I am extremely unhappy with both my haircut and the way my concerns have been handled afterward. I was harassed!!! When I called the salon to express my concerns.I was specifically complaining about a stylist named Donna. According to her salon bio, she recently moved from Chicago. Less than 24 hours after making that complaint, I received a text message from an unknown Chicago-area phone number calling me names. The timing was concerning enough that I felt it should be reported to the salon. I did not feel that concern was taken seriously. I was told that someone would contact me regarding my complaint, but I was left waiting without any meaningful response. At this point, I was seeking a refund because I am deeply dissatisfied with the haircut itself, upset by the way my concerns have been handled, and troubled by the harassing message I received after reporting my experience. When my calls were not being returned, I called again for a third time and at that time was told that Donna is the owner of the business and would never do such a thing. My initial complaint was regarding my haircut. I have fine hair, and throughout my appointment the stylist described what she was doing as adding "movement" to my hair. At no point did I understand that significant debulking was being done. That is not something I would have requested. The result is that my hair feels much thinner than before, and I have not been able to find a way to style it that I feel good about. Another concern is that my hair was not blow-dried at the end of the service. It wasn't until I went home, washed it myself, and blow-dried it that I was able to fully see the haircut and notice the issues I have with it. Looking at it styled properly only made me more upset with the final result. Now this situation is much larger and I am still hoping for a full refund for the service. read more

I love this salon. Amanda is absolutely amazing and so talented. She makes me feel special and beautiful every time I see her.

Excellent! Sadie gave me the most wonderful blow out for a wedding I was in town for. Loved the salon and the entire experience.

Scott gave me a transformative hair cut, he cut off 16 inches and I could not be happier. He was able to take my vague vision and make it a reality. Things like hair cuts make me anxious and chatting with Scott was like spending time with an old friend. He makes you feel so welcome and comfortable. Truly a lovely human and a talented stylist. read more

Great hair and nail services. Most enjoyable environment I've used. And the shop draws me in every time.

I sent my man to get a mullet from Donna and he came back looking HOT. He said she was awesome and easy to talk to. She did a great job!! read more

See all

4 stars for the salon, 1 star for the stylist. Baily gave me the most bizarre cut I've ever gotten. I told her I wanted to grow it out so just add some layers. She essentially gave me a bowl cut on the top layer of my hair and left the bottom untouched. When I got home and straightened it I freaked. I called her 40 minutes after my appointment and sent her a video. Her immediate reply was that she "didn't cut it". When I asked how we could fix it, she suggested $900 extensions and behaved like a defensive, petty child. The owner ended up trying to salvage it by bringing the bottom layer up another inch or so to try to connect the bizarre top layer that Baily brought up way too high. I've gotten a lot of unfortunate feedback about this cut and will just have to wait it out for it to grow. No refund for the $125 cut was ever offered. (Not including color and tip) read more

