I had the most incredible experience at Bella Sera Bridal! From the moment I walked in, everyone was so warm, welcoming, and genuinely kind which made the whole process feel so special and stress-free. Ayla was absolutely amazing. I went in feeling unsure of what I wanted, but she was so patient, attentive, and intuitive. She really took the time to understand me, even when I couldn't fully express what I was looking for. Somehow, she just got it and because of her, I found my dream dress! She made me feel comfortable, confident, and excited every step of the way. You can tell she truly cares about making each bride feel beautiful and supported. I couldn't recommend Bella Sera Bridal enough, such a wonderful experience from start to finish! read more

Bella Sera Bridal - Bridal Near Me - Danvers, Massachusetts

I visited Bella Sera yesterday with my family and close friends looking for the wedding dress of my dreams! I was helped by Truc who was friendly and helpful. The first dress I tried on was actually the dress I ended up getting. Anthony was amazing as well and I met with Mercedes and Heidi. Everyone was so helpful and I am grateful to them all!! read more

Bella Sera Bridal - I said yes to the dress!! Thank you to my amazing team and the Bella Sera Team!!! - Bridal Near Me - Danvers, Massachusetts

Highly recommend Anthony and this great salon-had no intention of buying a dress for my son's wedding (my friend made me come lol) but Anthony found the perfect dress for me! I can't wait to wear it! Anthony was fabulous and was honest in his opinions!! read more

They were patient and compassionate. They helped me find my dress when i had no idea what i was looking for!

Can't say enough wonderful things about Bella Sera Bridal! I made a preliminary appointment not knowing what to expect, and ended up saying yes to a dress! The store itself is beautiful and has so many different gorgeous options of dresses. Heidi was my consultant and absolutely amazing. I had shared ideas of my likes and concerns and she pulled a wide variety of a selection to try on. I was most impressed with their professionalism and warmth, it made the day totally enjoyable and stress free. We will be back to pick out my mother's MOB dress as well! Thank you Bella Sera and team! read more

They have no respect for their customers. My fiancée called week after week to ask when her dress would arrive and they kept saying it would come "next Monday." She paid $3000 for it and it wasn't until 8-9 weeks later when I called and they gave me the tracking number the next day and said it was on its way. like why did it take for me to call? Then when my fiancée showed up to get her dress they didn't pay any attention to her and acted like nothing happened. how is that supposed to work?! Do not buy your dress here if you want a good experience. They asked her if she even had enough money to buy it and then they didn't uphold their contract which said she would pay after she received the dress. very disrespectful read more

Experience was so bad it was laughable. The consultant (who never introduced herself so don't even know her name) was so flat and bothered by my presence I don't know why she was there. She was very uninterested and unwelcoming the entire time. She didn't assist with helping me get in or out of any of the dresses, which for some of them it was fine as they were too big. However, one dress was extremely small and I ended getting stuck in it halfway through, thankfully I wasn't alone and my bridesmaid helped getting it off me but the consultant just stood there the entire time for the ten minutes we struggled to get the thing off of me lmao. Then she made me walk out to the center of the store and stand in front of random people in a dress I did not like or think was flattering at all after I told her I wasn't into the dress. She somehow thought that me standing in front a bunch of random people strangers would change my mind on it maybe? (It didn't lol). Would never come back and would never recommend this to anyone, actually ruined my first bridal experience. read more

My experience so far with Bella Sera has been a 10! There is a wide variety of bridal dresses as well as mother of the bride dresses. My consultant was very helpful and clearly knowledgeable. The seamstress at my fitting was prompt, helpful and explained the process well. The appointment process is seamless. I would not hesitate to recommend Bella Sera. read more

Great service. Anthony picked out the best outfits! Super friendly and handicap accessible.

