I have to say that the people that work a this dealership is amazing. I contacted Liz the salesperson a day after having an extremely bad experience with another Ford dealership. She was kind and helpful, she mentioned that the Raptor I wanted was in transit and not at the dealership. I made an appointment and had my trade in ready. Sure enough Liz and Erick went above and beyond to get into the right numbers, this Duo made sure I was ok my deal and never pushed me or were hostile at the moment of negotiation. After making deal and signed the contract they also let me take my trade for 2 more days to drive until my vehicle arrived, not only did they allowed me to do that also Liz dropped personally the new Raptor right in front of my house and took my trade back to their location. All i have to say is this is how you treat a buying customer. Dealerships are already making money and get too greedy at a point that they dont care about their customers. Mr. Cooper this individuals need a raise, they were amazing. Ford of Watsonville 5 stars ***** +++ Ford of Duarte -10 . read more

First I want to stay off by saying how honest and straight forward this dealership is about a year ago I tried to trade in a car I bought and Esperanza was very honest and told me it might not be able to happen due to reasons on my end I came back a year later to find out she still works there not only was I able to get approved it was a fast and smooth process I got the car that I wanted, and the sales manager Eric was able to make it happen. I know I was a headache, but everybody there was very professional and made sure the customers needs came first. I keep seeing people's reviews about communication I myself try to communicate over the phone and trust me. That's not the way to do it, Ronda The finance manager told me to come in. I went in and the first thing she said is, OK what do you want to do? and that right away, let me know that it was all about me. I wasn't the easiest person to deal with, but any little thing I needed they were there for me thanks again Ronda, Eric and Esperanza I love the truck and I will continue to recommend people over to you guys! read more

Watsonville Ford - Car Dealers Near Me - Watsonville, California

I worked with Alexis Rocha and he was super chill and knowledgeable about the truck I was purchasing - everything went smooth and straight forward - would highly recommend- the staff, from the sales manager to the finance team were all easy to deal with and never felt pressure to get something I didn't want. I ended up purchasing a Ranger raptor and so far everything is working out - when someone asks about where to get a ford I will definitely send them to Watsonville. read more

I found the used car I'd wanted at a great value, so I called Watsonville Ford to talk about test driving it and then planned on buying it. I spoke to Alexis Rocha, who I also exchanged emails with, and I told him I could come the same day or the following day. He told me to come the next day and we decided on 3pm. I had to find someone to bring along with me because I don't have a car, and I planned to buy this vehicle and drive it home. I live in Berkeley and we drove a full two hours to Watsonville and made it at 3pm like we'd discussed. However, when I got there and walked inside, the salespeople asked what I was in for and I told them about the car I was supposed to test drive. They told me that they'd just sold it, literally right before I came in. The person I'd spoken to before was there but said nothing. I'd come two hours on my day off intending to buy a car, and also now had to tell the person I bugged to come with me that I couldn't even see the car, so I brought them out for nothing! The employees offered to show me some Ford Broncos but I wasn't interested and left. When I went out, I literally got to watch the car I wanted drive off the lot, and then when I checked my email I saw that I'd received an email at 2:50pm, ten minutes before I was there, telling me that "someone else was test driving the car". They had my phone number and knew I was coming at 3... couldn't they have at least called me? If coming as soon as possible was the problem, then why wouldn't the salesperson have told me that I should come the previous day like I offered? I understand that everyone is just trying to get cars off the lot, but honestly the communication was not there and it really made for a bad experience. This took up much of my day off as I then had to drive two hours back home, and I'm still without a car. I'd say if you're looking to buy from here, proceed with caution and call, maybe a few times, to make sure it's still there before you arrive. read more

Super nice dealership. The Sales staff was fantastic and no pressure whats so ever. They made sure it's what I wanted. They earn your business and worked the numbers on what I wanted. You better calling around first and call this place last. You will no doubt save money. No forced added items. Why pay 1000's extra. You can have it delivered and its still cheaper then socal dealers, like 1000's . read more