See all

I had an unfortunate experience at this salon recently. I've been going here to get my hair done for a few years now. My hairdresser Amanda usually always requests payment via venmo, but this time I wanted to use a credit card. I handed her the card and she handed it back to me while we were chatting about her prices changing. She insisted to me that her prices had not changed at all, but I was sure they had increased a little bit each time over my last few appointments. Not a big deal, but I was wanting to clarify pricing, so I knew what to expect moving forward, future appts etc. It's annoying for the price to increase steadily everytime you make a new appt. As we were having the awkward convo, I put the card away, thanked her and started to leave. I think we both got distracted chatting and as I was leaving, I realized I never had the opportunity to finish the transaction and add a tip. I was planning to add a cash tip separately and when I brought it up, my hairdresser told me not to worry about it, that I could "just get her next time". When I insisted, she then picked up the phone and told me that I had tipped already. I told her she never handed me the phone to finish the transaction, but she insisted I did. The tip added was a flat 20% and I usually add a custom amount to make my total an even round number. I knew I hadn't actually added the tip myself, especially because I was planning to tip in cash that day and I left feeling a little uneasy and uncomfortable about what had just happened. I had a second appointment with the same hairdresser the following week and did not want to feel weird at our next appointment, so I decided to reach out to her to clear the air to let her know that I honestly had not had the chance to finish my transaction and she never handed me the phone after giving me my card back. I assumed good intention and let her know that I figured it was an honest mistake and that we were distracted by our conversation. Maybe she accidentally clicked through to complete the transaction and wasn't sure how to undo it. I just wanted her to know that had happened so we could clear the air and more importantly, that it didn't happen to her and another customer again. I've got a pretty good memory and I would remember if I finished a transaction or not. Unfortunately when I reached out to her, she was dismissive and denied that had happened and actually cancelled my hair appointment the following week saying she didn't think she could do my hair anymore, trying to refer me to someone else. I've never had this happen at any kind of professional salon. I was bit shocked at the reaction and felt like it was very unprofessional. I've been seeing her for years now and was only trying to be upfront about what I had thought had been a technology mishap. I was hoping to get my hair done for my 40th birthday and was not able to reschedule anywhere to get it done in time. Very very disappointing. I enjoyed going to this salon and the experience I had was unfortunate. Not good customer service or how you treat someone who has been a loyal customer for years. When I called to inform management they acted like they could have cared less and did not even bother taking down my information or contact info for follow up. Classy joint. You don't treat loyal customers like that. read more

This place is just the cutest!! I was able to make a last minute hair appt online, it was super easy to set it up on their online platform. You can choose which service you want and then pick a time with the stylist of your choice. Parking is a bit tight, but they provide a parking pass for you as well. The front of the store has the cutest stuff to browse, things like jewelry, candles, sunglasses, apparel, gifts, etc. You also get 15% the front store with your hair appt! I absolutely loved the vibe here, and Donna took great care of me!! I got quite a bit cut off and she was wonderful, encouraging and listened well to my vision. I will definitely come back! read more

I love it!!! I'm new to Asheville and had read countless reviews on hair salons and it took me weeks before almost giving up to find Willow's Dream. I made appointment with Danielle and I am so glad I did. Got root touch up collar and a trim and I couldn't be happier. The salon is very cute. When you walk inside, there are accessories, jewelry, candles, and lots of fun things to look at and purchase. I was greeted very warmly, and was given a pass for my car so I could use the lot that is adjacent to the building. Danielle did a great job and provided amazing conversation. I am so happy that I have spent a lot of time reading reviews on multiple websites until I decided that this was the place I needed to be. read more

Willow's Dream is downtown and while the parking is a little tight, they do actually have parking! It's a cute little place but the real reason to go is GENEVIEVE!! She is the absolute best! My spouse and I are queer and Genevieve couldn't do a better job on short-short hair that fits each of our personalities (and faces). She is pleasant, takes her time, very friendly and genuine. FINALLY after years of finding a stylist who did maybe one or two decent cuts, after which everything kind of stank, we have the best!! Yes, lots of exclamation points!!! Because she deserves it! She's also vegan so the products she uses are cruelty-free, of course. read more

I had a first appointment at Willow's Dream today. I was assigned to Genevieve for a root touch up. I couldn't have been more impressed. She took time to explain her process and did such a thorough and careful job. It was unlike any hair coloring I have experienced before. She even taught me how to get the best results from my conditioner and gel. The results were wonderful. I highly recommended her. read more

The environment of the salon was incredible. I wanted to love it but I couldn't... Every day I regret coming into this salon. I had ask to go brunette with some honey blonde highlights, maybe a balayage. My hair was platinum blonde and super long. I went in with a generally open mind but had an idea as to what I wanted to walk out with. I did not get anywhere near what I had expected. My hair is fried, choppy, uneven, and genuinely ugly. The photo speaks for itself. I had never cried over a haircut until I came here. I cannot believe I paid $200 for someone to let me walk out of the salon like this. read more

Willow's Dream - Before and after. - Hair Salons Near Me - Asheville, North Carolina

See all

I had my bridal hair done here and I have to say that Jasmine exceeded all of my expectations!! We discussed my inspiration pic and what was important to me and she continued to check in while she worked to make sure we were on the right track. She was gentle with my hair/head too which is always nice I'm just going to let the picture speak for itself read more

