Vitha Fashions have a great service. They are very helpful and help you pick your clothing or…read morejewelry based on your budget. Their prices are competitive but above all the items that they carry you will not find anywhere in the other stores. The staff is very cordial and always ready to help

I was asked to be a bridesmaid to one of my best friends. Who was doing a pretty traditional Indian…read morewedding. I def panicked a little when I saw the events and how many dresses I needed. When I looked them up online I was overwhelmed with the abundance of offerings and heard stories of people not getting outfits delivered and tailored in time. My friend, who is also in the bridal party and I first went down the street to another large boutique and got completely ignored. So then we left and went to Vitha, we were greeted by Kajal and we told her how much our budget was and showed her some pictures of dresses we like. She pulled out two dresses for me and absolutely nailed it. I also asked her if she could style me with jewelry. Honestly I was very skeptical of how it would go at the wedding events since I bought the first two dresses that were offered to me. I got many compliments that night and I told them it was all thanks to this chick named Kajal who styled me! Thanks Kajal!!

To start off, Atirma is an Indian clothing/accessory store - and I am not Indian. I'm a mix of…read moreLatina & Hawaiian, however my husband is Punjabi. We were married 04/28/2012 and had an American ceremony in a church & an Indian themed reception. In September 2011 I started searching for a place to get a lengha for my wedding reception. Something that was really going to "awe" my guests as well as my husband's. I tried emailing websites that carried sarees & suits that I thought were really pretty, asking if they had lenghas or could custom design one based on a combo of some pictures I had found with design & looks and was either unsuccessful or didn't feel comfortable sending my money & requests off to India where there was no connection here in the states. On a whim, one day while passing by their Fremont store (in late November 2011), I decided to pop in and ask if they would be able to custom design something for me, and indeed they were able to! I worked with Maneka Sherwa, one of their designers from the Artesia store. She came up to the Fremont store in December and was able to meet with me. She was gorgeous herself and very sweet. SHe pulled out tons of swatches, color designs & different types of design work for me to go through. I showed her two pictures I printed off the internet which showed the shape of lengha I wanted (we call it mermaid, they call it fish tail) as well as some design work & top styles I liked. We went through a ton of "touch points", she took my measurements and I was very excited when I left. She worked within my budget, took the time to listen to everything I wanted and also made suggestions that would make my "in-laws" happier with my outfit to make it a little more traditional while still sticking to everything I wanted. In the middle of the process, I was a little nervous as the Fremont store closed their doors. Maneka kept in contact the entire time via email and text and reassured me things were going smoothly. About 6 weeks before the wedding, I got a "test" lengha from the production team in India to try on and "pin" to adjust anything that was too big (or too small - but I didn't have that issue). I pinned the lengha to make certain parts a little more form fitting and sent it back to the Artesia store who then adjusted my measurements for the tailors in India. 3 weeks before the wedding my lengha arrived and it was GORGEOUS. Beyond what I thought it was going to turn out to be. I had originally wanted a silver color that had a hint of purple tone - but the purple/pink color that Maneka suggested I change it to was PERFECT and I was so happy to have listened to her and agreed with that change during the design meeting. (White is used for funerals in Indian culture, so a color too light is almost looked down upon). The one "bad" thing (can I even call it that?) was that the skirt was slightly too big around the waist - however, I think it might have been a different story if it wasn't so decked out in crystals (the skirt alone weighed 23.5 lbs because of all the crystals & design work), I took it to an alterations place here and paid $35 to have her take in 2 inches to make sure the skirt fit tight and wouldn't fall and then it was perfect "to the T". I've attached a few pictures and honestly, in the future, look forward to working with them on some more indian outfits. The entire process with Atirma & Maneka went soooo smoothly.

I'm sad to see low reviews too! The lady here was NOT aggressive and she suggested some beautiful…read morecolors and ideas for me. She understood this was for my wedding next year, but she was more than helpful and not pushy. I hope I can come back. She didn't even push me to get designer like Satya Paul which would have cost more. I hope I come back. They have beautiful pieces.

Anjana and her team are very helpful. They take great care with attention to the details and size…read more Final product is perfect. Highly recommend shopping there.

