Always a pleasure to stop by here. Service is reliable and consistently pleased every time i show up.

Beautiful job very professional and friendly. We really like the results, was a bit painful but worth it. Highly recommend read more

Choice Threading Salon - Threading Services Near Me - San Francisco, California

My go to place to get my brows and upper lip. She is soooooo good at getting every little hair and shaping my eyebrows to what works with my face. Always get wonderful service, she is super nice, calm and it is always nice and clean ( very important) read more

Choice Threading Salon - Brows done by choice threading. - Threading Services Near Me - San Francisco, California

**Great experience at Life Choice Threading Salon** The owner is such a sweet and kind lady. She shaped my eyebrows perfectly and was so patient and understanding when I had an issue with payment. Truly amazing service -- highly recommend! read more

Choice brow is my favorite eye brow threading salon to go to in the city! I have been going here for over a year and I love how my eyebrows turn out each time. read more

This is my absolute favorite threading salon. I would recommend this to anyone in my circle. I have been visiting this salon since December 2022, I still drive up 40 minutes from Redwood City to get my eyebrows done here. My skin is quite sensitive skin and hair quite thick. The staff is very patient and makes sure my eyebrows are "on fleek" with minimum pain. I cannot recommend enough! read more

I always come out of this place feeling like I have million dollar eyebrows. Great threading skills! It is a little painful since the eyebrow artist Riju takes her time to detail the shape and threads slowly. I have also got my upper lip and forehead threaded here and I love the clean up. It is a small hole in the wall-place and can only fit two people for threading at once. I've never seen anyone in the store except the lady who owns it and/or her husband. They accept Venmo as payment. Also, they're very amicable! They're open on all days until 6 PM except Sunday. Parking is likely not easy since this salon is on 6th and Market. If you're able to find garage parking and walk/ bike to the salon that'll be the safest bet. read more

Walked in Saturday am, no wait. Great service, a lot of attention to detail and very reasonable price. Eye brows and mustache waxed for $25, Venmo accepted. Will be back! read more

Choice Threading Salon - Eye brow threading - Threading Services Near Me - San Francisco, California

One of the best threading salon in city . My dear Sister you r very talented and as well as your behavior is awesome , keep it up . A must try read more

I came here to get henna done on karva chauth, since we were traveling. I needed something quick and the girl here did deliver. We were in and out in less than 40 minutes. She was not an expert with henna - but she did mention that when she started. The design was amateur at best and not very clean, but this was more of a ritual for me and I didn't mind as much. She was very helpful and smiling which I did appreciate. She had a couple of other folks getting their threading done and she was quick and efficient. If I needed threading done, and was in the area, I'd definitely be back. Be warned though - the place is tiny. There are 2 chairs and spots for 2 people to sit, but that's about it. read more

I love this place!! Very thorough and clean for the eyebrow threading. They give you a card that you let them sign whenever you come in and when you get 6 visits signed, next one is free. Affordable as well to be in SF! Just the area is kind of sketchy it's literally right next to Home Skillet. She trims and ask if you would like to have aloe after threading which is nice. Places I went to before did not trim my eyebrows after threading. I always do walk in and they are always able to accommodate. It's a very small tight space though only 2 chairs inside and a little waiting area on the side. Only 1 person manning the place and she's always very friendly read more

Choice Threading Salon - Eyebrow Threading - Threading Services Near Me - San Francisco, California

Worst henna I've ever had done for me. They have no black henna so I brought my own and it looks like a child did it. I didn't have a specific design that I wanted so I thought that would be easier on the lady doing it but I was wrong. Thick and inconsistent, kept breaking apart, lazy and ugly designs that don't even match or look nice. I came in when I said I would and someone else came after me wanting to do their eyebrows - I didn't mind waiting for like 5 minutes but it took the lady half an hour to do this other person's eyebrows while I was just sitting there waiting the whole time. I really would not come again but I don't know any other person that does henna in SF. The only reason I gave two stars instead of one is because the lady who did my henna was nice. read more

Choice Threading Salon - Threading Services Near Me - San Francisco, California

Would have loved to give this place a 5 star review. Unfortunately, during my first visit, one of the staffers kept pushing me to thread my whole face (even though I declined at least twice). After being pressured into saying yes, it resulted in a terrible experience. I will echo the review below that states that there are issues with hygiene because I now have severely PAINFUL ingrown hairs and acne along my hairline and sideburns that I have never gotten in my 10+ years of getting threaded. It's been extremely difficult to manage and even though it's been 6+ months, I'm STILL dealing with the aftermath on my skin. I foolishly came back a second time sometime after the first visit to give them another chance. As I was being threaded, the same staffer said my skin was too sensitive as they kept ripping pieces of it off with threading and making me bleed. I won't be back. read more