Willow's Dream - Soft front of hair style - Hair Salons Near Me - Asheville, North Carolina

See all

One star is to much for these highlights by Danielle Pupillo. Very bad experience, the color is an inch from my scalp, uneven and the front, well the photo speaks for itself. read more

See all

KAT always knows how to cut my curly hair! Also fun and creative with the color too! Love the gift shop up front and all the employees are fantastic. It will not disappoint. read more

I have lived in Asheville for about 8 years now and have tried several hairstylists. Normally, when I get a haircut, I go straight home, try to style it, and then my partner ends up having to fix my haircut. A friend recommended Kim at Willow's Dream. I scheduled an appointment and I was not disappointed. I told her a few things that I definitely didn't want, a few things I wanted, and just allowed her to pick the style. She paid so much attention to detail and I received THE BEST HAIRCUT I have had since living in Asheville. Since my haircut with Kim, my partner has told me almost every day how much better my hair looks. In my opinion, she is definitely the best hairstylist in Asheville. I am so thankful I found her. read more

Worst haircut and haircut experience! Went in with medium one length hair and pictures to show and describe what I was looking for - an inch off length with long layers - the hair dressor nods says ok good and proceeds to - cut my hair into a horrid bob chin length cut - what made it worse is that she asks if I want to have it blown out. The posted price said it includes a cut and blow out! typically with a new cut and especially with layers the hairdresser wants to blow out the hair to see how it lays and to see if the cut is working - I was so disappointed in this experience I just paid and left with wet hair - it was the first time to this salon and will be my last read more

Donna is phenomenal, she will take you to as close to your inspo pics as your hair type will ever allow - her razor cutting expertise gave my usually pin straight fine hair loads of texture and fun movement. During the process she also explained what she was doing and why, which I appreciated greatly. Couldn't ask for a better haircut experience, she made me feel heard and assured! read more

It was my first time going to Willow's Dream and I loved it! My friend recommended them to me and told me to go to Brittany. She was amazing! So friendly and knows her craft very well. My hair came out exactly how I wanted it and she also gave me great pointers to keep my hair healthy. Brittany has become my new go to hairstylist here in Asheville. Super happy to finally find a salon that I love read more

I've never had a worse hair experience in my life (currently trying to figure out how to post pictures, as me describing the hair cut I received at Willow's Dream does not do it justice). I have long, thick hair (that is all one length) and simply asked for a trim and thin. After TWO hours, Zoe gave me a ton of layers (which I didn't have before), it looked like a true mullet. My hair was completely butchered. However, I didn't realize just how bad it really was until I got home, as I was in a hurry to get out of there since it took a really long time... and she never offered a mirror so I never saw the back. I emailed the owner once I realized how terrible my hair was and asked for a refund. The owner said that Zoe refunded my hair. I waited over a week and still hadn't seen the refund on my credit card so I reached back out to the owner and she was "short" with me through email saying she knew for a fact that Zoe refunded me. I waited a few more days and still no refund. I reached back out again and it turns out that she "refunded the wrong customer" and would try again. Also, I was told that the hair cut was $45 and Zoe charged me $50. In one email from Zoe she said there must have been some "miscommunication about what I wanted." There was no miscommunication AND if you don't understand what a customer is asking for, you should ask more questions! Zoe later admitted to the owner that she "got lost in the haircut." If you get "LOST" in a hair cut, don't just keep cutting! Ask someone else to help! To top it all off, Zoe kept the tip I gave her! I don't how, in good conscious, she could keep any money with what she did to my hair! And I never would have tipped or paid in the first place if I would have known what she did to my hair! Absolutely unacceptable service. read more

See all

Here for a wedding and got a super last minute appointment with Amanda for a blowout. She did a great job and was so friendly! She made recommendations for places to visit and gave me a cute and wavy blowout! The store had a bunch of great stuff in the shop. Loved the vibe. read more

