There's been a lot of buzz about Asian Eatery, and after finally making the trip, I can confidently say...it's all deserved. I've loved pho ever since slurping it up in Chicago, so I walked in with high expectations...and a little hesitation. This time it was a full family outing, and new food experiences don't always go as planned...sometimes ending with untouched plates and a quick pivot to safer options. I fully expected my very picky sons, Jason and Ethan, to go straight for the kid menu option of nuggets and fries. But they didn't. They chose the pho. Double take. To my surprise, they insisted on going all in. And I'm glad they did. From the first spoonful, the pho was exceptional. Rich, aromatic, and clearly crafted with care. You can tell there's something special behind their family recipe. It wasn't just good...it was the kind of meal that pulls you in and keeps you locked in until the bowl is empty (or humbly accepting defeat and planning your rematch). I always start with shrimp spring rolls, and these did not disappoint. Fresh, perfectly balanced, and exactly what you want before diving into a steaming bowl of pho. My wife added one of their sandwiches, and while I don't usually go to a pho spot for sandwiches, this one changed my perspective. Small in size. Huge in flavor. Fresh, vibrant, and absolutely worth it. My daughter is still firmly in her "selective eater" phase but willing to try new food sparingly when the moon is waning, but even she surprised me by stepping slightly outside her comfort zone and trying the spring rolls and the dipping peanut sauce. We'll call that a win for her but a loss for me since that was one less roll for me to devour. The biggest surprise of the night, though, was my boys. Watching Jason and Ethan, who typically avoid anything unfamiliar, fall in love with pho was something else entirely. Was that a tear of pride, or did I just rub my eyes after garnishing my bowl with jalapeños? Either way, a highlight was watching Ethan literally slurp the broth straight from the bowl and Jason repeatedly comment about how much he loved it. It was one of those moments where you realize their tastes might finally be evolving. That alone made the lunch unforgettable. Asian Eatery has officially become a new family favorite. It's not just another restaurant, it's a place that brought all of us together over something new, something authentic, and something genuinely great. If you're anywhere near Selma, NC or the surrounding Johnston County area, do yourself a favor and check this place out. Whether you're a longtime pho lover or trying it for the first time, this spot delivers. We'll definitely be back. read more

Fantastic food and wonderful staff and owners! If you're looking for a great Vietnamese restaurant, this is the place for you. Hands down beats all of the places I've tried in the Triangle area. The Pho is phenomenal but the Bun options aren't to be slept on. They're perfect for something a little lighter than Pho. Definitely on our way to becoming regulars here. read more

Happy to have Vietnamese food in Joco! Street parking. Saw one parking lot near by. No walk crossing signs. How it works you walk in an order at the counter. You get a number plate for your table. The staff brings out drinks and food as it's ready. Tried the super pho and had 1/2 sandwich. Choose beef for my sandwich. The sandwich was good. Wish the sandwich had more cucumber and pickled veggies, plenty of cilantro though. Over all nice clear broth for the pho had to add some hoisin and sriracha. Friendly staff. Checked on us frequently and asked if we needed anything. Love the brick walls and black and white pictures. They have been busy with their soft opening while they work out the kinks. Go early because things sell out. I will be back! read more

Asian Eatery - Vietnamese Near Me - Selma, North Carolina

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Vietnamese food in JoCo! I was able to finally visit Asian Eatery and found street parking pretty easy on a Saturday morning. The shop is adorable, clean, and inspiring - I love the photos. They told us to sit anywhere we'd like when we arrived. I ordered a milk tea and mango coconut smoothie. The milk tea was not for me but the mango coconut smoothie was amazing!! I also ordered the phở bò viên. The broth was so aromatic when it came out and it had great flavor. Then I had the joy of meeting one of the owners, Alex! She's so sweet and friendly. I think pricing is slightly higher than what I'm used to but it didn't stop me, glad to have something closer to home that I can run to. I am excited to come back to support what Alex is doing in JoCo! read more

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love the new restaurants opening in JoCo and this one will definitely be in my rotation. Fresh, flavorful and great service. Casual environment, felt valued as a customer. Enjoyed the wings, spring rolls and Super Pho. Yummy read more

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This is a new restaurant located downtown in the small town of Selma, NC. Staff are friendly, the restaurant is clean, and the menu is full of a variety of Thai dishes and sandwiches, and Vietnamese style dishes. The ambience is classy, has average noise level, and has an authentic Asian vibe. I love the brick walls and Asian pictures. The owners are friendly, family-oriented, and professional. I visited this new restaurant on Day 5 of the Grand Opening. I will return again this week, and this will be a regular dining spot for me. This is a big deal for Selma, NC. I highly recommend this restaurant...Let's grow! read more