Very welcoming bridal boutique. I went to many different places trying to find the perfect dress and this was by far the best! I didn't feel rushed, the place was very clean, and they had a decent selection. Debi was great, amongst a few other that have helped! read more

Sarina was amazing! She made my wedding dress shopping fun and comfortable! I was worried about not finding the perfect dress being a petite plus size bride. She knew exactly what would look well and listened to all of my requests too. Thank you so much! read more

I found the most beautiful wedding dress of my dreams at Bella Sera Bridal. Truc helped me search for and find the perfect dress and she listened so well to what I was looking for. I am able to personalize my dress to make it just mine, which is so important to brides who want to make the dress just for them. The dresses are of high quality and priced fairly! I cannot wait to have my gown and walk down the aisle! read more

Bella Sera Bridal - Bridal gown - Bridal Near Me - Danvers, Massachusetts

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I bought my wedding dress from Bella Sera on Monday 11/13 with Matthew. It was a great experience! He was super helpful, positive, and helped me feel great throughout the experience! I never felt rushed and could talk through my feelings about the dresses throughout the appointment. I am excited to see it once it's altered!! Thank you! read more

Thank you Bella Sera for such a positive dress shopping experience! I was very impressed start to finish with my bridal appointment. I felt very comfortable and at ease throughout my time at the shop. Sarina was fantastic to work with and it is evident she loves what she does! read more

I was shopping for my Mother of the Groom dress. Heidi was an amazing consultant who put me at ease and listened to my "criteria" and made the experience a great one. I found my dress & look forward to going back for my fitting. The shop was bright and spacious & everyone was welcoming & friendly. Chris McAnneny read more

My daughter picked out and ordered her wedding gown from bela sera yesterday. Wonderful experience. LUC picked out the exact dress she was looking for. Today i went back with my husband to pick out a mother of bride dress. I found beautiful dresses and purchased a beautiful blue that compliments my daughters. Today i had Sabrina as my consultant. She picked out the perfect dress for me! Thank you to everyone st bela sera read more

Bella Sera Bridal made the experience of finding my wedding gown so special. Their selection of styles was extensive and we were able to browse through some of the racks prior to trying on the gowns. Holly was incredible to work with - she was lighthearted and helpful, giving us the space and time for the process and making suggestions where needed. I am so happy I found my dress there. Thank you Bella Sera for the incredible memory!! read more

I went into Bella Sera Bridal to shop for a mother of the bride dress for my daughter's wedding. I had done some research, but did not know what specific style or color I was looking for. As soon as we arrived, we were greeted by our stylists Cam, who was fantastic to work with. She was patient, polite, and attentive and had great suggestions on which dresses to try on. After trying on 10-15 dresses, we narrowed it down to two options. With the help from Cam and others at Bella Sera, we made a decision. This process was extremely relaxing and I couldn't have asked for a better team to find the perfect dress. Thank you Bella Sera Bridal for making my experience enjoyable and pleasant. read more

I can't even articulate how amazing this business is!!! I am in awe. I feel so blessed to have had the experience of going here. I believe it was definitely no coincidence. The owner, Heidi, is an absolute Angel. I had so much fun trying on my dress. The vibe is perfect and fun. Everyone I interacted with was very genuine and bubbly. You can't walk out of there feeling bad. I highly recommend starting here for dress shopping. You won't need to waste time going anywhere else. The dress selection is varied and there's nothing cheap looking. Even the more affordable dresses look fancy and you'll feel like you stepped out of a bridal catalogue. Prepare to be WOWed!!! I felt like a fairytale princess. I don't have any family and Heidi and the crew made me feel like I wasn't alone. I don't think anyone would feel left out shopping here. Other businesses should take notes. This is how it should be done. (Applause) read more

I don't even want to give them one star because they deserve zero. I booked an appointment for 6 of my bridesmaids (including MOH) to come get their dresses. When we got there the customer service was absolutely terrible. We were pretty much on our own the whole entire time with no help or guidance whatsoever. I've been to other bridal shops and have never experience this before. After dresses were ordered and everyone picked theirs up, it turns out that my sisters dress is the complete wrong dress. Wrong color, size, style. Everything. They are now saying there is nothing they can do about it. After she spent $300 already on a dress now she has to buy another one because of their mistake. We have photos of her in the dress she thought she was getting. I am just so upset because this is my wedding and now I have to deal with their mistakes. I would never recommend this place to anyone. read more

Cameron was amazing. She found exactly what I was looking for right away. She was patient while I decided between two dresses. She was not pushy at all. All the dresses here are beautiful and the service was amazing. I cannot recommend enough. read more

