I bought this Goorin Brothers hat which said it had a stiff brim but did not state a stiffened body…read more(wow was it stiffened!) But they agreed to take it back even though it was "non-returnable" So HATS OFF TO GOORIN BROTHERS (hohoho) for being a great customer centered USA biz this was the Gemma hat probably just the thing for someone under 40 I'm way over 40 !!! Thought these photos were a laugh ....

Amazing quality great deals often just ask even if not advertised The guys here are verybhelpfulnread more

I went to this place based off a friends recommendation! They have every single type of hat that…read moreyou can think of! It's a family owned business that has a really homey type of feel when you come in! Unfortunately the store is closing this month! So go now while you can and get your 20% off a new hat!!

Was referred by a good friend in the cigar world. I had an event over the weekend to run a cigar…read morelounge. I wanted a fedora hat to wear so I stopped by Berkeley Hat Co. walking in I was greeted with friendly service and welcome in. Was told if I needed help, just ask. I requested to see the fedora hats section. After looking over about 7 or 8 styles I found these 2 in my picture. Different hat sizes and about 4 different colors. I will be back for the black and white hats! Walking up to the register, I ran into the Kangol hat rack! Oh boy! Always wanted one growing up. Found this solid all black one the fit perfectly, so I picked it up! The price and value for all the hats was a great deal and glad I had a chance to stop by and find something that fits me.

I have 4 beautiful hats made by Abbie;,3 beaver felt, 1 straw. I love them. I've frequented this…read moreshop since 1980 and when the original owner departed, I was very happy that Abbie and her two friends purchased it and apprenticed with the original owner until they achieved a very busy and successful trade. I see the 1 star reviews and mourn the apparent failure of the shop. It is very difficult to succeed with this sort of arcane specialty particularly when cheap, poorly made wool felt hats are so plentiful and appealing to an undiscerning public. Thank you Abbie! I celebrated your success and mourn the end of the shop's legacy.

I met Abbie May 2024. I ordered a custom hat and put down an $850 deposit. Then I spent 14 months…read more(yes over a year) trying to reach her through email, phone, in person at the shop (tried booking an appt too). I could never get a response. I did re dive one email response that was meant for someone else. Luckily I paid with an American Express and they reversed my charge. I presume Abbie still has the $850. Criminals.

The custom hat I ordered was beautiful, exceeded expectations. The only problem was that it was a…read morelittle too small. I reached out via email, and within a couple hours, I received a response and return label with assurance that they would correct the issue. I think sizing is just common pitfall when things have to be done online. Hampui hats appealed to me with their environmentally conscious use of materials and reverence for indigenous artisans. Also, turn around time on my order far exceeded expectations.

Incredible selection of off the rack and custom felt, fur, wool, and summer hats! Stunning colors…read more Hundreds of band options. Over the top service. Rudradeep and Willie rock! Look no further than this team for your next hat that will have people stopping you on the street about it!

I love working with DeAnna for hats! She has great taste, her execution always exceeds…read moreexpectations and she sources really beautiful trims and other accoutrements from vintage suppliers for her work. I just bought my fourth custom hat from her, and each experience leaves me wishing I had more reasons to visit her studio and to buy more hats! I'm thrilled with her latest creation. If you need or want a hat for any reason (men or women), make an appointment to see her. You will be really happy with the results!

Milliner DeAnna Gibbons is a true artist. Her craftsmanship is top notch, and her hats are gorgeous…read moreand flattering. She also teaches hat-making classes a few times a year that are really fun for anyone of a crafty bent. Highly recommended!

I was gifted my first Derby jacket for my 50th birthday, and I can definitely say it won't be my…read morelast! There couldn't have been a more perfect gift, especially as a San Francisco native. Growing up in the city, seeing people wearing Derby jackets was simply part of the San Francisco experience. However, I never truly appreciated the quality, craftsmanship, and beauty of these jackets until I had the opportunity to put one on myself. I was thoroughly impressed. From the zipper and buttons to the interior, cuffs, and even the tags, every detail reflects an incredible level of craftsmanship and attention to detail. The Derby jacket is truly the quintessential example of quality, timeless style, and San Francisco tradition. With my sister-in-law's birthday approaching, and knowing she is also a Bay Area native, there was no question that  buying her her first Derby jacket would be the perfect gift. I had never visited the store before, and from the moment I walked in, I was greeted with exceptional customer service. The selection of styles, colors, and sizes was impressive, that I  couldn't resist purchasing one jacket, so I bought two! It has been a long time since I've experienced such outstanding genuine customer service,, and answering all my questions in detail and adding helpful suggestions while shopping. The beautiful decor, the cable car, and all of the thoughtful finishing touches throughout the store created an experience that was just as memorable as the jackets themselves. My first visit definitely left me wanting to return again and again! If you ever have the opportunity to visit San Francisco, or if you're a native like myself and have never visited the store or owned a Derby jacket, DO IT! You will not be disappointed. The quality, craftsmanship, timeless style, and overall experience are truly something special. Thank you for creating such a wonderful product and for providing an exceptional experience. I'm officially hooked!