I've been coming here for a year now, but I would only go when the owner is around. I got my eyebrows done from someone different today and they're incredibly uneven! She trimmed all of my eyebrow hairs rather than just the areas closer to the inner corners of my eyes. I think this was an attempt to even out the eyebrows since she had already over threaded one of them. Super disappointed and hard to justify the price given the experience read more

Saru is amazing and really has an eye for shaping your brows. She's very precise and after threading and cleaning it up, she will go back and thread your runaways that she may have missed. I have pretty sensitive skin, but she does a wonderful job and I never had any issues. At the end she offers to put aloe which is a bonus ! read more

The experience I had here as a first time customer was disappointing. I had to constantly readjust holding down my skin for them to thread. The person working on my brows was a little rough and kept pushing my hand away. I've never had to work this much while getting my eyebrows threaded. I tried paying and their system would not take my card. The one good thing I can say is that my eyebrows came out decent, but after a long process of using zelle and dealing with poor customer service I've decided to make this my first & last visit. read more

The women that work here are extremely kind and talented. They are very careful and meticulous with their threading. I appreciate their work and have never left feeling dissatisfied. read more

So I've been going to choice brow for a little bit longer than a year now! Happy anniversary to me & my beautiful brows. Anyway, I leave their salon feeling so confident and well taken care of each time. The ladies who work there do such a careful job each time. I actually made the mistake of trying to go to another salon on a time-crunch, and of course I ended up with a botched brow with a few pivotal hairs missing (honestly, this was a minor punishment from the universe for betraying my brow-loyalty). I came to Choice brow 2 weeks later, and just like before, they seemingly fixed the damage! Truly some magic makers. Check them out, tip well (seriously, they take CARE of you), and whatever you do, always say YES to aloe at the end. read more

This was the perfect place to do my brows on my way home from work in San Francisco. I knew I was going to be sensitive and I had forgotten to take an ibuprofen ahead of time, but I knew I really needed a cleanup. I'm a licensed esthetician and I could tell the way she did it was very skilled at minimizing the pain. I used to live in San Jose so I'm happy to have found a place convenient to where I now spend a lot of my days. There was no line at the time and it was very quick for eyebrows, lips, and chin, while being very precise, clean, and artistically done. I am posting before and after photos. read more

Choice Threading Salon - Threading Services Near Me - San Francisco, California

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Best eyebrows done. Raving about this place and this women to everyone--she's super sweet!

Really great place- it only fits abojt one or two people in the salon at a time, which is great during this pandemic! She takes your temperature, helps you constantly sanitize and was wearing a N-95 mask which made me also feel super safe! My eyebrows looked great after and she definitely listened to exactly what I wanted! Pretty reasonably priced too! read more

Pretty solid eye brow threading for $15! Kept my eyebrows thick and cleaned up, as asked.

Amazing price and my eyebrows looked perfectly symmetrical. Best threading place I've tried in SF yet.

My eyebrows are usually uneven and tough to work with - she was really thorough and made them look great in the end!

Indi is very nice and she is a great tenant! I live above the salon and I see her every day! Very nice! The outcome is very nice and amazing! My eyebrows look fantastic. I highly recommend Indi and the salon. :) read more

Choice Threading Salon - Threading Services Near Me - San Francisco, California

This place is conveniently located and they do amazing work! I recommend it to anyone looking for great threading, wonderful service, and economical prices. Indi did my eyebrows last time and I've even received some compliments! read more

I never write reviews but I came to this salon because of all its great reviews and was extremely disappointed. I understand that not every threading place is always 100% consistent but according to my experience, this place really doesn't deserve five stars. I came in for a simple clean up and asked her to make my arches slightly lower but try to maintain the same thickness it was at if possible or only slightly thinner if necessary. After she threaded, she told me to look at it and I saw that one eyebrow became shorter than the other and the arch became even more defined than it was before. Both eyebrows were also a bit thinner but I let it go. So, I just asked her to try and even out the arch and lengths so the eyebrows would match. I ended up with that one eyebrow STILL more arched and shorter than the other and then she messed up the other one (I guess in an attempt to even them out?) when that eyebrow was okay before. Both eyebrows were even thinner than the first check point and she trimmed them in a way that makes them look very jagged shaped.. Now my eyebrows are uneven in both shape and length, a third thinner than what I came in with, and look jagged unless I fill them in with more effort than usual. Not to mention the way she threaded hurt WAY more than the lady I used to go to before I moved. I'm really disappointed because this place had amazing Yelp reviews and I really wanted to like it but everything just got worse as she kept going. There are definitely other places that are better and more affordable ($13 here plus tip). Let's just say I won't be coming back here and am going to get really good at filling in my eyebrows these next few weeks read more

