JENNY LEI - I had the absolute pleasure of meeting Jenny at Rolex New York and she has been incredible ever since. She is warm, professional, attentive, and always goes above and beyond. She truly understands my preferences and makes every experience feel personal and special. She even helped me score the limited-edition gold watch with burgundy dial and diamonds! Jenny is an incredible asset to Rolex New York--she deserves far more than five stars! read more

I had a very disappointing experience at this store. I had to reorder a ring because the original size didn't fit, and I was told it would take about two months. When I followed up by phone, I was told the order wasn't even in the system, so I had to wait even longer. When I finally went to the store to pick up the ring after four months, they also did not have the correct information regarding the payment. They wanted to charge me twice for the same piece! What was most disappointing was the lack of accountability. At no point did the manager apologize or take responsibility for what had happened; instead, they essentially blamed a former employee. Overall, the experience was frustrating and poorly handled from start to finish. I expected much better customer service. read more

They bought or merged with Tournou whom I have been a customer for 35+ years. I went in to now called Bucherer to look and get a new watch battery. A very very snobby young Asian man seemed annoyed to serve those of us customers in the service area, basically said the watch runs so don't need a battery. Anyone who knows battery watches they slow down and loose time when the battery is nearly complete. Here I am a few weeks since this and my watch is dead. I'd rather go to my local jeweler and pay for the battery than ever go back to this place. Don't need the negative customer service. read more

I had a very disappointing experience at Bucherer Timemachine. From the moment I walked in, I didn't feel welcomed. I asked about a Rolex Submariner or any Datejust--watches I'm very familiar with, as we already own several Rolexes. Instead of trying to build any kind of relationship or even having a basic conversation, the associate dismissed me almost immediately. He didn't check the inventory, didn't offer to look into upcoming availability, and didn't even bother to ask for my contact information in case something became available later. Just a flat, "No, we don't have any in stock," and that was it. For a store representing such a prestigious brand, the lack of effort and customer care was honestly shocking. I expected professionalism and courtesy, and received neither. If you're serious about finding a Rolex, don't waste your time here. read more

Rami came through with a dream watch. Could not be happier with the level of service and expertise he brought. Thanks again for this gorgeous once in a lifetime opportunity read more

Bucherer TimeMachine - Watches Near Me - New York, New York

See all

While everyone is very polite, this store is understaffed. I can only imagine that this is purposeful so as to deter would be window shoppers and to make one grateful to finally be attended. read more

Don't waste your time these people don't even want your business walked in willing to buy a 20-30k watch, walked out very disappointed.

I waited over 20 minutes for a sales representative to show me some watches on the lower showroom floor before leaving the store. The agent never appeared. The lady behind the service desk texted a few times requesting an agent for me, but there were no results. While I was leaving, there were a few agents doing nothing on the ground floor. read more

Pretty disappointed in my experience a the TimeMachine. My spouse and I came to town to attend both WindUp and WatchTime, but visiting the TimeMachine was also on our list (to really make a full horological experience for the weekend). We were ignored from the moment we arrived. We walked all three levels of the store, and not once did any sales associate even make eye contact, let alone talk to us. After about a half an hour of waiting, we left disappointed and frustrated. Now - we aren't the types to wear designer clothes or put on a full face of makeup to go shopping, but we weren't disheveled either. I've never had an issue at any other AD with how we present ourselves. And (not that it should matter but..) we both had on luxury watches, so if anyone had taken the time to chat with us, they would have realized we are their target clientele. What we had thought was going to be the highlight of our trip turned out to be the biggest disappointment. Thankfully, the staff at Audamars Piguet, Vacheron Constantin, Grand Seiko, and Watches of Switzerland were all much friendlier and helpful. Save yourself the headache & spend your money elsewhere instead. read more

Returning customer great experience always at bucherer,The staffs they're all professionals and kind especially Rami Riman. Thanks again for the opportunity to experience this a beautiful timepiece...looking forward to make business with you in the future! read more

Excellent service yet again during my visit. Dominique was kind to provide me a beverage and Jorge is a class act. Learned about new timepieces today and look forward to every visit here. read more

See all

Great experience with burcherer. Jenny Lei was great to work with and super nice. Hopefully will be back soon read more

