Always very helpful, n have lovely yarns to pick from ... very fun shop!…read more tks Joann. just another knitter Caroline

This is one of my favorite yarn stores. I live in the SF Bay Area but whenever I am in Chico, I…read moremake sure to pay a visit to Heartstrings. I always find something that I can't live without!

I have a yarn, fabric and clothing fetish. I love really nice yarn, fabric, and…read morebeautifully-designed clothing. I love making things with them -- particularly clothing. Wearing what I wear is less of an issue for me. Bow Bec's is an unexpected paradise for me of yarn and unusual, flowing, imaginative clothing. There's a tendency in slightly hippy towns for the kind of layered, drapey middle-aged New Age woo-woo woman look that is missing here. Instead, there are chic, asymmetrical skirts, biased cut tops and bottoms, feminine, draping, flowing clothing that are not necessarily the oversized, loose garb of the above mentioned kind of woman -- bless her heart -- that leans toward unusually cut clothing. I have some real clotheshorse friends that wear tiny sizes and workout about 2-3 hours a day. They love draping, flowing, comfortable, form fitting clothes and I saw plenty of skirts and tops here that they would love. The price tag comes with it, though. This is no cheap store. A nice skirt with several bias-cut gores with ruching embellishment cost about $115. You'd expect this price and it is worth it. It's not poorly constructed and it'll probably be the favorite skirt of that certain chic, unusual girl for the rest of its lifespan (I'd give it about 15-17 years with the proper cleaning care and as long as she stays relatively the same size that long). In the back, there are the best yarns. No cheap quality yarns here. Noro, Gedifra, GGH, and other great brand yarns of high quality with BEAUTIFUL colorways. And a good amount of stock. I go to my LYS (Local Yarn Shop) and it's not well-stocked, only 3 of the most attractive colorways and 9 of the less attractive colorways. The prices were moderate -- not the highest I've seen and not the cheapest either. Okay, let's be blunt: I tend to shop online because I've been knitting since I was 8 and I can tell by most of the information I see online and sometimes by dropping in on my LYS what a yarn's going to be like. Many knitters prefer the sensuality of touching the yarn and seeing how the yarn looks next to their skin in the mirror. This is the perfect shop for that. It's well-stocked and the prices are not outrageous. Soft sell: the serene woman at the helm was not the owner and she was helpful and avoided any kind of annoying and aggressive sales. In fact, no one I've encountered in Chico has yet to be an aggressive salesperson. Yay!

Myself and a roomate love Palaak Paneer and were super excited to try Sofiz rendition of the dish…read morealongside some Samosas. We ordered for pickup and i spoke with the Sofia herself. She was very friendly and even though she was out of pre made samosas she whippes up 4 fresh ones for our order which we are still very grateful for! The reason for the 3 stars is the Palaak Paneer. I like my food salted generously but holy smokes i took one bite and questiones my very existsnce. It isnt often that a dish sends me sprialing into exiatential dread. Her beautiful and accomodating nature is the caveat here but ubfortunately ppl cant be fed on that alone. Hope this helps!

Hurry, she's been selling everything off at a discount since May 2008, when she decided to close…read moreher business. Sofia has been selling all her yarn (ranging from cheap to high quality) at 30% off and a couple yarns at $2 a skein (Lion Brand's Jiffy Yarn far $2 with fire engine red, lime, 2 shades of brown, and gray still in stock -- this yarn makes a decent, machine wash and dry afghan). All her knitting and crochet books are 50% off. Some lovely Ironstone mohairs at 30% off and some of her full bags of yarn are 50% off. She also carries tchotkes (embroidered pillows, etc.), soaps, and candles.

This store and the personnel are one of the reasons I am glad I moved back to Chico after being…read moreaway for most of my adult life. You can find almost anything you are looking for in regard to quilting, sewing or even vacuuming. The staff makes you know you are welcome and are very helpful and knowledgeable when asked for information about a product. I only intended to do quilting here and ended up buying a vacuum as well that I really love as it does the job (no cord needed (except when charging.) I had a Dyson that I could never dismantle to empty without help and the vacuum I bought makes emptying it a breeze. I also bought a Solaris and the staff gave me a great trade-in and let me complete the sale in November rather than the few days earlier. Why? The company was running a special of 60 months with no interest by waiting. That's what I call user friendly!

