Coming into diamond direct I was blown away by the service and professionalism of the staff. The owner Joe is very kind and makes sure that everyone that comes in has the best experience possible. The standout for my experience was Rameez. He was so kind and provided me and my significant other with an incredible experience. His knowledge and expertise on rings and making sure we find our own style is amazing. He was so patient with us as we picked out our rings and I cannot recommend Diamond Directly enough. I will make sure to come back for any future jewelry needs. read more

I love coming to this jewelry store. They are always so kind and courteous and I feel like they don't judge me. I go to them for all of my jewelry repairs and they have some beautiful eternity rings that I'm looking at for my 10-year anniversary. I love how they treat me like a human being and are not judgmental. I stopped in there in the middle of our kitchen remodeling project in shorts, a t-shirt and sandals and felt like they gave me the same service as when I went in all dolled up. Not to mention they have some beautiful jewelry. read more

Diamond Direct - Jewelry Near Me - Brea, California

Came in with my fiance to look at engagement rings . Met with Joe, he was fantastic. Ended up ordering a custom ring. Can't wait to see how it comes out. read more

Rameez and the employees are extremely helpful, and patient when creating a custom ring and wedding bands. I would recommend coming here.

Fantastic! So helpful spent alot time with us and we got exactly what we wanted. Very great experience!

This is a GREAT place for all jewelry repairs, custom pieces and all other items. I had them make a pendant into a broach for my mom for Mother's Day's. Sadly my mom was in another state helping her sister as my Aunt's husband was critically ill. Unfortunately, my uncle died, and my mom would there for the funeral on May 9 and Mother's Day is May 10th. I was flying there for the funeral, so I wanted to bring this with me when I flew out on May 6th. I asked for it to be completed no later than May 5th. There was some miscommunication with their repair service and missed the shipment. I was heartbroken. But they had someone drive up to Brea from Los Angeles to personally deliver this piece so I can surprise my mom and make her smile. THIS level of kindness and excellent customer service is rare and I will be grateful to them for going above and beyond. Thank you for making a hard weekend into something a little more brighter. This is my mom wearing the piece. read more

Diamond Direct - My mom wearing the broach. - Jewelry Near Me - Brea, California

Exceptional quality and service -- every time! My husband, Anthony, and I have been loyal customers of Joe Yetter and Rameez at Diamonds Direct Brea for years -- and for good reason. Their customer service is outstanding, and the quality of their diamonds is unmatched. We've purchased our engagement rings and wedding bands here, diamond studs for all four of our daughters, diamond dangly earrings, tennis bracelets, and have even had pieces cleaned and refurbished. Every experience has been seamless -- fair pricing, excellent craftsmanship, and genuine care every single time. If you want beautiful diamonds, incredible quality, and a team you can truly trust, go see Joe and Rameez at Diamonds Direct Brea. They've earned our loyalty -- and they'll earn yours too. read more

Fantastic details, attention to what the customer needs, and most importantly is there for you with a great price and service! I highly recommend and appreciate their business! read more

My fiancée and I are so grateful for all the help Rameez have been to our family. He is truly so kind and supportive throughout the entire process. Can't recommend this place enough! read more

Knowledgeable people, and a always wonderful experience! Great prices too. An amazing selection and creative sales. I travel an hour and a half to get there, and I'm happy to do it every time. Not easy to find a trustworthy jeweler, found one here with Joe and his team. read more

Very professional and user friendly. Joe the owner, and Ramiz are serious experts in their knowledge with integrity and honesty. Really glad I found them! read more

Danielle is amazing. Very friendly, enthusiastic and knowledgeable. Thank you for showing me beautiful pieces

Very personable team. Many seasonal sales. Great place to start your jewelry collection.

I came in to get my ring fixed and they did a wonderful job. The pricing was fair( I had all the white gold parts for repair). Customer service was great, very attentive and respectful. Overall, would come here again for any other jewelry repair or to find a jewelry piece! read more

Diamond Direct - White Gold Ring - Jewelry Near Me - Brea, California

We came in to find a wedding band a week before our wedding date and they did an amazing job of making sure we left with a ring my fiance loved and never felt rushed or pressured. Rameez and the rest of the staff were amazingly helpful and we'll come back for our future celebrations. read more

Went in here awhile back and he didn't have a card machine that let you do debit with a pin so he wouldn't let me use the debit card I had cause it had my mom's name. I'm disabled and on ssdi and my mom is my representative payee so I can't have my money in my own bank account. I'm basically under a conservator. So he denied me service and told me that "he had never had anyone file a fraud claim against his store and he wasn't starting now. I tried to explain my situation but he didn't care. I ended up leaving without buying anything but not because I wanted to. I was only looking to spend $500 not a fortune. Seems like if you are going to deny people for using their moms card you should have a card machine that accepts debit pins. read more

Absolute best place to order your jewelry! We've gotten both my engagement ring, wedding ring, and my fiancé wedding band here and the service and jewelry is top notch. You couldn't ask for a better ring shopping experience! Their selection is amazing and you honestly would be hard pressed to not find exactly what you are looking for if you come here! read more