Bucherer TimeMachine - Rolex submariner - Watches Near Me - New York, New York

Jenny Lei, thank you so much for making my dream a reality! Years of hard work, sacrifice, and heartbreak were validated after my interaction with this amazing sales associate. She truly epitomizes the definition of professionalism, and is a wealth of knowledge. Her passion for these exquisite timepieces goes without saying. After just a brief introduction with Jenny, I almost felt that happenstance returned me to a long lost friend. I absolutely LOVE my new timepiece! Bucherer TimeMachine is truly blessed to have this caliber of professional on their team. Customers have high expectations when walking into boutiques to make a purchase that often commemorates something significant in their lives - Jenny understands this, and didn't disappoint. Ask for her! read more

The Rolex section is the worst. My wife and I came in to replace a bracelet that we lost and had a great experience with Donna, but when we went to see some of the new Rolexes we were asked not to sit down because there was a wait to speak to a sales person. The salesperson was extremely rude and dismissive so needless to say I'm turned off from ever going back. I've bought several items from Bucherer, but probably not coming back. read more

Walked into the store, hoping to build a relationship and buy more rolexes. My friend told me to go see them. To be honest this was one of the worst experiences I have ever had at any store! From the moment we walked in it was like he was doing me a favor just saying hello then he proceeded to make me feel embarrassed that we don't build relationships on Daytonas Rolexes and GMTS ... then he was trying to sell me some really non Desirable pieces. I understand that Theres scarcity with these Time pieces, but there's a certain way you should treat people especially potential clients. He wouldn't even give me the opportunity to feel comfortable with him. I ended up going to watches of Switzerland at Hudson Yards Bought a watch on the spot and built a relationship with Connor there. THIS IS NOT THE RIGHT WAY TO DO BUSINESS. So no thank you! you can keep your favors and rude employees. If your reading this go to WOS at hudson yards save yourself the time and effort read more

I brought my watch in to get my face plate replaced and I was told it would be $420. I said great this works. They took it and told me they will ship it to me when it's done. Then they called me a month and a half later and said it's going to be $1350. Why the change? Well it needs a service. No it does not need a service. I got it serviced recently a few years ago - it's a little bit of a bait and switch no? read more

New York's best watch store and very professional staff. especially Damian. Highly recommend!!! read more

Bucherer TimeMachine - Watch - Watches Near Me - New York, New York

3.5 stars. This is a nice place to visit for the museum quality vintage pieces, some which are not for sale, and some which you can actually try on and buy. The selection of new watches is excellent and they stock many popular brands on multiple floors. The pre owned selection is also excellent. The service is great and in terms of attentiveness. The downside is they really lack expertise regarding the watches they sells and their prices are really inflated compared to what you could find at other reputable vintage dealers and pre owned. They really don't know how to price the watches the knowledge is just not there. At least at tourneau I've been able to find some decent deals, and prices what you'd expect. read more

All alcoholic cocktails have been suspended till further notice. So be prepared to celebrate with sparkling water

Absolutely ridiculous experience with this Rolex AD. The first time I visited, it was acceptable. The sales associate took my information and sent me a couple of regular updates on the watch I was interested in. However, it all went downhill after that. The follows ups stopped. After I followed up on my own, he was clearly clueless since he kept asking for my contact information, even though he already had it. After more than a year, they suddenly followed up asking me if I was still interested in the watch, but it was too late since I got the same watch from another Rolex AD in less than 3 months and with much better customer service. They stopped contacting me after that, even though I have expressed interest in other watches. Clearly, they punish customers who have multiple options and who will not put up with unreasonable wait times for watches that are clearly accessible. I have no doubt whatsoever that they are 100% arbitrary in how they allocate watches and that they randomly forget about customers. I decided to stop in one more time for a follow up. This experience was absolutely painful. The sales associates are arrogant, dismissive, and have no interest whatsoever in having a conversation with customers who are already Rolex collectors and own multiple watches. Since I perceived a dismissive attitude immediately, with no interest whatsoever in what watches I would like to purchase, and no interest whatsoever in keeping me as a customer, I politely thanked the sales associated and walked out of the store immediately. read more

Loved my experience purchasing a Cartier watch here. Jelena and Evelyn made me feel comfortable and showed me all the options and helped me with my decision. read more

