I guide on the Snake for a mom and pop operation, and stopped in one day in July 2013 at Westbank to pick up some flies. I asked the cashier if they offer a guide discount, and he enthusiastically said "Totally!" and asked me who I worked for. After i told him, he went into the back of the shop only to came out a few moments later saying he can't give me a discount. Feeling slightly hurt and confused, I went into the back myself and found a stressed-out, squirrely-looking guy at a computer I gathered to be the owner or manager and asked him why I was turned down when clearly other people have been given a discount before. He stood up and yelled loudly, repeatedly and right in my face until I left "No guide discounts! No guide discounts!" I could feel the spittle on my cheeks and I almost broke out laughing! It was so ridiculous how angry he got so quickly! It was a simple question that never got answered, but I guess the answer is that I was not a "real" guide in his eyes, bc I only float Wilson to South Park. Well I floated it 6 times a week that summer from mid July through October, every day bringing customers in to whatever shop was closest to their pickup location to buy, at full price, at least a dozen flies along with sunglasses, hats, t-shirts, bug spray, bear spray, gadgets, gizmos and whatnot; and not one of my clients will ever see the inside of that shop again, even if I pick them up in the Aspens. Thank God that day I was on my way to pick my people up, and they were not with me yet. I wasn't rude. I was simply looking for some help restocking my own personal fly box with about two dozen flies, which at a 20% discount would have had these guys giving up about $10. I was planning to come back about 20 minutes later after picking up my clients. I was not looking to be kicked out and verbally assaulted. Until then I was a repeat customer at Westbank. Not anymore. I am back guiding on the Snake this year and will keep my one-man boycott going. These guys can advertise in the Drake all they want, but other than their front desk clerk who was very friendly, their management have the same "I'm cooler than you so I can be awful to you" attitude that every so-called "local" who's been here for 2 years seems to carry with them in this valley. Snake River Anglers in Jackson or Teton Sports in the Village are the shops I will use from now on, as both businesses are oriented toward encouraging the growth of the industry and maintaining lasting friendships than they are with squeezing every penny out of anyone who walks in the door. read more