Asian Eatery - Left: (two employees) right: (husband and wife owners) - Vietnamese Near Me - Selma, North Carolina

The food was amazing, fast, and super friendly service. We got the eye round pho, spring rolls, and sandwich. We will be back! read more

Asian Eatery - Vietnamese Near Me - Selma, North Carolina

This was a great place to stop by for a quick lunch. It was very busy and we were lucky to get a seat at peak lunch rush. The seating was a bit tight. I really enjoyed their bahn mi. The sauce on the bahn mi was very flavorful and I highly recommend adding some of their chili flakes along with it. We had quick service. Will be back for sure. Hoping to try some of their noodle or rice dishes next. read more

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Ordered take-out sandwiches and pho noodle soup. It tastes like Vietnamese food compared to other places. However, small amount of meat in the noodle, could have added more. read more

Absolutely love this place! Amazing food and staff. They treat you like family. Now they have real dishes vs the take out style.

This place has fresh prepped healthy Asian cuisine. Very simple menu but delicious. My wife and I love to eat here. read more

Asian Eatery - We both get the C1 combo it's delicious. The house sauce that comes with this is phenomenal. Support local businesses - Vietnamese Near Me - Selma, North Carolina

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I had to come on here and show some love to The Asian Eatery!! But The food was AMAZINGGG. I tried the egg rolls, Thai wings, pho, and the Souper Rice (with marinated beef, lemongrass chicken & pork) -- everything was seasoned perfectly and full of flavor! Not only was the food top-tier, but the environment was super clean, welcoming, and friendly. The customer service is A1, the staff is so kind, and the food came out really quick. Oh--and the milk tea was soooo good too! And let's talk about the prices... extremely affordable I will definitely be making this 30-minute drive to Selma again VERY soon! read more

Asian Eatery - Outside of Restaurant - Vietnamese Near Me - Selma, North Carolina

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Stopped here on a whim while on a road trip and was extremely impressed. The restaurant is very clean, staff members were very polite, and the service was quick! Most importantly, the food was phenomenal. I got a pork banh mi (sandwich) and did not want the sandwich to end. If you are on a long drive seeking food, stop here for food that doesn't make you feel greasy and bloated. After visiting this place, your body will thank you on the road. read more

We ate here a few nights ago and the food was absolutely wonderful! We got takeout and had to drive it all the way from Selma to Clayton but by the time we got home, the food was still absolutely fabulous! They were super friendly and the service was some of the best around for a soft opening. We have been waiting a long time for restaurants that serve food that is genuinely authentic Asian/Vietnamese. This will most definitely become a regular place for us to dine. Thank you for opening up in Johnston County where we could use way more diversity in food choices! read more

The food was fantastic, with very fresh ingredients and flavors that felt true to authentic Vietnamese cuisine. The service was equally outstanding. The owner, Alex, was incredibly friendly and offered excellent recommendations that made my dining experience even better. If you're looking for amazing, authentic Vietnamese food, I highly recommend giving Asian Eatery a try! read more

Asian Eatery - P2. - Vietnamese Near Me - Selma, North Carolina

Very clean, staff is extremely nice. We got here right when they opened due to seeing how popular they are. Now we know why! I highly recommend this place. I wish it was closer to me. My boyfriend and I drove an hour just to try their food. He had the Super Pho with a pork Banh Mi and I had Chicken Pho with half a pork Banh Mi. It was so good I wish I ordered an extra Bahn Mi to bring home. If you have time definitely give this place a try. read more

Asian Eatery - Bahn Mi marinated pork. - Vietnamese Near Me - Selma, North Carolina

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I am a pho sob and this place is fantastic. Great tasting and fresh pho and spring rolls. The staff is super friendly and helpful. We will be back every time we visit Smithfield. read more

This is such a great find in the cutest spot in downtown Selma. The staff was super attentive and the food was delicious. The bread for the banh mi was perfect similar to sandwich spots in the Bay Area. Loved it. Parking is street parking in a historical downtown setting. Great for kiddos who don't enjoy Vietnamese, they have chicken nuggies. read more

Asian Eatery - Rice bowl with grilled pork - Vietnamese Near Me - Selma, North Carolina

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First time trying Asian Eatery, very clean, inviting quaint restaurant. Food was very flavorful, service was amazing and the food came fast. Definitely recommend! read more

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Excellent service! Excellent food! Great to find in selma North Carolina!! Can't wait to go back

They do not have a vegan menu but there are options as all their ingredients are fresh

DO NOT pay and mind to the couple negative reviews. You'd be missing out! My husband and I have been wanting to check this place out. We were so happy to find this place in cute little downtown Selma. The food is fresh and healthy and delicious. You can taste that the owners put their heart into this little gem of a restaurant. The place is spotless! The staff are friendly. We will be coming back again and again. read more

The food was amazing and the service was great!!!! Had the vermicelli and it was delicious!!!

