Had the BEST experience at Bella Sera this past weekend. First of all, it was so easy to make an appt. - did it right on their website. Got a confirmation from an actual person within 24 hours. The day of, Andrea was the one who came over to help me. I LOVED HER! She was SO helpful. Explained what everything was, where everything was, and let us go ahead and look around for ourselves while she picked out several dresses she thought I might like, too. When I was ready to try on, she stood outside the room so that when I was ready to get clipped in, she could do it in the room before anyone saw me. She did such a great job clipping the dresses tighter in the right places, so you can really get a feel as to what it will look like (so many other places just kind of let the dress hang and clip you in only when absolutely necessary). As we went along and she learned what I was liking/disliking, she went back several times to grab other dresses that I might like. I did end up finding a dress I loved, and it was one of the dresses she picked out to have me try on! One of the things I liked about this place was that it was quiet; there weren't a ton of people running around you like some other places. You had your own little area with a huge mirror, couches, and a dressing area. You felt as if you were the only ones in the boutique! Additionally, I felt as if the quality of the dresses was superior to some of the other bridal boutiques in the area. And, there was never any pressure with anything - you didn't feel as if they were expecting you to make a purchase right then and there. It was so easy to enjoy the experience here. Overall VERY happy with this place. Would definitely recommend!! Ask for Andrea! read more

I came here briefly on a Saturday to just look at hair pieces as I already have my dress and just happened to be at the plaza. We came in and were met with the strangest stares before we even spoke to someone! Finally after being overlooked by 4 employees we finally asked if we could casually browse the hair pieces with out help. I didn't want to make an apt with someone only to take them away from a dress appointment and felt that we could help ourselves. We found a head piece we liked and brought it to the desk to inquire about availability and to purchase. Well after being ignored again by three people the owner approached us and repeatedly called my mom and I "guys". Here we are bride and MOB looking at the most feminine items in the world and you can only think to call us guys?? How unsophisticated! Well we are told that it may take four weeks or even eight to get the piece and that she would have to call us on wednesday since she is off Monday and Tuesday. Well today is Friday and I never heard from her. It would have been the easiest $200, just to follow up. Nonetheless as a business owner you should welcome any business that comes in the door. That same day I called Allegria where I bought by dress and they have already confirmed the style and orders it for me. Side note: the store is so crammed and there are four or five dressing rooms in each corner, all sharing a mirror. Couldn't imagine it fun for brides! read more

Words cannot truly describe how horrible our experience at Bella Sera was!!! Pageant girls beware!!!! This store hides all prices of dresses. They ask you what your price range is then scurry off to find dresses in your "range." We were very specific in telling the owner, Lisa, that we wanted a Sherri Hill dress. I had done my research and knew I could find one under 700... Lisa arrives back to us with 4 dresses... nothing that we asked for and no Sherri Hill. When I told her we wanted to see them and definitely needed more bling, she left us again to find more. Upon returning, she had three black, one gray, one teal and a blue... again, no Sherri Hill, again no colors we had asked for. When I questioned her about being able to order these dresses in the colors we were interesting in, she said we couldn't order, that these were what they had. When I inquired about where the Sherri Hill dresses were, she boldly stated these were the only dresses in our price range and that I'd need to up my budget to at least $1000 if I wanted a Sherri Hill. I told her that's crazy, every dress we were interested in were under 700... she said not here they're not! I gathered my family and headed out the door! Bella Sera... you should watch Pretty Woman! Headed over to Glitterati! Had the greatest service. Not only did my daughter find her dress.... she got her Sherri Hill ball gown for under $500! They even sponsored her! That's customer service! They will get all my business from now on! Bella Sera keep you old, and I mean OLD, dresses! I want my family wearing current dresses! read more

Andrea, my stylist at Bella Sera, was really helpful! I had to wait at reception briefly to be taken in to my appointment, but I loved that I was able to walk around and pick out the dresses I wanted to try. A lot of places don't let you actually choose the gowns for yourself. Andrea was very quick and helpful when I started trying on dresses. My appointment was scheduled for 1 hour, but they didn't make me leave. I ended up staying for 2.5 hours and finding the dress and veil of my dreams! Andrea let me hold the dress overnight, so I could sleep on it and when I returned the next day, she allowed me to try it on to give it a final look. Overall, I am very happy with my experience. read more

