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Central Bakery

4.3 (18 reviews)
InexpensiveBakeries

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Queijadas (Natas)
Lia M.

This Portuguese bakery has some of the best bread around, and offers a good variety too. Their pastries are delicious, and I'm partial to the turnovers and queijadas (natas), though everything I've had here is good. Their cakes are really pretty, but fairly sure I haven't had one. Staff is friendly and prices are reasonable. I've been going here for years and will continue to do so.

$4 SALE! on donuts! I got lucky walking in to find out. I got to share with friends all weekend!
Justin D.

This place is worth the frequent visit. Every time I drive to Beverly I beg my friends to bring me here! The bakery goods are all good and coming from New York it's so inexpensive. I think the number one reason I love it is for the affordability and the spontaneous sale on donuts. The bakery goods do not have that awful over powering almond extract flavor which is so refreshing. I've gotten a couple things here that I would recommend. The donuts are pretty good in a weird dry, dense way definitely would be good with tea or milk. One time a friend and I went there and there was a bakers dozen sale on the donuts for $4! I was shocked and it was so worth it. I also had the carrot cake, which was awesome, and a Blondie cheesecake hybrid that was bomb. I will always try to make it here when I visit because I love baked goods and love the affordability. The only complaint I have is some items sit on top of the counters and they aren't protected from the incoming elements. Things like bugs. But there are a bunch of things in the case that are so worthy of a visit so it doesn't really matter too much.

The black and white was my favorite!

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J cakes - "Ice Cream" theme birthday cake

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4.7(22 reviews)
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J Cakes -- WOW! JUST WOW!…read more We absolutely loved our cake! We had a custom design in mind, and seeing it come to life was such a treat. The attention to detail was incredible. Every little touch was beautifully done, and we found ourselves admiring it from every angle. Jessie, the owner of J Cakes, was wonderful to work with. She was friendly, easygoing, and genuinely interested in getting everything just right. She even reached out to double-check the details, which we really appreciated. And knowing we had a four-hour road trip ahead of us, Jessie made sure the cake was carefully packaged for the journey. It was one of those thoughtful touches that made the whole experience even better. And the cake itself? Every bit as delicious as it was beautiful! We couldn't have been happier with how everything turned out. Thank you, Jessie, for listening to our ideas, paying attention to the little things, and creating something that made us smile. You nailed it!

I ordered an 8-inch carrot cake and 12 cupcakes for a special occasion. Although beautifully…read moredecorated, the carrot cake was dry, bland, and tasted more like a spice cake. Despite specifically ordering cream cheese frosting, it appeared to have the same shortening-based frosting used on all the cupcakes. Several edible cupcake toppers had visible printing lines running through the designs. The cupcakes were boxed and wrapped in plastic, preventing me from inspecting them before taking them home. The apple cupcakes were very good, but it was embarrassing to have a guest comment on how dry the cake was. Overall, a very disappointing experience, especially at this price point.

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3.6(117 reviews)
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LOTS OF GLUTEN FREE OPTIONS!!!!!!…read more That is so nice to see! Not many places have gluten free pastries. We got the brownie. It was super fudgey and rich. A little rich for me but there were a ton of options! It was pretty quick services even with a big line. There were also cute decorations all around.

I don't like to give bad reviews to local businesses, but I have tried Lulu's several times now and…read morethere is no reason those seeking a coffee, sandwich or sweet treat in a highly-touristed block of Salem can't find a better option. Everything I have ever had there is ok at best, and the prices are exorbitant. My experience is hit-or-miss with the service -- there is one woman who works there who is hostile and insulting, very weird. Other times, the counter staff is just inept (friendly is nice, but friendly and inept is not). They do things like pack savory items with bakery goods and more than once I have opened the bag to find a complete mess from an exploded donut or from icing all over the packaging of a sandwich. Speaking of sandwiches, the bread has been burned on my order more than once and the filling is so skimpy you can barely tell its there. I know we're all shocked at rising food costs but charging $11 for a small sandwich with barefy any filling is not fair. Other local shops are not fleecing customers this way. Do not recommend.

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Central Bakery - bakeries - Updated November 2026

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