Look no further than J J Hat Center if you are in the market for a high quality hat. They have a…read moregreat selection and knowledgeable staff. I went in for one and ended up purchasing three men's hats. A plus - it's woman owned.

4 stars because this is a terrific little classic hat store that rocks an old NYC style. Amazing…read moreselection of beautiful hats. I am new to formal headwear, and my father suggested that I go here for a proper fitting and customization. I was excited about it! It felt like a next step in my adulthood as I grow into a middle-aged vibe. I took my 12-year-old son to show him the difference in quality between a mass retailer and a bespoke, local, small business retail experience. I splurged +1k on 3 new hats. I love them, but the service was nothing like it used to be, as I understand it. This is where I would give it a much lower rating if it weren't such a great little spot. 2 Stars: The two young women working were not very knowledgeable, seemed quite apathetic, and essentially left me to my own devices to sort fit, shape, etc. out. They answered questions about care adequately and showed me several hats that I asked to see, but in a detached way. In short, it was a very disappointing experience and not bespoke at all. My father was mystified when I told him about it. I don't generally leave reviews, good or bad, unless things go too far. But after reading through the low reviews, often from long-term loyal customers who lament experiences similar to mine and the recent change in ownership, I am bothered by the defensiveness in the owner's replies. Many of them say [the milliner has resigned due to health, and therefore we no longer offer shaping or repair services] or [come in for a chat to correct your misinformation]. WHAT?! That is how you respond? On a public forum? Marketing yourself as a luxury shop but responding like a cranky clerk? Why not hire a new milliner? Or train a new one? Find a way to outsource it in the meantime. But telling decades-long high-paying customers to do it themselves at home over a kettle...what are you talking about? Should I learn to tailor and do dry cleaning in my bathtub, too? Turns out, the problem is top-down. The new owner has clearly wrecked this place and doesn't seem to care; it's all about her. Another NYC institution bites the dust. All of that said, it's a unique place. One of the last vestiges. Go there.

This is such a gem of a hat shop. The owner, Linda, was very knowledgeable and helpful in fitting…read morethe right type of hat with the right head. It was a charming and worthwhile experience all around.

Wanted just the right hat for my first ever, and really benefited from the breadth of their…read moreselection and depth of their knowledge. Felt very much at home and with their help ended up with the perfect Gatsby cap. Highly recommended for friendliness and service.

Wide selection of merchandise they relocated have a new spot. Found what I was looking for but the…read moreSimpsons collab was sold out but it's ok I expected that

Came here looking for a classic NY Yankees caps that would fit my head perfectly. Adjustable…read moresnap.back caps just aren't deep enough for my big head. Found it here. The staff were super helpful and were quick to even customize my lettering on my cap within the hour. It made the perfect souvenir for NYC. I didn't want to take off my cap, wearing it everywhere. Note: The largest cap size is an 8 the next size down 7 7/8, 7 3/4, 7 5/8, 7 1/2....

A good selection of rhinestones, beaded fringes and trims, and hats. Lots and lots of hats. But I…read moream not a haberdasher, just a girl looking for some trim, and I found some indeed. The trim was fairly priced, basically at market value. So not a discount spot, but you aren't being ripped off either. The shopkeepers are eager to assist, and while some might call it pestering, as long as I assured them I was ok, they wouldn't keep at it. Certainly a fun spot just to walk around in; so many sparkles!

I went in here looking for a giant beach hat. Alas, they were expecting them the following week…read more This store has a huge selection of both decorated and plain hats, costume jewelry, hat accessories such as ribbons, giant silk flowers, and also fascinators. I bought a blue one. They also have a large selection of bejeweled bikinis, or maybe they're underwear sets. Not sure, didn't look too closely. Prices are much better than M&J Trimmings, although the selection of silk flowers is much smaller and not as fancy. Most were $5 or $8 and come with a clip, ponytail holder, and pin already attached, although some just have the clip, for your hair or a lapel. Or a hat. The hats are mostly polyamide and come in every shape, style, and color. This is a fun store, and the cashier was friendly and helpful.