I went here for my first gown shopping visit, I went alone, so the sales girl knew I probably wasn't buying that day, she told me to look through and that she'd help me, after I found a few dresses, she told me, after I had previously told her I just had a baby, that I should come back when I have on undergarments that hold in all my "post baby flubber" in a place that charges alot, and has very limited sizes, I'll spend my money to cover my flubber elsewhere. If you're over a size 10, I'd suggest going somewhere else. Rude, rude rude. THIS IS a girl reviewing btw read more

Not a very good experience. I went here to look for a wedding dress after being to two other stores. There was a sale that was hyped up on social media so I thought I would check it out since I'd like to spend less than $1300 on my wedding dress. When I arrived the owner was friendly and greeted me and offered to take my coat. She then gave me a form to fill out. When I was done filling the form out a woman took it from me and asked what style of dress I liked. I know exactly what I'm looking for and I told her two specific styles I liked and that I didn't like poofy or glitter. She never even introduced herself or anything which was super weird. She was very unfriendly, unhelpful and awkward. After checking the sale rack, I selected two dresses and asked her if I could also try on some non sale dresses. She asked my budget and I told her $1300. She acted really weird and brought out two dresses that were nothing like the two styles I told her I liked. When we awkwardly went to the dressing room she said that the two other dresses I had picked out were missing and left. She then brought one back and didn't help me try on the dresses, so I left. Very weird experience compared to other boutiques. read more

Bella Sera is NOT reputable place to get your wedding dress. Words cannot describe how extremely awful my experience was. Ultimately I ended up having to buy a whole new dress. I bought a wedding dress back in November and it was a TOTAL re-make as it was ordered 2 sizes too large for me (I am a model's size 4... an 8 was ordered!) We were told at that time "it's easier to take a wedding dress in than let one out"... although we assured our salesperson I would not be gaining weight. At my first fitting - the seamstress said she could make the dress fit - no problem! At the second fitting - she said she would do her best - but she now told me the issue was my body not the dress - and she could fix a dress - not a body! At the third fitting I was sent out "to buy some boobs" from another bridal shop and return... Only to be pinned and re-pinned for a third time. It was clear at this point that they could not fix the dress they had ruined yet I was assured the dress I ordered would look like the sample dress I tried on- AND IT DID NOT. I ended up having to purchase a dress 4 weeks before my wedding at another salon. I called Bella Sera saying I would be picking up my dress and how sorely dissapointed I am in their service all around. Instead of even OFFERING to refund me the money for the mere alterations they are REFUSING TO GIVE ME MY DRESS THAT I PURCHASED. Heidi who is the owner hung up the phone on me! Instead of offering to rush order a new dress in my correct size, I am now having to go through the hassle of figuring out how the heck I am supposed to obtain the dress that I paid for AND OWN. In addition to that they are refusing to finish the alterations that I paid for and have receipts for. DO NOT GO TO BELLA SERA!!! read more

I am so glad I decided to take the trip up to Bella Sera. The store was the perfect size and had great inventory. My girls and I had a wonderful experience there from beginning to end. Debbie listened to what I liked/disliked and respected my budget. She had some great finds for me and I loved how wonderful she and the staff were to my girls! Obviously in the end I said yes to the dress and I am so glad I did it here! I'm so glad I found this place and can't wait to come back for bridesmaid dresses! read more

I sent the company a Facebook message asking about a specific dress. A month later, still no response. So I emailed them and got a reply just a few hours later. They do not have the dress for me try and did not even offer to see if they can get it. (which another salon has done) Poor customer service. read more

The dress BUYING experience was pleasant enough... Shop is mediocre. Although my daughter is a 2....They insisted on ordering a size 8 dress... Said it would be in in 6 months... 8 months later after several calls from us... We go in for first of FOUR fittings... Dress is HUGE... Has to be completely re-made. $600 in alterations , 3 weeks until the wedding, still not fixed. My daughter FRANTICALLY goes to an upscale shop... Allegra... Not only do they correctly measure her... Size 4... They overnight designer dress next day and do minor alterations for FREE! Talk about customer service and the right way to operate a business!!!! We contact Bella Sera to try to Re-coup some (1/2) $ back and they say nope... And dress still unfinished....go to Allegria people! Time to call our lawyer! read more