Watsonville Ford - My new toy! - Car Dealers Near Me - Watsonville, California

At watsonville Ford they will answer the joke how many people does it take to change a light bulb. For watsonville Ford its been 2 weeks and 3 people. I bought my car over 2 weeks ago and they were supposed to deliver my car after changing the bulb. Its now been two weeks and I got my first bill faster then I got my car. They are now giving me the run around on when I am going to get my vehicle. DO BETTER WATSONVILLE FORD. read more

WORST EXPERIENCE EVER!! I had a very disappointing experience with this dealership with Jose and whoever the manager was, Chris? I was ready to buy a vehicle, but they refused to remove unnecessary add-ons like StarGuard and SafeCat that I didn't want or need. I was told they were "already installed" and couldn't be removed -- which is just a way to force customers to pay extra for things they didn't agree to. It felt dishonest and pushy, especially when I was trying to have a straightforward purchase. I reached out for clarification and was told I would get a call back. Texted them and didn't even bother to respond. Got an email saying they sold it. THANKS FOR WASTING MY TIME! If you're shopping here, be cautious and ask for a full breakdown of what's actually required before wasting your time. read more

My key keyless entry plate flew off and broke causing electrical issues. I was told by Adolfo that he would look into it, but didn't hear back from him. I emailed and called twice and still no response. The plate flying off is a pending recall. Pending probably because Ford has no replacement parts. I called Ford directly and was told to have my local service manager call them so they could determine the best course of action. I informed Aldolfo, but don't know what, if anything was done because he never responded to my email or returned phone calls. All I wanted was a status report so I could make a decision on what to do. Poor service, Watsonville Ford lost a customer and the potential sale of 4 new tires as I probably would of taken advantage of their current sale. read more

So easy to purchase a vehicle! They had everything ready when I got there! Thank you to the sales crew! read more

My experience was amazing from the first phone call. Esperanza was very kind and welcoming over the phone. And in person she was more than what I expected. Very honest from the beginning. She answered all my concerns without any hesitation. I will definitely be back for my next purchase. Let's not forget to mention Chris, thank you for giving us options that met our needs. Thanks Ford Watsonville for hiring great people with excellent customer service and care. read more

Wanted to buy a truck and was played for several days. They knew my budget but would never present a deal. I guess my 35k wasn't good enough for them. I have purchased several cars from other dealers but never treated so badly read more

The staff at Watsonville Ford are total professionals. Ariana and Rick sold me a beautiful car. It was a pleasure doing business with them. I would definitely refer family and friends to Watsonville Ford. read more

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March 2025 bought a 2023 Jeep Grand Cherokee from a new sales person who did his best with his assistant. Concern was only 1 key fob with lack of availability and water spots on car not removable to date. read more

I bought a 2002 Porsche from Watsonville... the car is a collector and I couldn't be more pleased and impressed with how well they handled the sale. Everything was done remotely and they were extremely communicative, sending me photos and videos of the car and answering all of my questions quickly. They made sure the car was loaded safely for transport.. the entire experience was very pleasant! read more

I can't stress enough how much I will recommend this dealership to everyone I know. This dealership is getting 5 stars because of their salesman John. I've been to so many dealerships trying to buy a car and have been bombarded sleazy salesmen but John was different. He was straight forward with me from the beginning when I ordered my car all the way to driving it off the lot. To get everything organized prior to arrival I worked with Ivan who streamlined the whole process, he was great! The stress of buying a car is so brutal and the burden was lightened by these two people. I can't speak to their service department but I will try it out solely on my experience with John. My wife was actually a little shocked that I spoke more about the actual buying experience than the car lol - I love my car and will always direct people towards John and his team. Thank you John! read more

Watsonville Ford - Maverick - Car Dealers Near Me - Watsonville, California

Just bought a new f-150 from these guys the service was phenomenal and they were super easy to work with got a sweet deal from them would definitely recommend checking them out. read more

I just bought a vehicle here. My financial situation demanded a lot of leg work from staff, finding different solutions and they made it work flawlessly. No pushy tactics unlike other dealerships and I was without hesitation willing to drive 2 hours from my town to Watsonville Ford. Esperanza, Rick and the rest of the staff made this experience pleasant while doing their homework. I would definitely recommend you give them a try, go talk to Esperanza. She's amazing! read more

