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Pure Bliss

3.1 (98 reviews)
ModerateBridal
Closed 12:00 pm - 5:00 PM

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Terrible workmanship. This is where the top was attached inside the dress.
Paige W.

What I did not expect to happen when I logged in to write my review: find a host of other reviews in just the last two months detailing almost exactly what I went through. I was really dreading writing this review, but it seems I am not alone. Sing it with me girls: DO NOT GET YOUR DRESS ALTERED HERE. This is one of the truest statements I've ever said. Also, as a side note, I was doing all of this from California. Meaning I had to very specifically schedule fittings and fret over what was happening with my dress from 3,000 miles away. My experience, while very similar, was also different (as girls with different dresses/personalities/lives are wont to be). I loved the selection here and even more so loved the prices. I ended up going with a custom dress that was a mix of two dresses (one Maggie Sottero and one Casablanca). I took the Casablanca dress base (had all of the beading removed) and added black lace flowers from the MS dress. The first appointment: Dress and flowers are in! We (me, mother, MIL, sister and Jeanine) spend two hours cutting out delicate flowers and pinning on exact placement. We pin on about half and I tell Jeanine that I want the belt of the dress removed and the rest of the flowers to cover (COVERRRRRR) the bodice. I also request to save one of the flowers so I can create a headband to match my dress. We also ordered extra tulle to create a top and sleeves. I tell Jeanine I DO NOT WANT A BOLERO. I want ACTUAL SLEEVES. Sleeves. That are attached to the dress. Again, NOT a bolero. Second appointment: No more flowers have been added to the dress. I ask if they will be added later and Jeanine tells me that we had already used them all. We paid about $260 JUST for these f*cking lace flowers, and I'm pretty sure she pocketed about a third of them. She then takes out the mock up for my sleeves. And puts it on me as if it's a bolero. So I ask, "this will be attached, correct?" and she said, "no, you wanted a bolero." You could probably see my eyes bulging out of my head as she was saying this. I reaffirm that I DO NOT WANT a bolero. She also did the neckline incorrectly (cut straight across my collarbones instead of a v-neck into the bodice like I had requested), but I decided to stick with it since it looked good and I did not want to cause any more waves. Again, I tell her I want the belt removed from the dress because it is still on there. Third appointment: I bring my mom and sister with me. My sister (who is 20 and bounces off the walls) really had nothing to do while I was trying my dress on, so she asked where the bridesmaids dresses were she could try some on. Jeanine snaps at her (I am not exaggerating) and says, "this is your SISTER'S appointment for her wedding dress, so you can wait until she's done." Excuse me? Did you REALLY just talk to my sister like that? I couldn't even believe it. I apologized to my sister after we left. Anyway - I try on the dress, and the sleeves/top have been created, and she places them on me just to make sure they fit and they do. THE BELT IS STILL NOT FRICKING REMOVED. At this point, I say f*ck it, leave the belt. All the flowers are placed nicely, blah blah blah, whatever. After my dress appointment was over (an appointment we arrived 15 minutes early for, an hour before closing), we look at dresses for sister. Maxine needed Jeanine for something and Jeanine screams across the store, "I'm just vacuuming because we're CLOSING SOON" in a voice all prior-retail workers know as, "get these customers out of the store" despite the fact that we were spending a few grand there and the store was still OPEN. I then go to find her to ask a question about my dress I hadn't thought about before, and Maxine told me she'd left. Super cool, Jeanine. Thanks for all your help! (If you're interested: we ended up getting sister's bridesmaid dress from J. Crew for $50 [originally $250] and had a great customer service experience.]) Fourth (and final) appointment: Sleeves are attached. Belt is still attached. Everything is done. They promise to have it steamed and ready for pick up by my mom the Tuesday before my wedding. Wedding day: so exciting, right!? Except for when your sleeves rip completely underneath the arms before your reception even starts because the workmanship is so shoddy. By the end of the night, my sleeves were about halfway ripped off. I cannot even believe how poorly these were sewn on. I am a terrible seamstress and I could have done a better job than Jeanine. Another issue I had: each time I came in for a fitting, they charged me $250. I think we ended up paying about a quarter of our budget towards just alterations. Alterations that were crap in the end. I also sent an email to Vanita about some of these issues and never heard back. TL;DR: rude seamstress that doesn't know what she's doing; costly alterations; but otherwise decent price and selection. Maxine was also really great to work with but it doesn't make up for everything else.