Heidi is amazing! I felt so special the entire time I tried on dresses. I tried on a lot of styles chosen by myself, Mom and sister--- but I ended up purchasing a dress that Heidi suggested I try on! She definitely knows what she is doing. Can't recommend this place enough! read more

I came in to try on wedding dresses in February. We had an appointment scheduled but had to wait which was fine. We were told we could look around and the dresses here truly are beautiful. The shop didnt seem busy at all, it was a weeknight, but our consultant seemed very busy. I took all my dresses into the fitting room and never recieved any help. I was basically told how to get into the dresses but its extremely difficult to do on your own! When i was in a dress i was basically left to fend for myself while my consultant helped another girl find shoes (a girl who was buying a dress for a weekend party and didnt seem to have an appointment). I didnt exactly feel welcome here or get a good experience at all. They have some very beautiful dresses but i decided to save my money and went elsewhere. read more

I never write Yelp reviews but I was so annoyed with the woman that helped us at this place I feel like I have to. Yes, they have a beautiful selection of wedding gowns, bridesmaid dresses, and mother of the bride/groom dresses. I can't comment on the price of wedding gowns bc we only did bridesmaid shopping, but prices seemed to be similar to competitors. I went with just one of my 7 girls and they asked me all the standard questions; when the wedding is, number of bridesmaids, colors, inc. I told the sales woman that I was just letting all the bridesmaids pick out their own dresses; all a similar color, floor length, but no other rules. She immediately made a face and told asked why I hadn't specified material and why we weren't buying them all from the same place. She basically hinted that everyone would look horrible bc the dresses wouldn't be the same material and exactly the same color. She went on to say "it wouldn't be the first time a bride decided to do this but it's very difficult for the stores." Ok- first of all, you people work with brides all the time. Don't you realize we're sensitive?! We're already stressed and second guessing everything we do, and we don't need any of your judgement, unless we ask! Also, how am I, by trying to buy 1 dress from your store, making your job harder?! Here's the money, give us the dress, done!!! At the end of the day my bridesmaid did find a dress, and she loves it, which is great. The odds that you will have the same experience I did probably aren't great. But I left the store feeling awful, which is what I'm basing this rating on. read more

They receive an OK from me because we had two brides with two different consultant and one was wonderful! Debbie, she was attentive and friendly. Really helpful with my friend and she was welcoming. She made the wedding dress shopping experience delightful. But on the other hand, Beth (I believe that's her name). She didn't introduce herself but she walked around with a sour puss face and she never smiled. She was rude to my friend (the bride to be). My friend told her she was ready to be zipped and she goes..."here, we do it ourselves". Then what the heck is she there for? She ruined my friends bridal shop experience and honestly ruined our happy excited shopping experience. What a difference in service? We couldn't wait to get out of there and not try on anymore dresses. Bella Sera should reconsider who they hire especially in the "customer service" industry. I really wanted to ask. "do you hate your job?" because it truly did show. read more

I went during the semi-annual sample sale and although their service was good (for a sample sale, which i expected). But I am giving it two stars because I feel like they tried to cheat me by giving me a very expensive alterations quote because I bought a sample dress. Most of the brides I knew told me their alterations were roughly 200-300 on average but I was quoted 500+!!! When all the seamstress told me that needed to be done was hemming and fitting (NOT even with a bustle). And the dress was only 1 size bigger. A friend of mind bought her all lace dress their (new), with hemming, bustle, cups, and 1 inch or so taken in for only half of what I was quoted! This is just bad business. read more