Saru is the best! Prior to visiting Choice Brow, I had always waxed my eyebrows for 15-20$. I've only done it twice for a clean up but nothing more. I feel like the service at other places didn't really change or shape my brows in comparison to the outcome I received at Choice Brow. This place is conveniently located near my home. The Service: I ordered a Full Face -- Eyebrows, Lip, Forehead, Sideburns, Face.. EVERYTHING. All for 20$ on Groupon. I feel like I stole from this place because the service was absolutely amazing. The process was fast and simple. I was seated before my appointment about 10 minutes early, and she got to work. It did hurt a little bit because my face doesn't know what to expect. After the procedure it got better. After the threading, she wiped my face with cool aloe and it was great! I will definitely be returning! Thank you Saru for the artwork. read more

I've been living in the city for 3 years and haven't found a truly personable threading salon in SF. I've been going to 4 different places but I think I just found the spot I'll be loyal to. Found this lil' hole in the wall randomly as I was biking on Market street (I think the awful bright pink signs helped). I was in dire need to take care of these "bushman eyebrows" & I walked in skeptical, since it's hard to find a place that knows how to work an arch. I sit down instantly, and Indi takes a look and says how beautiful my brows are, but how one it longer than the other and the other is shaped differently. I take her insult positively because I never noticed this! She caught it at first glance & was as sweet as can be...I knew I found mah girl! Indi shaped them well and even gave me a nice aloe brow massage to finish it up. boom, bam, 10 minutes & I'm out. I'll be back in three weeks. Oh & brows are $13 a pop read more

I had a Groupon for eyebrow threading here and made a last minute appointment on my phone. It's a small little spot right on Market and 6th. Saru was great. She offered me hand sanitizer at the start and finished with aloe and a small massage. Will be back again. read more

I have serious brow maintenance needs, and I'm so glad to have found Saru. I happened upon her tiny spot after getting my eyebrow shape mangled at another threading salon. Saru easily and expertly got them looking good again, and since then, she's continued to keep them looking great. Also, when she asks "do you want aloe?" after threading, you say YES! As she applies the aloe, she will give you a one minute light massage on your forehead and temples that feels heavenly. read more

I really needed to get my eyebrows shaped due to my own neglect. I was downtown and decided to take a chance on this place because of the good reviews. Indi did my brows and I loved them! Over the past few weeks, I've gotten compliments from my coworkers on how awesome my brows look and I gotta say, I've gone to many places for threading and waxing but Indi is the best!! I would definitely recommend this place! Prices are excellent, service is great and their skill level way better than all the other threading places downtown! read more

Walked in and there was one person ahead of me. I waited for a few minutes then Saru hooked me up! Eyebrows and upper lip on fleek! I will say I wished they opened earlier but no complaints at all about the results. read more

Beautifully shaped Brows that didn't hurt especially when mine were overgrown. Great work Saru! -Ashmita read more

Quick, fast, reliable. Not so hygienic. I would return here, but I would need to prep my skin in advance. It is important to note that they do not use ANY alcohol (no cleaning the dirt/makeup off skin before starting and no alcohol spritz on the thread and no cleaning the skin after). They don't wipe with witch hazel after, only apply aloe vera. When I went in after work, they only had dry tissue to wipe off my makeup before threading. I will definitely return here, but I will bring something to clean the skin before she starts. I also bought witch hazel to put on after myself. read more

Inconsistent. The first time I went here the lady was AMAZING and threaded/shaped my brows perfectly with little pain. The second time I came here I got a different lady and it was really painful. I kept having to stop her and eventually left with a cut above my eyelashes, but still tipped because I felt bad. I really liked it the first time but not sure if I'll be back :(.. read more

I moved to SF from Chicago and was having trouble finding a good place to get my eyebrows threaded. I happened upon this place and got my brows done here by Ambika. The service was excellent. She made my brows so beautiful and took great care to make sure the job was done well. They were exactly the shape I wanted! I highly recommend this place. read more

Saru is really, really amazing. This was my very first visit to Choice Brow and I had decided to take a visit because of all the reviews I've seen on here. I hadn't gotten my eyebrows done in a super long time either so they were a bit unruly, but Saru shaped and cleaned them up SO well! She listens to what you have to say about how you want your eyebrows to look, and is also very detail-oriented and polite. Also, she has really light hands; given how long I have gone without threading my eyebrows, I was expecting it to hurt so much more than it actually did. I honestly think this is the best my eyebrows have ever looked. I only got them threaded by Saru a couple hours ago, and I've already gotten so many compliments from friends and coworkers about how nice they look (one even mentioned she thought I had gotten them micro-bladed instead of threaded!). Overall: beautiful work, amazing service, and only for $13 -- I'm pretty much committed to Choice Brow now. Thank you again so much, Saru! And FYI: you get a "point" for each dollar you spend, and every 39 points gets you a free eyebrow threading (in other words, 3 eyebrow threading services can get you one free one)! Happy threading!! read more

Saru is really polite, pleasant and sweet. Beautiful threading job I strongly recommend read more

Just moved to sf from vegas and was looking for a quality eyebrow place. They did an amazing job, and was very quick at service. Neighbor is a bit bad but welcome to San Francisco read more