Stella York. The first dress I tried on! Bring on the party!!!

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Review Highlights - Pure Bliss

I thought for sure she was going to get bored but Jeanine let her be her little assistant & she had the best time!

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Madeleine's Daughter - In our main salon, we have viewing areas for brides outside of their private suite.

Madeleine's Daughter

3.6(217 reviews)
17.5 mi
$$$

I had the pleasure to work with AnnMarie at Madeleine's Daughter to find and purchase not one, but…read moretwo MOG dresses. She was a delight to work with, helping me find gorgeous dresses that made me feel beautiful and comfortable.

I cannot recommend this boutique. They cancelled my appointment without my consent and kept my $165…read morecancellation fee. I had a bridal appointment scheduled at Madeleine's Daughter for 2pm on January 10, 2026. Earlier that day, I found my dress at another appointment. Out of courtesy, I called Madeleine's approximately two hours before my appointment to ask if it could be modified to look at Mother of the Bride or bridesmaids' dresses. They said no due to scheduling constraints. I then confirmed I would still attend my 2pm appointment--I wanted to look at reception dresses and continue shopping with my bridesmaids and mother. Instead of accepting this, the staff told me they were cancelling my appointment because I had said "yes" to a dress elsewhere. I was immediately charged the $165 cancellation fee. I did not cancel this appointment. I explicitly stated I would attend. They made the decision to cancel on me, then charged me as if I had cancelled on them. I emailed that same day requesting a refund, explaining that their cancellation policy should not apply when the boutique cancels on a willing customer. Their response was patronizing--they assumed continuing to shop would cause me "financial confusion" and offered store credit toward a veil instead of a refund. This "solution" requires me to spend additional money while they keep my $165. I have continued to request a refund with no response. Bottom line: They cancelled my appointment, not me, yet they kept my money. This is unfair business practice. My mother bought her wedding dress here, and I bought my prom dress here years ago. I'm deeply disappointed that this is how they treat loyal customers.

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Madeleine's Daughter - In our main salon, we have viewing areas for brides outside of their private suite.

In our main salon, we have viewing areas for brides outside of their private suite.

Madeleine's Daughter - With hundreds of Bridesmaids styles in stock, there will be amazing options for your party!

With hundreds of Bridesmaids styles in stock, there will be amazing options for your party!

Madeleine's Daughter - Your appointment will take place in a private, pampered suite amongst your guests.

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Your appointment will take place in a private, pampered suite amongst your guests.

Tulle Bridal - Tulle Bridal Salon in North Andover, MA.

Tulle Bridal

4.1(57 reviews)
14.8 mi
$$

My MOH and I came to visit this shop when I came home to visit from DC and had a great experience!…read more We got timely appointment confirmation, reminder, and even a thoughtful check in from our bridal consultant, Bea! She wanted to see what styles we might have had in mind so she could start thinking about what to pull. When we arrived, the space felt clean and open. There were many dresses and the staff were all very friendly and offered us a seat and water as we waited for Bea to finish her previous appointment. When Bea came, she was so friendly! It felt like no matter what that she was going to add more sparkles to your day and it truly did feel like she was there to help us. She was very professional in kicking us off by introducing herself then asking me what I was looking for and took some notes. Then started whisking some dresses and us into the dressing room. She was very efficient in helping me in and out of dresses and even giving helpful thoughts on dresses as she continued learning what I might like or not like. I didn't feel like she would try to sell me a dress if I didn't love a dress and if she didn't think it let me feel my best. There were lots of dresses on the floor and they had more somewhere nearby in a warehouse. She was quickly diving in and out to try to find some more options for us. While I didn't find my dress on this visit, there were many beautiful dresses even if they were not my style or size at times. I was also a bit doubtful on how I would feel as I tried dresses on but Bea was so supportive throughout it all that it feels like you're shopping with a very knowledgeable friend. The experience itself with Bea does make me hopeful I can find something with them and I am going to try to visit again when I'm back in town. It seems like they get a lot of inventory in an ongoing flow. Also, big thank you to the team at Tulle in general! They were so friendly from beginning to end. I was a bit oblivious and didn't realize they had closed at one point but they were still so kind, welcoming, and patient. They didn't rush me but I definitely would have rushed myself out if I had known. They also offer mother of bride/groom shopping as well. I would recommend checking this place out for your bridal needs!

