Oh gosh, Variant Edition: my favourite comic book store (and used bookstore!) in Edmonton. I've had a chance to visit it both at the original location and at the current location and I've been very happy with my visits. While it can get busy during special events such as Free Comic Book Day, the store can handle the crowds and treats all the customers (especially children and families but really anyone who enters the store) very well. I love how the staff members put so much time and effort into finding the right comic or graphic novel for anyone's tastes. If you want to get into comics and either Brandon or Danica are there, provide them with a few things you are into (movies, tv shows, types of stories) and they'll be sure to find a comic that you'll like if not love.
As it is also a used bookstore that curates its wares very carefully to the types of customers that shop there (they know that a lot of the customers like sci fi, graphic novels, fantasy, cookbooks, children's books, YA fiction, fiction, role playing books etc.). I've sold some of my books to them in the past (you get twice the store credit that you would otherwise get in cash -- store credit only being used for buying used books). I've had a good experience with this and will try to do this in the future when I'm weeding my book collection, but only if the types of books that I'm wanting to sell are ones that they're seeking!
As for the comics, I love how they have a great children's section, lots of graphic novels (sorted by title generally), section for recommendations, local authors, new books, and sell some books in sets to get you started. If you're a file customer, they'll make sure to have your comics waiting for you when you visit the shop (please visit regularly in this case). Setting up a file is easy, and you can make changes whenever you need to if a comic is no longer working for you and your interests. They also offer delivery within Edmonton, can do stuff for special events (give them ample notice to see if they are interested), and will send comics through the mail (they're working to improve that aspect too) within Canada.
Variant Edition is a store that makes me feel welcome. It is a store I feel comfortable recommending to my friends and to their kids. It's a place that really cares about community and which gives back to the community. I frequent other comic book stores on occasion for special events, to buy things that Variant might not carry (they don't carry much if any comics-related merchandise), or to meet friends or buy gifts and giftware, but Variant is where I go for my comics.
The fact that their staff are incredibly knowledgeable, their practices are very inclusive, and they give back to the Edmonton community makes me a loyal customer who enjoys making a trek across town to spend money on what I love: books. read more