This candy shop dates back to the 1940s and still a popular spot on Coney Island for all things sweet! Located right next to Nathan's is this tiny shop. With windows full of their famed candied apples and many other sweets, you'll be instantly drawn in. The shop is small and can fill up fast, but the staff tries to keep things moving along. It was overwhelming to deside what to get between the chocolates, popcorn, ice cream, soft serve, and candy. On a hot day I decided to get the soft serve. They have chocolate, vanilla, banana, and pistachio flavors, but employees mentioned the banana flavor was most popular. They suggested a double swirl so I could also try the pistachio soft serve. You may also add toppings for an extra 50 cents or do a chocolate or cherry dip for an extra $1. If you pay cash, it's a little cheaper ($5.50 per cone). With credit card there is a service charge of 3.5% on all purchases. Overall, cash is best if you want to avoid extra fees. Stop by this historic spot. Worth a visit when exploring Coney Island! read more

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One Word...., Nostalgic !!! Born and raised in Brooklyn ; so we all know Coney Island we all know Nathan's famous Frank's so you have to know William's candy shop... You cannot go get Nathan's, Frank and fries and not go hit the candy shop !!! If you know, you know !! My favorites are the chocolate covered marshmallow sticks !!! Always fresh always delicious !!! Their assortment of candy dipped apples are also amazing ..... You assortment of all nostalgic candies sold by the pound !!! This place will never disappoint !!! Super clean, super fresh and super friendly !!! If you're in Coney Island, you must put this candy shop on your bucket list !!! read more

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They have the best of everything the jelly apples are #1 I'm in jersey city and I go every summer to pick up stuff

Cute little candy shop that was featured in the movie Anora! There were news paper articles about it inside. Enjoyed the movie so came to check out Coney Island and William's! They have so many options for sweets, candy apples, and ice cream. Got a root beer float drink and the portion was generous! They also gave us the remaining of the sprite that didn't fit in our root beer float cup. The employees were also really friendly when I asked them about Anora being filming here. read more

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Just your typical candy shop you'll probably see at a beach area. I do like the aesthetic of the shop and I also purchased a t shirt from them! I ordered the soft serve dipped in chocolate but I do wish the worker waited until the chocolate hardened before handing it to me since everything started melting right when I stepped outside. read more

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A must-do at Coney Island! Our friends all got different goodies (malt balls, marshmallow sticks, cotton candy, wax bottles, salt water taffy) and shared together outside. So fun and nostalgic! read more

William's Candy Shop - Outside - Candy Stores Near Me - Brooklyn, New York

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Featured in the movie Anora, Williams is a solid candy shop with many options. The staff is friendly and the prices are reasonable. The store is kind of small so it does tend to get crowded during peak times. Skip It's Sugar and come here instead! read more

Probably my favorite brick and mortar shop in all of NYC. It feels like you are stepping back in time. Every angle is filled with bright colors, pretty candies, and an old-timey feel. I bought a t-shirt because I love the vibe so much. Also, if you are a fan of the movie Anora, you must stop by as it's featured in the movie! read more

A great place for a sweet tooth, they've got everything and anything your heart desires when it comes to sweets . I ordered up the caramel apples and they were very delicious. The service was fast and friendly and I will definitely be returning to this place once again . read more

Williams Candy Shop is an old school candy shop (open since 1941) with candy apples, caramel apples, marshmallow sticks, cotton candy, popcorn, candy, and soft/hard ice cream. The store is right next to the Nathan's Hot dog and closest to the Coney Island-Stillwell Avenue station. This is my first time visiting and I only got their rainbow lollipop. I will definitely come back to try their other treats. read more

William's Candy Shop - Menu as of 7/3/2024 - Candy Stores Near Me - Brooklyn, New York