Jenny Lei at Bucherer in NYC 57 Street is an exceptional sales executive. The smooth transaction I received from Jenny was impeccable. Monique Shire provided me with an outstanding trade-in pre-owned transaction, and then Jenny helped me finalize a brand-new Rolex. I am a truly happy camper! read more

On a visit to NY going to this flagship location was at the top of my list as a watch lover and collector. I have worked with many ADs for years and am very familiar with how these stores work. The experience here was the worst one I have encountered. If I was a Rolex undercover QC persons they would have failed everything, including cleanliness checks. We walked in and a man said hello to us. With wide eyes I replied hello we are very excited to be here. Showing no interest in my tone they replied. What are you here for. I said we would love to try some things on and see what's available. I didn't not any specific brands and no we were not looking for a Rolex. The man then turned his back to us and walked away. We began walking around looking at the watches in cases. No staff came up to us asking if we wanted to see anything. Asked if we wanted a water or drink. Asked us anything they just ignored us. They were not busy. Staff was sitting at the bar playing on their cell phones. other staff was chatting with one another. I dont expect someone helping a customer to stop and come talk to us. However, I do expect someone who's not helping anyone to come up and ask me if I need assistance with something. My partner and I had on very nice watches and didn't look destitute. Fed up after walking around for 25 minutes we left. There are lots of great ADs out there. This is by far the worst I have been too. And next time I am in town I won't waste my time. I suggest you don't either. read more

For those who did not know, this was an old location where a torneau was located. Looks like they went into partnership with bucherer. The location is absolutely gorgeous and the staff was very friendly. They sat me down while they looked for some Rolex sports models but obviously those are very hard to come by. I was comfortable and drank some great champagne in their custom bar. Everything in the shop was made to order, one-of-a-kind, with a focus on customers, hospitality, and their love of timepieces. They didn't simply want to create a beautiful store; they wanted to revolutionize the way we do business. read more

Bucherer TimeMachine - Free bar - Watches Near Me - New York, New York

See all

This is the flagship Bucherer in Manhattan and it truly shows. The store is stunning and the staff here are all top-class in providing a luxury experience. I had a fantastic buying experience here with Jenny L. who is incredibly knowledgable and helped me to procure my dream timepiece. I highly recommend working with her as she will go the distance to make sure you go home with your dream watch! read more

Great selection. Buying watches has never been a problem for me and this place has any kind of watch you can imagine. After the purchase if you have any questions issues etc - anything that requires follow up or a call back - forget about it! You'll never hear a word from anyone no matter how many voicemails or messages you leave. Horrendous lack of anything resembling customer service once you've made the purchase. I've left no fewer than 6 voicemails re: missing warranty card , issue with their credit card and NOT ONE CALL BACK. Tourneau - I'll never put foot in your stores again...rather buy from a sidewalk vendor than you guys. Shameful. read more

I began dating my now husband 7 years ago and over those years I have been in many rolex stores, where he would go in, admire the black submariner day and tell me how he'll know he's "made it" in life when he has one. Recently he even put himself on a waitlist and said "it can still take years and you never know maybe it'll be the right time". Over the past 4 years, my husband has sacrificed many things, moving from NJ to NYC, switching jobs, supporting both of us for me to quit my job and go back to medical school to become a physician associate. He proposed to me in the most memorable way in Santa Barbara and has made every single one of my dreams come true. My heart YEARNED to make just one of his dreams come true. Well I graduated, got my first job and after a couple pay checks I knew what I wanted to do- I wanted to get him his dream watch. But as I learned, it wasn't going to be easy. We were getting married in two months and I wanted to surprise him the day before out wedding with his dream watch. So I went several rolex shops in the city andddd, no such luck. Told many times that what I wanted to do was impossible. My husband was right about it taking years. I went to one particular Rolex store in meatpacking and became friends with the bartender there. He said, you should go to Bucherer 1888, I heard they got a black submariner day in today. My heart rate increased but again, I didn't want to get my hopes up. So I walked in and got to the counter and met Rami Riman. I began telling him my story and as I approached the end he walked away into the back. In my head, I'm like wow my request is so ridiculous he didn't even wait for the end. He came back with a green box and opened it... and a black submariner day was staring back at me. He said "I knew I wanted to make someone really happy today." I said in disbelief, "Is that someone me??!" And he said "Yes." I then proceeded to pay for this watch on three different credit cards and bank transfer. I KNEW this would be the most special purchase I made of my life. I got it sized while he was out of town on his bachelor party and I gave it to my husband the day before our wedding. His reaction was even better than I had ever hoped, he buried his head in his hands and muttered how? with tears streaming down his face. I want to thank you Rami Riman for making this moment possible, it is a moment that we both will remember for the rest of our lives. read more