Had a wonderful quick shopping experience! Nico was friendly and attended to all my questions and…read morehelped me in getting something for a friend. I learned something about the brand and made me feel better about the purchase as it supports local trusted brand, established in 1963. Store is cute and organized, not overwhelming with inventory.

Jax Hatz and Corvid-19 Masks are absolutely fabulous!…read more I have been wearing her hats for decades and they never go out of style or wear out. They are well made with the highest quality of materials. She is a true millinery artist. I have collected a wonderful variety of summer and winter hats. In addition, to some amazing holiday hats. Recently, I ordered a custom fascinator for my son's graduation and couldn't be happier. She took my ideas for the fascinator and created a work of art, I loved wearing the fascinator. Plus was able to wear it several more times during the year. I received so many compliments each time I wore it. And I was very excited when I found out Jax was making temporary masks during shelter-in-place. I received my first one and it is beautifully made and comfortable to wear. So I immediately had to placed an order for 5 more masks! Jax Hatz is the BEST no matter what she creates!

Fun, whimsical, totally affordable!…read more Seeing all kinds of adorable spider & pumpkin hats, fascinators & headbands / combs, Jax was more than well-prepared for this year's Pumpkin Festival I tried on spiderweb hats, feathered fascinators with cute glittered owls & finally decided on an awesome peacock headband-hat that will be perfect for a night at the Jazz Club or the ballet, opera.....anything really! She was extremely nice & showed me ways to wear my choice to give it "attitude". Loved it! You can find Jax Hatz near the Cable Car Museum!

Johnny was amazing. Arrived looking for a shirt for our son and Johnny was helpful as well as kind…read more He is so easy to talk to and we found exactly what we were looking for. Great vibe and selection as well.

Great selections and service at this shop. I love the selections, lots of street wear and great…read morequality. I got my husband a sweatshirt at a good price and he loves it. The store looks great and clean and the owner helped me with sizing. I look forward to coming back and checking out other styles they have.

This review is for the online ordering process…read more I ordered 3 shirts yesterday and they came today. I live 60 miles away but good damn that was fast! I'm super excited to rep the t-shirts especially the prints from Jeremy Fish, the raddest illustrator around. Also, I want to say if you have any questions, UP responds very quickly about any sizing, garment questions. Very pleased with their response time and the information they have handy. I will be ordering from these dudes again and will be dropping in when I'm in the city next!

I drove in from out of town to buy Xmas presents. Last Christmas there were all kinds of issues…read moretrying to order online and have it delivered. Ie. Wrong items and taking far longer than promised with nobody reaching out to the customer (me). So I decided I'll stop by when the SF store is open and grab stuff myself. Now I am sitting on your doorstep at your store that was supposed to open 1 hour ago. Not a soul here. Amazon almost gave me a package for you but changed their mind at the last minute. Other customers are asking me if you are going to be open today. I am a long time customer. Great products. Your customer service is shit. I love the style upper playground provides. But I can't rep you bc you won't deliver the correct product promptly or hire employees that, seemingly, can't roll out of bed. Disappointed. You've lost my business.

Like most retail stores these days, this spot is great as long as you don't ask for help…read more I went in looking for a particular hat in my size and found two of them. It was buy one get one half off for Father's Day.

Save yourself the time & headache & go to Lids at Stonestown! Ask for Shae! She will get you right!…read more I wasted 3 hours today because Lids at Serramonte couldnt get a basic ass "R.I.P" embroidery right! First they stitched it like "Rip" when my receipt clearly shows that I wanted it in all caps then another person came & redid it just to fuck up again & have different font sizes. This the 2nd fuck up by 2 different people! They dont know what the hell they're doing! I ended up rushing over to Stonestown & Shae was able to get my hat done in a few minutes!