I'm really surprised to read about bad customer service. I've been coming here for years and Dan /…read moreCathy have always gone above and beyond to help me with whatever I need , dan always goes through his warehouse to find whatever I need if the showroom doesn't have a said product. Great people great service and their local Chico icons! Lighten up people they are worth another shot if you experienced bad service in the past.

Phil was amazing!! He's really the best, went above and beyond to assist my daughter who had a…read moretroublesome gift card lol. He was really great- a true asset to this store. Store is clean and love the ample parking. My favorite Michael's location.

My online order was damaged & ultimately discarded. Customer service was very professional and…read morequickly refunded my bank account and offered me 30% off my next order. Customer service these days seems to have gone down hill. NOT AT MICHAELS! I was completely surprised at how professional they were. 100% made me a loyal customer from here on out.

I'm new to needlepoint and I visited this store last week and the ladies that worked there were so…read morewelcoming and helpful. They helped me pick out everything I needed and even set it up for me.

Auburn Needleworks has everything! Yummy yarn, hardware…read more(hooks, knitting needles, stitch markers, etc.), and embroidery floss. They might've even had cross stitch kits, but not sure about that. You could spend hours just looking and it takes willpower not to blow a year's worth of pay! The proprietor is a very nice woman and gives great service.

Heidi, the owner is super helpful and always friendly. If she doesn't have your yarn she will order…read moreit for you and mail it or keep it until you come in. I'm a yarn snob & from Santa Barbara to Mendocino-This is my favorite yarn shop. It's small, but it's packed with only high-quality yarn. don't miss this shopping experience if you're traveling anywhere within 100 mile radius you should get yourself there!

This is a treasure to be discovered. Come in and look…read morethrough hundreds of skeins of beautiful yarn. Patterns for all of it! Buttons, notions, a wonderful full selection of exotic knitting needles, my favorites: square rosewood! Now comes the real reason to visit this store, the owner Heidi and her staff, Clara and Joy. Three beautiful ladies who know how to knit, and who share their knowledge.

Lovely shop! But I would be failing all my fellow yelpers if I didn't praise the staff at this yarn…read moreshop... they are fantastic! If you need help with picking yarn (or notions) or a project have no fear they will get you sorted! I've taken a learn to knit class here and also dropped in for help and everyone I've come into contact with has been an absolute joy to meet and interact with.

In our small town it is sometimes difficult to find everyday notions. Try Purls of joy for buttons…read moreand needles. Helpful staff.

I am visiting from SoCal and went to Lofty Lou's yarn shop. I was looking for the ChiaGoo cube…read moreshape needles. They did not have them but the worker there did call another store down towards Sacramento to see if they had them. She went out of her way to help me get what I wanted even though they did not have the item. Great service and I will be back the next time I am up that way.

great selection and super helpful staff! I have taken classes there and really enjoyed themread more

Stopped in for a crafty fix after a day of caretaking my 80+ parents. Shop new to me. Immediately…read morenoticed well behaved dogs welcome. Nice because I usually have my dog with me when I come to town. Lovely store. Lots of yarn, kits, accessories and interesting knick knacks. I found a hat I'd like to make and the gal told me what pattern and she used yarn she personally dyed. My thought "OH I want to support that." I spent some time choosing 2 colors I needed for the hat. While paying for my yarn I looked forward to some crafty talk. Mid transaction someone else came into the shop. They were welcomed. Fine, but she never returned to talking to me. Kept talking to person who walked as she knew him. Without a word off handedly gave me my receipt. Done with me a guess. That put me off a little. One never knows when someone is in need of some connection.

This shop is soooooo cuute!!! The owner is absolutely lovely also…read more They have so many other kewl stuff and I could of spent sooo much time looking at everything. Will TOTALLY be back next time I'm in the area