Jacob is the best! His consistency and attention to detail make him an easy choice for my go-to haircut. I love the scheduling system he uses, which is super convenient. Jacob in general is very nice and professional as well! read more

This man knows what he is doing!! I haven't had a haircut like this in years. The vibe is very chill and it's very therapeutic watching Jacob cut. Will be coming back! read more

Cut was one of the best I've had. I've looked around for places that can do trendier haircuts well and a lot of barbers can only do short haircuts/fades well and the rest is a crapshoot. Jacob took his time and worked with my vague idea of a two block and I'm pretty happy with how it turned out. He also understands Asian hair well if that matters to you. The place itself isn't immediately apparent since he's renting a chair, he mentions the specific place in one of the questions above. Check out the prices on the site, it's definitely steep but the days of good $20 haircuts is ending and the good places for longer hairstyles command a premium now. Cest la vie, I thought I would never pay more than $1 for a taco and now I'm paying this much for a haircut. read more

I had a great first-time experience with Jacob. I showed him what I wanted and he did an excellent scissor cut. The experience was very chill and pleasant. I will definitely be returning. read more

Jacob did an amazing job and I am very happy with my haircut. I only showed him one picture yet he managed to capture what I wanted perfectly read more

Jacob is the best hairstylist I've ever been to! He perfectly combines what you want with what will look best for your hair/face. I've never felt more confident and happy with a haircut than each time he cuts it. Trust me, you won't regret coming here for Jacob! :) read more

Amazing service & quality. I Love the style and technique Fiona uses. She has an ability to mold my stubborn hair to the style and form I want. I really can't say enough good things about her. Fiona your talented and you care about producing a quality haircut. I only hope I can always have a time in the future ! Thank you Fiona, you're awesome read more

Jacob is a great hair stylist! I have been cutting my hair with him for over a year and I cannot recommend him high enough. He's also a great person and very professional read more

Jacob is probably the chillest dude I've ever had cut my hair. I appreciate how meticulous he is with his cuts. He will hunt down the tiniest stray hair and make sure it's blended down to perfection. He definitely puts a lot of care into his work. I always know I'm in good hands when I'm in his chair. I highly recommend you check him out if you're in the area! read more

Jacob is an Amazing hairstylist! Always takes the time to listen and always executes the job finely. I don't think I'll be going anywhere but here. I'm 100% satisfied. read more

Jacob was nice and communicative. He suggested changing my part and I loved it. He was professional and listened to me.

Amazing haircut and amazing experience. From start to finish Jacob was methodical and communicative, making sure to check in along the way. I was blown away with his attention to detail and couldn't be happier with my haircut. I will definitely be booking again soon. read more

Jacob is an extremely meticulous, knowledgeable, and skilled hairstylist. During my first visit, he took some time to really study my hair's patterns before approaching the cut. Since then, he has consistently cut my hair just the way I like it every single time. He is one of the best in the area, and also a really nice guy (I made a yelp account for the sole purpose of leaving him a review). I highly recommend Jacob's services. read more

Jacob is great! Very attentive and skillful! He even noticed something about my head shape that no other hairstylists ever did and cut my hair to accommodate it. Highly recommend! read more

I agree with the five-star reviews here. A bit pricey, but you get what you pay for. Jacob does great work.

Jacob is an artist! He's very respectful, kind, and takes his time to make sure every hair is in place. I've been through many barbers in Pasadena, trying to find one that is an actual craftsman, and Jacob is amazing! I'm so thankful I found him. read more

Jacob delivers simply great haircuts. I went there today and was very happy with the quality of the cut. The salon itself is nice and well decorated. read more

I never leave reviews but Jacob gave me the best haircut I've ever had nice atmosphere

I was a little lost trying to find the place but thats ok lol. Jacob was super cool and helped me get a great haircut after a long time, I will definitely go back and be with Jacob again. Another thing is that they have goos hygiene cleaning and desinfecting the tools read more

I've been searching for a new barber, that could give a nice skin fade. Most of the time, they're inconsistent and don't listen to what you have to say. Jacob, on the other hand, is the opposite of that. He's great at what he does, and his attention to detail and clean haircuts are worth the trip. He's also very nice and understanding. Will be coming back for my haircuts! read more

I have been going to get haircuts at this place for months now and Jacob never disappoints. Always providing friendly customer service!

Great new location and as always takes care of me with a great cut. Definitely will continue to go to him for my haircuts.

Great place, I called and maid same day appointment. Place is clean. Everyone was friendly , offered drinks .

Jacob was great and was really helpful when I wasn't sure how I wanted to style my hair. Overall one of the best haircuts I've had in a long time. I highly highly recommend B Side U! read more

Jacob is really talented. Its very rare that I leave happy after my hair cut. But with Jacob it was spot on. He understood my ask and took his time to work on my hair. He's very detail oriented and hardworking. He used to work for another established salon in Pasadena but this is his new solo venture. Highly recommended. read more

Jacob is truly excellent! He is very kind, detail-oriented, patient, and very thorough. 10/10 would recommend!

I don't usually leave reviews on yelp, but seriously, if you need a nice men's haircut, look no further, Jacob is the man. He always put such great care into what he does, and will always make sure you are satisfied. He is super professional and hard working, very friendly and kind. The quality of his work is outstanding and the pricing is very reasonable too. I've been going to Jacob for months now, I can guarantee you, I've had nothing but good experiences. Can't recommend him enough, just go and you'll see what I'm talking about. read more

I moved to Pasadena a year ago and had been searching for a regular barber to cut my hair until I found Jacob. He's everything I want in a barber. After describing or showing him a picture of the haircut I want, he would look at my hair and I can see that he's thinking of how to execute it, while asking questions to know exactly what my preferences are. He would then go and work on my hair - he does it very efficiently without compromising attention to detail. He would meticulously look at my hair to make sure that everything is clean and perfect. He will not let you leave until you are completely satisfied with your haircut. Most importantly, he's kind and down to earth, making him easy to deal with. I definitely highly recommend Jacob and B SIDE U! read more

Jacob is amazing! Finding a new barber when you're new to the area is always a challenge, but go to jacob and your search is over. He is very detailed oriented and takes pride is his work. Parking is also very convenient if you park in the Shopper's Lane Lot (South side). read more

Jacob is an amazing barber. He is very careful and he really takes his time. Booking was easy and the location is really nice. Highly recommended. read more

Jacob is AWESOMEEE!!! He is extremely attentive and detail-oriented. I had a haircut, a wash and a scalp massage all for a reasonable price! Definitely need to get your next cut here! read more

Great cut very nice guy, fit me in at the last minute and accepted me as a walk in. A+++

Jacob always does a phenomenal job, highly recommend him for anyone in the Pasadena area!

Jacob does a great job! He's very detailed and has very good advice on how to style hair. B Side U is my go to salon for my hair now, I don't go anywhere else. 10/10 Would recommend to anyone! read more