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Nostalgic candy shop in Coney Island. It's such a cute candy store that I had to go inside. They have ice-cream, milkshakes, fugde, caramel apples, cotton candy, and a bunch of old school candies. Brought back so many childhood memories of coming to Coney Island. The display of marshmallow treats was calling my name. I just had to try one. I got the toasted almond. It wasn't as good as I had a imagined but it was still a nice treat. Awesome shop for the kiddos and adults. read more

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I have not gone to Coney Island in years, not since 2019 B.C. (Before COVID-19) and had to stop here since I used to come here every summer. It's an old school candy shop with candy apples, caramel apples, marshmallow sticks, cotton candy, popcorn, candy, and soft/hard ice cream. My favorite summertime treat is their soft serve ice cream. They usually have vanilla, chocolate, banana, and pistachio soft serve ice cream. I usually go for banana or pistachio since most ice cream places don't carry those flavors. I ordered a pistachio soft serve ice cream cone which is still a good portion. It was creamy and not too sweet. The pistachio flavor is on the light side though. Service is always friendly and fast. I'll definitely be back next summer! read more

William's Candy Shop - Pistachio soft serve ice cream - Candy Stores Near Me - Brooklyn, New York

Yes please. I love it here. The pink popcorn, marshmallow on a stick, candy apples, and cotton candy. This place is amazing and opened all year round. It's so good and I am hooked. There is a lot of candy there but check out what I suggested. They are great for day to day or parties. The candy is amazing. read more

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I've been coming to this beautiful place for years and years and years. I always get their marshmallows with chocolate sprinkles and their toasted coconut. And I'm in love with their chocolate fudge. read more

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It has now gotten to the point that I have been here enough times now that I have to write about this candy shop on Coney Island. Open virtually year round, right next to Nathan's Famous, and across the street from the Coney Island-Stillwell Avenue subway station, it is easy to miss, until you see the glorious window displays of gluttony goodness. Candy apples, coated marshmallows, penny candy, ice cream (soft and hard serve), and hard not to forget milkshakes! This is where you go after a long day of work or just want to be your bad self on a hot summers day just off the beach and boardwalk. The prices are pretty good too. It is pretty hard to beat a $5 candy apple, that is a pretty hard bargain. Thankfully I live nearby so I can get any of the above things virtually anytime I want. So yeah, be jelly, um, I mean, jealous of me for being near such confectionery goodness. Hurrah! read more

Located right next to Nathan's famous! They are known for their candy apples but we got their soft serve which was perfect for a mid afternoon cool down treat! It was a generous amount for $6, so it was worth it. Could have been creamier but overall decent. read more

William's Candy Shop - a crowd of people outside - Candy Stores Near Me - Brooklyn, New York

Growing up in Coney Island this was always my go to candy store. I no longer live in Coney but not too far of a drive away. I sometimes get off the belt parkway strictly to visit this shop for the best jelly apples ever, the best marshmallows on a stick covered with sprinkles or M&Ms or nuts, and my total favorite chocolate covered Swedish fish which you can't get everywhere. Best custard -pistachio and banana swirl. Every time im there I take pictures of the window because it is just so colorful and delectable. This place is a must for locals and tourists. Right next door to Nathan's read more

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You're greeted as you walk in with a smile. I felt like a big kid in the candy store literally lol. Everything looked amazing. Seeing candy from back in the days took me back to my childhood. Very organized, easy to identify the various candies. The candy apple was delicious read more

William's Candy Shop - Candy Stores Near Me - Brooklyn, New York

A feeling of nostalgia filled me when I entered my childhood candy shop. My Dad used to take my sisters and I here to purchase cotton candy and candy apples. This business has been in operation since 1941 and I'm glad they are still here. I was able to bring my sons and granddaughter to experience this wonderful candy shop. Prices are still affordable. They offer catering services as well. read more

William's Candy Shop - Candy Stores Near Me - Brooklyn, New York

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This place brings back good memories of when me and my grandpa drive around Coney Island. Just stopping next to all the candy stores and just getting food. We probably didn't need to eat but craved. My grandpa, especially likes the cotton candy which is shown in one of the pictures where we both got two big giant bags of it. I haven't gone there very recently, but it definitely holes in the stalls place in my heart and it's in Coney Island, a great place to be. read more

