I've seen them working on Scheels for about 2 years, and the community has been anxiously waiting…read morefor it to open. I finally went in after I thought the heroes had worn off, but I was wrong. Even on a Thursday afternoon it was buzzing. The service so far is what I call Texas Friendly, meaning from the moment you walk in, while your shopping or browsing, and until you leave staff greets you, ask if you need any help and thanks you for stopping by. That's the easy part to define Scheels. The difficult part is figuring out what is Scheels.
I assumed it was a sporting goods store, which it is but not in a traditional way. They sell baby and toddler clothes, women's clothing and toiletries, men's clothing, toys, shoes for men, women and children, Legos and other toys. So what is it? Take Academy, Dick's Sporting Goods, Walmart, Sephora, Toys R Us, Babies R Us, Bass Pro Shop, Guns N Ammo, BBQ Galore, a mall food court, and Ace Hardware. Mix it all up. Pour it into the building, and add an indoor Farris wheel and you have Scheels.
The products are high end. Example: the only ice chests sold are Yeti and I could not find a fire arm for less than $1K. Some brands sold are what you might see advertised on Tik Tok/You Tube, which tend to be "boutique" style clothing and shoes. Almost every pro sport franchise jerseys are sold, even futbol teams from across the pond. It's a big selection of a whole lotta stuff so give it a looksy.