I recently traveled on Air Canada from LAX to Montreal (YUL) and from Toronto Pearson (YYZ) back to LAX.
Prices 3: Air Canada is the only game in town for a non-stop from SoCal to Eastern Canada, and they take full advantage of this monopoly. They offer slightly lower prices compared to same flights code-shared by the US carrier United. However, once you are on the hook, they nickel-and-dime you for seat selection, snacks (yes, they charge for nuts!), etc. etc.
Service 0: The customer experience is zero from ticket purchase to landing. Crew are rude and bossy at worst and arbitrary and indifferent at best. Signage and instructions at ticketing and at the gate are either confusing or non-existent, and there are long lines for any and every interaction with agents. You have to stand in line and get to a counter to be told that you are in the wrong line. The employees act as if the customer has no value and no bearing on their well-being, forgetting that Air Canada is a for-profit corporation competing with other airlines for paying customers.
Boarding process 0: They have this ingenious method of boarding window seats first, then middle seats, and then the aisle seats. What do you do if you are traveling with elderly or children over 6 who cannot handle their own luggage? (Families with children under 6 can pre-board.) Boarding process is chaotic and no attempt is made to regulate the flow of passengers based on boarding priority. Whoever pushes and shoves harder gets in first.
Seat Selection 0: I had purchased my tickets 6+ months ahead of the flight and had paid handsomely for 4 Exit Row seats at a whopping $60 per seat. And by the way, all you get for $60 is a standard seat with extra legroom: Not a wider seat, no snacks, no meal, no drinks, no internet, no priority boarding, nothing! A few days before the flight I get an email that tells me without any explanation or apology that my seats have been moved (and no, the aircraft type or configuration had not changed). They did refund the $60 per seat but then again if I have chosen to pay for a service and they have accepted it, they should deliver.
Reliability 0: My flights, both to and from Canada were 2 hours late. Then you land and sit on the tarmac because there is no gate and no gate personnel available, causing even further delays. Luggage arrived at Baggage claim 1+ hours after the flight landed.
Their standard excuse: This one gets a -10: "We are short-staffed!" This is what employees will tell you. As I understood from some employees, Air Canada laid off a large portion of its workforce when COVID hit, and now they cannot get them to return. To add insult to injury, I received a "form-letter" email from their president stating that we should all expect to see the chaos of bad service, long delays, and canceled flights continue for the remainder of the travel season! You would think that such a large global organization would take swift measures to rectify the problem instead of telling their customers to "suck it up" :D
Also, if they cannot deliver the services that they have committed to, which they should have known 6+ months ago when they sold me these tickets, they should not have made the commitment.
Website and overall use of technology 1:
- Their website and mobile app lose your Frequent Flier and KTIN, and they will not let you re-input them once they disappear. They ask that you call Air Canada (good luck getting to a person on the phone). Website and App are also unintuitive and hard to navigate (lack of common sense and instructions seems to be tantamount at Air Canada at every level :D).
- For round trip travel, you have to input the same passenger info such as KTIN, country of residence, etc. for both inbound and outbound check-ins, as if they had changed while you were traveling :D
- When your flight is delayed, some web/app info and the gate monitor still show the original boarding time. Only way to know when you are really boarding is when they announce it.
- Their self-serve kiosks at the airport go down sporadically, forcing people to wait until they are back online and having to go through the lengthy process of reinputting all their data.
The Bottom Line 0: Worst airline I have ever flown. Bureaucracy at its peak (or at its worst?). Incompetence and disinterest at every level. Lack of regard for customers. Counter-intuitive processes and systems. The list goes on :( read more