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502 Baking Company

4.6 (78 reviews)
Open • 9:00 am - 3:00 pm

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Strawberry pie under crust
Patricia N.

During our Thanksgiving visit to shore on Wednesday, we made an impromptu stop to check the available to-go items Inside the door was a table of $20 pies. The glass case was mostly empty due to the pre orders from days ago. I was initially interested in a Key lime pie but was told they were gone and so, the strawberry sounded good and as I was ready to pay, the clerk happened to discover ONE key lime pie nearby. Two pies, $20/$25 each. The strawberry pie crust was under baked (see photo) and the inside filling 90% gelatin/ filling with scant amount of actual strawberries. Disappointed at that price. On the other hand, the key lime was so good, true lime flavor, tad bitter like we like it with the graham crust. And we'll definitely re-visit for other specialty goods. Thanks for baking for us during the holidays! :)

Pastry case
Lisa M.

The owner here is really nice. The cheesecake crumb cake dessert is the best thing in this store. It is so creamy, so unique, and so delicious. The oatmeal raisin cookie or HUGE, soooo worth it!!!! Bang for your buck. It's also so moist and chewy. It is truly a perfect treat. I highly recommend this--it really might be the best oatmeal raisin cookie I've ever gotten anywhere!!!!!! I also wanted a carrot cake or carrot loaf, and I felt like his missed the mark for what I wanted. It was dry and didn't have the density or fillings I wanted (I expected to see big carrot shreds and raisins). But some lady walked in after me and said that's her favorite here!!

A very special birthday pie from 502 Bakery

Thank you so much for going above and beyond by creating a coconut key lime pie for our son's girlfriend's birthday celebration! It was her heart's desire and you came through amazingly. Much appreciation for your time and talents. It was DELICIOUS! Can't wait to order another one!!!

a display case of pies
Jonathan R.

After tasting their Key Lime Pie at the Atlantic Offshore Fishery last month my wife was dreaming of the pie. What better way to treat my wife on Mother's Day than to travel south to Brick to visit the 502 Baking Company to pick up some treats? 502 Baking company has a small retail store in a nondescript shopping center along Brick Blvd. The famous Key Lime pie is sold as a Pie, mini pie and a bite size. I added a chocolate croissant, a piece of Apple Crumb cake and Tiramisu. I have to say the trip was well worth it, the treats did not disappoint. My wife and family were very happy. Everything was fresh and delicious as I expected, I might venture to say that their Tiramisu is the best I have had. I know they have a stand at the Brick Farmers Market, I hope they will consider coming to the Red Bank Farmers market as it will save me 20-30 minutes of drive time. In any case, if you are in the mood for treats, I recommend checking out the 502 Baking Company.

Showing the inside and how dense and rich it was....
Steve Z.

Most amazing experience! This bakery scores the top rating of all local bakeries! Unmatched premium made from scratch top quality cakes that proverbially blow the competitors cakes out of the water! And the customer service? Off the chart! Please don't just take my word...I invite you the read what others are also saying about this incredible establishment. My parents' 60th Wedding Anniversary blowout party was a casualty of COVID. A small party of 20 guests could not be accommodated by the restaurant of their choice. My parents understood the situation but though they tried, they couldn't hide their disappointment that the party would need to be postponed a year. Backup plan? Go virtual... key component-- one of a kind cake delivered to the house by 502! Safe, secure, achievable! Placed the order by phone 3 weeks before the event. The lady who took my order was magnificent! Gracious and kind, she helped me select (based solely on the happy couples tastes) a lemon cake with dark-dark chocolate frosting. Because of the small gathering I selected a small round cake that serves 4-6... this was an excellent choice as I'd find out later... I relayed the address and informed her that my sister was sworn-in as "secret agent" in this regard so delivery should be made directly to her, for purposes of surprise preservation. The ordering process to include payment was fast and flawless. Day before delivery, the baker called me back and asked for some last minute clarifications! How cool is that?! I felt I was included in the entire process as they walked me through the baking and how they'd handle the delivery! What an amazing mission partner! The day before the virtual party, the cake was delivered exactly on time. My dad answered the door but the delivery agent refused to turn the cake over to anyone except my sister! Talk about "chain of custody"! The end result: a decadently rich, dense and explosively lemony cake that was not overly sweet but just perfect! No mix or supermarket or high production bakery garners this level of quality! Parents were so surprised and impressed.... oh yes and a final word on the size... because of the dense-ness, richness, and luxurious nature of the cake there was scarcely a dent made even after 4 hungry people went back for seconds (see photo). The 4-6 people that the cake was supposed to serve was an understatement... well maybe 4-6 football players... but this size can easily service 8-10 normal appetites. Service, quality, satisfaction... 5-stars! The hands down only choice if you're in the market for a one-of-a kind cake to celebrate a special event. And require delivery. Mahalo nui loa 502, and mahalo to you all for reading my review.

