This address is actually 159-17 Jamaica but I loved it specifically because it was the only beauty…read moresupply store that carried 18" RUWA hair. My braider only deals with RUWA so I had to hunt this hair down. I went to 8 beauty supply stores b4 I found it. My usual beauty supply store in Queens Village doesn't carry it.

I'm not new to the Feel Beauty franchise. I actually prefer Feel Beauty over my local beauty supply…read morestores. It's always clean, generally spacious, and most importantly I never leave empty handed. Unfortunately this is not a five star review due to the unprofessionalism I experienced here today. I was the only customer in the store yet no one acknowledged me except for this one girl who said good morning after I walked passed her. I didn't want to be stush so I said it back making sure to flash my signature smile. As I walk towards the back of the store to the wigs and ponytail area I encounter four older employees conversing about their day. No one acknowledges me but I feel one of them staring me down as I walked further away. Not sure how they have a job here, but it took about ten minutes for one of them to come my way. I guess she realized she should've asked if I needed help because she couldn't find me and tried to creep up to see what I was doing. Attitude in tow she asked if I needed help. Without missing a beat I cocked my head to the side giving her a taste of her medicine and said, "well yeah". She proceeds to help me, but not because she wanted to.

Honestly when I went to do my makeup there I thought it was going to come out great because a…read morefriend recommended me. but the lady who did my makeup used the same foundation and same brush on all three of us( just to add up all three of us had different kind of skin tone) and she just went on to do my makeup without even asking me how I wanted. And after that when I showed My friend how I wanted my makeup and how it actually came out lmao we bu started cracking up. Worst place to do makeup.

I have been shopping at beauty stores since forever! Never, like this one! b'cuss "THE SOURCE" is…read morea 'diamond in the rough' neighborhood, with a pair of the Most beautiful GIRLS in Jamaica QUEENS! And whats, not, to like about them and "THE SOURCE" ?! NOTHING! u walk in a store that looks more like a Marriott suite: I'm soo fancy ! Just like these GIRLS who werk herr . TRUST, you will only find the exclusives and take home the best for your hair!

Adequate if you know what you need. Small store. Don't bother if you're middle aged, you're not…read moretheir target, and they won't be as helpful.

Updated review...when I reviewed my neighborhood Sephora back in 2019, there were never enough…read morepeople working the registers. I can definitely say that now, the lines aren't as long as they were back then. If a line starts to form, someone else will jump on and start checking people out. It's greatly appreciated.

I'm a beauty supply store connoisseur, no really I am…read more We all know (and if you don't, I feel sorry for you kid) that Jamaica Ave should really be called False-Hair Blvd. On this particular Sunday, my fun activity of choice was perusing beauty supply stores on the Ave. Yeah I actually gave myself homework. We'd heard the rumor that they were coming​ and that they'd "poached" many staff members from other supply stores in the area, but that was just a rumor at the time. When I spotted this bright new beauty Supply​, I was like "waaaaaay, another one for real?" But there's that Supply (no pun) and demand right? BSW Beauty like Feels Beauty is one of a branch of many BSWs. It's big enough and new so yes clean. I passed a few members of staff as I entered and said hi. No one answered. Only when I was to the middle of the store did I finally exchange pleasantries with a staff member, a Korean man. As I was leaving and the security who I hadn't noticed before saw me taking pictures, he gave me the stores' booklet with all the information on products/hair etc they carry. He was also rather charming. Prices are not as low as I expected for the Ave. The ladies in the hair department need to loosen up a bit. The-One-That-Was-Brushing-The-Strands-Out-Of-Those-Wigs-So-She-Can-Choose-To-Ignore-Me-As-She's-So-Super-Busy-And-Failed-To-Even-Acknowledge-Any-Of-My-Three-Questions need to go to charm school. Besides having no manners that pum-pum skirt at work issa no for me. I wish them the very best. Yes I'll be back. Hopefully they would have read my review (constructive criticism​) so I'd be wearing my huge sunglasses WITH a straw hat AND in camo gear....just in case. The End.