Here's the final, perfect version -- emotional, polished, and natural…read more Say yes to Tulle! I had the BEST experience at Tulle Bridal Outlet -- especially thanks to Renee, who helped me find my dream dress. I decided to book here because I had just been with my best friend while she shopped for her wedding dress, and the options were truly insane. Renee worked with her too, and she looked absolutely beautiful and found the one right then and there, so I specifically asked to book my appointment with him. He studied fashion, and it truly shows. Going in, I had a clear vision of the silhouette and style I wanted, so we pulled dresses that fit that idea. Renee then asked if I'd be open to trying one more that he thought would really suit me -- and he was right. It ended up being the dress, designed by Tulle themselves. The moment I put it on, I felt like a bride... but then came their veil, also designed by Tulle, and that's when we all lost it. I cried, my sister cried, my best friend cried -- one of those unforgettable moments I'll always cherish. Renee was also so respectful of my budget, which I deeply appreciated. He was honest, supportive, and not pushy at all, which is huge when it comes to bridal shopping. I never once felt pressured -- just genuinely supported and cared for. If you're looking for an incredible selection, a relaxed environment, and someone who truly listens, I can't recommend Tulle Bridal Outlet and Renee enough. Such a special experience This one is absolutely perfect -- emotional, professional, and glowing without being over-the-top

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Tulle Bridal - Tulle Bridal Salon in North Andover, MA.

Tulle Bridal Salon in North Andover, MA.

Tulle Bridal - Tulle Bridal Salon in North Andover, MA.

Tulle Bridal Salon in North Andover, MA.

Tulle Bridal - Tulle Bridal Salon in North Andover, MA.

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Tulle Bridal Salon in North Andover, MA.

Cristina's - both dresses from Cristina's!

Cristina's

2.7(175 reviews)
17.3 mi
$$$

Worst bridal shop ever. I ordered my daughter dress in May of 2023. Was told it would arrive four…read moremonths before the wedding in July of 2024. I called in April they said manufacturer had not released the dress yet. Daughter called May 2nd, they said manufacturer had not released the dress yet. I called the manufacturer they told me that they had the dress but could not give me any additional information, they agreed to call the store for me to see what was going on. After a week manufacturer said she could not get owner on the phone and suggested I contact another bridal shop to pick up the dress, which also meant paying for the dress again. (I had already paid for the dress in full) Drove form my home in New York to the dress shop in Andover to speak with the owner, she was not there and her assistant got her on the phone. I told her I would like to schedule a call with her and the manufacturer as someone was lying. Was then informed that they no longer do business with this manufacturer, I asked how long to get the dress once it is released. She said it would take a week. Then had to argue with the store to make an appointment to pick up the dress. Finally got an appointment for two weeks later. Dress was shipped the following Monday. On Wednesday before our appointment the owner Gretchen called my daughter and told her that she was the only one allowed in the store, if her family called she would call the police. My daughter was in tears when she called me. She said Gretchen was yelling at her and extremely rude. I called the police and they told me I could be excluded from the store. But if they gave my daughter any problems to call them. What kind of bridal shop owner takes away the experience of a mother seeing her daughter in her wedding dress for the first time. Additionally now have to scramble to find someone to alter the dress in the next six weeks. Stay away from this shop. Read the reviews.

