I walked into the Alo store in Princeton fully expecting to spend around $300. I know Alo is expensive and it's not a store I usually shop in, but I was open to giving it a try.
The moment I entered, I was immediately greeted and asked how I could be helped. I hadn't even had a chance to look around yet, literally, I didn't get a second to breathe or take in the store. I replied that I was "just looking."
Since the associate asked, I also inquired whether Alo offers any veteran discounts, especially since I am a veteran. Not because I feel entitled to one, but because many retailers choose to support veterans. He responded that they do not.
At that point, I was already feeling uneasy from being immediately questioned upon entering. I mentioned that I might head over to Lululemon, since they offer a 15% veteran discount, and asked if there was anything Alo could do. The answer was again no.
So I left.
The products may be great, but the overall experience felt unwelcoming and rushed. When you're shopping at a premium-priced store, you expect a little space, comfort, and customer awareness, especially when someone is clearly just trying to browse. Unfortunately, that wasn't the case here. read more