Though 4th Street is home to many cute businesses, Native Sol is a place I make sure to visit every…read moretime I am on that street. Native Sol is owned by a woman designer of jewelry and upcycle fashion. You can find many one-of-a-kind items at her stores whether it is her jewelry, clothing or vintage line. Native Sol also carries art and merchandise from many local vendors and artists. You can find unique pieces, prints and art, all while supporting both a local business and local vendors. This shop is well-curated and though the shop is small, it is easy to spend so much time looking and finding gems. Pre-pandemic, Native Sol had art shows and a dj playing in-store during the art walks. Not only is this store supportive of other artists and small businesses, it is also supportive of the community, wanting to provide a welcoming environment for the shoppers. As of right now, only 8 people can be at the store at all times and all must be masked.

I was with someone who didn't really want to be shopping so I soooooo plan to come back here to do…read moresome damage. Such an eclectic mix of clothing, jewelry, and well, just cool stuff. The woman working there was super nice and made herself available without me feeling like I was being watched. The prices were very reasonable. I highly recommend.

This was an event I was invited to to and I was meeting some very interesting women who were there…read moreto meet & shop/support this boutique which the owner herself was there to welcome everyone. The clothes were very unique and the value for these were priced very reasonable! I will be coming back for some retail therapy again!

I'm tickled pink I came across this darling boutique and her fabulous owner!!!…read more Jane is amazing and so helpful. Her carefully curated shop has the most flattering and fun pieces that I've seen in a long time. So affordable and really quality clothing. HoboJane will now be my first stop when I'm looking for something new to wear!

Was in a real bind to grab my partner a gift over the holidays and decided to check Prism Boutique…read moreout in person off of a recommendation from a friend of mine who is a local to LBC. The staff was incredibly helpful and helped me pick out a great candle and some lovely pieces of jewelry. My lady loved her gifts! I'm definitely gonna do more shopping in the future here; there's actually a lot of handy gifts here aside from women's apparel like coffee table books, cocktail mixing sets,--even freaking deodorant! I was shocked by the sheer variety featured at this lovely boutique!

Great little gem of a shop. Thoughtfully curated clothes, accessories, personal care and gift…read moreitems. You can find things here that you can't find anywhere else in Long Beach. No need to drive all the way up to LA, you can find really interesting stuff here. The staff has always been so kind and welcoming. Highly recommend! I've never had a problem finding nearby parking on the street.

An awesome little gift shop with fair pricing and easy parking. It's located in a small shopping…read morecentre, so there is a large free parking lot attached right in front. They also have a large selection of all different sorts of things, and each are priced fairly. They have a good variety of blind boxes, NeeDohs, RMS, and other various squishies as well, which is nice to see. They also have a lot of backpacks and cosmetics and a whole host of other things as well. I would suggest and plan to stop in again in the future.

The store is such a fun and different shopping experience. All kinds of really cool novelties…read more Squishies, Hello Kitty, make up and so much more. The owner is super nice. He even gave me a gift for being a first time shopper. Highly recommend. AAAAAAAAA++++++++++++++ I would give it a 10 rating if I could.

Owner is super sweet and establishment is dog friendly! Lots of cute trinkets!…read moreThis is a true Long Beach staple!

Around since 2010, this is a small but unique gift shop down in Long Beach. The owner was working…read morethat day, and she was very nice and welcoming. It's quite small on the inside, but they do have a lot of really unique and funny items, with all sorts of themes that I really love. I was looking for a gift for someone and got a lot of great ideas. Parking in this area can be slightly challenging, they don't have a dedicated parking lot, but we were able to find a free street spot a block away. I would recommend if you are in the area.

Love love love love love love love love love love love love love love love love love love…read more.... (Inhale) Love love love love love love love love love love love love love a trillion times love this store. Review us long overdue...so here it goes. I was urged to stop in for a few good things by the owner of the local bra store and omg I'm hooked! I seriously could have spent 3 hours in this store. It's no bigger than a small, neighborhood convenience store but it is so neatly stocked, super cute & chic, and boasts of the things you never realized you needed or were searching for. The woman that helped me was so helpful and recommended the cutest gifts for my friends bridal party. I seriously had 8 items on a mental wish list I fully intend to come back and hunt for. On another note, I did buy a really cute mug that I looooooove. Why exactly did I buy this coffee cup when I don't even drink coffee? It was cute and it made me want to have it and I did end up doing so. I now use it as a water cup. My water cup is cuter than yours. Thanks BETTER HALF!

lovely housewares store. worker seemed mad sitting at the desk on her phone. no interaction with…read morecustomers. place also smelled. some vintage finds and books in the back.

First time here with my daughters, brother and sister-in-law today. So fun to browse. Great couch…read moreto sit for trying shoes. The staff were particularly cheerful and seemed up be having fun organizing items together--I like seeing camaraderie among coworkers. My brother found a nice bow tie and some handkerchiefs and my sister-in-law found some fancy vintage costume jewelry.

The staff is rude and unwelcoming. No greeting walking in and the staff gave me a dirty look and I…read moredidn't know why. I took a sip of water and the staff shouted across the store for me to stop drinking the water. I wasn't aware I couldn't drink water in the store and I think there was a nicer way to go about the situation. I felt uncomfortable and left.

Very cute boutique shop in East Village! I didn't catch the owner's name but she was so sweet. Love…read morethe style of all the clothes and accessories. Bought a gorgeous silk scarf to tie onto my purse and a greeting card with Villa Riviera on the front, which I plan to frame because it's such a beautiful piece of art :) I believe the shop is only open on weekends which is sad, but understandable for the size of the store. Definitely stop in for cute goodies if you're strolling down 1st Street on a weekend!

I love this cute little shop! Not only do they have a great selection of clothing and accessories,…read morebut they have some really great local Long Beach gift items. The shop is in the heart of the East Village Arts District and I can tell the owner really loves being in the community. She sells hats, keychains, and greeting cards with Long Beach branding but super cute. Whether you are a local, or just passing through, it's a great place to grab last minute, yet thoughtful gifts!

I had an incredible experience at Stitch and Feather from the moment I walked in. The store has a…read moregreat selection, a welcoming atmosphere, and you can tell they genuinely care about their customers. Everything was organized beautifully, and the quality of the products really stood out. What made my visit exceptional, though, was one of the managers, Mady. She was incredibly attentive, knowledgeable, and went above and beyond to make sure I found exactly what I was looking for. She took the time to answer all of my questions, offered thoughtful recommendations without ever being pushy, and made the entire shopping experience enjoyable. It's rare to come across customer service that's this genuine. If you're looking for a store that combines great products with outstanding customer service, I can't recommend Stitch and Feather enough. Huge thank you to Mady for making my visit such a positive experience. I'll definitely be coming back!

Spent a delightful time shopping at Stitch & Feather in Seal Beach. Everyone was so helpful from…read morethe manager Bri, to all of the staff helping me find what I needed. The quality and pricing on the clothing is excellent. I will definitely be back!

I've been shopping at Butterscotch since they opened, close to 10 years ago…read more I've purchased hats, jeans, shirts, motorcycle gear(gloves etc) and leather jackets and everything I have from Butterscotch is top quality. Getting details and advice from Tommy who founded Butterscotch is the best...he's never trying to sell me anything but always helpful to me when I'm looking for something special that can't be found anywhere else... Cool+ 1 for the house brand products and collaboration's Butterscotch sells...Tommy does a stellar job of blending his experience in apparel design and taste to offer some of my favorite pieces of clothing I've owned...

Tres chic store. Such attention to detail on decor and collection. Tons of stylish jeans and outer…read morewear. Myriad of accessories.