Had my 5 day old F150 towed in to them when it was stuck in park and I was getting powertrain error messages. The service manager told me they "fixed" the problem, the problem they determined, was that I was pressing the wrong button (I corrected him, informing him that I'm not an idiot and showing him video of me pressing the correct button with no results). He told me the error messages were nothing to be concerned about, a result of being put into 4 wheel drive. After this useless experience I took it to Frontier Ford and they immediately diagnosed the issue and replaced the gear shift selector system. No problems since then. read more

I've been going to cypress but they have gone downhill in the last couple years. So now I drive to Watsonville and it's worth it. You can actually get someone on the phone. They confirm appointments and I e never had to wait long. They are very nice and I mean everyone I have interacted with there. And yes they do a great job with service. I highly recommend going there for service. read more

Before I start, this is for the service center only. I cannot speak to the sales dept. That being said, the service center is awful. First of all, when you pull up to the service center, there's no one to greet you, and after sitting in my car for about five minutes, I realized maybe I'm just used to Toyota of Santa Cruz' service center, so I walked through the doors to a counter, where a man was sitting there. he didnt' look away from his computer, nor did he greet me. I asked him if this was the service area, and he said yes, and continued looking at his computer. After a few awkward moments of silence I spoke up and told him I had an appt. for my car to be serviced. He looked at his computer and after a few moments said, "did you make the reservation online?" I said I did and have a text to prove it. After a few more seconds of awkward silence, he said, "Do you have someone to pick you up?" I said, "no, I signed up for the complimentary shuttle when I made my appointment." He then tells me that's not going to happen because all of his guys are at lunch and it would take "atleast 2 hours" before I could get a ride. I told him I signed up for the service, and if I would have known I wasn't going to get a ride, I would have picked a different time when the shuttle service was available. He basically gave me the look of, "you're bothering me, and I don't care." He then told me the service would take a few hours to complete. So at that point, I rescheduled my service to 2pm, but as I drove away I thought forget it, I'll gladly drive a little farther to try another dealership because whomever was working the counter clearly does not like his job, or was having a bad day, but his pathetic customer service skills lost atleast one customer and hopefully more if they read this. Let's see what North Bay Ford can do for me. read more

Jorge was an amazing sales associate. He definitely made my experience worth the over an hour drive. I've never had good experiences going to dealerships. I've always gotten sales people who just rush me into getting anything at a high price. This experience was nothing near that. I got a great car at my budget and the process wasn't a huge bore. I highly recommend going to Jorge! read more

Watsonville Ford - Super clean engine bay - Car Dealers Near Me - Watsonville, California

I hate leaving poor reviews (just check my history) but in a business where trust and professionalism is critical, Watsonville Ford really blew it. I saw the vehicle I wanted online and called requesting to test drive a vehicle and set an appointment for between 4:15 and 4:30 as I explained I had to secure a ride and that I would be driving an hour to get there. I explained I was fully ready to purchase the vehicle as my current ride just took a crap. Well, just walked in and asked to speak to Ivan about the test drive and another sales person said, "bad news, I just sold your car." Not "how are you," not "I apologize for the confusion." Just that and then got on the phone in search of Ivan. Now, I get it. Cars are hard to come by and they can go quick. And I would be ok with the car being sold and hear what else is coming soon, but the lack of a phone call at any point in the hour commute over and the lack of respect when we walked in got me on the phone to another Ford dealership before I even left the lobby. read more

Terrible experience and really regret buying a vehicle from here. My used vehicle had a check engine light 4 days after purchase, brought it to the service department who dodged phone calls, kept my car for a week and ultimately did not fix the issue (engine light was on when I picked it up). Crickets from the sales department after I reached out for support multiple times. I expected more from a local business and am truly disappointed in Watsonville Auto Group dealerships. read more