We needed suspenders for tuxedo pants and they had a wide choice. Excellent service, fine…read moremerchandise and a great niche store for new and vintage items. I highly recommend them.

This place is so cool. It has a unique and large selection of pocket squares, ties and anything…read moreelse a well dressed gentleman may need. The prices are very good considering you are in NYC as well. Whenever I'm back in the City I'll be sure to stop in and pick something up!

Stopped in to grab a NY hat to commemorate my trip. I was greeted immediately and provided warm…read moreservice. They were patient with my questions and during my decision making. The hats were a good price and they had a wide assortment of options, with two floors to choose from. Glad to have grabbed a piece from here to support a local business!

The customer service in this store is absolutely the worst I've ever experienced…read more I ordered a hat in-store and was told it would be delivered there for pickup. A week later, I received an email saying the hat had arrived. When I got to the store, the employee told me the wrong hat was ordered. I said fine, here's my number -- return it and get the correct one. Another week goes by, and when I come back, the same hat is still sitting in the box -- not even returned. Lazy employees, no urgency, and the store feels more like a hangout spot than a place of business. Customers shouldn't have to deal with this kind of nonsense. The sales rep never processed the return, so I had to request a refund myself. Still no hat, just wasted time and money (including paying for parking in SoHo). All I heard was, "Oh, I'm sorry." Sorry doesn't fix terrible service. Completely unprofessional -- everything about this place is trash. The store needs serious management or maybe just let AI run it because at least robots would do the job.

They make fantastic hats if you are a hat lover or not. Well worth going to the show room the next…read moretime you are in New York City just to see so many really beautiful hats in a well designed space. I recently purchased the Pueblo straw hot, it was beautiful and the purchase experience was easy, and professional. If Orlando is in the shop the next time you are there, you can feel his passion for making beautiful hats...and that is a nice experience for a hat lover.

Great hats and great customer service! I loved my Monticristi so much I bought a second.read more

The selection is amazing, and the guys were so patient with my husband, who is very hard to please…read moreand creates a very tedious shopping experience!

Came across this gem in the lower east side . always loved hats and I have tons of them but never…read morerealized there were so many more options, fabrics and options . A little on the pricier side but they're pretty much the manufacturer's pricing. Purchased my first Stetson docker hat. Staff is knowledgeable and helpful too.

I initially walked by this place walking back home from a corepower class and there was a sign…read moreoutside that said "Hat Class in Progress." I was intrigued. A few weeks later, I walked by again and there was no hat class in progress. I popped in just to see what EVH is all about, as I love super niche businesses like this. I walked in and the owner was helping out a few other people, so I just perused around for a second. I had my airpods in with no music playing, hiding in plain sight. I heard the owners AWESOME British accent and thought to myself "wow it's really a vibe in here." At this exact moment, I spotted a hat that really caught my eye. It was a hat that had a mix matched denim pattern that could be paired with almost any outfit. I had a vision of me buying this hat and it becoming an integral part of my personality. "Oh, there goes the guy with the cool hat walking up 1st ave" onlookers would say as they walked by, jealous of my cool new hat. Cute girls would come up to me at the Wayland and or Ding-a-Ling saying "Oh my god, I love your hat!" ... "You haven't been to East Village Hats!??!?!?!" I would respond to them with a cheeky, endearing smile. However, when I picked up the hat it was like $130 and that's just out of my price range for a hat at this moment. Also, I have an extremely large head so the hat was probably a pipe dream all along. A man could dream can't he...?

Step into the good ole days of customer service, a skilled artisan, a conversationalist and a shop…read morethat looks a century old. I hear it was a bar not to long ago, but the change is so authentic you don't even smell the beer. It seems to be a one-woman show, so you may have to wait a few minutes for service, but it's worth it. I had two fedoras fixed here. One just blocked and cleaned, the other completely rebuilt. No it wasn't cheap ($125 for the 2) but it was worth it for the job(s). And many (most?) of the hats on the wall were made by Julia herself. Answers to questions and price quotes are free.