I wasn't overly impressed with this bridal salon and the consultant I worked with did not help their cause. I definitely would NOT make this your first bridal salon experience! The store is on the second floor of the building, which was fine, and I was impressed that they had a vertical lift for anyone who couldn't do stairs (disabled, elderly, etc.) because I assume there was no elevator for public use (I did not see one). Once upstairs, the whole feeling of the salon was kind of dark, dingy, and old. The store is set up with bridesmaids/mother of the bride dresses on one side and wedding gowns on the other. The wedding gowns were arranged by designer, so if you had a particular one in mind that was helpful, otherwise it kind of felt like you were at TJMaxx trying to dig through and see all the dresses crammed onto the racks. The consultant I worked with, Andrea (I believe), was not very personable. After quick introductions she showed my group over to some couches to sit and wait to view me in the dresses. She never really asked me anything about my wedding or what I was looking for, I did most of the talking just to make sure she and I were on the same page when pulling dresses. Feeling slightly overwhelmed and a little lost, I pulled 2-3 dresses, and then she pulled an additional 2-3, so when I got into the dressing room I felt a little more confident in the appointment. At that point, Andrea just said 'OK, put them on and let me know if you need anything.' She didn't come in to assist, which was OK I suppose, but I did feel a little abandoned. The first 3 dresses I attempted to put on were too small - I am about 5'9'' have an athletic build, and have been blessed with some 'junk in the trunk' needless to say, these gowns weren't going up! Since this wasn't my first appointment, and I understood that sizes run smaller I wasn't too discouraged - at first. Instead, I grabbed one of the larger-sized dresses and dressed myself. I walked out to show my family and none of us were blown away by it, so back in I went. After looking through all the dresses that had been pulled it was obvious that these samples were NOT well taken care of (one didn't even have a working zipper) and when it came to the ones that didn't fit, Andrea basically said 'ok, move on.' Not because the dress couldn't be ORDERED larger, but that it just couldn't be tried on. That was a little disheartening that just because it didn't fit then & there, it was completely disregarded - who knows maybe one of those was my dream dress, I doubt it, but I'll never know! Ultimately, I tried on 3, maybe 4 dresses and then was told that was basically everything they had in the styles/parameters I had mentioned. We all knew the appointment was going no where, so we called it quits and headed to lunch early. Overall, I would NOT recommend this place to someone looking for a 'bridal experience.' read more

I went into Bella Sera Bridal yesterday for my first dress appointment. Being newly engaged, I wanted to go in for more of a "see what looks good & what does not" appointment. I booked my appointment two days previous through their website. I received an email the next day with what to bring: strapless bra, heels with the approximate height I will be wearing on wedding day, etc. I found this very helpful as I had no idea what to expect/do. As I entered the store with my mom, I was greeted with a smile by another consultant that was currently working with another bride. The store did not seem too busy even though it was 2pm on a Saturday afternoon. I waited near the front desk and informed the person I had an appointment. She found my name on a list quickly and asked me to fill out a form. She told me that my consultant would be with me shortly. Fortunately, she was right. My consultant, Debi, introduced herself and encouraged me to take a look at the gowns hanging along the wall. I actually prefer this over a consultant choosing gowns for me from the back. Debi did not rush me at all. She asked me what shape/type of gown I was looking for. I told her I was not sure because I am quite indecisive and tend to change my mind. She helped me choose different gowns of different shapes. Debi gave me the choice of getting dressed on my own/with my mom or with her. My mom wanted to help me in the dressing room (smaller room with a curtain). Deb reassured me that she would be in after I put on the dress to zip me up and put on any necessary clips. The first dress (mom's choice) was absolutely beautiful. Debi did not push me to move on to put the next dress on. She let me try on the other shapes, which helped me see what I truly liked and did not. At the end of choosing more dresses to try, she let me put the first dress back on. Throughout the appointment, Debi asked me about the proposal, what I do for work, etc. It was nice to have a "normal" conversation with a salesperson that did not involve them trying to get a sale out of me; I did not feel awkward or uncomfortable. I felt ready to place an order and put a deposit down! However, being my first appointment and wanting to see what else is out there, I left without doing so. When I told Debi I would not be making a purchase, her demeanor did not change. She did not make me feel awful for taking up her time. She wrote down the dress designer, style number, and price for me. As we left, we were wished a good day by Debi and another consultant just walking by. Despite the recent poor reviews, I'm very happy I went to Bella Sera for my first bridal appointment. read more