Outstanding store for mother of the bride dresses! I found a beautiful dress for my daughters…read moreshower next year, and also a few other off the rack outfits for the wedding weekend. Although I had already purchased my mother of the bride gown elsewhere in New England, I saw many gorgeous gowns at this store. They were just as lovely as the one I had found.. Donna was wonderful, friendly and knowledgeable! I got so much attention from start to finish - it was very much appreciated at a very busy store on a very busy Saturday ! Kudos to this wonderful boutique and stylist, Donna..

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Cristina's - Beautiful gown I found for my big day!

Beautiful gown I found for my big day!

Cristina's
Cristina's - They even had beautiful "mother of" dresses!

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They even had beautiful "mother of" dresses!

Beautiful Dreams Bridal

Beautiful Dreams Bridal

5.0(13 reviews)
17.2 mi

Emily, the shop owner, welcomed me and my cousin into her shop and treated us like family. She has…read moreeverything! Hundreds of dresses, all different styles, fabrics, and colors. This was my cousin's first stop for bridal dresses, so neither of us really had a clue what she wanted. Emily started from the drawing board and taught us about different styles, shapes, and colors. She learned about my cousin's preferences, venue, and date in order to take all factors into consideration for her dress. Emily's patience, welcoming nature, and knowledge is unmatched. We walked into a new store, and walked out with knowledge, dress options, and more importantly: a friend. Emily devoted 3 hours of her time to us and not once ever made us feel rushed. She gave dozens of accessory options and made sure we knew all of the options available to us. I will recommend Beautiful Dreams Bridal to every woman I know. There is no better place to find the best dresses with the best service at the best prices. Skip the chains - visit Emily. I promise you won't be sorry!

Passionate new small business owner with beautiful designer wedding dresses discounted! If I…read moreremember correctly, they were mostly sample dresses you buy straight off the rack. I went there in March 2018 and she had a ton of Alfred Angelo dresses! The owner spent a ton of time with me and had me try them on with petticoat, so I could see how nice they look fuller. Which was great, because I thought I wanted an A-line dress when I actually was drawn towards ball gowns. I loved the Alfred Angelo Rapunzel dress she had in her window display, but it was just me and my friend there. I couldn't say "Yes to the dress" without my mom there, so she generously took the dresss out of the window until I could return with my mom! Great customer service! She's not super pushy as some places can be. She's all about you finding the perfect dress for the right price! Oh! Also her veil and belt game was on point!

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Beautiful Dreams Bridal
Beautiful Dreams Bridal
Beautiful Dreams Bridal

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La Scala Bridal Shoppe

La Scala Bridal Shoppe

4.0(19 reviews)
22.8 mi
$$

Maria was absolutely amazing in helping me choose my wedding gown and altering it, as well as…read morehelping me find my veil. She is super knowledgeable and talented. I wanted an off the shoulder look but fell in love with a strapless gown so she added off the shoulder straps to it. She also altered my moms dress perfectly. I live in Chicago currently but got married in MA and she was super flexible with all my alterations appointments, highly recommend to all brides to be!

Maria knows her stuff. She's been in the business a long time, and knows her inventory just as well…read moreas she knows body sizes. I went in and picked out some dresses, but had my eye on one that was FOUR (count them, four) sizes smaller than I run in bridal gowns- and not only that, the dress just looked teeny tiny. When Maria came over to assist, I'd told her I liked that style dress and was hoping she had something else like it for me to try. She said "You can fit into that one no problem." I said- no way. That's nuts. Then she told me the fabric had some give and it was a size that ran more true to my actual size- so I said to myself- what have I got to lose? The dress was amazing and fit almost like a glove. I fell head over heels for it. I went and tried other on other dresses at other places, but nothing even held a candle. Maria also included my alterations in the price-- which other places did not even try to offer. I feel great about doing business with her, and I can't wait to get fitted when my dress arrives. Big huge THANK YOU to Maria for being so great at what you do!

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La Scala Bridal Shoppe
La Scala Bridal Shoppe
La Scala Bridal Shoppe

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Pure Bliss - bridal - Updated May 2026

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