Purchased my bridal saree, my mom's saree, my husband's groom - outfit, and my fathers outfit from…read moreShyamal Bhumika. The two ladies that manage this location (Anjana & Olivia) are amazingly kind, patient, helpful. We walked the entire strip of Indian shops in LA looking for our bridal wear, we even visited KYNAH in Santa Monica. Couldn't find anything! People were unhelpful. Finally we walked into SB, without an appointment- yet Anjana and Olivia welcomed us and answered all our questions. I requested customizations on our outfits, which Anjana and Olivia did their best to fulfill. Unfortunately, the many discrepancies with colors and measurements once the requests were sent back to India caused me great stress and inconveniences. The disappointment brought me to tears. No matter the errors or my complaint(s) Olivia and Anjana's respectful demeanor never wavered. They maintained professionalism and focused on being solution oriented. They went out of their way to make things right. In areas where SB lacked, these two ladies took accountability and helped the brand maintain it's elevated status. Had it not been for them, my wedding would have been ruined. If you're looking for beautiful, traditional Indian attire for a formal event. This store is a great option. I would only advise that you do not make any requests for customizations, give yourself ample time for alterations as the staff in India cannot seem to get it right. I think that SB put these lovely ladies in the line of fire by not having quality and competent tailors in India. They also cannot make creative suggestions or decisions without instruction. Do not request color changes, do not request to add sleeves, and do not expect a more sophisticated team in India simply because the prices are equivalent to Tom Ford. I trust Anjana and Olivia to make things right, I trust to do business with them. Again, they are beyond wonderful. I do not trust SB. I'm sorry. One of the biggest issues I had, was the bust, underarm and shoulder of my saree blouse. I measured myself, I was measured in store, yet the team in India botched my blouse 2x. For a measurement of 13.5"in the shoulder, they created a blouse with 11". They also made the busts (on each side) different. No one's boobs are the same. Doesn't mean you make the blouse lopsided. The cups used are antiquated, uncomfortable, impractical! The blouses are not made or cut / tailored to be flattering! I cannot understand it. SB/Anjana and Olivia helped me get my blouse altered so I would have it on my wedding day. I had to endure the embroidered fabric riding up my underarms, it was uncomfortable. They also use a net material for the sheer designs, not a modern blend of nylon for flexibility. I think it is very important to really pay attention to the inventory in the LA store before ordering anything. Do not dream up ideas and expectations. In conclusion, I looked beautiful on my day. So did my husband. I would even purchase from SB again. I just know not to change anything about the design and to be very clear about my measurements. Thank you Anjana and Olivia - for everything.

Rohini is very helpful and extremely a wonderful person . Her clothing line is amazing, beautiful…read moredesigners clothes at a very reasonable prices . She is a kind and honest person , really and truly takes care of all her clients . Very friendly and very knowledgeable about clothes she sells You cannot go wrong if you visit her and see her clothing outfits

I bought a $13,000 Tarun Tahiliani lehenga and a second $5000 custom lehenga designed by Rohini for…read moremy wedding and they both turned out to be disasters. Please understand I don't take negative reviews lightly. This was a particularly horrible experience. Do not buy from here. TLDR: The entire experience from start to finish was problematic, including terrible service and attitude from Rohini. Both dresses I bought ended up with major issues (missing pieces, wrong color, disfiguration). I didn't have any of these issues when buying directly from the designer. I would recommend doing that instead. Rohini handled the ordering and measurements for my Tarun Tahiliani. Her measurements were so inaccurate, there was no reasonable way to make adjustments. Instead of accepting the error and having a new one made, she attempted to "fix" it, leading to a severely patched up blouse by a local tailor. Of note, a big part of the blouse was a Swarovski crystal chain, which was lost. She found me a make-shift chain that my makeup artist safety-pinned on instead. It's been over a month since my wedding and she still hasn't found it and has not refunded me any money for the incomplete dress. I reached out to Tarun Tahiliani myself. They made it very clear the error came from Rohini and strongly recommended placing the order directly from them to avoid these issues (see attached image for Whatsapp conversation). The custom Rohini-designed wedding dress came back the wrong color. She refused to acknowledge the error, even with a room full of people showing her the clear discrepancy and with me showing a text from her with the correct color. There were other issues with the dress and she assured me those would be fixed. Her fixes turned out to be cheaply tacked on fabric onto the lehenga, which had me scrambling at a local tailor who ripped off the fixes two days before my wedding. Rohini stated she did not have time to do this herself. My bridesmaids had to take hotel scissors to my wedding lehenga the night before the wedding in an attempt to clean it up further. Believe the rest of the reviews when they talk about her attitude problems. Even after spending 18K here, she treated me horribly and gaslit me at every opportunity. And if you do purchase from her, PLEASE pay with credit card. I made the mistake of paying with cash. Worth noting: I purchased the rest of my and my husband's outfits directly from Seema Gujral, Tamana Punjabi Kapoor, and Sawan Gandhi, and had absolutely no issues. They were wonderful throughout the process. Kynah was great too.