I had a GREAT experience while shopping at Bella Sera, I had been to David's Bridal...etc....they all sucked! Bella Sera was professional, and Elizabeth was the BEST consultant I have dealt with so far. She gave me %100 interest and attention. When I was looking for dresses...she found styles I didn't even know that I would like. I went with an Allure dress and it was just at my price range....she didn't with hold any info from, listened to any concerns or dislikes that I had- NO PRESSURE. My dress came in 4 months early and I am waiting to go see it until end of summer. I don't understand who wouldnt love this shop. If you go into any situation with a bad attitude...you're experiences will reflect it. Your wedding should be FUN - not stressful...... read more

I have been engaged for almost a year & shortly after our engagement I found and ad for Bella Sera Bridal in a magazine, so I called and set up an appointment to try on gowns. My stylist, Andrea, deserves a 15 star review but sadly I can only give 5! She has been so kind, thoughtful, hard working and most important, she gave me what I wanted!! I am such a happy bride to be thanks to Andrea!!! read more

I just purchased a bridesmaid dress at Bella Sera. My first experience (trying on the dress, ordering the dress) was...OK. My second experience (picking up the dress) was horrible. They never called to tell me the dress came in (I found out from another Bridesmaid). Then, not only did they not offer to let me try on the dress (I had to ask), they didn't then ask if I needed alterations, or even mention that they did alterations (not that I would have let them). As someone who recently was married and went through this dress-buying process, the experience I had at Yolandas (I can't believe it closed!) was a hundred times better. Bella Sera Bridal just doesn't know what customer service is. There are sales people literally slumped at the front desk, inexperienced people trying to help experienced dress shoppers, and no one to greet you or offer you help. There is a general atmosphere of....boring. And that's not what people want to feel when they're shopping for their big day! I think customer service can make or break a store...and it broke this one. read more

I recently went to Bella Sera for my hunt for a wedding gown and had a great experience. I worked with Debi who was friendly, helpful, but most of all very informative. She's been in the industry for a while and really knows her stuff. What I liked the most is that all the dresses are on display and you can look through them yourself and select what YOU like and want to try on. Most places hide the gowns, ask you what you like and then guess by presenting dresses to you. I really liked that I was able to look through the inventory myself. If you buy your gown here they also give a discount on bridesmaid dresses which is another plus. I did not end up getting my dress here as they didn't carry the one I ended up deciding on, otherwise i'm sure I would have went with them and would give them a 5 star rating. I've heard some horror stories out there and was very impressed with this store. I would recommend checking them out if you're looking for a dress! read more

I was so impressed with my first experience here at Bella Sera! I was assisted by Debi B who was so helpful and kind. I was impressed with the facility, gowns and the overall experience. I would highly recommend this bridal shop to anyone who is looking for great service and beautiful gowns! I can't wait to buy my gown here! read more

I LOVE Bella Sera Bridal!! They took such good care of me! I found the most perfect wedding dress and had such a wonderful collection to choose from! They even made a custom veil for me! I would give them 10 stars if I could!! read more

Bella Sera Bridal - Bridal Near Me - Danvers, Massachusetts

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I walked into Bella Sera for an appointment to try on one dress that I had seen online. When I walked in, Bailey was ready and waiting with the dress I was looking for. I loved the dress but wanted to try on others just to make sure this was the right dress. After listening to me explain my style, she brought over a number of gorgeous dresses. She waited and helped me patiently as I tried on many more dresses. I went back and forth trying on dresses repeatedly to narrow down the right dress. Bailey was so patient, kind, and helpful. If it wasn't for her, I wouldn't have made a decision at Bella Sera, and, after all the dresses I tried on repeatedly, I ended up picking the first dress I tried on and went there for but it took all the other dress try-ons to get me there. I am so thankful for Bailey and I would recommend going to her a million times over. Thank you, Bailey! I am so happy with my decision and for ALL your help. read more

