This place is great. They have some unique items, friendly staff, and good suggestions. I'm 42…read moreand one night the gal working said she thought I was in my 20s . So that right there was reason to go back lol . This week I picked up a festive gin and Spiced Pear liquor I'm super excited to try. I just moved to this neighborhood and I'm glad this place is so close.

Excellent, unpretentious service for fairly priced wines…read more After striking out online and at other stores, I went to Deer Park to find an organic red wine from Europe. They helped me find everything and taught me how to navigate the confusing world of European wine labeling. A lot of variety and good pricing. Will definitely return!

I moved to the area three years ago, and I've never gone to a better convenience store than this…read moreone. KD is always so helpful. The selection is amazing for drinks, liquor, and household items. I go there when I need a specific ingredient and they always have what I need. Prices are great as well. Don't pass by stop at the shop!

This is by far the worst store I've ever been in--and I should've walked right back out. My husband…read morebought a fishing pole, came home to set it up, and immediately realized a key part of the reel was missing. He returned to the store within ten minutes of purchasing all the equipment, and was told flat-out: no refunds once you leave. The part was clearly missing, and he wasn't asking for anything unreasonable--just an exchange so he could actually use what he paid for. Instead, the employee refused to help in any way. Completely unacceptable customer service. If this is how they handle defective or incomplete products, I would strongly recommend taking your business elsewhere.

Marcus is so rude! Dry humor and no smile, I found it to be the worst customer service ever, seems…read morelike he's burnt out from all the resort people coming in and out of the store. Pretty sure he has a twin covering his shifts half the time too.

These guys are the best. if you you want something they will get it. great prices and an awesome…read morestaff. what a great part of Aptos

This place has a little of everything for your Beach experience. Try this store if you forgot…read moresomething for beach day. Silverware, toys, charcoal, wood for bonfire, wine, beer champagne...stogies.

they sold me a lottery ticket that was not registered. I'm 4 hours away and all they had to do was…read moreregister the bar code. they shouldn't have sold me an unregistered ticket in the first place and their answer was to "come in."! mind you 4 hours away. poor service by the person that answered the call at 8:10 on 7/1/2025.

(We're talking the Capitola location here. Ben Lomond is good too, with a totally different vibe,…read morebut the Felton location sucks) Love this liquor store for decades now. My reasons: * Great selections * Best prices after Costco * Legacy staff of genuine locals who know their products and the benefits of anti-perspirant * A humidor that does its job on a small selection of tasteful cigars * Easy EASY parking and access Cons: * PITA for me to get to, but that's on me for moving downtown Santa Cruz

Best authentic East Side liquor store in town. Great selection of beer, wine, and spirits. Support…read morelocal!

The store appeared to be well stocked. However, the older man behind the counter would not talk to…read moreme or answer questions. He understood me but maybe doesn't speak English. He barely mumbled. I bought 2 items that he didn't bag and couldn't be ruder! Had no interest in customer service. Bad vibe.

Maybe the strongest selection of spirits in Santa Cruz that I've seen. Still, it sucks that the guy…read moreat the register is so rude. Complained that I didn't buy enough from him that day. Very unprofessional.

Had a great experience at BevMo! James was extremely helpful, friendly, and knowledgeable. He took…read morethe time to help us find exactly what we were looking for. Great customer service from James!

James at BevMo was fantastic! He went above and beyond to help me find exactly what I was looking…read morefor and made the whole experience easy and enjoyable. Super knowledgeable, friendly, and patient -- he really took the time to make sure I left happy. Employees like James are the reason I keep coming back. Highly recommend asking for him if you're in the store!

It was my first time trying their deli, you order at the deli counter on the right hand side when…read moreentering and pay at the main checkout. Your name is called out when ready. We tried their salami sandwich and turkey sandwich. Both were very good and would definitely go back. There is some indoor seating available, we decided to eat there and it was perfect. It started getting a bit busy after we ordered, but our sandwiches were ready pretty fast. There is plenty of parking and I would definitely recommend trying it out.

- 4/5: The pastrami sandwich was good, but not great; about as good as Togo's…read more - 3/5: The Reuben sandwich had lower quality corned beef. Get the pastrami instead.

California Coffee in Aptos is such a wonderful little spot. From the moment you walk in, it has…read morethat warm, friendly, local feeling that makes you want to stay awhile. A huge part of what makes this place so special is Sylvia, the owner. She is incredibly sweet, caring, and genuinely makes you feel welcome. You can tell she really cares about her customers and about creating a place where people feel comfortable and appreciated. That kind of personal touch is becoming harder and harder to find. The coffee is great, the atmosphere is happy and inviting, and the whole experience just feels authentic and local. It's the kind of place you feel good supporting. If you're in Aptos, definitely stop by California Coffee. Great coffee, great people, and an owner who clearly puts her heart into what she does. We'll absolutely be back!

I love and support independent coffee shops. I've visit this business five times since I've…read morerelocated to the area, each time convincing myself to return thinking the customer service would improve, or that perhaps I might get lucky enough not to get the same woman who I've realized is likely the owner, and I should no longer expect a different server. Their prices are expensive, but the service is even worse. Every time I've visited the woman behind the counter is just downright unpleasant, despite my efforts to be kind and wanting to support this small shop. No more. She's cold, rude, and an unappreciative of my support. This time, to my disgust and offense, after I paid for my drink, she actually pushed the tip jar forward toward me as she said, "here's the tip jar ". How incredibly rude and presumptuous. As much as I had hoped this could be a great local spot, no more. I'm done subjecting myself to this disappointing experience. I strongly discourage anyone from patronizing this place, precisely because of her.

I decided to check out the taqueria based on a recommendation from an IG foodie. I ordered a fish…read moretaco & a torta. Both were ok, and they charged 3% for using credit card. I walked over to Village Produce to buy salsa because I heard the market is outrageously pricey. I'm glad I tried but I will not be returning.

2 dollars for a 16.9 oz bottle of Kirkland water is not right. If you're super rich you'll love…read morethis place. 4 dollars which is how much they wanted to charge me for 2 of them is egregious. I could get a flat of these waters for less than that at Costco.