William's Candy Shop - Outside - Candy Stores Near Me - Brooklyn, New York

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I honestly love this candy shop. Born and raised in Brooklyn as a little girl I spent most of my summer weekends at Coney Island. This candy shop is right next store to Nathans. I come here all the time specifically to buy the jelly apples. Their apples are so juicy. Who doesn't love a juicy granny smith apple. I turn into a little kid when I'm in this candy shop. You can find old- school candies. I always get a bag of snow caps, runts, Swedish fish and sour belts. There is so much more than candy in this store. Check out their ice-cream cones, shakes, cotton candy and marshmallow sticks. Prices are reasonable and affordable. Definitely check out this candy store if you are in the Coney Island area. read more

William's Candy Shop - Variety of toppings - Candy Stores Near Me - Brooklyn, New York

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This was a great place to stop by for caramel apples! For some reason, this was the closest place I could find for caramel apples (1hr subway). My friend and I made an adventure out of it and came by. We ordered one normal caramel apple and one caramel apple with coconut. I wasn't sure if the coconut would taste good, but I ended up liking that flavor more than the regular caramel apple. The candy shop itself was really cute and had the apples displayed nicely at the window. The service was excellent. Overall this is a great place (and possibly the only place in NY) to enjoy caramel apples. read more

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I've been coming to this candy shop for years to satisfy my craving of coconut candied apples, ice cream & old school candy. Have always been satisfied. My last visit was June of 2016. Drove from Queens after work, just for candy apples. Fast forward to my most recent visit on 7/23/21. Purchased 4 coconut candy apples & 6 plain candy apples for my household, only to be disappointed. The red "candy" has completely lost its flavor. It's definitely not the same candy recipe from years ago. They switched it up. If it wasn't for the coconut and the flavor of the apple itself, I wouldn't have enjoyed it at all. Sooo, that's The reason for the three stars. Fortunately the vanilla waffle ice cream cone that I purchased WAS tasty. Will go back to try again one day.... read more

William's Candy Shop - The coconut candied apple was "meh"...the red candy no longer has flavor. It was just apple & coconut! - Candy Stores Near Me - Brooklyn, New York

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Visit Date: April 13, 2021 Came to visit my cousin and we ended up at CI. She took me into It's Sugar and I was looking around but she told me about William's and I was all about supporting a local business over a chain so we went to William's. I bought my son cotton candy and I bought peanut brittle for my family but I am most likely going to be the one that ends up slowly eating it. I got my cousin and I ice cream for lunch and it was a pretty nice size, I mean it was small but sometimes small is better and big is just way too overwhelming and too much to eat. Everything I bought here was good and if you're going to visit CI definitely pop into William's, we've got to do our best to keep the local mom and pop places alive over the chains. read more

Every time I come to Coney Island, we have to visit Willam's candy shop. The only disappointment is the candy apple isn't as crisp as before and the candy part is super thick. My wife can literally make it herself, whoever made the candy apple need more practice. The other items such as marshmallows are still a hit with me. read more

William's Candy Shop - Candy Stores Near Me - Brooklyn, New York

They have a varierty of candy here. They sell ice cream, as well as different Candy Apples. They also sell Marshmellow Balls. The cashew caramel marshmellow ball is very popular. I love cashews, but wasn't a fan of the taste. I also love popcorn, but for a small one was $4. I guess Coney Island has to make money. read more

William's Candy Shop - Cashew Caramel Marshmellow Ball - Candy Stores Near Me - Brooklyn, New York

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It's almost impossible for me to go to Coney island without stopping at Williams candy store before I leave. It's rare to find good caramel apples anymore around the city. Williams is the exception. They are an old school candy shop with all the things you remember from your childhood. The employees are very friendly and helpful. You never feel pressured or rushed From ice cream to cotton candy, they have it all. But it's obvious the biggest sellers are of the candy apples, caramel apples, and candy marshmallows. Definitely stop by in grab a treat. read more