I bought my wedding gown and veil from Bella Sera and I could not be happier! From the second I walked into their cute boutique, I knew I was going to find "the one." I had shopped at another bridal store (twice), where I felt pressured to choose a dress and they made me feel like I was being too "picky", but not at Bella Sera! I had my appointment with Bailey (LOVE HER- seriously she is the best). She was soo comforting, patient, and attentive to what I was looking for and how I envisioned my special day. I had felt so discouraged from the previous store I went to, but Bailey immediately lifted my spirits up! The first dress she put me in ended up being the one (and I think we all cried like babies)! It was such a special moment that I couldn't imagine happening anywhere else. Once my dress was in, I had 2 or 3 fittings with Ana. She was so sweet and skilled in what she does! Ana went above and beyond to show me several different options for the bustle, and any other little things I wanted altered. My dress looked absolutely incredible and I've never felt more beautiful than I did on my wedding day! Thank you Bailey, Ana and the friendly staff at Bella Sera for the most spectacular experience a bride could ask for! Would highly recommend them to anyone! read more

I REALLY liked this place! Jenna was great. She helped me in and out of ALL of my dresses. After she got a sense of what I was looking for, and what looked goof on me, she gave great suggestions. I really enjoyed workign with her and was in the top two best shops I've gone to. read more

I purchased my wedding dress and accessories (bridal belt, hairpiece) from Bella Sera. From the moment I first tried on my dress through the day I picked up my dress, the consultants at Bella Sera were so accommodating and friendly. Prior to going to Bella Sera, I had been to two other shops - one in which the customer service was fantastic, but the dresses (though absolutely gorgeous) were slightly above my budget and the second in which the consultant did not listen to a word I said. I was put off by the second experience not only because the consultant did not listen to my likes/ dislikes, but because we were not able to look at the dresses - they were hidden in a backroom. Bella Sera is the opposite of this experience - you are able to look through the dresses AND the consultants listen to you. When I described the type of dress style I was leaning towards, the consultant pulled a dress for me to try on, based on my description - the dress she pulled was the dress I ended up purchasing! During subsequent visits, the Bella Sera consultants also helped me to put together other aspects of my bridal style, including selecting a bridal belt and selecting a hairpiece to complete my look. Bella Sera is fantastic! read more

Bella Sera has been amazing to work with. They always were able to accomodate me for an appointment, even when I called the day of. Debbie was my consultant for helping me pick out my wedding dress and again when we went bridesmaids dress shopping. She was always right there to help us into the dresses, gave us water, giving honest opinions and so pleasant and lovely to be around, I had 4 women with me and we must have tried on 20+ dresses and were there for over 2 hours. She is very patient, and not pushy at all. She was attentive the entire time and appeared genuinely happy to help us. I've been to several different boutiques, and this one is the most welcoming, with a gorgeous selection of dresses in many sizes that flattered our different body types. Each of my bridesmaids found 1-2 dresses they loved. I couldn't be happier! read more

Came here with a friend who was wedding dress shopping and was amazed at how nice the experience was. I am already married so I've been through it before and it's never comfortable when you feel like people are rushing you and pushing you to make a purchase. That is the exact opposite of our experience here and my friend actually ended up buying her dress and it was her first day looking! Not only were the sales people extremely pleasant but the store is very comfortable with a beautiful dressing area with plenty of mirrors, stages and different types of light to see your dress in. I was a little sad I didn't come here when looking for my dress. The dresses are definitely expensive but they are clearly special dresses and it's worth it for the experience alone. Highly recommend! read more

I have had the most amazing experiences at Bella Sera Bridal!!! Heidi has been amazing every step of the way answering all of my questions and helped me find the most AMAZING gown ever!! And is going to be helping my bridesmaids with their dresses on April 13th!! I 100% recommend this bridal salon, it has been nothing but amazing experience after amazing experience!! Thank you Bella Sera for everything!!! read more

Might have the worst customer service of any bridal shop in the state. I have never met more rude, disgusting people in my entire life! If you're looking for people to make fun of you because of your weight then definitely go here. If you're looking to be served by decent people I would strongly advise going somewhere else. read more

Had an over all really nice experience picking out bridesmaid dresses with the rest of the wedding party. The people there are very friendly, knowledgeable, and helpful. Styles are on the more expensive side, so maybe not the best place to go if on a very tight budget, but the styles they carry are lovely, and for me, I am willing to pay extra for a better experience. I would definitely recommend, and will be back. read more