Random spot to stop in Selma while driving to the beach and stumbled in on several thrift stores and this gem of a Vietnamese restaurant. Great food as long as you don't mind eating from disposable dishes. We're told they will be bringing in other ethnicities like Cambodian and Chinese so we will be back a lot. The place is an old store front of some kind. Looks like it is over 100 years old. read more

Fabulous new restaurant- fits right in with Selma's rebrand - nourishing healthy tasty food! The chef/owners are so kind and approachable and eager to please. The restaurant looks and feels fresh and clean, just like their food! The pho is phenomenal! Nourishing, filling, flavor for miles! I love all the fresh herbs and bean sprouts and sauces that come with it so each person can make it their own. I love the bahn mi side/upgrade with the pho. It makes it affordable to try both. The pho is really the star of the show but the bahn mi was delicious with a perfectly crusty exterior and chewy flavorful interior. The wings were smaller than expected but there was an ample portion and the flavor was second-to-none! They sold out of their regular spring rolls by the time I got there but they made me a fantastic tofu version that I may order from the start next time! So glad the Asian Eatery is here! Will be back! read more

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Asian Eatery in Selma is a hidden gem. The pho is rich and flavorful with generous portions, fresh ingredients, and friendly service. Always a satisfying and comforting meal. Highly recommend. read more

The food was fresh and delicious. Even though they are very busy with just opening, they greeted everyone with a warm welcome. Really great smiles and customer service from everyone. The restaurant is beautifully decorated too. Another plus, everything is gluten free except the marinades on the meat. We will be back! read more

I love me some good Pho and being from Houston I've had plenty. Since I've moved here 2 1/2 years ago I've had to go to Raleigh if I wanted some Pho. It was nice to see a new establishment close by. Unfortunately the price($17.50) was too high for the amount of food that you get. I'm already hungry and it's barely been an hour since I ate there. The flavor was ok. I've had better but I've also had worse. The plastic utensils were a turn off for dining in. The spoon was annoying because if you weren't careful you'd get broth on your hands. The Spring rolls were very good. Some of the best I have had(I'm allergic to shrimp so they substituted extra pork). Unfortunately I let one sit on the cardboard serving tray too long and it peeled some of the cardboard off and was stuck to the roll. I pointed it out to who I'm pretty sure was the owner/manager and she apologized. Didn't offer a refund, didn't offer to make a new one. I did ask for a refund on the rolls and she granted it. read more

Just a great bowl of pho here. Awesome place, very nice staff too! Upbeat and happy environment

Absolutely amazing place! It's super clean, very attentive and nice staff and not to mention delicious food. The food is super fresh and amazing. My favorite is the pho- literally the best pho I've ever had. The owners and staff are very engaging and nice and they provide such a cozy environment. Def check out this place- you won't regret it! read more

This is a new restaurant that has opened and has sold out just about every day since. Its a cozy place. The atmosphere is good. I love Pho.

Finally a good restaurant in Smithfield area. The food was great and the people who run this place are so friendly. Will go back for sure!

"We visited Asian Eatery and were absolutely delighted. The balance of flavors in their pho is on another level, and the quality of the ingredients is evident. You can't leave without trying the boba--it's delicious! I just wanted to stop by and offer my best wishes: keep up the high standards because you're doing a fantastic job. Thank you for the food and the great service!" read more

Food, atmosphere, staff and Owners are a 100/10!!! And the boba can not recommend enough

This place was super cute and the food was absolutely amazing!! The owner is so nice and caring. The service was good and the food came out in less than 5 minutes. The pho is rich and delicious. I would highly recommend it and I will definitely be coming back!! read more

This is the BEST Vietnamese restaurant. 100% authentic! So much flavor and super fresh. We will absolutely be repeat customers! The owners are so nice too. We are so happy Selma got such a gem of a restaurant! read more

Wow wow wow, Asian Eatery is phenomenal. My wife and I got their egg rolls, which were perfectly crispy and hot, and two bowls of beef pho, both of which were excellent; their broth is on point and authentic. Everything came out very quick and Alex was so friendly and provided exceptional service. We will absolutely be back for more pho! read more

They are all ways of food and only have a limited Menu. Every time I Have been they are out of half the food on their Menu. They are really nice and polite about it . read more