I freaking love this place! As a Brooklyn native and big fan of Coney Island this place has been a part of my life since childhood. No trip to Coney Island is complete for me without a trip to William's Candy Shop. My go-to treat is always the coconut covered candy apple. The apples are always crisp and slightly tart which goes perfectly with the candy and coconut. Hopefully when things open up again I can get back to one of my favorite places of summer. read more

William's Candy Shop - Caramel Apple W/ Toasted Coconut - Candy Stores Near Me - Brooklyn, New York

::Cues rapper 50 Cent's Candy Shop::: No summer is complete without a trip to William's while on Coney Island. You are in the promised land of candied apples. Any way you want them, they've got it. William's is a classic New York treat. This is the only place I buy Green Caramel Candied apples topped with peanuts. Always the green! It's like a delightful sweet and sour punch. I've been coming here for years, on dates, girls nights to fulfill my carnival craving for candied apples. William's just trumps any other candyland experience. They've got it all here right on the Coney Island strip. I can't wait to make my trip this summer. There's always a crazy line when you enter but that just speaks volumes about the quality you should expect here. William's will have you spending all you got.....whoa...whoa. Take yourself to the Candy Shop ! read more

Excellent service!!! My order was ready and was totally a big hit! Ordered 5 dzn popcorn and 5dzn cotton candy pink/blue mix--- the cotton candy was huge!!! Everyone enjoyed it - i can't believe i forgot to take a pic of it! You will not be disappointed read more

Nice candy shop next to Nathan's by Coney Island. Stopped in after a day at the beach. Stopped in for a mint chocolate chip cone for my wife and vanilla shake for me. My really enjoyed he cone. She liked that it was hard ice cream. The shake I had was nice and creamy and a strong vanilla taste which I like. The young lady who waited on us was friendly and helpful. I nice throw back place. read more

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I've been coming to this candy shop specifically for my caramel apples for years. I would drive 30 to 45 minutes just to a drop in and out for my caramel apples. The apples are always fresh and available for to go. It's always crowded but the lines move fairly quick. They seem to have learned about their popularity because there is more than one person behind the counters which is definitely needed. I've tried other small candies and cotton candy but my all time favorite is caramel apple with peanuts. uhm uhm uhmm. As long as they're open I will return for my caramel apple fix. read more

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I got the banana soft serve it was so delicious and a huge portion size. It was a perfect soft serve that was very creamy read more

William's Candy Shop - Candy Stores Near Me - Brooklyn, New York

All kinds of candy apples. All kinds of dipped marshmallows on a stick. All kinds of candy. Caramel popcorn and ice cream too. Annoying kids and unresponsive parents who don't try and control them. Small narrow place which we had to fight through the crowd to purchase a few treats to take home. The staff here are saints for dealing with some of the people here. Williams has been around for quite a long time and it's part of that old-school feeling which makes Coney Island so cool. We dropped in here at 1am last night and they were packed! Stays open late on nice weekend days. We were lured in just walking by the front and drooling over the display of candy apples and marshmallow treats in the window. Sometimes I do prefer these blast from the past little mom and pop shops over the giant candy chain store across the street. Heck, that place closed early on July 4th while Coney Island was still jamming with people and tiny William's was still going strong into the wee hours. read more

