Fiona did an amazing job. Super detailed work and a great calm vibe. Appointments are needed but they're well worth it.

I was looking for a regular person to cut my hair consistently, and I found it. One day I cut my hair with Jacob, and ever since I haven't looked elsewhere. Jacob is truly amazing at what he does; a true expert. He studied my hair, came up with a specific haircut that matched me (also taking into consideration what I told him I wanted) and made it work perfectly. He treats each cut with such precision and care, and this is why I continue to come back to Jacob over and over again. I'm very meticulous and particular about everything in my life, and the quality of Jacob's haircuts are exactly what I was looking for. Not to mention he's just a super nice guy. Highly recommended! read more

Jacob cut my hair and did a great job. I was seated fast and did not have to wait. I will definitely be back.

Fiona was incredible! I'm always nervous when getting my haircut somewhere new because of my curly hair; but she did so great! It's one of the best haircuts I've ever gotten and will definitely be coming back! read more

This is my second time getting my hair cut with Fiona. Her scissor cutting skills are great, I've found it to be very hard finding someone who can scissor cut hair well and she definitely is skilled at it. I would highly recommend checking her out! Hair type: fine straight Hair style: short (2-3inches) read more

Jacob is a very well rounded Barber. He takes his time with your hair and really makes sure you get the look you're going for. I appreciate his attention to detail. I would refer Jacob to any of my friends. CJL read more

Thanks Jacob for taking care of me today! Great shop, great vibes, very clean. 5 stars! read more

B Side U - Pasadena - Jacob taking care of me! - Barbers Near Me - Pasadena, California

Jacob is a great barber. He very patient and detail of men's fafe. You get fresh haircut from him. read more

Jay was masterful! My son is growing out his football buzz cut, which anyone who's ever tried that knows how painful and awkward that can be. Picture Day was looming so we went to B Side U to get it cleaned up. Not only did Jay clean it up, he styled it beautifully! My son has never looked better! I would highly recommend Jay! read more

through and attention to detail. great cut and easy booking and payment process. easy parking.

I just left Jacob's chair with one of the best haircuts I've had in years! He took the time to listen to me, work with my requests, and gave attention to how my hair lays for better styling. After years of visiting several other barbers in Pasadena and leaving with a haircut that's too short or with a fade that's cut too high, I'm very pleased with Jacob's service and skills. Highly recommend! read more

I Love Icy!! Was looking for a new barber and B Side U online, the reviews are on point!

After years of going to barbershops and being happy with my haircut every 1 outta 4 times, I'm glad that I found Jacob's salon on Yelp. I've been very happy with my haircuts each time with him and will continue to book as long as I have hair to cut. Thanks, Jacob! read more

simply, the best haircut I have ever had. Nice people and nice place, too. Took exactly 40 minutes, as promised, and was ready for me when walked in. read more

I strongly recommend the stylist Jacob to everyone! Cuz Jacob is very patient and professional. It took 45 min to do the haircut. Btw. He could do a little bit of head massage during the hair-washing. I don't like the talkative stylist. Luckily I found him! Since Jacob always be quiet during the hair cutting. Really appreciated that! I got the Nice and clean man haircuts. read more

B Side U - Pasadena - After cut - Barbers Near Me - Pasadena, California

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Jacob is amazing, probably one of the best haircuts I had. He cares and really took his time to cut my hair, it felt like an artist doing his thing. I recommend this place, because my hair is straight and its very difficult for others to cut, but he did well. Thank you read more

My son loves getting his haircut here. He enjoys the quiet, relaxing atmosphere and he loves how his hair looks and feels.

I've been on a quest for the ultimate hairstylist/barber for a whopping 10 years, and folks, I've struck gold with Fiona! This amazing professional has almost magical attention to detail when crafting my hair, and the results are nothing short of phenomenal! My 10+ haircut experience with her has left me absolutely thrilled! Thank you, Fiona!" ‍ read more

Jacob was incredible! Great consultation and was timely with the cut. He gave me exactly what I wanted and more. Jacob is also very nice and the vibe was calm throughout. Thanks Jacob! read more

I've been getting my haircuts with B Side U now for about a few months and honestly I love it. Jacob is fantastic at his trade and he makes it very stress free. He knows what he is doing and is great at it. You guys have a customer for life. Thank you . read more

Of all the barbers who've cut my hair, Staff is REALLY REALLY nice. This will be my go-to when I need a cut!

Great, no-nonsense service, easy to book, always a stellar job. Free parking and easily accessible location.