Don't waste your money here, had a new battery installed and they didn't reset the computer which cost me $200 to have done at North Bay Ford because I didn't have time to take it back to this place or deal with excuses. Also scheduled my 100k tuneup but because my car was at 102k they wouldn't cover it under my service package. At 96k they said nothing about making sure to bring it in before then or it would be voided. Had my car serviced at North Bay Ford and they said that they remind customers all the time as if it's part of their service to customers. I will never give another penny of my money to Watsonville Ford! read more

Shady shady shady. I had my dad's truck posted on auto-trader and I got a message saying that they would be interested in purchasing it since it was still brand new. I showed them the offers we got and they said they could do $33k. They told us they will give us a check in hand but we had to wait for the pink slip. So we waited a month for the pink slip and sent them all of the paperwork they said they needed. The person who I spoke with did NOT say he was in Watsonville. We were talking about Salinas. So I drove the truck with all paperwork to Salinas Ford and my heart drops when we get there and they say that no one by that name works there. I tried calling the person with no luck. He calls me back and I said they said no one by that name works here. He said he supposedly sent me his business card, I checked auto-trader and text messages and I said nope you never sent me your card and I even said I'm my way to Salinas. He said that the business office isn't open so we couldn't get the check until Monday. I reminded him he told me yesterday they would have the check ready for us. So someone else calls me and tells me we have to transfer the truck to my moms name then bring it in. My dad passed away and the pink slips were in his name. I told him that we already sold 5 vehicles through the dmv and all we have to do is she signs and writes "the widow of....." and thats it. No way in hell we are gonna wait another 6 weeks for a pink slip in my moms name when we sold 5 other vehicles w no issues especially since this place has been nothing but wishy washy and we have turned down other offers because they said they would buy it and I told them weeks ago the whole thing read more

I can't believe it. We're in such a nice new car now we went in on Monday we met Jerry and the rest is history. He is super chill super helpful. Super nice. Jerry was able to help us get into our car! Hundred percent recommend going into Watsonville Ford and definitely recommend Jerry read more

What awful service! Chuck and his service team took over three hours for an oil change. Then he tried to explain it that my appoint time at 8:30 was the matter. Do not go here!! read more

Lizeth R. was such an amazing help when i walked in to look for a car. She had great costumer service and she made the process so smooth. Definitely would recommend getting her help again! read more

Bottom Line: Watsonville Ford Service - Best of the Best! We brought our 2017 Ford Edge Sport into the Ford dealer we've used since the mid-1990s to have the engine replaced (75K miles), but this experience was a disaster. The service department was backed up, and we were told that it would take about 4 weeks for the repair to be completed, which was OK with us at the time. But after sitting at this dealer from the end of October (2023) until mid-December with no end in sight and with no proactive communication from the service department, we retrieved our car and took it to Watsonville Ford. At Watsonville Ford, the supervising service advisor Adolfo and the service manager Chuck arranged to start the repair the next day! They frequently contacted us regarding the status of the repair. We had fortunately purchased an extended service contract from MPP Co. (highly recommended), and Adolfo and Chuck worked with them to ensure that our claim was expeditiously processed. It was a great pleasure working with them - they represent the highest level of excellence in customer care, and last but not least, our Edge drives like new. read more

George Guzman was the car salesman who I used to lease my Ford Mustang. George gave me excellent service and went above beyond in assisting me. I love my car thank you George. read more

Absolutely awesome experience...again here! Rick was responsive to emails and was a pleasure to work with!!! Rhonda in finance fantastic and Gen Manager was awesome. read more

Lizeth at Watsonville Ford made me feel comfortable through the whole process. Very fast responses and will help the best they can. I would definitely recommend the services at Watsonville ford and I defiantly recommend Lizeth as a salesperson. read more

Rick and his team are the best service team I have ever dealt with . More like 10 stars to them!