William's Candy Shop - Candy Stores Near Me - Brooklyn, New York

IF YOU DID NOT GET ENOUGH FAT & SUGAR TO CLOG YOUR ARTERIES OR GIVE YOU DIABETES....THIS PLACE WILL DO THE TRICK WHILE PUTTING A SMILE ON YOUR PUSS. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ For some perverse reason my health nut brother bought us 3 Cashew Nut Balls that had a core of Marshmellow. I sure like the Cashews but the ultimate sweetness, made me discreetly throw it away. I already had a QUADRILLION KCALs at Nathan's with a Dog, A Soft Shelled Crabby Sandwich (ophs!, I was the one who was Crabby after a long wait), Fries, & a over sweet drink. Yes, I needed Marshmallow, like I need to stay in crappy NYC. It has been a nightmare week, with us flying in like manics, for my Mom's funeral...& it's aftermath. Your are NOT in Central Coast Farmland California anymore...when you notice, the lack of fresh veggies everywhere. The vast majority of restaurants serve unhealthy crap. So every night I went to bed with a earful of lectures by my brother on the sins of eating out...& eating Fried, Salted, Sweet crap...& could hardly sleep due to GI upset. At least I spent most nights scanning my Mom's old pics into the computer & then uploading to Goggle. Remarkably the double whammy of both Nathans & this Candy store did not cause too much GI upset. When you are depressed & grieving, you crave this crap...but you do have other choices in rural CA..all year round. Anyway, this Candy Store reminded me of the Candy Stores that seem to populate CA Outlet Malls, even the small one in Pismo Beach. They have all the usual suspects & the nuts are fresh...which seems to be asking a lot in NYC. Since we had to bring a few pounds of fresh CA nuts to my brother. NYC also sells tons of crap from China (like Garlic), which is very different than Gilroy, CA Garlic. Gilroy even has Candied Garlic...which they do not seem to have here. Garlic Ice-cream is actually good. At the very least, this place is a good place to take in the night atmosphere of Coney Island.. hopefully without being mugged. As a former NYer, I still worry about this.... My brother told me that this place has been here for 40+ years, but I never had the urge to come here before and doubt that I ever will. read more

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I only come here to satisfy my candy apple cravings. Whether I'm already on the Coney Island boardwalk or need to take a quick drive over here, I make sure that I'm leaving with a candy apple. The other old school sweets on display sure do look tasty but when here I have tunnel vision. An apple dipped in caramel in the middle of October sounds awesome. Their apples are always juicy and the caramel is just the right consistency. Sometimes I get the ones with nuts on top but that doesn't really add anything to the experience. Come on down and try the caramel apple... you might run into me; I'm the one risking a ticket by parking in front in the No Standing zone. read more

Best Cotton Candy in the World As a Native New Yorker and Cotton Candy connoisseur I will tell you this is the best place for Cotton Candy with no to ruin it. It's a small shop with everything sweet on it from Candy Apples to Sour Belts. You'll find candy by the pound in every flavour such as Gummy Bears and Chocolate Almonds. I can't recommend it enough. It beats IT'S SUGAR any day if you want tasty treats and not a touristy gift. read more

Just finished going nuts at Nathan's? What better way to follow it up than drowning yourself in sugary sweetness? That's what William's Candy Shop provides in spades! The window just grabs your eye with its assortment of candy apples, marshmallows wrapped in an array of toppings and nut clusters. The interior is small, but has that "old New York" feel to it that some corners of Coney Island have managed to preserve. In that sense, it's a wonderful follow up to Nathan's. The staff is very friendly and I got to watch one of the girls make the bags of cotton candy. She made it look easy but I'm sure it's not! I tried the rum raisin ice cream and it was delicious. Just the right amount of tartness with a hint of liquor flavor. The caramel corn is excellent. Lighter than Cracker Jacks but still very tasty. Finally, I had one of their pecan nut clusters, which *gasp*, had a marshmallow center! Pure awesomeness. There's no seating spot for William's, so you'll wind up having to borrow some of Nathan's seating next door. Still, if you're at the park, it's worth a try. read more

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Fun shop to experience!! The oldest shop on Coney Island it was a delightful experience!! Quick and friendly staff -- delicious food that was reasonably priced!! read more

Went here last yr July 2019 and fell in love.. This will be my pit shop whenever I hit coneyisland.. cant wait to go back read more