The best bridal shop! I had Lyne as a consultant who was wonderful! After what felt like a discouraging experience Lyne turned wedding dress shopping positive and helped me find my dress! She was so supportive and helpful. I would highly recommend the store, which had a great selection of gowns, and also Lyne. read more

I came across Bella Sera Bridal when helping my cousin search for her wedding dress. We had been to dozens of other shops and the moment we walked in we knew that this place was different. The other shops seemed disinterested, but at Bella Sera, it was completely the opposite. We stayed in the shop for over 2 hrs and no one seemed to mind. My cousin ended up ordering her dress and bridesmaids dresses from them. Needless to say when I got engaged, Bella Sera was the first place I booked an appointment at. They are so patience and kind. Made me feel like I had known them for years. I did find "the dress" there and plan to go back for my bridesmaid dresses. They don't carry the dress my mother would like to try on, but offered to get a loaner in the store for her to try! If you are looking for the ideal dress shopping experience, I would highly recommend Bella Sera! On a side note: Although the shop isn't wheelchair accessible, Heidi worked it out with the men's shop downstairs for me to try on my dress in their fitting room so that my grandmother could see it. It was pretty cool to be able to share that with my grandmother and we're both so very thankful! read more

Bella Sera gave me the experience I was looking for. Their dresses were beautiful and the sales women beyond helpful. Debi let me choose which dresses I wanted to try on and based on those suggested some others that were fantastic; she quickly understood what I would like and dislike and let me try on a few crazy ones just for fun too! If I remember correctly, the dress I ended up purchasing was one that Debi pulled. It was so perfect, I cried. !!! The store is very modern and clean with ample space for supportive family and friends to share this important experience with you. The layout allows you and your party to look at every dress and the demeanor of the sales people is supportive, informative and no-pressure. Since I purchased my dress here, my bridesmaids can order their gowns at a discounted price; I have seen this at other bridal stores but it isn't a given and I am happy to know my girls will receive amazing service. I love this place so much, I signed up for Yelp just to put the word out there. Happy dress shopping, ladies! read more

This place i horrible! I had my first appointment to look for dresses and the person who " helped" me didn't do anything. She sat on a chair and talked about say yes to the dress. She wouldn't help me pull any gowns or help me in any way! Lucky my bridesmaids that were there helped me try on some gowns. Also there website is outdated! When i went in to try on dresses they told me a number of the designers had been out of business for so sometime. One would think they would update that! Recently one of my friends purchased her BM dresses for anther wedding. Well the bride being amazing called to check on the dresses. Well the store forgot to order them! WHAT WHAT! well now they are being rushed but there not being nice about it at all! All i can say is that a wedding can drive you nuts and you don't need to deal with stuff like this! read more

I have to tell you that this place saved my gown shopping experience. I am not an enthusiastic shopper let alone the pressure of looking for the "perfect gown." I had been to two places prior to Bella Sera. The first place was small and stuffy, while the other had unfriendly consultants that kicked me out after an hour in a very rude way. After having a breakdown I was convinved that I was not going to find my dream dress......Until I went to Bella Sera. I walked into this place which was shockinly big and open. Everything was set up so perfectly and spread out so it was not overwhelming. My consultant was Debbi "DD" who was my life saver. She was so sweet, friendly and attentive and we had a whole section to ourselves which helped the experience out a lot. She was so helpful in helping me finding different styles and swore that I would know when I found "the gown" I was not a believer in the "bridal moment" and she told me I would get it. She let us browse the racks while picking some herself that she thought I would love. The first 2 dresess were such a hit that I saved them as my top picks. She didnt stop there....She still let me try on dresses until I narrowed them down to my favorites. No time limit, pressure, or rushing here folks. I went back to my top picks and ended up picking a dress that I never would have picked otherwise. It was perfect and yes we were all crying. After the appointment ended she gave me a huge hug and handed me all the "next step" information I would need. I highly recommend this place to all the brides like me that need a comfortable environment with a great honest consultant to make the experience more enjoyable. Thanks BELLA! read more

