It was so funny before entering this store in the Flatiron's Mall in Broomfield, Colorado I was told by a friend that Chico's has nice clothes but that the sales associates in Chico's were prejudice. I thought wow maybe that was just her unfortunate experience but would doubt that they are truly like that being there are many Hispanics or other ethnicities of many different social and income levels that shop in the mall. Sure enough and I was fairly forewarned!
I went into the Chico's (by the way a Spanish word) and the older flashy Caucasian sales lady would not even say "hello" to my mom and I. Right in front of us they overlooked us turning their cheek and walked right past us to greet the other Caucasian shoppers offering help, a dressing room, and telling them about specials, etc. We were there about 15-20 minutes and never even a "hello" or "thank you for coming in".
They immediately made us feel unwelcome although we continued to look at the merchandise trying to not show them that we felt their neglect and rudeness, but we knew we would not spend a dime in such a rude establishment.
Shame on you "sales associates" at Chico's for discriminating against your customers of different ethnic backgrounds. You don't know how much or how little people have in their wallet to spend (which we had plenty) at your store. Your bad misconception of people/customers is hurting your company's bottom line $. Maybe your company can afford to have this type of service and loose business in this economy, but as long as they keep sales associates like this I will nver ever return or give my business $ to Chico's.
I will keep giving my business to companies with real customer service and real "sales associates" including other Hispanic women and other ethnicities like those at Nordstrom, Macy's, and Dillard's. Thanks Chico, but no thanks, there are plenty of other stores for Hispanics and other ethnic women to spend their money in. Also if you don't care to have Hispanics in your store you should really think about changing your name back to English... Boy's!!!! read more
