5 Stars - Best Barber in Town! I can't say enough great things about Jay! From the moment I walked in, I felt welcomed and well taken care of. The shop is clean, the vibe is relaxed, and the service is top-notch. Jay took the time to listen to exactly what I wanted and delivered a perfect cut--sharp, clean, and detailed. Thank you! read more

Jacob is an extremely talented barber/hair stylist. You will notice his expertise the minute his hands touch your scalp. His scissor skills are extraordinary and definitely rare to find in most barbershops in LA/Pasadena. His prices are above average, so please expect a top-notch haircut when you arrive. Highly recommended for all working professionals who have a high value for presentation for business or work purposes. He is extremely meticulous, which is always appreciated in a hair stylist. 5 stars all the way! read more

Jacob took his time to go over how i wanted my hair, especially when i raised the concerned about my previous haircuts. I highly recommend coming to Jacob. I know he has a lot of male clients but as a queer female with a masculine style, it was nerve-wrecking trying to find someone but he wasn't stumped and did his stuff! I was so happy with how my hair turned out!! Great consultations Great skills and very caring Price: reasonable *the pics were taken hours after crying from Barbie xD* read more

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This place is insane. Location is good, shop is clean. The service they provide is amazing. read more

Like many of us, I started cutting my own hair during the pandemic. After two years of doing it myself, I decided it was time to finally look for a new hair stylist. I found Jacob via Yelp as well back when he was at a different salon. The first haircut I ever got from him was right before my wedding. Yes it was a risk because you never know how your hair will turn out when you go to someone new. But, he cut my hair perfectly! I have been going to him ever since. I even followed him to this current salon because the quality of haircuts he gives is just so on point. He is incredibly meticulous and really listens to his clients. I'm glad I found him and I am definitely staying as one of his regulars. read more

Zay was a great barber, did exactly what I had in mind. And the shop was immaculate, great atmosphere!

Finding a good, consistent barber can be difficult. Luckily my search ended when I got my hair cut by Jacob. I never know what to tell barbers when they ask how I want my hair cut, but he knew exactly what to do with the little instructions I gave him. Now I just show up and he knows exactly what to do! Jacob really cares about the quality of his work, and I always love the way my hair looks after he's done. If you're in the area and need a hair cut, or you're looking for a new barber, give Jacob a try, you won't be disappointed! read more

Great haircut with Jay! Check in and appointments are super easy online! I have been coming here for 6 months and had a great haircut every time read more

I'm no longer afraid to get my hair cut! Jacob is so nice and always does an awesome job. He's very professional, timely and gives me more length on top while making it look so good! read more

It's nice to feel special. I spent a gold amount of time looking for a proper men's salon. The excellent reviews here are what brought me in. It was clear Jacob is focused and cares about the cut. Every move seemed meticulous, I felt like a bonsai tree being gently pruned. There was that much thought into each snip. The whole experience was incredibly relaxing and never felt rushed. He even provided some helpful hair care tips. It was a an awesome experience and worth the few dollars more than one of the chain places. read more

This is my third barber that I tried out this year and I must say Jacob was the best amongst them all. I'm an introvert person so I don't like getting haircuts frequently but Jacob made my experience a good one. The environment in the salon was very clean, chill and not loud which I appreciated. At the end I really liked how my haircut turned out. If you want a quality haircut I say give Jacob a try! I will definitely will make an appointment w/ him again. read more

Jacob has consistently given me great haircuts. He always has attention to detail. I would highly recommend him.

I wasn't happy with my cut at all. Jay was my barber and I think he messed up halfway through, which is why he took so long on my hair even though I asked him only to cut the sides. He ended up cutting the top and thinning my hair with thinning sheers to try to fix it. My hair is all uneven again. I have to wait a couple months to even out my hair once again. I wish I could get a refund. worst haircut ever. read more

Had a great haircut with Jay today. Super nice dude and knows what he's doing. He was willing to work with me and adjust as we went through it. read more

Just walked out of the shop with exactly what I asked for in about 30-40 minutes! I'm amazed at how Fiona understood what I wanted! After all, it was a tricky request especially because I intended to style my hair in multiple ways. I didn't need to explain it too much either! Barbers like that are hard to come by! On top of that, the place has a nice, quiet, and relaxing atmosphere! I loved the experience and will be coming back again! read more

Fiona did an amazing job. Super detailed work and a great calm vibe. Appointments are needed but they're well worth it.

I was looking for a regular person to cut my hair consistently, and I found it. One day I cut my hair with Jacob, and ever since I haven't looked elsewhere. Jacob is truly amazing at what he does; a true expert. He studied my hair, came up with a specific haircut that matched me (also taking into consideration what I told him I wanted) and made it work perfectly. He treats each cut with such precision and care, and this is why I continue to come back to Jacob over and over again. I'm very meticulous and particular about everything in my life, and the quality of Jacob's haircuts are exactly what I was looking for. Not to mention he's just a super nice guy. Highly recommended! read more

Jacob cut my hair and did a great job. I was seated fast and did not have to wait. I will definitely be back.