Bucherer TimeMachine - Watches Near Me - New York, New York

I was in NYC for a meeting and stopped in to Bucherer on 57th, knowing the chances would be slim of buying the Rolex I have been trying purchase in my home state. I waited for about 30 minutes and then met the sales associate, Mike. After showing him a photo of the watch, explaining that I have been on a waitlist with Finks in Raleigh NC for seven months, and that I just had my 50th birthday last week, he said he would see what they have available. Not only did they have the watch available, but they treated me like royalty. Stephanie, the Rolex Manager for this store, soon appeared and gave me a box of Rolex Chocolates (and a hug) and said these chocolates were more rare than the watches themselves! It was such a kind gesture. I purchased the watch, took a picture with Mike and Stephanie in front of the big green Rolex wall, and walked out feeling great. This is what the experience should be, very different than the feeling my husband and I have had for the past several months in our home state where we felt we were not a priority to our local jewelry store. Regarding the trend that we all hear that the Authorized Dealers want for you to build a relationship with them and therefor as a "non-local" will have little luck purchasing a Rolex in NYC, this was not my experience. In the hour that I was in Bucherer, Mike and Stephanie went out of their way to know me and build a relationship. I have their card in my wallet. If I ever want to trade in I will make a trip to NYC to see them, without hesitation! read more

Impeccable Customer Service Let me start by saying I NEVER write reviews. In this case I just want to share what a wonderful watch boutique this is. Excellent watch selection and extraordinary customer service. Last week I made my 3rd purchase here and each time was fortunate to be assisted by Rami, who makes every watch purchase experience second to none. When my watch arrived for pickup, since it comes in several variations, I wanted to run a few questions by Rami over the phone before coming to purchase it. So I contacted him and not surprisingly he was perfectly helpful with my inquiries. But what is so impressive is that at the tail end of our conversation it came up that he was not even at the boutique that day. In fact, he was out of the country! But is so professional and attentive to clients that he made himself available. That level of client service is quite rare these days, but with Bucherer and Rami in particular one can expect it consistently. Thank you! read more

As a watch lover going to Bucherer TimeMachine is always a nice experience. Jenny Lei is very professional and very knowledgeable about watches. I've been buying in this place for quite sometime. I really recommend this place if you are looking to buy a watch. Ask for Jenny she is the right person to advise you, her hospitality is unmatchable!! Thanks a lot Jenny! read more

The sales people at this location are rude and condescending even if you're a serious shopper and a pre-existing customer of tourneau. They had the exact watch I wanted for sale in store but I couldn't stomach buying from the salesperson after how patronizing he was to me. Go to the store in meatpacking instead. read more

I came to this store to exchange a Cartier watch that I purchased on the website. The salesperson that assisted me treated me like I had stolen the watch that I purchased online. At one point when she called me up to pay the difference, she waved her hand and said "sit back down" after I paid. Maybe she was having a bad day but people don't deserve to be treated like that and I left there feeling ashamed I had even done a transaction at this store. I would highly recommend going elsewhere. read more

