Specialties
This designer children's boutique, carrying boys and girls clothing and accessories in sizes from newborn to 16, is known for its incredible selection of European and better American brands. GORGEOUS and unique stuff that is moderately to better priced. The selection here is outstanding and includes brands like Mayoral, Susanne Lively, Isabel Garreton, Il Gufo, Lili Gauffrette, Florence Eiseman, Kissy Kissy, Ralph Lauren and others. It is definitely worth the trip. The styles and the service are both superlative!
History
Established in 1960.
ADRIAN EAST started out as Fiersons; a well-known children's boutique operating in Bronxville, NY for generations. After buying the company in 2002, Adrian East transformed it from a classic children's store to an eagerly sought-out destination boutique; bringing in world-renown European brands such as Petit Bateau, Lili Gaufrette, Il Gufo, Monnalisa, Chloe and Burberry. Adrian again transformed the business after the recession; creating a moderately-priced, but highly regarded private-label line. She also put extra emphasis on less-expensive, beautifully crafted, stylish apparel from the U.S., South America & Europe. The website was then re-designed to showcase the beautiful selections. The store now is known to carry a wide range of both moderately priced as well as luxury goods. Most recently, in anticipation of opening a second store on Madison Ave and future franchising, she recently changed the name from "Fiersons" to "Adrian East" and opened at 1375 Madison Ave.
Meet the Business Owner: Adrian E.
Adrian East came to retail after holding a variety of senior executive positions at various banks and brokerage firms over a 20-year career on Wall Street. After leaving Salomon Smith Barney and with a background in systems management and marketing, she struck out on her own, becoming a Senior Management Consultant at JP Morgan Chase.
With her entrepreneurial spirit having been ignited, she soon left the canyons of Wall Street and embarked on a career in retail. As owner of Fierson's, a well-established children's boutique in Bronxville, NY, Adrian continued the store's 65-year-old tradition of selling upscale clothing to Moms in Manhattan and Westchester. She has now expanded the business via the establishment of a website - ADRIANEAST.com and the opening of a second store; this one on Madison Avenue.
She currently spearheads an international buying service, DesignersBestBuying.com, and also works on designing her own Private label line which includes casual and Communion attire