Fiona was incredible! I'm always nervous when getting my haircut somewhere new because of my curly hair; but she did so great! It's one of the best haircuts I've ever gotten and will definitely be coming back! read more

This is my second time getting my hair cut with Fiona. Her scissor cutting skills are great, I've found it to be very hard finding someone who can scissor cut hair well and she definitely is skilled at it. I would highly recommend checking her out! Hair type: fine straight Hair style: short (2-3inches) read more

Jacob is a very well rounded Barber. He takes his time with your hair and really makes sure you get the look you're going for. I appreciate his attention to detail. I would refer Jacob to any of my friends. CJL read more

Thanks Jacob for taking care of me today! Great shop, great vibes, very clean. 5 stars! read more

B Side U - Pasadena - Jacob taking care of me! - Barbers Near Me - Pasadena, California

Jacob is a great barber. He very patient and detail of men's fafe. You get fresh haircut from him. read more

I just left Jacob's chair with one of the best haircuts I've had in years! He took the time to listen to me, work with my requests, and gave attention to how my hair lays for better styling. After years of visiting several other barbers in Pasadena and leaving with a haircut that's too short or with a fade that's cut too high, I'm very pleased with Jacob's service and skills. Highly recommend! read more

Jay is awesome! He gave me an amazing haircut. He is very meticulous to detail and is very nice guy.

After years of going to barbershops and being happy with my haircut every 1 outta 4 times, I'm glad that I found Jacob's salon on Yelp. I've been very happy with my haircuts each time with him and will continue to book as long as I have hair to cut. Thanks, Jacob! read more

simply, the best haircut I have ever had. Nice people and nice place, too. Took exactly 40 minutes, as promised, and was ready for me when walked in. read more

Jacob is amazing, probably one of the best haircuts I had. He cares and really took his time to cut my hair, it felt like an artist doing his thing. I recommend this place, because my hair is straight and its very difficult for others to cut, but he did well. Thank you read more

Jay was masterful! My son is growing out his football buzz cut, which anyone who's ever tried that knows how painful and awkward that can be. Picture Day was looming so we went to B Side U to get it cleaned up. Not only did Jay clean it up, he styled it beautifully! My son has never looked better! I would highly recommend Jay! read more

I've been on a quest for the ultimate hairstylist/barber for a whopping 10 years, and folks, I've struck gold with Fiona! This amazing professional has almost magical attention to detail when crafting my hair, and the results are nothing short of phenomenal! My 10+ haircut experience with her has left me absolutely thrilled! Thank you, Fiona!" ‍ read more

Jacob was incredible! Great consultation and was timely with the cut. He gave me exactly what I wanted and more. Jacob is also very nice and the vibe was calm throughout. Thanks Jacob! read more

I've been getting my haircuts with B Side U now for about a few months and honestly I love it. Jacob is fantastic at his trade and he makes it very stress free. He knows what he is doing and is great at it. You guys have a customer for life. Thank you . read more

through and attention to detail. great cut and easy booking and payment process. easy parking.

I Love Icy!! Was looking for a new barber and B Side U online, the reviews are on point!

Of all the barbers who've cut my hair, Staff is REALLY REALLY nice. This will be my go-to when I need a cut!

Great, no-nonsense service, easy to book, always a stellar job. Free parking and easily accessible location.

Jacob is fantastic. He has a very calm demeanor and you can tell he takes his time and focuses while cutting your hair. He also has great memory and remembers the last time he cut your hair. You can tell he's calculating how fast/slow your hair grows and he remembers little things about your hair. It really feels like there's continuity to the visits which is especially useful if you're trying to grow your hair out to achieve a certain look. I think the images on Yelp speak for themselves. read more

I have had multiple cuts from Jacob now and he always does a great job. He is very attentive to what you're looking for in a haircut, and provides his expert opinion when it is asked of him. He knows good style and it shows. It's not easy finding a good barber, and he definitely is one of them. read more

I've had previous barbers tell me that my wavy hair is "challenging" and have had some inconsistent experiences before. Jacob is very thorough and is the first barber I've had who's taken the time to cut my hair evenly. My hair feels more natural and doesn't require as much product in it anymore, which I appreciate! The other reviews are accurate that Jacob is meticulous and really has an eye for detail. He documents what works with your hair and he'll remember it the next time he sees you. He provides a high quality and personalized experience every time! read more

Jacob knows his way around cutting hair. Ive been coming to him for over a year, and still counting. I always leave feeling refreshed, clean, and ready to tackle a new hair cycle. I'd recommend him to any one trying to look sharp. read more