I've had my car serviced here 2 times over the last year. Most of the staff is very helpful and nice, but there is one lady in particular that is incredibly rude in person and over the phone - she simply has an attitude problem. This would be a 5 star review if it wasn't for my interactions with her. I'm unsure of her name, but she works the payment desk in the service department. If management has a hard time identifying her, she's the one with the extremely long and flamboyantly colored fake nails. I will not be coming back because I simply can't handle how she chooses to interact with customers. It's almost as if I'm bothering her with my business. Hopefully I have better luck at a different Ford for my next service. read more

I worked with Jorge to purchase my new truck. He was great and very accommodating through the entire purchase. I live far from the dealer, and the vehicle I wanted was in very high demand, so Jorge sent me the link to fill out the credit application from home so I could get priority for purchasing it. I was able to come in to the dealer the next day to sign all of the paperwork. Unfortunately I was not able to pick up the truck the day I signed, because it had not yet been inspected. I wasn't made aware of this in advance, so I had to come back the following day, and make the long drive 2 days in a row. I definitely could have just signed everything the day was truck was ready. However, they were kind and put enough gas in my old car's tank to get there and back because of the inconvenience. Jorge saw the process through, helped me get the FordPass app set up, and even called the day after I brought the truck home to make sure everything was going well. He told me never to hesitate to reach out if I have questions about anything. Everyone else I worked with was very kind as well. read more

BEST CAR BUYING EXPERIENCE IVE EVER HAD! My first experience with Watsonville Ford won't be my last that's for sure. In fact, the next time I buy a Ford and every time after that, I'm making the trip. Well worth the full day back and forth, I was treated fairly and truly enjoyed the process of buying my new F250, these guys are absolute rockstar's especially my main man Jorge, he made the process easier than I've ever experienced and he is a total pro. Props to the whole team there, thank you x1,000,000. I'll be back and I'm sending my friends. Other car dealers ought to learn by your example!! Thanks everyone! Truck of my dreams and I'm beyond happy with the whole thing! read more

horrible place to buy a vehicl. Sales man lied and promised and said a lot of things to get me to come down. Once I was down there couldn't do ANYTHING that he said on the phone or in person. I didn't end up with a vehicle and my credit score got hit even though I asked him to check one place they ran my credit 3 times and didn't tell me. I would not recommend this place not only for the salesmen but for the people running finance department. Owner didn't have much to say but sorry for wasting your time!! read more

Their "fleet supervisor" John is a real piece of work. Went by yesterday to look at a car that was apparently already sold when it arrived, even though it was listed as available on their website. Whatever, not a big deal. John walked by my family and rudely said "you can't drive it! It's already sold! I sold it" to which I asked if he could possibly order me one. He laughed and under his breath, as he walked away, said "yeah, and you can wait a year for it" SUCH GREAT CUSTOMER SERVICE JOHN!!!! So glad your dealership is doing SO WELL that you don't need customers. You lost your salesman a future sale. I will never spend any of my money at this dealership. Great job, bud. read more

DO NOT under ANY circumstances bring your ford to this dealership. You will leave with more issues than you came in with and end up spending more moneyy. I own a 1986 f350 xl. When I bought her I replaced the alternator, master cylinder and the battery. Shes been driving for 3 months since with zero issues at all. Using her daily to pull my trailer. Today I decided to get an oil change and inspection. The "mechanic" said the lug nuts were rusted on which is a lie cause ive had all four tires off of it. They also confused 2 missing lugnuts with wheel rods. After the inspection I was told they dont work on carborator cars.....then why charge me for an inspection. Anyways. 20 mins after leaving the ford shop im broken down on the side of the road and the truck wont start. First time its happened. I 100% do not believe it was coincidence. The mechanic either messed something up or doesnt know what hes doing. Since he confused lug nuts with wheel rods id say the mechanics are more like technician than a mechanic. Had to get my car towed and pay another dealership more money to fix their probelm. Will never come back and DO NOT and would not reccomend this dealership to anyone!! read more

I highly recommend this dealership. I had the good experience of doing business with John Krbec. I knew what I wanted to buy. They gave me a good price and John made all the arrangements prior to my arrival. He was extremely well organized and upon arrival the transaction was smooth. Buying a new vehicle is never fast, but I believe this was as easy and fast as it could possibly be. I would unquestionably come back. read more