Jacob is fantastic. He has a very calm demeanor and you can tell he takes his time and focuses while cutting your hair. He also has great memory and remembers the last time he cut your hair. You can tell he's calculating how fast/slow your hair grows and he remembers little things about your hair. It really feels like there's continuity to the visits which is especially useful if you're trying to grow your hair out to achieve a certain look. I think the images on Yelp speak for themselves. read more

I have had multiple cuts from Jacob now and he always does a great job. He is very attentive to what you're looking for in a haircut, and provides his expert opinion when it is asked of him. He knows good style and it shows. It's not easy finding a good barber, and he definitely is one of them. read more

I've had previous barbers tell me that my wavy hair is "challenging" and have had some inconsistent experiences before. Jacob is very thorough and is the first barber I've had who's taken the time to cut my hair evenly. My hair feels more natural and doesn't require as much product in it anymore, which I appreciate! The other reviews are accurate that Jacob is meticulous and really has an eye for detail. He documents what works with your hair and he'll remember it the next time he sees you. He provides a high quality and personalized experience every time! read more

Jacob knows his way around cutting hair. Ive been coming to him for over a year, and still counting. I always leave feeling refreshed, clean, and ready to tackle a new hair cycle. I'd recommend him to any one trying to look sharp. read more

Jacob stood out with his welcoming and professional nature. From the moment I walked in, he made me feel at ease and took the time to understand exactly what I wanted. His attention to detail was remarkable. The overall quality of the service exceeded my expectations. It's evident that Jacob not only possesses excellent technical skills but also has a genuine passion for his work. I recommend this salon. Two thumbs up read more

Jacob always gets it done right everytime. Been to a lot of different barbers and salons, he is definitely one of if not the best ive been to. Really precise and gets the flow looking perfect. If you're looking to try a new haircut I would highly recommend him. read more

I was trying to find a stylist that was closer to me and I'm glad I found Jacob!!! He knows how to cut my hair perfectly every time and without a doubt always leave happy. You can trust that he will give you the perfect cut and the reason why I go back every month. read more

I met Jacob at a previous salon/barbershop and knew I had found someone that was worth following. He does a great job and is so thorough and careful throughout. Sometimes stylists rush through changes you request (like going for a shorter cut after they've started), but Jacob is careful and helpful and takes his time. I truly appreciated his haircuts in the past and continue to return for stellar cuts at his new location. read more

Great haircut and attention to details. Works with your hair style. Would recommend for quality hair cut

I'm picky with my hair and it's pretty hard to find your go to stylist. Ever since I met Jacob I don't even think of going anywhere else.

Jacob is very patient and meticulous when he cuts your hair. I appreciated that he took his time and nothing felt rushed. On top of that, he also did a very good job on my hair. Highly recommend! read more

Jacob is a great stylist! Coming to a salon after 8 years of going to barber shops is mind blowing. Very nice stylist and super friendly to talk to. The attention to detail he had and the genuine care he gave was that much better than the barbershop I been going to previously. Would definitely come back as I already have plans to come back to Jacob for a follow up on my hair. I will definitely be a regular for as long as possible, been visiting for haircuts since December 22'. read more

B Side U - Pasadena - Salon is nicely organized and decorated - Barbers Near Me - Pasadena, California

Finding a reliable barber can often be a challenge. Luckily, I came across Jacob and B Side U here on Yelp. I'm pleased to say that my haircut experience with Jacob was spectacular. Jacob provided a relaxing and comfortable environment while using quality tools and products to ensure an enjoyable experience. Jacob was very in tune with my request (one on the side and scissor cut on the top), and took his time to ensure precision and attention to detail. B Side U is definitely a five-star experience. Looking forward to my next haircut. read more

Jacob is amazing with the clippers. He definitely knows what he is doing. He understands the patterns of how hair grows and the best way to shape it to your heads​ shape. Definitely recommend to get your hair cut by Jacob. read more

Fiona is amazing! You can tell she is an expert hair stylist because I came in after months of not getting a haircut and now I look and feel great! Thanks Fiona!!! read more

Good place. Jacob was very nice and knew his craft well. Will definitely be back again!

Excellent haircut by Jacob! Took his time, and was very precise. We talked about what I wanted, and he totally rocked it. Thank you. Great vibe in the studio, super clean and I look forward to returning. read more

I've been going to Jacob since early 2023, and I hope he will be my hairstylist forever. He is precise, always prompt with appointment times, and has such a great sense of style based on your head shape, hair type and personal preferences. More importantly, he is just a kind person. His prices are totally reasonable, especially for what you're getting. I can't recommend Jacob and his team enough. read more