Key Lime Bites
Yuki E.

Cannot resist stopping by every time I go to the area, The pastries are amazing, love their key lime bites. Today, for the 1st time I got the Italian bread...crisp outside & soft inside, still warm in a paper bag, it was fantastic!

Robert K.

My wonderful friend got Toni Marie and Les at the fabulous 502 Baking Company to make me a MANGO PIE!!!! And now it's on the regular menu!!!! It was absolutely incredible, as were all the goodies we brought home, including fabulous gluten-free almond raspberry cookies and carrot cake. Thank you all so much!!!!

Creme filled crumb cake, raspberry crumb, plain crumb and the maple cheddar bacon scone.
Scott K.

We read that they were selected top ten crumb cakes in NJ. We tried 3 kinds of crumb cake... plain, raspberry and cheese filled crumb. We were very excited and very disappointed after trying the crumb. The cheese filled was the better of the three but I still wouldn't say it was good or even crumb cake. The plain and raspberry were both hard and dry on the edges, slightly more moist on the inside when cut but still dry. It is a bummer. The scone was a maple cheddar bacon, We warmed that up in the microwave and it was very good and the reason for three stars. I went for crumb though and the crumb was a let down. Maybe you'll have better luck but I won't be going back.

Zoom birthday party

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2 years ago

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502 B.

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1 year ago

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2 years ago

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2 years ago

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3 years ago

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3 years ago

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1 year ago

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5 years ago

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502 B.

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6 years ago

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3 years ago

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3 years ago

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502 B.

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3 years ago

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502 B.

Thank you!. Very grateful for you taking the time to write!

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2 years ago

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5 years ago

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2 years ago

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502 B.

Thanks so much for the wonderful review!

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3 years ago

Great service, very fresh doughnuts even though I stopped by right before closing. Will go back

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502 B.

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3 years ago

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502 B.

Thank you for taking the time to write this it means a lot to us!

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3 years ago

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502 B.

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3 years ago

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502 B.

Thanks so much! You ladies were so nice! Come back soon!

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5 years ago

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502 B.

Wow thanks so much!

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3 years ago

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6 years ago

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2 years ago

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2 years ago

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502 B.

Thanks so much for taking the time to write! See you again soon!

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3 years ago

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4 years ago

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6 years ago

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3 years ago

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502 B.

Thank you! Glad you like them!

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4 years ago

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7 years ago

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5 years ago

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7 years ago

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5 years ago

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502 B.

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4 years ago

Freshest key lime pie ever! Tried for the first time Labor Day when I brought to a friends party. Delish!

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502 B.

Thank you so glad you liked!

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7 years ago

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5 years ago

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You Scream Ice Cream

You Scream Ice Cream

4.2(13 reviews)
0.6 mi

I honestly cannot believe how bad this place has gotten. In my opinion, the owners -- especially…read moreErica -- are unbelievably rude, dismissive, and act like customers are an inconvenience. The milkshake I received was so thin and flavorless that I genuinely thought it was a joke. Calling it a "milkshake" feels generous. But the real problem is the state of the place. Based on what I've personally seen on multiple visits, the cleanliness is completely unacceptable. I've seen cockroaches on the counters, floors, even the walls. My daughter's friend, who used to work there, told me they've been dealing with this issue for months -- which honestly lines up with what I witnessed. If this is how the establishment is being run, then it's no surprise the place feels like it's falling apart. I don't know how a business can operate with this level of disregard for hygiene, employees, and customers. I'm at the point where I feel like health authorities need to take a look I'm done giving this place chances. I won't be back, and I hope management finally takes responsibility instead of brushing off concerns. Do better -- seriously

Best ice cream in the area, hands down. Cookies n cream is loaded with soft chocolate cookies…read more Almond joy has a super natural fresh coconut flavor and packed with hand shaved nuts and coconut. Ice cream itself had a great creamy texture. Erica, who served us and owns the store with her husband, was extremely nice, and didn't mind us wanting to try a few flavors. Great spot overall. They would have the best ice cream in point if they were in town!

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Brownstone Pancake Factory - This tells you alot.. that this is to good to be wasted...my tummy had a big smile...