Bella Sera was the first store I visited when looking for my bridal gown. It was a wonderful experience and after going to many stores, I ended up buying the first gown I tried on at Bella Sera. The staff is wonderful to work with, not pushy and accommodating with cost. I was nervous because I was by myself for the first time and they made me feel wonderful. They also honored a bridal trunk show discount on my gown because they were having one a couples months away from my purchase. I also got a discount on my veil. This was the first store I visited for my gown and after going to many more, none of them compare to the professionalism and wonderful staff! DD wasn't pushy and she knew from my expressions which dress was "The One" and it was!! I would recommend going here. In December they have off the rack sample sales with dresses under 1K. Their highest dress is $3k and all of their stock is out and neatly organized. No yucky plastic bags stuff in closets. I am taking my bridesmaids there to shop for their dresses as they offer a complimentary bridesmaid brunch when you purchase your bridal gown there. I would definitely check out this place. I have been to them all! :) Although I have walked in many times to look at accessories, I would recommend making an appointment as early in the day as you can don't take too many people with you!!! You want to get the dress that YOU want! read more

Let me start by saying I am the one of the most indecisive people in the world! The thought of shopping for a wedding dress gave me the worst anxiety! How could I make a decision on one dress when there were so many to choose from? Lace, satin, white, off white, mermaid, A-line, sweetheart, straps.. ugh. After searching through tons of bridal magazines, I found a few dresses I liked. I found out that the designer of one of the dresses I liked was having a trunk show at Bella Sera and I made an appointment to check it out. I figured 'why not.. it's not like I'll make a decision on my first try anyway'. I brought my future MIL, 3 sisters and a cousin. We were seen right away (even though we were a few minutes late) and the women at the desk were so nice They showed us around the store and let us look at dresses while we waited for Sheryl to come out. Sheryl was wonderful! I showed her the few pictures I liked and she grabbed the dresses (or a similar style) for me and also let me bring in the ones I selected. She brought me to a decent sized dressing room and stood at the curtain until I needed her to zip me up. We were in an area all on our own so I didn't feel crowded like some other reviews mentioned. I was in love with one dress but something was a little off. Sheryl told me she had a similar dress that I might like better so she went to get it for me. She was right! The dress she picked out was THE dress! We got a discount thanks to the trunk show and I got a gift card for buying my dress that day. One reviewer said she didn't know she needed 3 fittings but I received a schedule outlining the number of fittings and when to have everything done, along with an invitation for a bridesmaid brunch. This might be a new thing but I thought it was pretty cool. I was absolutely terrified of dress shopping but honestly had the best experience ever. Sheryl was alot of fun and found the perfect gown. I had other brides coming over to tell me how beautiful the dress was which confirmed my decision. The shop was really nice, the staff was really sweet, the dress selection was enough, the price was reasonable and I never once felt rushed, even when I tried the same 2 dresses on back and forth about 5 times to compare them. My 1 hour appointment turned into a 2 hour appointment and it wasn't an issue. Hopefully alterations will be this easy! read more

Went and ordered my dress on Sept 12, all went well with the appointment. Was told my dress would be here "between after the holidays and the end of April", thought they were just giving themselves a good buffer of 7 months to get the dress. Well the last weekend in April approached and i still had heard nothing from the store so I called to follow up, the woman who answered the phone could not locate my dress or the info, was told a manager would call me tuesday. Tuesday came and went so I called again friday, was told they were still trying to locate it and maybe it would be in next weeks delivery. Got no update the next week, so AGAIN I called the store, was given the same exact story about it maybe being in next weeks delivery. I get the call the following week that it would be in in another 1-2 weeks. I find it hard to believe that with the costs of these dresses they do not receive a tracking number that they could have used on my first call to tell me exactly where my dress was. So there I was picking up my dress on may 30th for my JUNE 30TH WEDDING, over 8 months from my purchase date. I had requested a manager be there when I made my appointment to come in, none was there. They clearly dropped the ball and tried blaming the designer, who I also contacted and assured me none of their dresses would take 8 months to ship and they do provide stores with tracking numbers. So I was lied to and put in an insanely stressful situation and never even got the courtesy of and apology. With so many options of where to buy dresses for this important day, I'd recommend picking a place that cares a little bit more about their customers. read more