a men's ring in a parking lot (missing some stones & probably run over but still a decent random find). When my man started talking about rings, he knew it would mean a lot to me to incorporate some of my grandmother's diamonds into a new setting. We went to the Jewelry Exchange in Tustin (I used to work there) and they didn't have any emerald cut anything for me to try on! When we stopped at Diamond Direct, we were greeted warmly and Rameez was phenomenal! He educated us on our options, didn't talk down to us when we were obviously clueless on the process, and walked us through everything step by step. He let me try on different shapes to ensure I was going to be happy down the line. They bought the scrap metal and diamonds I wasn't using. The checkout process was easy and they took my email address for future communications. Because this was a special order, 2 weeks later they called me to say they just emailed me digital sketch photos to review. They were exactly what I asked for. I emailed back immediately that I approved and to please proceed. Exactly 4 weeks after the purchase date, we picked up my ring last night. It is beyond my expectations and we are SO impressed by Diamonds Direct! I'm including photos of the original rings, digital sketch, and the stunning final result. If you need anything custom made - I can't recommend this place enough. We are so grateful and appreciative of the entire staff and experience. read more

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They have a good selection of all kinds of jewelry but what I find most impressive is their selection of 18k gold & diamond engagement rings - with and without center stones. I am very picky with jewelry and had been looking both online and in stores for months to reset my ring. I checked DD out cuz of their excellent Yelp reviews and they did not disappoint! They deserve five stars for quality, styles, prices and impressive customer service! Joe and his team are very patient, friendly and trustworthy. Forget paying ridiculous prices at the mall or deal with pushy jewelers at jewelry marts, check out DD instead to save time and money ! read more

Went to look for a watch repair shop and came up with this place. Joe was able to fix my watch in no time. Both Ashley and Joe are great and they provide great customer service. Big selection on Jewelry as well. Whenever you are in Brea and in need of a watch repair, check out Diamond Direct. read more

Brea Diamond Direct is wonderful! My finace purchased an engagement ring for me (somewhere else) that I somehow severely bent one of the prongs of the setting on. We took it to a few jewelers that told us that we shouldn't even bother fixing the setting and we should just purchase a new ring....this seemed ridiculous to me. We also wanted to have a wedding band made to go with the engagement ring and other vendors that we spoke to wanted to charge us hundreds just to make a wax mold of my ring so they could create the band for us. We had been to Brea Diamond Direct before but they are a bit out of the way for us, but they were so friendly that we made the drive out to see what they could do for us. Without a pause they told us that they could fix the setting for us. They also told us that they could easily take a mold of my ring to sculpt my wedding band from. The price that they gave us way less than the other jewelers we had spoken to. We will definitely be using them for any occasion that we are in need of fine jewelry. read more

I have only great things to say about this place and the management there! My fiancée and I picked out my engagement ring here and they were so patient with me and all my questions. They also were welcoming, friendly, helpful, and considerate. And the prices were so reasonable and beautifully made! I have gone back often to get my ring cleaned and it always turns out looking better than I imagined! I even referred my parents there to fix my mom's ring that had a missing diamond and my Dad's wedding band that needed to be resized. I also got my fiancées wedding band there! Highly recommend this place! Joe and Rameez always have impressed me with their customer service. read more

Joe and the girl who work there are just amazing, amazing people. Their customer service is superb! I took my watch to have its battery replaced and Joe did a great job. They put you in their system so you never have to worry about losing a receipt. Joe also cleaned a ring for me free of charge. They have a beautiful, beautiful jewelry at very reasonable prices. They also make custom jewelry. They are by far a great jewelry store with great customer service! read more

Our First experience with Diamond Direct was in 2005 or so. We were in the Market for a new larger diamond for my wife. We were looking in the 3 CT range. After visiting NUMEROUS jewelers in the area and not seeing anything in our CT range we came across Diamond Direct. Joe immediately understood our frustration and took the time to explain the WHOLE process to us. Because of the Diamond size we were looking at most jewelers did not keep inventory. Virtually ALL of the prior jewelers we spoke to told us that we would have to make a large down payment for a diamond that size before they would even order it in. Joe not only did not need a down payment he would order in a selection we could pick the one we wanted and he would ship the rest back. NO CHARGE!!! Joe looked right at us and said "Let me get your diamond for you" That statement has led to a long and beneficial relationship for all of us. Needless to say we purchased our diamond from Joe and could not have been happier with the purchase. Joe made us feel comfortable and right at home. Joe and his team take EXCELLENT care of us every time we go in and I am confident that when I make a purchase I am getting the absolutely best deal. We consider Joe and Melanie friends and I take most of my jewelry business to Joe. I am actually stunned by some of the reviews here as our experience with Joe and his team has only been excellent. read more

