Today: Worst Retail Experience Ever.
Short Story: Bought an iPhone online. Made an appointment to pick it up. Arrived at my appointment. 45 minutes waiting in vain to pick up iPhone. Cussed out manager, canceled order, stormed out of store.
Long story:
Bad Experience #1: Finding the damn store.
It should not take 10 minutes to find the store. But they recently moved within the mall. But nobody has changed the mall directory. After searching around, I finally find a little sign saying that they've moved a few doors to the left. So I walk down the corridor, expecting to see the store a few doors down on the left. No store. I look down the side corridor to the left. No store. I walk back the direction I'd come. No store. I walk halfway to the other end of the mall. Finally I heard my wife yelling at me... I'd walked past the store twice.
You'd think that they would put a sign in front of or inside the store saying "Apple Store". But evidently you're supposed to "just know" that its an Apple Store, despite the fact that nothing visible from the mall corridor says "Apple Store".
Bad Experience #2: The greeting, or lack thereof.
I had an appointment for 10:30-11:00. Despite the 10 minutes finding the store, I managed to get there at 11:00. So, looking for a guy to check in with. Nobody obvious. Finally find the guy-to-check-in-with. Its the guy staring down at his iPad doing god-knows-what who refuses to make eye contact with customers until they shout "Hey there" at him.
Finally he says, OK, I've put you in the queue. Should be 15 minutes.
Bad Experience #3: The next half hour
Tick. Tick. Tick. Tick goes the clock. Half an hour goes by. I finally go back up to the front
of the store, find the guy staring at his iPad, get him to acknowledge my existence, and ask him where I am in the queue. Answer: There are three people in front of you. Someone should be with you shortly. I ask him, in an obviously angry tone of voice, "What is the point in making an appointment if you have to sit around for half an hour to be seen?"
Bad Experience #4: The next fifteen minutes.
At this point I'm pacing around the store, complaining in a loud voice about the horrible service, "What is the point in making an appointment if they make you sit around for 40 minutes"? Did any of the employees in the store notice that a customer was ready to blow a fuse? Nope.
Outcome: I walk back up to the guy with the iPad, get his attention, ask him what is up? The best he can do is "someone will be with you shortly." At that point, in a rather loud voice,
"I made an appointment. I've been cooling my heels here for 45 God Damn minutes. Why the HELL do you tell people to make appointments when it CLEARLY doesn't mean a God Damn thing? How do I cancel my order? I am PISSED OFF with your lousy service and I'm done with you guys.
At that point, a manager finally notices my existence, absorbs some well-deserved verbal abuse, and cancels the order.
Way to go Apple! If anyone needed convincing that you've become arrogant, self-absorbed, surrounded by armies of devoted fans who you can abuse without consequence... Awesome, now I see the light. read more