I don't style my natural hair very often, but I when I do I visit this location for all my…read moresupplies. I had my stylist do crochet box braids last summer and I was completely lost on what kind of hair I should purchase for the most " realistic" look. The ladies here educated me on what to purchase for crochet prestretched braids and had me looking beautiful in no time ! The crochet braids look as though someone hand braided them. They last style after style also ! Worth every penny ! I also love the selection of products here ! Soooo many brands and such good deals ! The carry all types and sizes of Eco gel and all brands and lines of natural products ! The shopping experience here is unmatched and so are the prices ! The customer service is impeccable. Knowledgeable women and men working here helping us look our best !

Very helpful women working there. They are friendly and very…read moreknowledgeable about their products!

The girls working here are rude and not helpful at all. I asked a question and was completely…read moredismissed. I feel bad that I even bought something and supported this place.

I was looking for braiding hair and came across this new shop. It's clean and the workers are nice…read more They don't hover like most places on the Ave. They have a ton of products anyone could ask for. I would come here again. The return/exchange policy is strict. Make sure you only buy what you really need or ask questions.

Selling expired beauty supply and refuse to refund. Very rude customer service.please Pop beauty…read moreJamaica Avenue and 162 street.

Excellent array of natural and ethnic products and one of the largest varieties of natural scented…read moreoils anywhere. Friendly and honest customer service.

outstanding products, everything is pure organic love ~ from…read morethe very first time i tried the soaps, i was hooked ~ dj. ahchqawa . . .

listen, if you are looking for ACTUAL amazing customer service? good energy? please come here. I…read moregot 10/10 assistance from Charmaine (the manager) and Gabby. From skincare to makeup, these girls had all the answers.

It is so hard to find a hairstylist that can maintain your hair and advise you on appropriate…read morestyles for your hair type. I finally found someone that my hair respects and I do too. I'm locked in with her on my journey. If you need an appointment ask for Maleaka and tell her I sent you . This is the best thing you can do for your hair! Then record your success story! I look forward to reading it below.

Because I'm looking for a good brand perfume like Gucci ,larcome,Versace well I just see a…read morevery cheap perfume I not even know about that brand!@

From the owner: At Ah’lure Scents, we don’t just sell fragrance — we create experiences. Each bottle is hand-poured…read morewith care, using high-quality oils that are long-lasting, skin-friendly, and guaranteed to get compliments. Whether you love soft florals, sweet candy-like scents, or bold blends, we have something that fits your vibe. What makes us unique: • Custom curated collections inspired by designer favorites and original blends • Affordable luxury that lasts all day • Small-batch and handcrafted with attention to detail • A creative brand experience that’s fun, feminine, and unforgettable Ah’lure Scents is for those who don’t just want to smell good — they want to stand out and be remembered.

Whenever I shop here the staff has been gracious. However, it's is ALWAYS NEW staff…read more As a self proclaimed beauty supply connoisseur, this says one thing to me....an old Caribbean adage -"Fish rotten's from the head". Take from that what you will. Anyway, as nice as the staff is, it's hard for me spending money with the owner here so whenever I'm in W Beauty it's because I'm usually checking for a hard to locate item or a last minute beauty "need". Three stars for the young staff who even though not always knowledgeable, I can't find fault with that because, they only started working here yesterday...always yesterday. The End.

If you asked me 3 months ago I would have given this business 5 stars. I have been going in there…read morefor 6 years. I was there yesterday had to deal with their extremely rude new cashier; then was followed out of store by another employee who stood behind me while I was opening my bag (I guess he didn't realize I knew he was right behind me). I let it go neighborhood has a lot of shoplifters. Then today went back for something I forgot yesterday and lipstick that I buy all the time there. I began placing items on counter so I wouldn't be followed out of store again and the new rude cashier told me not to place items on the counter. I will not be returning untill SHE IS GONE.