As a shopper, I would give this place 4 stars. As a former vendor I would give it 2, hence the 3-star rating. If you are thinking about selling there, I'd definitely read this. I'll talk about both experiences.
Before I was a vendor I was a shopper going back to their days at the old location off of Dublin. I preferred that store as it was at the time because it wasn't as big as say the American Classics Marketplace. As far as the Garden of the Gods location, it's huge and each time I shopped there I'd spend about 2 hours before realizing I hadn't even covered half of the store. As a shopper, the staff was always friendly, the store is well lit, has an open feel to it and the restrooms are like something you would find in a nice hotel lobby. As a shopper, the only thing keeping it from 5 stars is just that I preferred the size of their former location.
Despite the size, when I decided to take a shot as a vendor, I still preferred this location over any of the other places in town of its kind. American Classics is also huge, but has a crowded and dark feel to it and some of the other smaller places seemed too small and rarely had booths available to rent. That said, I was probably a bit fooled in some of my assumptions that led me to renting a booth at the Garden of the Gods Willowstone. I assumed that since nearly every time I'd pass by the store, the parking lot seemed about half full. So it seemed like it was always busy. After becoming a vendor, I soon figured out that the majority of the cars were those of fellow vendors and the staff. I spent about a year as a vendor there and only three times had months where my sales exceeded my booth rental. That of course doesn't include time spent collecting items for my booth, cleaning them up and taking to the store on a weekly basis. I ended up lasting nearing a year because as many other vendors I talked with said, you would always think, "okay, surely next month things will pick up." Granted, the fact that I would stay based my my optimism wasn't the fault of Willowstone, but I do believe that is why people tend to stay longer than they should. Some may say certain vendors didn't have a good inventory, bad prices or whatever- but when most of the people I talked to had the same complaint, it became apparent that very FEW vendors turn a worth while profit. As a shopper, I mentioned the store was HUGE, and perhaps that is also the problem. People simply don't have the time to cover it all- that and definitely the lack of foot traffic.... so.....
....as another reviewer noted, I too became dissatisfied with the lack of advertising. When we moved in I was told that they take care of advertising. I should have asked more questions as to what exactly they do to advertise. In all my time as a customer and vendor, I recall actually seeing a TV ad twice. Granted they could be advertising in places and at times that I may have missed something on the radio or TV, but again talking with other vendors, we all often came to the conclusion that their simply wasn't much advertising being done. Not knowing what their lease or mortgage is on that building and their cost to operate, and the differing costs of rent for the 400 or so booths, tables and display cases, it's hard to figure what they actually bring in profit wise each month. Since rent can range from $40 to around a thousand on some booths, but with the majority being maybe in the 200-400 per month range, the amount made per month on rent alone could very well be in the $90-$100,000 range. Which to me should mean they can afford to advertise and do sales more often (I only saw 3 store-wide sales in my time, one lasting a weekend and the other 2 just single day sales).
The female staff was for the most part nice. The women working there were always pleasant and would say hello and engage in small talk often. Never met the owner(s). However, while I was there as a vendor there were 3 guys who were the "muscle" of the staff. One, Ross, was always friendly, helpful and talkative. Ross was great. The other two, not so much. But again, the female staff and Ross, were always excellent!
Finally, security. Not that there seemed to be a huge issue with items walking out of the store, but every vendor I had conversations with over my time there had AT LEAST one item disappear, never to be found. Often, these weren't items that could simply be slipped into a purse or pocket. Sometimes items are misplaced by customers and do eventually find their way back to the right booth. But, some items never do. A very simple solution would be to give some person a job, heck at minimum wage, to stand at the door to check receipts when people leave. Places like Sam's club do that with each and every person that walks out the door. Granted, pocketed items can still sneak out, but I think if potential thieves know they are going to have to pass by a "security" type person at the front door, they may think twice. read more