I have never been treated so rudely by a hairstylist before. It would have been fine if the haircut were exceptional, but it simply was not- granted I was the last appointment of the day but my hairstylist obviously wanted me out and really did not care about the end result. I used to really like this salon I do not know what happened ‍ read more

Jasmine was so awesome! She was so nice and even stayed late just to fix my hair. I definitely will be going to her for any hair needs from now on. read more

Danielle Pupillo is the worst hair stylist I've ever been to in my life. It's shocking that she has a job here among some of the most talented here in Asheville. This business would be 10x better without her involved. read more

Had a manicure and pedicure appointment scheduled for 6 months at Willows Dream with Leah. This appointment was made for my wedding in Asheville. Only guideline posted online was that clients that have flown within 14 days to please not enter the business. I have not flown for over a year! Got a call the day of my appointment that a new guildline was made up that now anyone that has not been in Asheville for 14 days is not allowed in the business and my appointment was cancelled. This was the DAY of my appointment. This appointment was made 6 months ago and no one bothered to reach out to clients about this new guildline that was sporadically made up and never posted on their website. My mother's appointment was also cancelled via text message without even talking to her first to see if she's been in Asheville for 2 weeks. If the nail tech Leah was so uncomfortable working with clients outside of Asheville it should be posted on their website or she shouldn't be working at all until the pandemic is over. Do not use this business. Thank goodness I wasn't getting my bridal hair and makeup done here as well! read more

Got a hair cut by Amanda Penland and can't say I'd recommend. Pushed my appointment back by a half hour which was fine by me, but no acknowledgment or thanks on her part. Had some trouble finding parking when I arrived which delayed me by about 10 minutes. Amanda rushed through the cut and I had to slow her down a couple times to make sure she understood what I wanted. Overall okay job but long layers came out a little blunted and not blended very well. Maybe she's better to her regular clients but did not feel like she gave me the time I deserved. Disappointed. read more

So girl gang- If you LOVE rad hair with an even more rad and talented hairstylist then go here and ask for Shelby or "The Hair Witch". Not only is the salon bangin and full of good energy, Shelby is a 5 star chick that will seriously make you feel like the one again! Your hair will look and smell amazeing Can't say enough positive things about her or the salon! Also free parking boo! read more

New to the area, I was hesitant to go to a new salon for a root touch-up and trim. Jasmine was so welcoming, attentive, and helpful through the whole process. We clicked immediately and I loved her calm nature. The color match she did on my roots worked perfectly and brightened my hair in the best way. I booked my next session before I left the parking lot; can't wait to visit soon! read more

Danielle is a horrible stylist. She is rude and condescending. She gaslights the client and also doesn't listen. I paid a lot of money only to have it turn out nothing like what we talked about. I even brought someone with me to make sure I was clear about what I wanted and when she did something ELSE ENTIRELY, she claimed we never talked about it. So glad I had a witness. She also left my hair uneven and cut parts I specifically asked her not to cut. She was super rude the whole time. Do not waste your time or money. read more

Zoe nailed my balayage ! Loved it. Bonus roof top to relax on and a shop with goodies ! read more

Willow's Dream - Hair Salons Near Me - Asheville, North Carolina

As I sit under the dryer, I remember that I've neglected to post how cool this place is. Number 1 - my girl Brittany, is awesome. Number 2 - on day of service, you get 15% off in the store. Number 3 - yes, I said store. Willow's Dream Salon and Spa has a great shop up front with clothing and jewelry and soaps and lotions and pocketbooks and socks and bras and so on and so on....... Come for the store and maybe you'll leave with a new hairdo Come for a new hairdo and treat yo self to a bauble or more - it's all good!!! read more

I booked a last-minute Saturday morning blowout with Ally on Friday afternoon via Vagaro. The booking was quick and easy, but Vagaro gave me the wrong directions and, as I'm from out of town, I didn't know they were wrong until I was running a few minutes late. When I called Willow's Dream, they got me headed in the right direction and were super-nice about the minor delay. The space is really cute and eclectic, in an old, renovated home downtown. Plenty of natural light and lots of character. Ally is friendly, a great conversationalist with interesting stories and a hair magician. I went from 3 day old crunchy curls to a smooth, flowing mane. Even a breezy afternoon of sitting outside at breweries and then dancing my ass off at a show (in an overheated concert venue) didn't make it flatten or frizz. I'd recommend Ally to anyone looking for a hairdresser in the Asheville area! read more