I had my first ever dress shopping experience at Bella Sera with Giana. There were so many beautiful options and she pulled a lot of dresses that I absolutely adored. I ended up not making a decision right away and made a second appointment to come back and narrow down my choices. I wish I could remember the name of the stylist who helped me during my second appointment because she was great! She pulled the perfect veils to help me make my decision and choose the perfect dress. I'm excited for my dress to come in! read more

I went to Bella Sera Bridal after receiving a recommendation. I had purchased my dress up in Maine, but wanted to get my dress altered locally. When I reached out I received excellent responsive customer service and was able to get an appointment booked in the next couple of weeks (I had 6+ months until my wedding so I had plenty of time). When I arrived for this appointment I was greeted with a smile. I tried on my dress and the seamstress began to pin the areas needing adjustments. One of the alterations I needed was cups being changed out as they were too small and the cups were sewn into the dress. The seamstress cut my dress that day and removed the smaller cups, she then pinned the larger cups in so I could confirm they would fit/get an idea how it would look once the alteration was complete. Everything this first appointment was perfect and I felt confident in leaving my dress with them. After this is when it went drastically down hill. I came to pick up my dress and the cups that were originally nude (my dress was sheer) were now white. This made it look like I had white circles on my dress and completely changed the whole look of my dress. I didn't notice this until I looked at the photos from this appointment and once realized I reached out to them immediately to try and get it fixed. They were able to get me in quickly, when I went in I felt as though I was a burden even though the seamstress specially mentioned she had taken it upon herself to completely change the look of my dress by sewing white over the cups and added vines from the bottom to the cup area. Well I don't believe it was on purpose I left this appointment feeling extremely frustrated due to the energy/tone I received from them. All I wanted was my dress to be how the designer intended it to be. Flash forward to my last appointment 1 month before my wedding. I walked in and was greeted again with a smile, I explained that I was there to pick up my dress and they had me take a seat. They went out back to get my dress and then came back out (without my dress) and proceeded to go over to their coworker and start whispering something. Obviously this caused me some concern. Others came in to get their dresses and the workers went out back got the dress and came back to them within minutes, another got their dress tried it on and left all while I was still waiting there without knowing what was even happening. No one was looking at us or even acknowledging us. I began to panic and started pacing the store. After about 35 minutes I asked my mom if I should ask them if they even had my dress/what was happening, but the person at the desk (not the one who initially helped us) must have seen I was panicking and asked if we were all set. I said someone went out back to get my dress came back didn't say anything to us and we've now been here for over a half hour without any answers and I don't even know if you have my dress. From the back of the store the employee who initially helped us extremely rudely stated very loudly "they're out back finishing it up and steaming it like I said" In fact nothing at all was said to us. We waited another 15 or so minutes until we received my dress. When I tried it on the cups were done correctly. I had also paid for a dress bag from the location I originally got my dress and Bella Sera took it upon themselves to change out my dress bag and didn't even provide me with the other one that I had actually bought from the location I bought my dress. The day of my wedding after taking photos I realized there was a random area that needed to be cut off the bottom I assumed it had ripped, but when we cut this you could tell the a large of the bottom layer was pieced together. I would not recommend Bella Sera to anyone. read more

I had such a pleasant and easy experience at Bella Sera! I wasn't sure what to expect, and was pretty vague in what style dress I was looking for. Debra didn't miss a beat and took the lead with pulling lots of different styles. She made me feel comfortable throughout the process and I ended up finding my dream dress that truly speaks to my personality. Amazing place, highly recommend! read more

Very welcoming and professional. Our assistant was helpful and friendly, we felt very comfortable trying on bridesmaid dresses with her. Location is clean and well maintained, small bridesmaid dress section. But we all said "yes" to the bridesmaid dress but the bride found her wedding dress here too. read more

I had the BEST experience shopping at Bella Sera for my wedding dress! I highly recommend reserving the V.I.B.E lounge for a stress-free, enjoyable day. This allows you to work one on one with an owner, customize the theme/decor of the room, have snacks and drinks provided, and have privacy with your loved ones while trying on dresses. I worked with one of the owners, Heidi, and I am so grateful for her kindness and expertise. Heidi made the experience so special, she did not rush the process or push for me to leave with a dress (even though I found the perfect dress!) and she understood exactly what I was looking for. I cannot recommend Bella Sera enough!! read more

