I'm so glad we have such a well stocked fabric/quilting store in Paradise. It's too good to be…read moretrue. If you've never visited...you should.

Just bought a Long arm quilting machine from Morning Star. They came and set up the machine at my…read morehouse and spent time explaining the machine to me. I was able to start quilting on my own that day. I have called the store numerous times for questions and the staff was very knowledgeable and kind. So happy that I chose this store for my purchase. You can tell that customer service is their top priority. They are my new favorite quilt shop. Thank you Marcia, I am really enjoying my new machine.

I hope you think we rock! I am one of the owners and just felt like we should be added to yelps…read morelistings. Come in and check us out! We carry Home Dec and Fashion fabrics, Yarn, Beads & Jewelry Making Supplies, School Supplies, Notions and patterns and so much more. Mention ad and get 15% off your next purchase.

This store and the personnel are one of the reasons I am glad I moved back to Chico after being…read moreaway for most of my adult life. You can find almost anything you are looking for in regard to quilting, sewing or even vacuuming. The staff makes you know you are welcome and are very helpful and knowledgeable when asked for information about a product. I only intended to do quilting here and ended up buying a vacuum as well that I really love as it does the job (no cord needed (except when charging.) I had a Dyson that I could never dismantle to empty without help and the vacuum I bought makes emptying it a breeze. I also bought a Solaris and the staff gave me a great trade-in and let me complete the sale in November rather than the few days earlier. Why? The company was running a special of 60 months with no interest by waiting. That's what I call user friendly!

I'm really surprised to read about bad customer service. I've been coming here for years and Dan /…read moreCathy have always gone above and beyond to help me with whatever I need , dan always goes through his warehouse to find whatever I need if the showroom doesn't have a said product. Great people great service and their local Chico icons! Lighten up people they are worth another shot if you experienced bad service in the past.

Everything!! I love this fabric store!! I have started making quilts and come here to get my…read morefabric. I like Minky fabric for the backing and they have a great assortment of different colored bolts!!

Great selection of high-end fabric for quilting. Some fabric available for other sewing projects…read more pricey. Staff are friendly and always available for help. The lighting could be better in some parts of the store.

Completely rude, looked at me like I was crazy because I asked for a type of pattern they don't…read morecarry or fabric. Just because I'm not educated on old lady hobbies doesn't mean you have the right to be a stuck up person. When I asked her for help and the worker started to speak I immediately wanted to leave and did said " I'll leave now" she replied "yeah that's best" don't recommend

Really like this place. Fabric is great quality. Wish they had more novelty fabric but I feel like…read morethat about most fabric stores! They have a section where crafters can sell their goodies. I can never find what classes they're offering but they do have a big space for classes. Staff is always friendly. Only negative is that the building is hot! Sometimes uncomfortably hot.

First off, the directions from yelp were wrong!! Do not follow them! Go in to Corning, stay in the…read more99 and you'll see it across from Robobank and next to subway. Super cute store and friendly staff. I felt that there was no clear cut theme because they had a little bit of everything when in cane to fabric prints. They had a very full clearance area (fabric was 50% off).

Very nice shop and nice ladies working there!! I will definitely patronize this business in the…read morefuture. I thank them for answering my question and directing me in the right direction.

Tons of beautiful fabric!…read more Decided to treat myself to a project after doing some care taking for my mom. Map app it and found it was out by the airport. Maps took me what I guess was "close enough," but I was in the middle of the road. Looking around I saw a quilt flapping in the breeze. SMART! Didn't have a particular project in mind, but I have been wanting to make some more colorful tote bags. Super nice employee found me a pattern. It took 6 fat quarters and I found a beautiful prerolled sample of those.

I am not one to write a review but my feelings are so strong about this that I really feel the…read moreneed. I was in the shop a few weeks ago with an entire tribe of family while visiting for a funeral. I brought a quilt top with me that I had just finished. It is108" x 95" so I needed 10 yards+-. When we (all adults)came thru the door we were not sure they were even open because not a single one of us were greeted. After we wondered our way thru to the back of the store we realized there was in fact someone at the cutting counter, she never looked up from her cutting tasks. After we found a couple of options we inquired if there were any additional bolts in stock so that we could get our 10 yds, without hesitation, the answer was a hard NO. At that time, a colleague apeared from the office and reinforced the NO. I then inquired about ordering a bolt and I'm not sure I was even answered. I was so disappointed because they had such a wonderful selection. After leaving, we all collectively agreed that the customer service was one of the worst any of us had experienced and were glad that our money was not spent there. I'm guessing the shop does the majority of their business thru mail orders and get very little walk in business so customer service or interaction is just something they don't feel at all interested in. I hope this was just a situation of it being a bad day for the 2 ladies that were there and they normally find themselves to be friendlier, kinder and more helpful. Unfortunately a brick and mortar store will lose a sale.

Good selection of fabric, patterns, and notions. Friendly staff. We would have signed up for one of…read moretheir classes, but we were from out of the area.

Great atmosphere and friendly staff. They had good deals during Black Friday. 40% off of one item…read moreand 40% off of fall and xmas patterns. They also had certain bolts that were 70% off. Definitely worth the drive. If you bring people that are not into quilting (like my husband), you can always send them across the street to the local tavern so you can take tour time browsing the shop.

This store has knit and crochet classes! It is very affordable. This is an excellent high quality…read moreyarn supply shop. I have bought a lot of beautiful yarns and accessories. In particular Donna has been a wonderful resource for helping me with projects and teaching me how to make a knit sweater and Docker Beanie. Joanne is very kind and has made me feel so welcomed to the Chico fiber arts community! Thank you so much Heartstrings!! I cannot take your shop and valued teachers for granted. I am so grateful!!!!!! I no longer have to figure everything out alone with YouTube videos. I can receive help and learning from real beautiful expert people!!!!!

Always very helpful, n have lovely yarns to pick from ... very fun shop!…read more tks Joann. just another knitter Caroline

Love this quilt shop . Small and a lot to look at. Great ideas and the selection of fabrics and…read morepatterns are really good. The lady was very friendly and helpful.

I went several times during the "covid" period and they were so friendly,they have beautiful fabric…read moreand a large selection.! Must go back soon!