Brownstone Pancake Factory

4.1(201 reviews)
0.3 mi
•$$

I had a pleasant stay at The Brownstone Pancake Factory. We where greeted by 2 lovely ladies upon…read moreour entry into the franchise who quickly seated us. Our server was patient and very knowledgeable on the top sellers. Everything was magnificent. I decided to try something new and try the Jalapeño Cheddar Bacon Chicken pancakes. Rich and flavorful. It was definitely a good mixture. My sister try the famous cinnamon roll toast crunch. She enjoyed it with her bacon, sausage and scrambled eggs on the side. I order my son a Happy Face Pancake and he love it with a unicorn milk shake. It was spacious and clean. I notice all the employees work as a team which I admired.

The staff here was great. My daughter was able to get on the carousel and they turned it on for her…read moreso she got a chance to ride it. The LOs had the kids menu Chocolate Chip pancake - one without the whipped cream. I had the avocado toast which I took off one star because underneath one of the toasts, it was burned/blacked, which is carcinogenic. Otherwise the other one was really good. I had a cappuccino and it was tasty. My beaux had one of the brunch specials and I thought it was tasty but he wished the braised meat was more fatty,but I personally thought it was perfect. :). The diner was festive, busy, and pretty noisy which we thought would have been a good spot to mask our noisy group. . I miss the Brownstone when they had one in Jersey City so it was a nice chance to check out this other location of theirs.

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Crumbl - Brick - 10/5/26 - 10/10/26: White Drop Cookie ft. Hershey's Cookies 'n' Creme

Crumbl - Brick

2.8(36 reviews)
0.5 mi
Locally owned & operated
Grab-and-go

Crumbl is always so clean and the staff is very attentive . I am a regular customer. I feel that…read moreCrumbl should have pieces of what they make so customer, can try it whether they want to purchase or not.

Since I'm having quite the summer - broke my ankle, surgery, PT, I decided to treat myself to some…read moreCrumbl. And by that I mean have my boyfriend hobble me into the car, go inside for me, order and bring me my cookies. It was my first time ever trying Crumbl and I know some people either love it or hate it but I love it. Count me in - decadent chewy cookies. Some people say they're "raw" in the middle. That's what I love most about them. I also loved that my boyfriend and I loved the opposites flavors so I got to enjoy my patriotic fruit sugar cookie on my own. That was probably my favorite flavor - delicious. The strawberry was a close second and of course the traditional chocolate. All around - yummm. Can you have a sugar overload on these bad boys? Absolutely. But if you have a little piece here and there it's the perfect treat. No ones telling you to eat a whole cookie and get sick. The staff was great from my boyfriend's experience, the store was beautiful and clean. Easy in and out. Since there's a location by me up north now I think I'll visit more often!

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10/5/26 - 10/10/26: Raspberry Cheesecake

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Lexylicious - Oreo with Ice Cream

Lexylicious

4.5(68 reviews)
5.5 mi

Do not book this company for an event. They are not capable of organizing a simple thing like…read moreparking or have the professionalism to properly communicate. My fiance has been emailing the owner to no avail and he was finally able to reach her by phone on the week of my wedding. She made my fiance call the town to try to obtain a permit and did not even attempt to call. I was planning to pay a decent amount for a wedding and she asked if the venue workers can scoop ice cream to my wedding coordinator. The business owner then told my fiance that the wedding coordinator told her to have my fiance call the town for a permit, which this is a blatant lie because my wedding coordinator called me with concerns as a vendor typically will deal with parking. They asked if me and my fiance can help during our wedding to guide them in or assist with parking and if they couldn't find parking it would eat into our paid time. We have other vendors where this is not a problem. The location was discussed when it was agreed upon. If I could give zero stars I would because my wedding is this week. She also charges my credit card without authorization as she did not finalize parking and did not email if she was coming to the event due to her complaining about the parking, mind you this is two days before the wedding Baked bear is amazing and I had more professionalism and organization in one phone call compared to this horrible experience.

Do not book this vendor. Totally unprofessional. Did not procure a parking permit for this event…read moreand called two days before the wedding looking for the bride to get her a parking permit. She was well aware of the location and all the other vendors had no problem getting a parking permit from the town. She also unauthorized charged the full event even though she is not able to provide the services as she promised and neglected to figure her arrangements to provide the service. This is extremely upsetting as it is two days before the wedding. You're supposed to be able to depend on your vendors and not worry about what their supposed to be doing two days before the wedding. Totally unprofessional!!!

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502 Baking Company - bakeries - Updated October 2026

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