This was the second store I visited. Heidi welcomed me with a warm welcome, and was very quick and helpful trying on the dresses. I first looked around the store to choose some dresses that caught my eye, then Heidi brought some couple other dresses that would look good on me. One of the designer's direct worker was at the store so he could also recommend designs and prints that suit my body shape. I tried on dresses that I never would've tried if it wasn't their recommendation, but I surprisingly LOVED them! Overall, they have a good balance of being helpful but not pushy:) Even though we were there over the initially scheduled time, Heidi let us stay until we were satisfied, and didn't push me to decide on the dress that day. One downside is that the e-mails don't work sometimes, but you can easily make appointments on their website, or by giving them a quick call;) Another note, I went back to the store to make my order, but it was right after their opening time, and the staffs were not fully ready yet. You might want to book an appointment abit later! read more

Bella Sera has the best selection of dresses for brides!! Emma was amazing!! She was so sweet and accommodating and helped me find THE dress for my special day. Highly recommended!! read more

I just went here last weekend and all I can saw was wow! I got to work with Lyne and she was amazing. She took her time in picking out some dresses for me before I arrived and she let my maid of honor and I browse the racks as well! I was able to find my dream dress here and I couldn't be happier! Everything was perfect and Lyne was very good about showing me different ideas and options for my dress. I can't wait to go back for my fitting! Thank you Lyne and the rest of the team there, you guys were amazing! read more

Bought my Essence wedding dress here last year! Worked with Andrea, who was wonderful with helping me pick my vision and my perfect dress! Definitely will be going back to find my headpiece for the wedCan't wait for my final fitting!! read more

Bella Sera Bridal - Bridal Near Me - Danvers, Massachusetts

I was sent to Bella Sera for a bridesmaid dress and given many options by the bride to choose from. I loved the dress I tried on and it fit like a glove. The woman insisted on ordering a size 16. I am a size 8. The dress arrived and it is huge... nothing about the gown fits and alterations are going to be extensive. This is not the first bad experience I have heard of at Bella Sera and I am so frustrated it has happened to me. I will never support their business again. I truly believe this was done as a money maker. read more

I just bought my wedding dress here and loved it! Andrea was my "stylist" and was perfectly helpful--she pulled a few dresses she thought I'd like based on my description, she helped clip the dresses that were too large on me, and she didn't make any comments on her own opinion of dresses until after I chose the one I decided on (at which point of course it was all positive and helpful tips w/alterations, veils, etc). The store has a great selection (without being overwhelming!) of beautiful dresses at reasonable prices (if you're looking for less than $2k you're in the right place). They also have a selection of bridesmaid dresses which was helpful for me and my sister to look through. I haven't yet gone through alterations, so I can't speak to that yet. But they took my measurements and hopefully it turns out perfect! Would definitely recommend this bridal store. read more

Bella Sera is amazing, point blank. Their customer service is always top notch. They made me and my family feel so welcome! Hannah helped us out so much and, when I asked her for her opinion, she was super honest. She made the process so much easier. To top it all off, their dress selection is so diverse and I'm sure you will find what you're looking for!! I HIGHLY recommend checking them out. read more

I had the BEST time dress shopping with my mom at Bella Sera! Bailey was the absolute BEST she made me feel SO comfortable, and the experience was the best I've had! (This was our third store) I loved the fact that you were able to go through dress options prior to arriving for them to pull prior to our arrival, Bailey also pulled dresses as I went based on my feedback as I was trying them on, I honestly loved every dress I tried on besides maybe one. She did such a great job picking the dresses based on my body type and preferences, I really had a hard time choosing! I tried on my two favorites probably four times each!! Bailey was kind enough to stay past closing so I was able to stare at myself in each dress deciding which one I loved more! We can't wait to go back with bridesmaids!! Thank you Bailey! read more

I received one of the worst customer service experiences here ever. I came here with a large group for a 2pm appointment. My reception was lukewarm at best. The stylist was initially busy answering phones and on the computer then suddenly tied up measuring another bridal party and kept saying I'll be right with you - but didn't come even close to me till 330 in the afternoon. I had so many unanswered questions. She didn't bother to ask what styles or material I was looking for or offer any recommendations for dresses. I actually tripped pretty badly over one of the trains of a dress and hurt myself -in a really public open space and NO ONE came over to see if I was ok. Bottom line I received poor customer service that nearly ruined what was a really fun day for my girls and I. Their selection is ok and moderately priced -though They carry limited sample sizes (small ) and too few sheath styles. I plan on buying several bridesmaids dresses and possibly one of the gowns I tried on -but will find another shop. No way will I give Bella sera my business. read more