TL;DR Bad Experience/Unprofessional I've been collecting watches for years and worked with many AD/Boutiques and I've never publicly left any negative review. However, I feel like I need to this time. On 8/26/2021, I left AP and walked by the newly opened Bucherer TimeMachine store on 57th. I've never really had a positive experience with Tourneau but thought since Bucherer acquired them, things might have changed since Bucherer in Europe are well known for being very professional and their exceptional customer service. First I walked in and stood there for 5 minutes and nobody seemed to care to come greet or help out. Finally someone came talking to me after I looked at her in the eyes for 20 seconds. After a brief chat she asked another sales to take down my information. While I was putting down my info, the sales looked at my watch and said "is that an IWC"? (I was wearing an AP quantieme perpetual and holding an AP bag on my hand). I raised my hand so he could have a closer look, he stared at the dial and said "it's not an IWC?". I said "no". He then asked "what is it?". I then told him it is an Audemars Piguet and he looked very confused. Clearly he had no idea what the brand was. I am not offended by someone mistaking an AP for an IWC at all, but it did feel like he was not properly trained and knew nothing about watches. Very unprofessional. He then asked what I was looking for. I told him I'm kinda interested in the Rolex OP41 with turquoise dial. He immediately said "I can tell you it is impossible" even before I finished my sentence. After that, he said nothing else, didn't felt like he wanted to engage more so I left. I definitely understand it is not an easy watch to get at the moment and wasn't really expecting to get it from them at all, especially given that I don't have any purchase history with them. However, his attitude still shocked me, clearly they are making too much money and didn't felt like they need to develop new clients. Friends, if you are looking for an AD, there are plenty in the city. Please shop around and hope you get the timepiece you are looking for. read more

Emon is the greatest. My wife wanted to get me a watch for my 40th birthday and for the second time he managed to get the watch for me. The entire staff is professional and courteous. Emon is an exception and goes way above and beyond. Thanks again Emon read more

Jenny is the best salesperson... EVER. She doesn't pressure you to purchase ANYTHING. She will tend to you as if you're purchasing the entire store, and has no expectations. She's a true human being who actually cares for your interests. I highly recommend her!! We purchased 6 BEAUTIFUL items from her and will continue to build our collection with her. Walk in and just ask for Jenny! read more

Had a great experience with Jenny purchasing my first Rolex. She is extremely knowledgeable, helpful and responsive. When you are ready to purchase a Rolex, she should be your first call. read more

The experience of purchasing my first Rolex time piece was exceptional thanks to Jenny. She has ~30 years of experience in the business and took the time to educate me on the wide world of Rolex. She has a keen eye trained to select time pieces best suited for my aesthetic. I ended up purchasing a model unlike the one I selected on the Rolex website based on her professional recommendation. I highly recommend Jenny as she nicely compliments Bucherer TimeMachine quality brand with her quiet elegance. Thank you for you patience. I look forward to doing business with you in the near future read more

Absolute waste of time. I made arrangements several months in advance to have a tour of the new store with plans to purchase a watch for a very special family occasion. The day before I arrived I called to confirm my reservation only to be told by the person I had been corresponding for weeks, 'I'm off the next two days' despite confirming appointment date and time. When I arrived at the store, the sales team were so incredibly rude and arrogant. They literally told me, we have no mens watches, despite purporting to be the second largest watch store in the country (I understand that they were referring to Rolex watches, but they clearly did not want us to be there). I nonetheless looked at their collection. I asked to see one of the watches and the person who handled the watches had large suspicious looking pustules on their hands and arms -- the whole experience was so disturbing, you can't even make up this nightmare scenario. No thank you! Please be careful. read more

I haven't been to NY in quite a while and didn't realize Torneau had been acquired by Bucherer. The store has been completely remodeled and is a now a much more comfortable environment. The culture there has also changed for the better in my opinion. I'm not a high-end customer by watch standards, but the staff could not have been friendlier or shown better hospitality. I worked with Monique G. and Eman, who treated me with respect, gave me a fair deal on the watch I wanted and followed-up on some questions I had after the sale. This was an exceptional experience and I will definitely go back to them again. read more

Walking into a Bucherer store is like taking a time machine back to 1985, which was pretty much the last time conspicuous consumption was cool. But these folks are trying really hard to make it seem like that's still the case and it is exemplified by their unnecessary arrogance and general condescension. I think they call it over- compensating. Never mind global warming or social justice, just buy yourself a Rolex and consume as much as you can, that's what's important in life. Anyway, it's been 40 years since I to patronized stores like this. A lot has changed in me and in the world in the past forty years. I realized that when I walked into the store to have one of my watches cleaned before I sold it. I guess if you're into in your face status symbols and feel the need to advertise your success to the world, and don't mind being condescended to by the staff, the walk right in. I walked out. read more