Number one: please don't follow me around the store. Give me space!!! I'm there to shop comfortably…read moreand at my own pace. Number 2. Put a smile on your faces to greet your customers who potentially might have bought something from your store if it wasn't for your unprofessionalism! Number 3. Treat everyone equally, if a party of 3 comes then smile and converse with all of them not just the one who you think is about to purchase something from you!!! I had purchased few things from this boutique a few years back. Wasn't very happy with the alterations nor the fabric! I went there again few weeks back with a friend. Two ladies, one I'm assuming is Rizwana and the other is the seamstress. The seamstress acted like I didn't even exist! Didn't purchase anything. Walked out! Not very professional...

this place is a scam do not go here!!!! cheap fabrics way…read moreover priced. they do not disclose no refund policy anywhere and there is no sign!!! horrible service very rude ladies. took $500 and didn't want to refund my money even tho my order was not ready or had been worked on and i didn't need the item anymore. 0 stars in my opinion we went to pick up our item that was paid in full with our receipt and the lady and owner asked for our id and to take a picture of it? hell no?! why would you need to know that information. went to another store to ask for a price range on my item they said at best $150 this store overcharged too much for this item. hope karma gets these ladies and the owner for being scammers go to loveleen sari store instead

Delilah and Annie were helpful and kind in helping us with our shopping and experience. This is a…read moredesigner store, so you can even order if you like anything. Since we were visiting from Houston so we didn't have time to order, but we ended up buying whatever was available on the shelves. We also met the designer. She sounded busy, which is a good thing. Most of the outfits are either small size or need to be altered. This is not a place where you can buy and wear it right away. A person who was helping the owner Delilah was super lovely and helpful. We must go back and spend time, and I am sure you will love it too.

We were invited to an Indian wedding in Australia and were directed to Sneha's store for help. She…read morewas incredibly helpful, knowledgeable, and kindhearted. I highly recommend Karmik Fashions for anyone that needs help with appropriate dress for any Indian themed event.

Uma was friendly and timely…read more I am pleased with the draping work she did. Highly recommend!

Great customer service. Anjana and her staff are very knowledgeable and helpful. They make sure to…read moreget right dimensions and the final product is perfect!

I recently performed in a culture show for cal state Fullerton and so our group needed tikkas for…read moreour costumes. We visited the store and talked to the owner and he decided to sponsor them!! It was so generous of him! He was great to work with and so kind. The tikkas were so pretty and they came in a variety of colors. Definitely recommend this place for anyone looking for beautiful jewelry!

So I'm in the garment district, grumpy Cuz I'm headed to India in a few days and I don't have a…read morefresh saree not a cute blouse to go with my other Sarees. .... as we're walking I Google saree blouse near me and up pops Fashion Vogue. If choose none of the reviews really mention Sarees, but we have it a try any way. We got there and Yay!!! They had a really good selection of Indian wear. From This little hidden gem I bought a cute fuchsia saree with a matching blouse, a royalblue simple but super cute blouse, a set of kada bracelets, and a pink clutch. Happy Singh has his own manufacturing company in India so you know you're getting the best prices and designs. Check him out! Pics coming soon!