Diamond Direct - This is the Ring that we purchased from Diamond Direct. Thrilled is all I can say - Jewelry Near Me - Brea, California

Amazing customer service and do incredibly friendly. Decided to stop by since we were in the area and had good reviews. We were not disappointed by the reviews! Rameez was great and helped my fiancee get his custom ring. He even cleaned my rings for free. They answered all of our questions and were not pushy like many jewelers that we have been to. read more

Rameez is amazing. Helped me get my fiance's ring reconstructed to such a small size and helped with the resizing after. I will be going there for wedding bands in the future. I highly recommend coming to diamond direct. read more

This is a great place, I've been coming for a few years now and I got my wife's ring here. The service is great and they always give you a good range in stones to pick from. Just like any other guy I want something that is from me with quality. They can also get thing they don't have in-store so don't be afraid to ask. I sometimes ask for things never seen before and they can get it done. Best boutique place in so cal worth the drive. I make it a few times a year !!! Keep it up Joe and the rest of the staff. you all been great to work with great !!! Thanks for all the smiles I get from my wife when I come home with something from you read more

Rameez is the best! I went in and he was very helpful with helping me find the perfect sizer to keep my ring tight until it gets sized.

I can't tell you how thrilled I was with a super fast service and the result I received from Diamond Direct. Joe was extremely pleasant and super easy to work with. Everything was complete in no time. Thank you! read more

This place is great! I love doing all my homework on every big purchase just to ensure that I am always getting a good deal and that I am not getting ripped off. This place has very good prices, and amazing customer service. I worked with Rameez, he took his time to explain all of the in's and out's that I didn't know about diamonds. Thank you Joe and Rameez! read more

Customer service was excellent. They found me the right diamond at a competitive price. It's a one stop shop for all my wedding jewelry needs. I highly recommend them. Stop by their shop in Brea and you will see what I mean. read more

I have been doing business with Owner Joe Yetter for over Five Years. I would like to just share with everyone that he is the best jeweler out there. I have purchased jewelry from Many of the Corporate Jewelers and have even bought in the Diamond District of Down Town. Brea Diamond Direct has earned my business to be a life time customer. I have purchased tens of thousands in Jewelry and ITS ALL QUALITY, FAIR PRICED and BEAUTIFUL TIMELESS PIECES. My Wife loves all her jewelry and gets it cleaned regularly by Joe Yetter and his very accommodating staff. We are continuously treated with great customer service and I highly recommend you go to their many customer appreciation Events and Holiday Parties. One year my wife won a beautiful pearl necklace in the raffle value of over $500. They have very tasty catered food from local restaurants to help build the economics of the community. They also serve different delicious spirits of your choice. We love the Champaign. I send all my friends and family directly to Joe Yetter!!! WHY??? Because I don't send my friends or family to people I don't trust. One of the coolest things I have never heard a business do when they pick the phone they literally say "Thank you for calling Brea Diamond Direct, How can we make your day Special"........I JUST WANT TO GIVE JOE A BIG THANK YOU!!! Also for making our family holidays, anniversaries and memories SPECIAL -Anthony Camacho read more

Can't say enough good things about Joe and his place. My girlfriend needed a smaller ring to put in front of her regular ring that is a family heirloom. She didn't want to make any changes to it but was sure the dales person at the store would try and pressure her to resize it, Joe did not do that. He had the ring we wanted, he cleaned her existing ring 100 times better than the diamond exchange had 2 days earlier. We will be back. I just wish we could give this place 10 stars read more

Can't say enough good things about Joe and his store. Treats you like family and never tries to sell. Genuinely cares about his customers and is very honest... never tries to sell you on so.eyhing you're not looking good for. I'd give this place a hundred stars if I could! read more

I have a Polanti watch and 2 diamond neceklaces from Diamond Direct! LoVe love love my jewelry! Thanks for everything Joe!