I went in with my mom, future MIL and sister and we all had such an amazing experience! The store was great and everyone was so friendly and helpful. read more

I have used Bella Sera now for more than one wedding and events and have found it to be a great all-around bridal shop. A few years ago, I bought a beautiful Bill Levkoff bridesmaid dress here and it was probably my all-time favorite bridesmaid dress I've worn to date (this is saying a lot, since I've been a bridesmaid seven times!) For my wedding, I shopped around and visited several bridal boutiques. I find Bella Sera to have a nice combination of not overly pushy, but helpful sales associates with a great selection of dresses. They paid attention to my concerns, and respected my desired budget. We also found my sister's bridesmaid dress here, and the mother of the groom's dress here as well. Again, the staff was helpful, reassuring and accommodating. My only complaint was with regard to follow-through regarding my sister's bridesmaid dress. We were expecting it one month ago for my upcoming wedding, and somehow it got delayed in China(?) in fabrication. I called at least 7 times inquiring on the status of the dress and kept being told that "someone would call me back" and that "someone would follow-up". The follow-up calls did not happen unless I pestered them with daily phone calls. I also feel that since I paid extra for the rush, it should have arrived when we were promised, rather than 3-4 weeks later. In any case, thankfully we have the dress and are set for the wedding. read more

Bella Sera Bridal - Dress from Bella Sera, suit from Giblees. Mexico destination wedding a success! - Bridal Near Me - Danvers, Massachusetts

I had a poor experience with the alterations received by Anna at Bella Sera. I visited Bella Sera five times for alterations appointments, each time driving nearly an hour each way from my home. At certain times, I wondered the point of my trip and whether the alterations could have been done more efficiently. At the second appointment, only the hem was completed. At what was supposed to be my final appointment, the lace straps were not complete, an element I had been discussing and had paid for since the day I had tried on my dress. Further, I have a busty body, and that element was not fully considered until my final fitting when I expressed being uncomfortable (despite mentioning and requesting support at the first fitting). Most importantly, on the date of my wedding, I put on my dress, and the back clasp that held everything together had been broken. My bridesmaid called the store, and whomever picked up suggested extreme alterations on the fly by my bridesmaids (including moving clasps from other places on my dress), a change that none of us have the skills to make, especially on a wedding dress. At that point, someone from Bella Sera had agreed to come to fix the wedding dress and we were relieved. Despite it being a time crunch, the dress needed an expert fix and therefore we were glad someone who knew what was happening was on the way. We found out later, while I was taking first look pictures (with my dress held together by a safety pin) that Bella Sera had called the hotel to get out of coming, without my permission. A hotel cleaning person, with some sewing skills ended up fixing my dress. The hotel used creativity to fix my dress to say the least- my dress ended up being held together with the string the hotel uses for luggage tags. But for the bridal shop where I paid no less than $750 to abandon me on my wedding day with a broken dress was highly disappointing and I was very disappointed with the quality of the alterations and service on my wedding day. I note that I already reached out to Bella Sera for a remedy and they offered to preserve my dress. I think that preservation is a wasteful choice, and most certainly does not remedy the alterations experience. When I declined this remedy, they did not respond to me. read more

I had a wonderful experience with Anthony at Bella Sera. I was looking for a mother-of-the-bride dress and he selected dresses for me that fit the vibe of the summer wedding. He is extremely experienced in the industry, and I appreciated his no-nonsense manner. Plus, he made the entire process fun! The shop has a great variety of dresses to choose from--from classic and simple to those that are beautifully beaded. My daughters and I decided that I found my dress at Bella Sera! I love it and it's perfect for my daughter's wedding. I highly recommend this shop, and if you go, ask for Anthony! read more

Came here looking for my wedding dress during one of their sample sales and found the one on my first visit! My visit was such a comfortable and informative experience. I would highly recommend any bride to visit if they haven't found their dream gown yet. read more