Just visiting Asheville and this place looked cool... so I parked there and went to check out some items. The SECOND I walk in the young lady at the register asked "Did you park here". I said yes and I'm probably going to buy something. "Well there's a salon, so you will have to move your car", she explained? "Even if I purchase items", I inquired.. "Yes"...she replies I merely said , "Well, I will shop somewhere else then..." So I return to my car and I'm sitting in it waiting for my wife who ran across the street... The same woman comes out into the parking lot, knocks on my window and tells me, "You gotta move, I have a customer waiting for that spot"... It was like she was a "Parking Lot Nazi" from a yet to be produced Seinfeld episode.. read more

What a lovely shop full of personality and charm. Brittany is magical with hair and has a beautiful heart and soul as well. I found my Asheville hair solution! read more

Got a dry curly cut from Danielle, and it was the worst cut I've ever had. She combed out my curls and chopped off my V ends in to a blunt cut, even after asking how I usually have them. She even tried to wash my hair before cutting and I had to remind her I was getting a dry curly cut. She was also completely stuck up and judgmental. I would not recommend anyone get a curly cut here if you've had curly cuts before. Aside from the appalling stylist, the shop itself was cute, and the lady working at the front was incredibly warm and friendly. I will not return, and instead will search for a more experienced stylist. read more

Brittany is just the best there is. This woman lives for hair! It's not just what she does, it's who she IS! The shorter cuts she has given me have been mad cool and major compliment fetchers! I recently took some time away and actually missed her! WTH? Who misses their hair stylist? But Brittany has such a positive, soulful presence, I missed getting my "hits." "Lol. The reason for my break was to have dreadlocks for awhile, about 1 1/2 years. When I took them out, my hair had gotten quite long and need the ends trimmed badly. I knew Brittany would of course do a great job, but how exciting could a trim on hair with long layers be?...ROCKSTAR! Somehow my run of the mill long hair morphed into ROCKSTAR! If you don't have Brittany cut your hair you're dumb! Haha. Plus, the salon is very nice and very Asheville. High end with a cool, artsy, funk factor. Downtown with parking, say what? Every time I've walked in I've been greeted by a very friendly, outgoing person at the desk who has instantly made me feel happy, unlike so many salons that feel intimidating, cold, and One last thing. I'm an admitted hair/fashion snob from San Francisco and sniffed out the supposed "go to" stylists in Asheville before I even moved here...Uh, no. Go to Willow's Dream and see Brittany. read more

I was visiting Asheville and just needed a shampoo/blowout. The people here treated me as if I'd been coming for years, so friendly and welcoming. Genevieve did a beautiful job on my hair and the gift shop is fabulous! I highly recommend this spot. read more

I just got my 4th haircut from Brittany & I can honestly say my hair has never looked better. It's longer, curlier and healthier than ever. Brittany is so talented and she also has a very chill and calm vibe while you're in the chair. I've gotten a full blow out as well as a dry cut and both have been great. The salon is clean and offers convenient free parking downtown. Do it! read more

This not just a salon and boutique, it's an AWESOME salon and boutique. I have never had such a stellar experience getting my hair cut. If you're looking for a great cut and style, go to Lilly! I visited her for the first time a few days ago and she was great; extremely friendly and sweet while remaining professional. I've had friends recommend her for color as well. The other hairdressers that I talked to were also kind. Everyone seemed like a happy family. The salon is actually comprised of areas and rooms that each hairdresser rents. But between the salon and the boutique, the entire space is beautiful. The boutique is small and resides on the main level with some of the salon and spa space that also continues upstairs. Another plus is that they have their own private lot that's reserved for customers only. Parking in Asheville can be a pain and this made my experience a lot less stressful. I'll definitely be coming here again and I highly recommend it to everyone. read more