The selection is phenomenal. Service and attention to personal needs. Highly recommend if you're looking to be treated well and get great pricing. read more

Diamond Direct - Amazing service and assistance picking out beautiful earrings for my wife. I recommend this place very highly. - Jewelry Near Me - Brea, California

Very prejudice place called over the phone asking if they do can test some diamonds for me to check if they were real and the lady on the phone said yes. I even asked her if I need to make an appointment or I can come right in and she said I can just show up so I did and they saw me and wouldn't even open the door for me but let this other white lady in. Just kept staring and acting like I wasn't there until they told me for some reason now they only do appointments didn't even open the door to tell me that just spoke loudly through it so he wouldn't have too read more

I have been coming here for sometime. The staff is always friendly and helpful. Prices are fair. The work I had done on a necklace was done well. I would highly recommend this place for all your jewelry needs. read more

I love my engagement ring! It looks classy and elegant! And it is extremely shiny and beautiful! Thank you very much! read more

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From start to finish, getting my (now Fiancé's) engagement ring was so smooth and easy. Emily educated me on every little thing I needed to know and I thank her patience every step of the way for her time. They offer lifetime cleanings for any jewelry as well so that's a huge plus. When you walk in you feel like you're going to be well taken care of. Joe is also really great to talk to and get to know too. He definitely knows his stuff so if you're going to get any jewelry, get it here at Brea Diamond Direct!! read more

Not only are the prices here beyond reasonable, but the staff is AMAZING! Joe, Ramez, Ms. Garcia (sorry can't remember your first name, but at least we share the same last name) thank you for making our visions a reality. I admire your people skills & am grateful for the help my fiancé and I were provided. 5 out of 5 indeed read more

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Me and my wife have been here a few years ago and had a great experience so decided to try it again with the same result. I highly recommend this place and apparently a lot of other people feel the same way because there are quite a few people here. Give this place first shot if you're looking for jewelry. I promise you won't be disappointed. read more

I've been here twice now. Both times have been wonderful! The first time was to buy my mother-in-law a retirement gift. She was thrilled with it! The most recent time was when I had my engagement ring resized. It was done much sooner than expected and came out beautifully! Mari, thank you for your hospitality and listening to me talk about how much my ring meant to me. Joe and the rest of the team, you are the best! I appreciate the invites to your sales and the friendly calls about upcoming events. Service like yours will keep me as customer for years to come. read more

Emily and rameez were very helpful. Would highly recommend to anyone whether looking to get married/ engaged or celebrate an anniversary

I wasn't planning on leaving a review because although I have had one bad experience at this jeweler, I also have years of good experiences here as well. However after receiving a voicemail today from Maribel to let me know that Brea Diamond Direct was so graciously giving me a 500 dollar in store credit for my birthday I had to leave a review because it felt like a total slap in the face. I brought my late grandmothers gold ring in to have a dent removed from it and needless to say I was completely unhappy with the job that was done. The ring is much thinner than it originally was, there's white scuffs on it that were unable to be removed by their polisher and where they welded the ring together after it cracked from them heating it up does not look like it will hold up over time. Additionally there is a line where they soldered it together. Thankfully I was not charged for this service, but I left their store hysterical in tears. This was about a week ago and then you have the audacity to call me and leave me a voicemail to see if I want to come in to shop? When I called back Joe the owner answered and I asked to be removed off their call list. I get there's a lot of customers but he never once apologized or asked why I wanted to be removed. I was also told when I picked up the ring that Joe would call me because he was not in; I was reassured he would not want a customer to be unhappy/upset. Yeah, I never received that phone call. Like I said years of good experiences and one bad one, it's just unfortunate how the situation was handled. Total lack of accountability or empathy considering it was my grandmothers ring who just passed a month ago. read more

Five stars. I've had Brea Diamond Direct do quite a few things for me and they've seamlessly exceeded my (very selective) expectations every time. Love this place. Got something you bought online that needs a fitting? They gotchu. Broke something? They gotchu. Wanna redo your favorite silver piece in gold? Need a get outta jail free card from your significant other? They. Got. You. I already loved this place from those reasons above but recently, for birthday, I decided to commission a neighbor for my favorite pink sapphire rose gold ring I bought a few years back. One sketch of my design and about five weeks later, this masterpiece arrived. Absolutely perfect. Just look at how the size of the ball formations perfectly suit the others. Not bigger, not smaller than the other piece. One would never know they weren't bought together as a set. VERY satisfied. Highly recommend this place. I personally already brought them three other male customers who have seen my stuff and say "My girlfriend is upset, I need something. Where did you get that?" Then I proceed to say "right this way, my friend," as I lead them into this fantastic shop. read more

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The nicest people and they do quality work. Simply the BEST, awesome inventory, and if they don't have what you want they will get it .

