This place is awesome! They have great selection of wines not to mention beers! There variety and…read morefamily owned business is here to stay. They are great supporters of the community and are super friendly. Keep the store clean and tidy during these covid times. Check out the selection of wines they have! San Simeon, Opaque, Rancho Soledad, and Stella Rosa to name a few. Great value and prices

Really good selection of liquors, beer and wines. If you're looking for a bottle that they don't…read morehave they will find it and get it for you! They also have a walk-in beer cave where they keep most of the bigger packs of beer, which is a really cool addition to the store.

Both the brothers who work their good people, always welcoming, good selection of beverages and…read morealcohol, their uncle always putting smiles on people faces. 10/10 liquor store in Watson

I will never go back to this place to be harassed and treated like an "untouchable". I will also…read moretell all my friends and family to never go to this place. I bought snack food here in October 2017 on a morning break. I remember it because the woman behind the counter was really pushing me to return on my "next break". I think she even told me her name - like we were "friends now" and I "wouldn't let her down". Because it felt weird (when have I ever gone to a convenience store and gotten a high pressure type sale? It doesn't happen.) I specifically didn't return. Today I went again, but I nearly instantly regretted it. I took a photo of a strawberry candy flavored for online friends who grew up in Watsonville and miss the town and what it's known for (strawberries being one). I did it "for fun", but apparently taking a photo of it makes me some sort of a criminal. I was told not to take photos so I stopped. No biggie. But it didn't end there. The guy went *on and on* saying "if that is all you are here for I'm going to have to ask you to leave". Now he is pissing me off. DON'T MAKE ASSUMPTIONS. ITS NOT EVEN CLOSE TO "ALL I WAS THERE FOR". What am I? In the liquor store business trying to rip off their ideas? No. I'm on BREAK looking for CHIPS. If I were in the same business? I would do a FAR better job. I guess he didnt believe me that I was there for food. I guess it was "suspect" that I looked at all the stuff they had for sale to eat. At this point since he wouldn't stop harassing me I said I would just leave. And I did. So now I'm standing in the parking lot thinking "where can I go buy chips?" The same guy (maybe 30, tall, muscular, dark complexion) was on a phone and followed me out. It was quite the production. I didn't need a food break that bad. Now he says he wants to see my badge hanging on my keys. HELL NO. I put my badge in my pocket. He is acting really weird and I don't want some freak knowing my name. Call the police and have THEM look at my badge. I'm good with that. Him? No. He said he was on the phone with his boss (that should be reserved for a crime, just sayin.). Maybe he was lying. Who TF knows. The guy is going on and on asking me WHY I would take a photo. I told him ***more than once*** why. People like to see and talk about their home town. He wasn't getting it. I love history and enjoy making people happy by showing them pictures of their gorgeous hometown with crops sprouting up around here, or anything unique to the area like strawberries and old Victorians. Its not a crime. Last week I told the same friends "Super Max Grocery" closed down a few doors away. Why the 3rd degree? Because I'm female? Just post a clear sign and none of this would have happened. Because he was acting like I was here to rip off his "marketing strategy" (it just looked like your typical Hispanic liquor store), I made it CLEAR that my work has NOTHING to do with the grocery/liquor store business, I am not "moving in next door and trying to compete with their business". I just wanted some damn chips and a drink. I actually had to SAY this to him. Are you kidding me? Now he asks me to delete the photos in my phone and he wants to watch me do it. I deleted the photos AND DIDN'T LET HIM WATCH. I don't want a guy like him THAT close to me complete with the attitude of "I'm going to have ask you to leave". He was still going on and on. I told him !I JUST WANT LUNCH! Maybe he finally understood those words as he FINALLY left me alone. Had it gone on any longer you better believe I would have called 9-1-1. I guess now I can stand OUTSIDE and take a photo of the parking lot which has a strawberry on the sign which will make my friends happy. ..... I went to my amazing friends at Ace Hardware next door and got a chocolate milk, a Payday bar, and some hardware. I told my "friend" there what happened and he said "I'm not surprised." He said he had some sort of problem there also. He used the word subservient. There are lots of other liquor stores (ie: Manny at Aptos Village Liquors)- no need to give these people your money. He has the right to ask for no photos in his store, but he should ALSO have it clearly posted in the store to not take photos. He said there is a sign. I walked all over and didn't see ANY signs so he obviously didn't do a good enough job. I think that is a lie. I have never seen such a sign in that kind of store that sells Bud Light and Ding Dongs. His stance, insinuating that "all I'm there for was to take photos" (weird), getting on the phone, and wanting to see my badge was simply too much which IS my issue today. Keep walking. Seriously.

This place is now known as WATSONVILLE FIESTA LIQUOR. A big, bright neon sign on the building…read morepoints down Lake Ave. Brilliant advertising! Super busy small dirt parking lot. Many young folks in and out of the store. Store jam packed with all types of wine, liquor, sundries at a good price and several allocated whiskies (Blanton's, Hennessy XO) and others at inflated prices. Young clerk made a pricing mistake at the register, found it himself after I swiped my card, he refunded me in cash. Great honesty.

Great people always so friendly they always provide great service they have a variety of food…read moreand snacks love to always see happy faces when I go in

I just have to say Kim is the man, he Is super friendly and…read morereally cares when he sells his alcohol to you. He stops selling alcohol if he sees your unfit to continue to drink.

This liquor store has been around for decades, name has never changed…read more Parking lot area is small, but there is some side street parking available. There is an ATM located inside. Store is well stocked, good variety of options, aisles are clear shelved are well organized Prices are reasonable

Worst liquor store I've ever been to, period. #1 Major gang…read morehangout. #2 They carry liquor so crappy you won't even find it in Safeway. Dusty bottom shelf junk that you've never even heard of in plastic bottles. #3 It literally smells like piss inside - literally. #4 All the hard alcohol is behind the counter, and it's too far away to be able to read the labels or really get a feel for what you're buying if you wana' try something new. Makes for a real PITA booze run. Drive a few more blocks to another liquor store, don't even bother stopping here.

They rip you off on your change and prices, watch your money, I bought $110 in lottery and he tried…read moreto charge me $130, I can tell he does it all day long

Killer out of the way store just off Beach St The brews are…read morecold & that's all that matters

Marcus is so rude! Dry humor and no smile, I found it to be the worst customer service ever, seems…read morelike he's burnt out from all the resort people coming in and out of the store. Pretty sure he has a twin covering his shifts half the time too.

These guys are the best. if you you want something they will get it. great prices and an awesome…read morestaff. what a great part of Aptos