I was looking for a jewelry store that was honest and knowledgeable to have my engagement ring appraised for insurance purposes. You want a correct valuation for a piece of jewelry that is not only priceless but sentimental because of what it represents. I did a thorough search for reputable appraisers and came across Diamond Direct in Brea. After reading some testimonials, I felt that they would suit my needs. I called the store and spoke with Jackie, a jewelry consultant. She was warm and helpful. I was able to come in the same day for the appraisal. Upon arriving, the staff was welcoming and friendly. I worked with Jackie and a gentleman that I believe to be the owner/manager. They pulled up the GIA inscribed serial number to get the product description. Based on their review, my ring was appraised at a price that was very close to the purchase price. I feel at ease that my jewelry is fully protected and covered in any situation. Thank you for helping make the process so simple and easy! I highly recommend this store for appraisals. Hope to be back again soon. read more

This is my second review for Diamond Direct and even after years I am still using them and they are still a 5+star store..I have even moved out of state but they are still helping me. All of the staff is always so helpful from Joe the owner to Rameez and Maribel.. My last purchase was with the constant help of Maribel..She was so patient and her only concern was getting the exact Diamond I wanted and believe me she found it.. she was in constant communication with me even on her days off..and then making the perfect setting..all of this at unbelievable pricing and very high quality.. If they don't have it they will find it for you. They treat you like friends and family and always understands your needs..Thank you Diamond Direct (Maribel). read more

FIVE STARS + MORE! We had an out of the blue spur to get our wedding band on a Sunday and they were the only ones open on a Sunday! We walked in and had such a great vibe since walking in! Jackie and the other gentleman there were so nice and helpful from the start. I have a custom engagement ring so finding a band isn't the easiest part but Jackie hit the nail on the head! They have a huge variety of rings and everything! They literally made the whole experience even better than buy online and pickup in store! We will be back for my diamonds because like I told my husband diamonds are a girls best friend :) read more

Diamond Direct - Band on engagement ring! - Jewelry Near Me - Brea, California

Went in for a watch resizing since they gave the cheapest quote in the area. They were great, quick, and had a lovely waiting area with snacks and water. More than 1 staff member was checking in on me too, awesome service for a simple procedure. read more

Came here to get my wedding ring band re-sized and wedding ring cleaned and polished and I was very pleased with their service. Joe helped me and was very patient with my questions and explained all of my options because I have tiny fingers lol. He gave me a call when my ring was done and ready for pick up! He's the best! :) Their prices are reasonable as well! I will definitely come back and refer some of my friends here :) read more

Diamond Direct - Love it!! - Jewelry Near Me - Brea, California

So glad I happened upon this gem of a business. Previous to coming in my ring was dull and needed a deep clean. The service was very friendly, they offered my kids snacks and were so attentive. Better yet, my ring was returned to me looking like brand new. Thank you! read more

I contacted Joe because I was on the lookout for an engagement ring. Before reaching out, I had done my fair share of research and I came across a diamond on their website that perfectly fit my budget. When we connected over the phone, Joe was courteous and extremely helpful. Over the next few months we would collaborate back and forth about what I wanted for the setting and the price points we were working with. During that whole process, it truly felt like Joe was looking out for what was best for me. He never pushed me on a more expensive diamond or setting. We reached an agreement and set up a timeline. A few weeks after that I reached out because my timeline had changed. I wanted the ring earlier. I can confidently say that Joe did everything in his power to make that happen. And he did! This part is the part that defined my experience with Diamond Direct. They are all about customer service. I looked at other stores and prices vary amongst all of them. But I felt the most comfortable with Diamond Direct. Very professional, very helpful and they put their customers first. read more

I needed a watch battery replaced and thought I'd stop in. They were able to replace the battery quickly and even cleaned my rings while I waited. They offer a program to pay a little extra for free battery replacement in the future if this is a watch you plan on keeping for awhile. read more

My fiancé and I were helped by Rameez and Jackie. We brought in a wedding ring that was passed down by my fiance's mother and wanted to find an engagement ring that would match. Jackie and Rameez did an excellent job with helping us understand the basics of engagement and wedding rings. They were not pushy, and were very knowledgeable. We are both pretty new to jewelry in general, and it was really nice to have associates help educate us and give us the pros and cons of different selections and options. We walked away with selecting the perfect diamond and ring that pairs perfectly with the passed down wedding ring, and will be returning soon with a design for my fiancé's wedding ring. We are so relieved that we found this location. Very hospitable, knowledgeable, and would highly recommend to family! read more

My one and only jeweler . I will not even consider another . I've been a fan for many years. Recently updated my gorgeous ring to something new and I adore it. Rameez and Joe are the guys to go to. Tysm ! read more

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Rameez, Joe, and every member of the team have been phenomenal every step of the way in choosing the perfect engagement ring for my now-fiancé! Highly engaged and knowledgeable and maintained constant contact every step of the way. Will definitely be back for jewelry needs in the future! read more

Diamond Direct - Jewelry Near Me - Brea, California